Chapter 389: When soldiers come, they will be blocked by water and covered by earth
conference room.
Jin Ruibin adjusted his gold-rimmed glasses, showing a hint of impatience.
He came to visit "Burning Ice Sports", but he obviously dominated today's negotiations.
For Jin Ruibin from Aminrui Investment, this is an ordinary situation.
Even in the face of Li Ning and Anta, "Aminrui" still has a strong voice, let alone a small start-up company...
At this moment, what made him a little unhappy and impatient was that the "Sister Fei" in front of him seemed a bit "unsatisfactory".
Jin Ruibin has roughly revealed the core purpose of today's negotiation, but Nie Fei only said:
"We still have to wait for Mr. Xu to come over. He is the major shareholder, and he has the final say."
Jin Ruibin restrained his impatience, but smiled kindly:
"This 'Little Mr. Xu' was not in the sports industry before, and may not know the situation in the industry...
Sister Fei is a veteran in the industry. Let me reach some consensus with you first, and the promotion will be easier and faster. ”
The implication is that Nie Fei also acts as a lobbyist.
……
The door of the conference room was suddenly pushed open.
A reckless young man walked in without knocking.
"Sorry, sorry! I remembered the time wrong!"......
As soon as the young man came in, he laughed loudly and sat down carelessly.
Jin Ruibin glanced up and down and found that the other person didn't necessarily look twenty years old, just a "half-grown boy".
Wearing LV with a big logo, he looks arrogant and arrogant.
Nie Fei said:
"Let me introduce you.
This is the major shareholder of ‘Ran Bing Sports’, Xu Chen and Mr. Xu.
This is Jin Ruibin, Ben...”
Jin Ruibin showed a hint of surprise and looked at "Little Mr. Xu" in front of him again.
He really didn't expect that the other party was so young...
From the back-story information, I knew that the other person was the son of a local entrepreneur in Wen Province, but I didn't expect that he looked to be in his teens or 20s.
Xu Chen was carefree, smiled and stretched out his hand, taking the initiative to shake hands with Jin Ruibin:
“Hello Mr. Jin!
Sister Fei said that today's meeting is very important, so I came to listen. ”
Jin Ruibin suppressed his surprise and looked at the "half-grown man" in front of him, but showed a hint of disdain that was not easy to detect.
He smiled kindly and said, "Hello, Mr. Xu."
Xu Chen: "Then let's continue! Let's see what we are talking about?"
……
Jin Ruibin flipped through the folder in his hand.
He seemed to have lost too much patience, and then used a few simple sentences to briefly introduce "Amiri Investments" and himself.
He looked at Xu Chen, who had his legs crossed, and emphasized:
“We have direct or indirect stakes or even holdings in all the big brands in the sports industry that you know.
Even if you don’t have shares, you can still have a certain say in the board of directors or management through various methods..."
Xu Chen said "Oh" and nodded with a smile.
But he didn’t seem to understand the weight of Jin Ruibin’s words.
……
Nie Fei took over the conversation and briefly talked about the situation of "Burning Ice Sports".
But they were all general talks, and they only talked about what everyone on the stage knows, such as the exclusive cooperation with Xie Bingran.
Jin Ruibin adjusted his gold-rimmed glasses:
"Actually, I'm very curious about how 'Burning Ice Sports' reached a cooperation with Xie Bingran..."
Xu Chen laughed twice and seemed very proud:
"Xie Bingran is my classmate in middle and high school, and we have a very good relationship!
When she started practicing sports in her senior year of high school, I signed her up! ”
Jin Ruibin was thoughtful, then nodded and said:
"So that's it..."
He paused deliberately:
“I heard that ‘Ran Bing Sports’ is a subsidiary of ‘Dongchen Shares’, a local company in Wen Province...”
Xu Chen crossed his legs and said with a smile:
“‘Dongchen Shares’ is a company run by my father!
