Chapter 388 Temptation and Hints
Lujiazui Grand Hyatt Hotel, Jeep Appreciation Dinner.
Xu Chen and Director Li Yue had finished communicating alone and walked out of the reception room laughing.
After the two returned to the banquet hall, Li Yue happened to introduce a leader of Shanghai Media Group to Xu Chen.
This director surnamed Chen works in the Advertising Center of China Media Group and controls the advertising resources of a series of Shanghai-based media including Dragon TV. He is considered a very important connection.
Li Yue recently arranged a batch of supporting publicity for Xie Bingran, which also included media resources from Director Chen.
After hearing about the relationship between Xu Chen and Xie Bingran, Director Chen also got to know each other politely...
Li Yue was very enthusiastic and introduced some colleagues from the local media in Shanghai to Xu Chen one by one.
Xu Chen hooked up with Nie Fei and regarded it as an important opportunity to accumulate connections and resources.
There are also some people from Party B's companies, such as media placement companies and public relations companies, and Nie Fei took the initiative to get to know and contact them.
……
During the dinner, Xu Chen sent a message to Gu Xinxin.
Ask her to help collect public opinions, vicious food safety incidents, etc. related to the dairy industry in recent years.
These are naturally prepared for Director Li Yue to facilitate his upward reporting and internal communication.
[Received from the boss, do you want it at this time? 】
[It needs to be sorted out and sent to me next Monday. 】
[Okay, I’ll take care of it when I get to the company on Monday. 】
……
Regarding the endorsement of Sanlu milk powder, Li Yue at least verbally agreed and would not let Xie Bingran get involved.
Xu Chen was still a little worried, so he sent a message directly to Xie Bingran.
Tell me that the contract between Louis Vuitton and Head & Shoulders can be signed, but the contract between Sanlu must not be signed.
Brother Bing only replied with one word coolly:
【Oh】......
……
Nie Fei was still getting acquainted with several media leaders, and Sun Amy walked to Xu Chen with a glass of orange juice.
[Boss, Director Cheng sent over some photos of Brother Bing.
I picked one of them to make a poster, take a look...]
With that said, he handed over the phone screen.
The high-definition color photo that Director Cheng asked for was naturally printed as a poster and given to Wang Shi, the boss of Vanke, for his signature photo.
Xu Chen glanced at the phone screen:
"Okay, this one is very good!"
The photo on the screen is a moment when Xie Bingran won the championship at the Doha Asian Games.
It was a shot captured by a reporter from CCTV at the competition site.
Xu Chen held the phone and looked at it for a while, then smiled and said:
"Send me a photo too."
Amy Sun: "Okay! I will also forward the few photos that Director Cheng sent to the boss!"
……
……
Monday morning, physical education class.
The end of the semester is approaching, and students are practicing intensively on projects for the final exam.
Xu Chen and Hong Xiaoqiang, who lives in the same dormitory, are both in football class and are practicing throwing and passing the ball on the sidelines.
Not only physical education courses, but also other general courses and professional courses are facing final exams or project assessments, and the academic pressure among students has suddenly increased a lot.
General courses such as English, advanced mathematics, and computer science are actually pretty good, and the final exam is not very difficult.
However, several professional courses in the college have special project assessments, which are quite time-consuming and time-consuming.
The students in the advertising class have become busy recently, and the students who are usually idle have recently gone to the library or the small yellow building of the college.
Fortunately, Xu Chen won two national first prizes in the "Grand Guangzhou Competition", so he could get A's directly in two professional courses without final assessment, which instantly made him feel more relaxed.
The two courses Xu Chen finally chose were naturally the most troublesome, time-consuming and energy-consuming in the final assessment project.
It included a course taught by Professor Ni Zhi, the head of the Department of Advertising, for which Ni Zhi still showed a touch of regret:
"It's a pity that I can't see Xu Chen's final masterpiece..."
Xu Chen's cute face was full of embarrassment:
“The future is long, and Professor Ni’s courses will be available for my sophomore and junior years...”
The classmates in the same dormitory and class were also extremely envious of Xu Chen.
While others are still hurriedly preparing for projects, Xu Chen is sitting firmly on Diaoyutai and has already locked in the A-level assessment in advance...
……
Rest during physical education class.
Xu Chen and Hong Xiaoqiang came to the rest area between the football field and the basketball court.
A group of students from the basketball class were also resting there, among them Huo Dashan, Qian Xin, and Pei Qian were in the same class.
The three of them happened to be in basketball class.
A few people were drinking drinks and chatting, but they found that Qian Xin, the "little prince of Jiangsu and Zhejiang" who usually likes to make noise and joke, was holding a mobile phone and saying nothing, not knowing what to do.
Hong Xiaoqiang said jokingly:
"Which girl is Boss Qian dating? Are you so busy?"
Qian Xin: "Robbing for shoes!"
Hong Xiaoqiang: "What shoes are you grabbing?"
