Chapter 395: People are numb
Xu Chen's expression remained as usual, as if he didn't understand the irony in Sun Yashi's words.
Opposite Sun Yashi, at this moment, she really regarded "Dongchen Advertising" as a scam company, bringing other companies and other people's cases here to brag about herself.
Sun Yashi felt like she understood...
In fact, this "Dongchen Advertising" looks like a scammer company from any angle.
Just pick out any of the projects in the PPT and it’s an industry case that only takes a few years to come out.
How could it be from the same company?
And this company is still unknown...
What's even more irritating is that this "Mr. Xu" in front of me actually did it? !
He looks like he's only twenty years old, right?
Being able to produce excellent advertising creativity and user insights still requires years of accumulation. How can a young man come up with these? !
Sun Yashi was actually a little angry.
Are you taking yourself for a fool?
This "Mr. Xu"...
It seems that he is probably a "second generation" with some great connections in his family, so he became a "connected household" led by Li Yue.
And Mr. Nie, who looks very reliable and elite, is not a temporarily hired actor, right? !
……
Sun Yashi really couldn't hold it anymore and lost her patience.
She shook her head helplessly and continued:
"Wang Laoshun, Kunlun Mountain, Fu Yanjie, Shenbao...
If you can produce these cases, your company should be considered a leading company in the industry.
But I really haven’t heard much about ‘Dongchen Advertising’ before, so I’m a little ignorant...”
The sinister tone in his tone was undisguised.
Gu Xinxin remained silent and already heard some different meanings.
The little girl looked unhappy and turned to look at her boss.
Xu Chen smiled at Gu Xinxin and whispered:
"Continue."
Gu Xinxin restrained her somewhat angry mood and continued talking.
When the Jeep advertising case appeared on the screen, Sun Yashi turned her head and looked at Jiang Peng. The two of them looked extremely excited and sneered at the same time.
On the big screen, after the commercial featuring Xie Bingran and Wang Shi finished playing, Gu Xinxin frowned and closed the PPT, turning to look at her boss.
Xu Chen's expression remained as usual and he remained silent.
Nie Fei frowned slightly.
The eccentricity and neglect of the two people opposite her had already made Sister Fei's expression turn cold.
She turned her head and looked at Xu Chen.
He immediately put on an official gentle smile, but said in a slightly cold tone:
"Is there anything wrong with you two laughing after seeing our case?"
The atmosphere suddenly became a bit colder.
……
Sun Yashi cleared her throat, paused briefly, and then said:
“This Jeep commercial was released during the Asian Games and still aroused a lot of discussion.
I personally like it very much too.
The commercial quality is very good and the advertising copy is very stylish.
Especially the slogan "Not all Jeeps are called Jeeps" is simply wonderful. ”
She looked at Xu Chen and said with a hint of ridicule:
“Isn’t this slogan also written by Mr. Xu?”
Nie Fei frowned again, her face already very ugly.
"Sister Fei" was about to speak, Xu Chen said softly:
"I came up with the slogan, is there anything wrong with it?"
Sun Yashi did not answer, but turned to look at each other with Jiang Peng, and they both smiled in unison.
Nie Fei frowned slightly and whispered:
"Mr. Sun, we negotiate and communicate with sincerity.
If you have anything to say, you can just say it directly..."
……
Sun Yashi's expression changed slightly.
But she immediately put on a gentle smile and said:
“The previous cases said it was you who did it, but we can’t verify it at any time.
But this Jeep commercial was definitely not made by Dongchen Advertising. ”
Xu Chen smiled, but seemed to be interested:
"Why?"
Sun Yashi smiled and shook her head, as if she didn't want to waste any more time.
She stopped talking and lowered her head to tidy up the things on the table, ready to get up and leave.
Jiang Peng on the side cleared his throat and explained:
“There are also our former P&G colleagues in the Jeep marketing department.
And I also know Sister Sia...
BBDO Tianlian Advertising has always been responsible for Jeep brand advertising, and we here actually know this.
Therefore, we at Sia always know which company made the Wang Shi and Xie Bingran commercial, and we even know who the creative director is.
We at Procter & Gamble also have another sub-brand, and we have cooperated with the BBDO team before.
As the creative director of this Jeep commercial, we have actually collaborated before. ”
As he spoke, Jiang Peng pretended to be embarrassed and put on a smile, then lowered his head and packed his things.
……
Xu Chen and Nie Fei looked at each other, but both looked speechless.
Sun Yashi has completely lost her patience and does not want to continue to struggle with this "liar company" in front of her.