He heard that I signed a classmate and wanted to build a sports brand, so he gave me 10 million and let me do whatever I want! ”
He paused and then deliberately emphasized:
"And yes, give me 10 million every year!
I also told my dad that I must build a big brand that will exceed the size of his company! ”
When he said this, "Mr. Xiao Xu" looked like a proud and confident second generation ancestor.
Jin Ruibin showed a disdainful smile and said:
"Ten million...
Do you know how much advertising expenses alone are needed to build a new brand in the industry every year? ”
Xu Chen: "Advertising? I don't know the details of this kind of business...
I am the boss. These are things that professional managers have to consider. You have to ask Sister Fei.
My dad said that as a boss, I only need to set goals for my subordinates! ”
Jin Ruibin smiled again:
"So, what are the goals you set for your subordinates?"
Xu Chen leaned on the back of the chair:
“In two years, we will achieve an annual turnover of 10 billion.
In five years, we will be among the top three in the industry! ”
Jin Ruibin couldn't help but snorted coldly, but restrained his disdain:
"An annual investment of 10 million means an investment of 20 million in two years...
But we have to achieve a turnover of 10 billion.
This is probably even lower than the probability of winning the Mark Six Lottery! ”
Xu Chen was stunned for a moment, as if he didn't hear the sarcasm in the other person's mouth, but suddenly said with a smile:
"Mr. Kim is from Hong Kong?
There is no Mark Six lottery in mainland China, only sports lottery and welfare lottery. ”
Jin Ruibin flipped the documents in his hand and said with a smile:
"Mark Six Lottery still has a probability, but other lotteries may not have a probability..."
Xu Chen: "Mr. Jin is really good at joking."
……
Jin Ruibin was still flipping through the documents in his hand, obviously no longer having much patience.
The "major shareholder" who was like a "second generation ancestor" in front of him made him lose interest in communication.
If it weren't for the scheduled communication tasks, he might have gotten up and left.
Jin Ruibin calmed down his impatience, took control of the situation again, and brought the topic to the final business.
“The entire sporting goods industry has maintained a relatively stable competitive landscape.
Behind this, ‘Amiri Investment’ has done something.
Only by maintaining a stable competitive landscape can we ensure overall profits...
To put it simply, everyone can make money. ”
When saying this, Jin Ruibin couldn't help but laugh at himself.
I don't know if the "second generation ancestor" in front of me can understand it.
“When new brands come out, we will focus on and follow up.
For ‘Ranbing Sports’, the most valuable thing is Xie Bingran’s endorsement, and the other is the ‘Ranbing’ brand. ”
"Nike and Anta should have already contacted you and put forward conditions.
Nike offered 2000 to 300 million to buy Xie Bingran's endorsement.
Anta wants to get the operating rights of the ‘Burning Ice’ brand and give you 40% of the profit share.
The news I received here is that you all rejected it..."
Xu Chen smiled and said:
"Yeah, we don't look down on this little money!
It’s only 20 to 30 million, and my dad can even afford it..."
Jin Ruibin paused:
"Xie Bingran's endorsement and the brand 'Burning Ice' still have its scarcity and commercial value...
Today I am here on behalf of ‘Amri’ to communicate with you two other cooperation options. ”
Xu Chen didn't answer, he crossed his legs and waited for the other party to continue.
Jin Ruibin flipped the documents in his hand and continued:
"The first option is to buy out Xie Bingran's endorsement for five years with 50 million in cash.
The buyout party is ‘Aminrui’. As for which brand to license after the buyout, it will be decided by ‘Aminrui’. ”
He paused and emphasized deliberately:
"Fifty million, which is half a hundred million in cash, and almost a net profit with no cost.
If you do it yourself, it will actually be difficult to make this money..."
Xu Chen showed a hint of disdain:
“We are going to have a revenue of 10 billion in two years, so why can’t we earn 50 million?”
Jin Ruibin looked speechless and was speechless for a moment.