Xu Chen was sitting next to Qian Xin. He turned around and took a look and was speechless.
On the screen of Qian Xin's mobile phone was the reservation page for "Burning Ice 001".
Qian Xin showed a hint of excitement:
“Grab the Asian Games champion’s shoes!
Xie Bingran has released an official pair of running shoes, and they are so handsome!
It’s a pity that it’s up for grabs, it’s limited to 1,000 pairs, and there are almost 300,000 people who have made reservations! ”
Hong Xiaoqiang: "So popular?"
Pei Qian: "Limited to 1,000 pairs, reservation quantity is 300,000?!"
This "stock speculator" blinked his eyes and seemed to smell a business opportunity:
"What's the link? Send me one..."
Xu Chen: "..."
Qian Xin looked excited and forwarded the reservation link for "Burning Ice 001".
Then he sent another message, saying how good-looking, hot, and handsome these shoes are.
……
Xu Chen thought for a while, but fortunately he didn't expose his relationship with Xie Bingran in advance.
It's not that Xu Chen is stingy, the production of "Burning Ice 001" is really in short supply now.
Among the first batch of shoes, currently only four people, Wu Feifei, Su Rong, Wang Shi, and Yu Liang, are reserved.
Including Xu Chen himself, Nie Fei and others, they are all planning to take the "defective products" that have been eliminated from the production line.
If Qian Xin and others come over and ask for shoes, "Mr. Xiao Xu" may not be able to get them...
Hong Xiaoqiang:
"These shoes are so cool! I'm going to buy a pair too!"
Qian Xin: "Buying a piece of hair, I told you I would rob it..."
Hong Xiaoqiang stared at his phone:
“It’s so popular!”
Qian Xin: "Hurry up and reserve one first. If you don't want it anymore, you can resell it to me later!"
He lowered his voice again:
"Don't let more people know, otherwise more people will come to rob."
Xu Chen: "..."
……
However, at noon, there were even more "people coming to rob".
In the large group of several hundred people in the college, there were already relevant news and reservation links for "Burning Ice 001", and it aroused widespread discussion.
Initially, a classmate forwarded a post from Tianya Community.
The content is exactly a few photos of Xie Bingran when he was in Doha.
Among the photos taken with foreign fans in a restaurant, the shoes on his feet are exactly "Burning Ice 001".
Naturally, some of the comments discussed the shoes on Brother Bing's feet, and soon someone found the public relations draft and reservation page of "Burning Ice 001"...
Riding on Xie Bingran's own popularity, "Burning Ice 001" is also being widely discussed.
So the students in the group started to make reservations and grab orders one after another.
"It will be officially released on the 20th the day after tomorrow! You need to set an alarm clock!"
"Zero o'clock?"
"It seems to be in order of reservation, right?"
"Someone should give up the order! It's better to wait and watch in the early morning of the 20th!"
"Collect shoes at high prices! If you want to buy shoes, please contact me!"......
Xu Chen was speechless. Is this the beginning of "shoe speculation"?
However, the matter of "shoe speculation" has been discussed within the company before, and it is really unavoidable.
However, the official cannot have any involvement and can only guide users and buyers to consume rationally. ……
During lunch in the cafeteria, several roommates were still having a lively discussion.
I'm afraid everyone has submitted that simple reservation page several times.
Xu Chen was busy working on his meal, but no one asked him about it.
It’s a relief...
Otherwise, my good brothers and classmates around me will ask for them. Although I am the major shareholder of "Ran Bing Sports", I really can't get the shoes at the moment.
Xu Chen thought for a moment, but he hadn't exposed his relationship with Xie Bingran yet.
The signboard of "Ranbing Sports" is hanging at the front desk of the company. Chen Wenyi and Jiao Tianbo must have seen it before going to the company.
But it is estimated that they will not be impressed by it, and they have not yet guessed the relationship between "Burning Ice 001" and themselves.
After all, in the eyes of his classmates, Xu Chen just opened an "advertising company."
Just as Xu Chen was thinking this, his phone suddenly vibrated.
Check out the 16-9 book bar and see the correct version!
I opened it and took a look, and it was a message from my good friend in high school, Chen Dahai:
[Boss Xu, I’m afraid I won’t be able to make a reservation for ‘Burning Ice 001’!
Can you help me get a priority purchase spot? 】
Xu Chen couldn't help but smile.
Chen Dahai is a good brother who is truly "candid" and can communicate directly.
[I was so nervous about the first batch of goods, and there was nothing I could do about it.
When the second batch of goods comes out, I will send a pair directly to you! 】
[Thank you, Boss Xu!
When will you come back from winter vacation? Let’s have a barbecue and a beer together! 】
[Okay, it’s a deal! 】
……
……
office.
A young man in a neat suit and gold-rimmed glasses knocked on the door with a polite smile.
Nie Fei stood up and came out.
"Sister Fei, right? I'm Ben."
"Welcome welcome!"