She put away the things on the table, forced out a polite and official smile, and said:
"Sorry, I have another meeting to attend.
John, let’s continue chatting with Dongchen’s friends...”
As he said that, he stood up to leave.
Xu Chen ignored Sun Yashi, looked at Jiang Peng and said:
"The BBDO creative director you are talking about is Vincent Liu Wenqin, right?"
Sun Yashi had already stood up.
She was stunned for a moment, then said with a playful smile:
“You actually know Vincent?”
There was an obvious hint of joking in his tone.
It seems to be saying, since you know each other, you actually dare to counterfeit other people's creativity...
Xu Chen did not answer directly, but looked at Sun Yashi and asked:
"John just said that there is a former colleague of P&G in the Jeep marketing department, whom Sia always knows...
Is it convenient to ask which colleague it is? ”
Jiang Peng turned his head and looked at Sun Yashi with a strange look on his face.
Sun Yashi smiled and said:
"I know someone who is the vice president in charge of market brand at Jeep.
When he was at Procter & Gamble, he happened to be my immediate boss, and we were all familiar with him personally.
In fact, when Jeep and BBDO first started cooperating, they asked me about my evaluation of Vincent. ”
The implication is that I am very familiar with Party A and Party B of this project, so how can you "pretend and cheat"?
……
Xu Chen looked normal, nodded and said:
"It turns out to be Mr. Leo..."
"..."
Sun Yashi was startled, she didn't expect that the other party actually knew Leo Pang Ming?
She frowned and thought about it, but she felt funny for a moment.
In order to impersonate this project, a background check was actually conducted?
……
Sun Yashi lost her patience and stood up to leave again.
At this moment, Xu Chen took out his mobile phone and made a call.
I also turned on the hands-free.
"Beep" rang twice, and a voice with a Wandao accent came from the other end of the phone:
"Teacher Xu Chen? Why do you have time to talk to me..."
This voice is none other than Liu Wenqin, the creative director of BBDO Tianlian Advertising, the CEO of Vincent.
Sun Yashi had already taken two steps and confirmed that it was Liu Wenqin's voice. She frowned and took another breath.
Xu Chen: "Mr. Vincent, I have something to confirm with you...
When I communicate with external clients about projects, why are they always talking about the Jeep Xie Bingran and Wang Shi endorsement advertising creative? Is this your plan?
He even said that Jeep’s latest advertising slogan is also Vincent’s masterpiece? ”
On the other end of the phone, Liu Wenqin hesitated for a moment, but then said quickly:
"Who is spreading nonsense outside?
Teacher Xu Chen, we should be familiar with each other, and you should know my personality and character. I will never deceive the world and steal my reputation...
Jeep's plan and advertising slogan are both the output of Dongchen Advertising and the masterpiece of Mr. Xu Chen. This is absolutely true.
My team here only cooperates with Teacher Xu Chen in the execution of production..."
Liu Wenqin said, with a hint of anxiety in his tone.
In fact, in the advertising creation circle, plagiarism and impersonation of other people's creativity are regarded as very disgraceful behaviors.
And once word spreads, it will have a very bad reputation in the circle.
Xu Chen's words just now seemed like Liu Wenqin had impersonated Xu Chen's idea, which made Liu Wenqin a little anxious.
"Teacher Xu Chen, where did this rumor come from?
Is it the advertising agency or the client?
You can tell me and I will communicate and clarify!
I, Liu Wenqin, can’t afford to lose this person in the industry..."
Xu Chen did not answer, but looked up at Sun Yashi who was standing at the moment.
Check out the 16-9 book bar and see the correct version!
Sun Yashi was startled, and her expression changed several times in an instant.
Almost instantly, Sun Yashi showed a look of embarrassment.
The person involved, Liu Wenqin and Vincent, said so, so what else is there to doubt? !
Another point is that Liu Wenqin's tone towards this young "Mr. Xu" on the phone was so polite?
……
Nie Fei turned to look at Xu Chen and smiled helplessly.
Gu Xinxin remained silent, but secretly showed a hint of happiness. .
Jiang Peng looked at a loss and turned to look at his boss.
……
Xu Chen spoke to the phone again:
“Thank you Mr. Vincent!
I just confirm that this rumor did not come from BBDO..."
Liu Wenqin was still a little anxious and talked a lot. The main purpose was to ask where he heard it. Liu Wenqin wanted to clarify it himself.
Sun Yashi had already walked back to her seat silently.
She listened silently to the speaker phone, but she still didn't have the courage to speak.