He sighed softly and lost interest in communication again.
However, due to professionalism and communication tasks, I continued the topic:
“There is also a second option, where ‘Aminrui’ invests in and controls ‘Ranbing Sports’.
We have done an overall assessment, and based on relatively loose conditions, we have given ‘Ranbing Sports’ a valuation of 400 million… ‘Amri’ has paid out 240 million in cash and controls 60% of ‘Ranbing Sports’.
After we take the controlling stake, the overall operation and management appointment of "Ranbing Sports" will be led by "Amrui"..."
Jin Ruibin looked up at Xu Chen and saw a look of disdain on this "little Mr. Xu", and said "seriously":
"Mr. Xu, don't rush to conclusions.
240 million in cash is not a small amount.
We will pay it in four years, which is equivalent to your annual net profit of 60 million...
You can also discuss with your father to evaluate the generosity of this plan. ”
“‘Ran Bing Sports’ is valued at 400 million, you can also do a little research.
This valuation is already very inflated. We also value Xie Bingran’s future commercial value based on the results of the Asian Games.
‘Aminrui Investment’ is only willing to offer such conditions because of its sincerity...”
Check out the 16-9 book bar and see the correct version!
"Among domestic athletes, it is rare to find someone with commercial influence. Xie Bingran is very rare.
We don't want her commercial value to be wasted.
Only by leaving it to ‘Aminrui Investment’ can we maximize Xie Bingran’s business value.
At the same time, Mr. Xu and Dongchen Shares will directly take away 240 million, which will also maximize your interests. ”
……
Jin Ruibin has become almost "sincere" and "serious".
In his opinion, the conditions offered by "Amri Investment" were too generous, and the other party had no reason to refuse.
But looking at the arrogant "second generation ancestor" in front of him, Jin Ruibin felt a little embarrassed.
And as expected, Xu Chen shook his head and said:
"A valuation of 400 million? I'll consider it in US dollars..."
"..."
Jin Ruibin calmed down his anger and adjusted his gold-rimmed glasses:
"400 million US dollars? How did Mr. Xu calculate this account?"
Xu Chen: “A revenue scale of 10 billion!
That’s a valuation of at least US$1 billion! ”
Jin Ruibin was speechless:
"The valuation of a company or a brand is not calculated this way."
Xu Chen leaned on the back of the chair and crossed his legs again:
"Based on the valuation of US$400 million, I will consider it for the time being.
Forget the rest..."
Jin Ruibin smiled:
"It seems that there is nothing left to talk about."
……
The scene fell into a cold and awkward state.
Nie Fei smiled and handed the two of them a bottle of water, which eased the awkwardness.
Jin Ruibin organized the folders in front of him and said again:
“What we like is Xie Bingran’s endorsement and the word ‘burning ice’.
As for the current operation and management team of ‘Burning Ice Sports’, they are not included in the current valuation system. ”
The implication is that Ammonia also looks down upon this small company.
Jin Ruibin closed the folder in his hand and said with a smile:
"Let's put it bluntly.
We want to win Xie Bingran's endorsement because we are interested in Xie Bingran's commercial value...
But if you really can't win, you can also recommend other sports stars, and Xie Bingran is not the only one.
It's just a little bit of a pity..."
“We want to control ‘Ran Bing Sports’ because we are worried that a strong new brand will emerge in the industry and disrupt the existing competitive landscape...”
He paused and said slightly casually:
"But at present, this level of worry seems to be unnecessary."
The implication is also very obvious, which means that he is not optimistic about the success of "Burning Ice Sports" at all.
Xu Chen didn't seem to understand, he smiled and drank the water in his hand.
Nie Fei kept smiling, seeming to relieve the embarrassment in the air.
……
……
Jin Ruibin had already said goodbye politely and shook hands with "Mr. Xiao Xu" again.
Nie Fei stood up and sent Jin Ruibin to the elevator hall.