Nie Fei smiled and took him to the conference room.
They politely exchanged business cards and looked down at each other.
This young man wearing gold-rimmed glasses is named Jin Ruibin, and he is the one who came from "Aminrui Investment".
The job title on the business card is "Business Director."
Jin Ruibin is exquisitely dressed and meticulous, looking like a financial elite.
He smiled and said:
“I have admired Sister Fei for a long time, and I have heard of Sister Fei’s name in the industry.”
Nie Fei: "Mr. Jin is too polite."
"Aminrui Investment" basically focuses on the field of sports brands. Most of Jin Ruibin's understanding of Nie Fei comes from her previous work experience at Nike.
Today's negotiation was initiated by "Aminrui Investment", and Nie Fei didn't know the other party's purpose and intention yet.
But after all, it is the capital side hidden behind the industry, so Nie Fei naturally does not dare to neglect it easily.
In recent years, several cases of acquisitions and annexations in the industry actually have the shadow of "Aminrui Investment" behind them.
In the process of acquisitions and annexations, not all the methods used are aboveboard, but there are some bizarre "black hands" behind the scenes.
It is unclear whether there is any operation of "ammonium chloride".
This is also the reason why Nie Fei and Xu Chen are wary of this communication...
Jin Ruibin: "Do we still have a shareholder director?"
Nie Fei smiled: "Our little Mr. Xu is still on the way here, he should be there soon.
We can chat first..."
Jin Ruibin nodded.
He looked around, adjusted his gold-rimmed glasses and said with a smile:
"Your office is a bit small, and it looks like the company is not big..."
There was already a strange tone in his words.
Nie Fei remained calm and just smiled.
Jin Ruibin still smiles and is kind:
"Sister Fei, don't mind.
I still did some background checks. Sister Fei is also a very senior brand manager in the sports industry...
How could you be willing to deign to stay in such a small company? ”
Nie Fei pretended to be embarrassed, but did not take the initiative to say anything.
Jin Ruibin lowered his head and adjusted his gold-rimmed glasses, as if the few words he just said were just a test or a hint.
He spread out the documents in his hand and said with a smile:
"Sister Fei has been in the industry for a while and should know the background of our Amgrui.
In recent years, our company has participated in the competitive landscape of the overall sports category in China.
For the entire industry to maintain healthy returns, the competitive landscape still needs to be stable.
We will still pay attention to new brands with potential that pop up suddenly.
Now it also includes, ‘Burning Ice Sports’…”
“We first paid attention to ‘Ranbing Sports’ when you won Wanrong’s TPU material.
This matter still has a far-reaching impact..."
“There were mainly three companies participating in the competition.
Of these three competing companies, Amri can still speak to them.
Including the competitive prices that they negotiated with Wan Rong respectively, An Rui can also mediate and communicate in a certain sense..."
“But what I didn’t expect was that in the end it was won by the ‘Burning Ice Sports’ that I had never heard of. Everyone was a little surprised.
We later did some side research on this matter.
But we still haven’t figured out the reason why Wan Rong gave the materials to Ran Bing.
I only know that it was Su Qitai, the chairman of Wanrong, who gave the order directly..."
As he spoke, he adjusted his gold-rimmed glasses and glanced at Nie Fei.
Nie Fei still maintained a very "official" smile, but had no intention of taking the initiative to answer the conversation.
When Jin Ruibin saw that Nie Fei didn't say anything, he smiled and continued:
“Originally we have ignored ‘Burning Ice Sports’.
After all, we at Aminrui only focus on new brands or competitors with potential and threats in the industry.
Although Wanrong's TPU material is very good, it is not subversive.
There is no big capital behind ‘Burning Ice Sports’, and we were not very optimistic about its success...
But after Xie Bingran won the Asian Games, her commercial value skyrocketed.
Our investment team has also specially done a report and analysis on ‘Burning Ice Sports’.
That’s why today, on behalf of Aminrui, I’m here to have a chat. ”
Nie Fei smiled and nodded.
Until this moment, she finally felt confident.
Especially the sentence, "We at Amri only focus on new brands or competitors with potential and threats in the industry."
This is consistent with what Xu Chen and Nie Fei discussed previously...
As long as this general direction is correct, the "communication strategy" previously determined by Xu Chen and Nie Fei can still be implemented.
That is to find a way to make An Rui feel that "Burning Ice Sports" has no potential and no threat.
Without being taken seriously and watched, "Burning Ice Sports" can develop quietly for a period of time without being disturbed.
……
Nie Fei smiled and finally said:
"I'm going to get some tea and drinks. What would Mr. Jin want to drink?"
Jin Ruibin was elegant and polite: "Ice water is fine."
Nie Fei smiled and nodded:
"Mr. Jin, wait a moment."
Nie Fei got up and went out.
While going to get a drink, she quietly sent a message to Xu Chen.
The content is only one number "1".
It means "as expected, communicate as planned"...
……
(End of chapter)