In the end, Xu Chen and Liu Wenqin had a chat, which finally calmed down Vincent's anxiety.
Liu Wenqin smiled again and said:
"I heard from the girl on the team yesterday that Teacher Xu Chen's company has moved?
I have to say congratulations, I have to come and visit you some other day! ”
Xu Chen: “Thank you, Mr. Vincent.
It turned out that the office was too small, so I rented another floor.
I didn't tell anyone, how did Vincent know? ”
Liu Wenqin: "There is a little girl in our team. When we were filming in Northwest China, she became very familiar with Amy, who works for you.
She listened to Amy on the weekend..."
……
The people from the Bay Island were still polite and made some small talk.
Xu Chen finally hung up the call from Liu Wenqin and fell silent again without saying a word.
……
opposite.
Sun Yashi looked embarrassed.
But she immediately put on a kind smile.
She cleared her throat and was about to say something when "Mr. Xu" on the other side made another call.
It's still hands-free...
A tough male voice came from the other end of the phone:
"Mr. Xiao Xu?"
"Mr. Leo, won't you bother me?"
On the other end of the phone was Pang Ming, Jeep's Vice President of Marketing and Brand.
It was also the very familiar former boss that Sun Yashi said...
When Sun Yashi heard Pang Ming's voice, her expression became even more embarrassed.
The brand manager Jiang Peng on the side shrank back and did not dare to make a sound.
Jiang Peng still knew about Mr. Leo.
A few years ago, he worked as a group director at Procter & Gamble, and was Sun Yashi's immediate boss at the time.
Later, he was poached by Chrysler and was responsible for Jeep's market development in Greater China.
……
Xu Chen said with a smile:
"Leo always invited us to a dinner party last week. I seemed to be leaving in a hurry and didn't even have time to formally say thank you!"
Pang Ming smiled heartily:
"Mr. Xiao Xu is too polite!
I still want to thank you...
We did a great job in advertising, and this wave of promotion was so successful!
According to the data fed back by the sales line today, the car booking KPI for the entire month was completed in one week. ”
Xu Chen: “The main thing is the brand heritage of Jeep, and the quality of Dashe and Wrangler cars!”
Pang Ming laughed heartily twice:
“Ms. Xiao Xu’s creativity is great!
Our new slogan is definitely the best among all car advertisements in recent years!
The feedback from our car owners and users also likes it very much! ”
……
The conversation between Pang Ming and Xu Chen naturally fell into the ears of Sun Yashi and Jiang Peng.
This phone call was naturally made specifically to them.
This President Sia is already numb...
Pang Ming is Sun Yashi's former boss and old leader.
At this moment, Sun Yashi was sitting on a chair, but she was too embarrassed to take the initiative to say hello.
This phone call naturally once again confirmed that the Jeep advertisement was indeed created by "Mr. Xu"...
In this way, Sun Yashi's previous "strangeness" and doubts became even more ridiculous.
……
Xu Chen was chatting with Pang Ming by himself, and seemed not to want to pay attention to Sun Yashi and Jiang Peng opposite him.
Nie Fei and Gu Xinxin looked at each other with wonderful expressions.
Just now Sun Yashi said that Leo was her acquaintance and former boss...
As a result, Mr. Xu dialed the phone and chatted and laughed so much that Sun Yashi was too embarrassed to say a word.
……
Sun Yashi was on pins and needles.
What surprised her was that Mr. Leo was so polite to this "little Mr. Xu"? !
The advertisement is well done, and it is understandable to express gratitude to Xu Chen...
But as an executive of Party A, Pang Ming was so polite to Party B, which still made Sun Yashi a little confused...
On the phone.
Xu Chen continued:
"One more thing...
At the dinner last week, Leo always asked if he could invite Xie Bingran to attend an offline press conference next year..."
Pang Ming showed obvious expectations:
"Is there any news about this matter?"
Xu Chen smiled and said:
"I talked to Xie Bingran in private, and she didn't reject it.
But Mr. Leo still needs to communicate with Director Li Yue.
Mainly to confirm the national team's schedule and Xie Bingran's specific schedule...
In addition, Director Li Yue may have other quotations for individual offline activities. ”
Pang Ming: "Thank you so much Mr. Xu!
As long as Xie Bingran doesn't reject it, I will communicate the details with Director Li Yue later.
When I first asked Director Li, what he meant was that I should first ask Mr. Xu for his opinion..."
……
Sun Yashi was stunned.
She finally heard something extremely crucial from the words just spoken on the phone.
……
(End of chapter)