Chapter 396 Hit the snake seven inches
Sun Yashi couldn't help but take a breath.
She finally understood...
No wonder Pang Ming, Jeep's vice president of marketing, would be so polite to this "little Mr. Xu".
It turns out that the importance of Dongchen Advertising and the "little Mr. Xu" in front of him far exceeded his expectations.
In the conversation between Pang Ming and Xu Chen just now, Sun Yashi captured a few key sentences:
"I had a private chat with Xie Bingran..."
Director Li Yue asked to "ask Mr. Xu for his opinion"...
Is this "little Mr. Xu" in front of me the key person in communicating with the spokesperson?
Even leader Li Yue of the General Administration took the initiative to ask for his opinion? !
Being able to communicate directly and privately with the spokesperson is a very, very critical and important "resource".
P&G has also cooperated with many celebrity spokespersons, and many of them are very "difficult".
Cooperation of spokespersons, shooting of advertisements, discussion of rights details, etc...
Having a "key person" who can easily communicate with the spokesperson will get twice the result with half the effort.
Sun Yashi really never expected that the "little Mr. Xu" in front of him would be such a "key figure".
……
Xu Chen finally hung up the phone to Pang Ming.
He scrolled through his phone without saying a word, looking indifferent.
Sun Yashi raised her head and glanced at Xu Chen...
She quickly gathered her thoughts and put on a smile that she thought was just right.
And as quickly as possible, he came up with a set of words to alleviate the embarrassment...
But before Sun Yashi could speak, Xu Chen had already dialed the phone again.
But I don’t know who the call is for this time...
……
"Director Li, are you still in Shanghai?"
"Hello, Teacher Xu Chen, I'm still in Shanghai and haven't left yet.
Today and tomorrow, I am having a meeting with the Shanghai Sports Bureau and the Shanghai Track and Field Center! ”
……
Sun Yashi and Jiang Peng looked at each other, but for a moment they became even more afraid to speak out.
On the other end of the phone was leader Li Yue from the General Administration of Sports...
On the phone, Li Yue continued:
"Director Cheng told me that Xie Bingran will take a few days off after arriving in Shanghai this weekend...
After Teacher Xu Chen met our champion, he said hello to me! ”
Xu Chen said with a smile:
"Of course no problem!
Director Li is interested! ”
Sun Yashi and Jiang Peng were startled, with strange expressions on their faces.
Sure enough...
This "little Mr. Xu" has a very good personal relationship with the spokesperson.
Xu Chen paused for a moment and then said:
"Director Li, I'm calling you because I have something I need to talk about..."
Li Yue: "Teacher Xu Chen, please tell me."
Xu Chen: “Have we not signed the contract for Head & Shoulders’ endorsement yet?”
Li Yue: "We haven't officially signed the contract yet...
Within our General Administration, we are still in the reporting and approval process.
For these business cooperation, the leaders at the top also have to achieve their goals. ”
Xu Chen paused again:
"It's fine that I haven't signed the contract yet..."
On the other end of the phone, Director Li Yue was suddenly stunned.
But in the conference room, Sun Yashi and Jiang Peng felt shocked and suddenly became nervous.
Li Yue: "Teacher Xu Chen, is there any problem?"
Xu Chen: "It's not a big problem...
I sent messages to Xie Bingran two days ago and talked about these business cooperations.
The two of us discussed it, and Xie Bingran raised some concerns..."
Xu Chen paused again deliberately.
Li Yue: "Ah? What are you worried about?"
At the same time, Sun Yashi and Jiang Peng, opposite them, instantly became tense again.
Xu Chen: “Because it is an advertisement for anti-dandruff shampoo, it is bound to show dandruff.
For Xie Bingran, the image of dandruff still affects her personal image very much.
Even if this picture does not appear, I still worry about damaging my personal image if I think of dandruff...
Therefore, I think the endorsement of Head & Shoulders still needs to be further reviewed and discussed. ”
"..."
"Hiss..."
Almost instantly, Sun Yashi's face turned extremely ugly.