While waiting for the elevator, Jin Ruibin looked at Nie Fei and couldn't help but said:
“I came here to talk today because the company’s analysis department mistook ‘Ran Bing’ as a new brand with potential and threats.
But I checked it out today and it seems like it’s nothing to worry about.
It's just a pity that Xie Bingran's commercial value will be wasted..."
Nie Fei still smiled and did not answer.
Jin Ruibin looked at Nie Fei again:
"Sister Fei is also a veteran in the industry, why should she follow this kind of local boss?
What’s more, he is still a child..."
He smiled:
“Sister Fei, are you considering coming out?
Nike, Anta, Li Ning...
You can choose whatever you want, and 'Amrin' can help you negotiate offers. You may not be able to double your salary, but an increase of 30% to 50% is no problem.
Asics also lacks a domestic No. 3 position, and can also help you communicate..."
Nie Fei still just smiled and did not answer.
Jin Ruibin:
"I really can't figure it out...
With this 'Little Mr. Xu' as the boss, it would be impossible for 'Burning Ice Sports' to be successful.
Mr. Nie might as well come out early and let Ran Bing fend for himself.
Of course, I want to pull you out, but also for the purpose of the company.
‘Amri’ cannot control ‘Burning Ice’, so naturally it is hoped that it will die soon...”
The words were very direct, even a little offensive.
But Jin Ruibin knew that Nie Fei was a smart person.
And it has reached this point, the communication between the two can be straightforward.
Moreover, for the powerful "Amr Investment", in addition to facing the official and a few specific big figures, they can also communicate "looking down" with any corporate executives in the industry.
Nie Fei smiled and said:
"I have a non-compete agreement, so it may not be easy to get out now.
Xiao Xu and ‘Burning Ice’ may not be reliable, but the money is enough.
It’s not bad for me to make money for a year with peace of mind...
In addition, I am actually considering returning to the FMCG industry.
As Mr. Jin just said, it is really difficult to launch a new brand in the sporting goods industry. ”
Jin Ruibin: “If we cooperate with Aminrui, it will certainly not be difficult to create a new brand.”
He paused: "But I feel relieved when Mr. Nie said this."
……
……
Nie Fei sent Jin Ruibin to the elevator and returned to the conference room.
Xu Chen had returned to his normal appearance and whispered:
"Should I be fooled and leave?"
Nie Fei: "It should be no problem. At least Jin Ruibin himself is not optimistic about the development of 'Burning Ice Sports'.
We no longer regard us as a threatening new brand..."
Xu Chen nodded:
“On our ‘Burning Ice 001’ reservation page, does it reveal a reservation volume of 300,000?
Let Sun Lingfeng go first, just hide the reservation number...
Let’s develop in a low-key manner and not be too conspicuous.
It’s better to keep a low profile and bide your time before growing stronger. ”
Nie Fei: "But in the future, head-on confrontation will be inevitable."
Xu Chen: "The soldiers will block it, and the water will cover it with soil."
……
……
Cafe downstairs.
Jin Ruibin sat by the window, opened his laptop, and drafted a feedback email.
He recalled the meeting just now and couldn't help but laugh a little in his heart.
The feedback email needs to be sent to the partners of "Aminrui Investment", so it naturally needs to be written carefully.
“After on-site evaluation and investigation, ‘Burning Ice Sports’ has huge operational shortcomings and does not have good growth and competitiveness in the future...”
“‘Ran Bing Sports’ investment rating is D, it is not recommended to continue to make investment contacts...”
"Xie Bingran's commercial value remains the original A-level rating.
However, given its exclusive contract with ‘Ran Bing Sports’, the possibility of cooperation in the short term is low.
Follow-up suggestions: wait and see and follow up.
Note: If the subsequent development of ‘Ran Bing Sports’ is not ideal or even continues to suffer losses, the transfer and release of Xie Bingran’s commercial endorsement rights may be considered...”
Thanks to the boss for the reward!
(End of chapter)