She moved, as if eager to stand up from the chair.
But he forced himself to sit back anxiously.
If Xie Bingran’s endorsement is compromised, the matter will really get serious...
Procter & Gamble is a foreign-owned company in the global system, and Head & Shoulders is an extremely important brand asset of the company.
Head & Shoulders' marketing plan and spokesperson selection will not be decided easily.
Xie Bingran's endorsement plan has also gone through multiple rounds of inspections, reports, and approvals at all levels.
The American brand headquarters has passed the review...
If the spokesperson suddenly becomes unavailable at this time, the previous business investment will be in vain.
As the leader of the main project, Sun Yashi is afraid that the annual evaluation will be affected by it.
……
Even more nervous than Sun Yashi was Head & Shoulders brand manager Jiang Peng.
The internal plan and budget approvals have been completed. If something goes wrong at this time, Jiang Peng, as the brand manager, may lose his job...
For a moment, both Sun Yashi and Jiang Peng suddenly became nervous.
Like a lump in the throat, like sitting on pins and needles.
On the other end of the phone, Director Li Yue remained silent, but he was actually starting to get nervous...
Xu Chen sat calmly, looking calm and calm.
Nie Fei turned her head and glanced at "Mr. Xiao Xu" and couldn't help but smile secretly.
Hit the snake seven inches.
This is probably stepping on the weakness of Mr. Sia opposite...
On the phone, Li Yue finally said:
"Teacher Xu Chen, you can help me with this matter!
The Head & Shoulders brand side is very easy to say. The contract can be canceled even before it is signed.
But for this cooperation, I also reported it verbally to my superiors internally...
If this is to be cancelled, there will still be a lot of pressure on my side. ”
Rather, his words were sincere and serious.
The corners of Sun Yashi's mouth moved, feeling slightly relaxed, but she did not dare to say anything.
Leader Li Yue, who was very forceful when he came to the meeting, actually wanted to "please" this young "little Mr. Xu" like this?
Xu Chen's expression remained as usual:
"The main reason is that Xie Bingran may be a little bit repelled mentally.
In addition, the images and associations related to dandruff are indeed afraid of causing some negative effects on Xie Bingran's image. ”
Li Yue showed a hint of eagerness and said with a smile:
"I really have to ask Teacher Xu Chen about this matter.
You know Brother Bing so well, you must have a way to convince Xie Bingran.
Xie Bingran doesn’t listen to anyone else, but only listens to you, Teacher Xu Chen...
As long as Teacher Xu Chen is willing to help, I believe Xie Bingran will definitely change his mind.
About the dandruff lens and Lenovo...
Isn’t this easy for Teacher Xu Chen?
You are a master of creativity. You have won projects as difficult as Jeep...
As for the dandruff issue, with Teacher Xu Chen’s creative ability, he can definitely come up with a very suitable solution! ”
"Teacher Xu Chen, I really have to ask you for help with this matter!
I also talked about it last time we had dinner, and I still have a lot of pressure to report upwards..."
……
Li Yue said anxiously, trying to convince Xu Chen from every angle.
In his opinion, the crux of the problem naturally requires "Teacher Xu Chen" to be willing to help.
Once Mr. Xu Chen is taken care of, Brother Bing is also taken care of.
……
Xu Chen remained silent, just listening quietly.
Naturally, he didn't want to listen himself, but deliberately let Sun Yashi on the opposite side listen...
Sun Yashi lowered her head slightly, but her eyes were a little evasive.
This director of P&G can also be regarded as the company's middle-level "big leader".
But today, in front of this "little Mr. Xu" who was in his teens and 20s, he felt really embarrassed and embarrassed.
Mr. Sia, who usually bosses his subordinates around in the company, now dares not speak out.
Just because the "little Mr. Xu" opposite him is taking care of key projects related to his career.
……
Gu Xinxin turned to look at his "boss" with a proud smile on his face, and little stars twinkling in his eyes.
The boss is so cruel...
I made three phone calls and went out, which made the other person dare not even fart.
Simply heartless.
……
Nie Fei smiled and shook her head. Sister Fei couldn't help but think to herself, fortunately, she and Xiao Xu were always "on the same side".
If you were sitting on the opposite side of Mr. Xiao Xu, you would be really helpless.
……
Li Yue "begged" politely for a while, but also with emotion and reason.
Xu Chen saw that the situation was almost over, so he stopped when he saw that it was good:
"I just happened to meet Xie Bingran this weekend. Let me discuss it with her again!"
Li Yue saw Xu Chen softening his words and said with a smile:
“Thank you so much, Teacher Xu Chen!
As long as you take action, there will definitely be no problem!
Xie Bingran listens to you!
As for the advertising plan, doesn’t Teacher Xu Chen already have it in hand?
It's hard to think of dandruff. Other advertising companies can't handle it. Why doesn't Mr. Xu Chen have a hand in dealing with it? ”
……
Check out the 16-9 book bar and see the correct version!
Li Yue deliberately flattered him again, which also made Xu Chen speechless.
Xu Chen comforted Li Yue a few more words before finally hanging up the phone.
……
In an instant, absolute silence returned to the conference room.
Sun Yashi was stunned.
She cleared her throat slightly embarrassed.
As if he had gathered some courage, he tentatively said:
"Mr. Xu..."
But before she could continue, Xu Chen suddenly stood up.
He looked at the time, smiled and said:
"I have to rush back for a meeting, so I won't interrupt you anymore..."
As he said that, he looked like he was about to leave.
Nie Fei and Gu Xinxin also quickly stood up.
Sun Yashi looked anxious for a moment:
"Mr. Xu...
Please allow me to apologize to you. ”
Xu Chen smiled and said:
"Sia always makes strong remarks..."
With that said, he stopped paying attention and got up to leave.
Sun Yashi hurriedly took two steps to catch up:
"Mr. Xu, our project..."
Xu Chen finally stopped at the door and said with a smile:
"For subsequent projects, please contact our team Gu Xinxin first.
After all, there are still variables in Xie Bingran's endorsement. ”
Sun Yashi looked anxious:
"Mr. Xu..."
Xu Chen opened the door and continued:
"Although 'Dongchen Advertising' is not well-known, it does not accept every project.
If your company has project needs, please chat with Gu Xinxin first.
We also need to evaluate it...
However, when I accept a project, I have two requirements:
First, we don’t participate in pitches. If you want to cooperate with us, you need to be exclusive.
Second, we do not negotiate prices, we quote based on specific advertising needs and do not accept bargaining.
And the quotation is definitely higher than other advertising companies...
Sia should think about it again, and she doesn’t have to find Dongchen Advertising. ”
With that said, he opened the door and went out without saying any more nonsense.
Nie Fei also stood up and followed with an unusually wonderful smile.
She felt funny in her heart.
Under the current circumstances, we really “have to find Dongchen Advertising”...
Gu Xinxin was carrying her computer bag, but she was still stopped by Sun Yashi and Jiang Peng.
"Mr. Gu, how should we communicate in the future?"
Gu Xinxin:
"Let's communicate online first to make sure your company has project needs..."
She was still respectful and polite:
"Sorry, I have to go first...
Our little Xu always has a bad temper, and I’m afraid I’ll be scolded if I drag myself back...”
As he said that, he ran after him.
……
……
Twenty minutes later, a steak restaurant in Lujiazui.
Xu Chen, Nie Fei, and Gu Xinxin were sitting by the window.
For things like steak, Xu Chen only eats "fully cooked" ones.
Even the female shop assistant with exquisite makeup strongly recommended "Seven Matures" in a Shanghainese accent as the best, and she seemed to have a tone of "educating" the customers...
Xu Chen just smiled:
"Ilikemysteakwelldone."
Black pepper steak, vegetable and fruit salad, freshly squeezed orange juice...
Gu Xinxin drank a glass of juice and asked:
"Boss...
Should we still do this Head & Shoulders project? ”
Xu Chen: "Why not do it if you can make money?"
Gu Xinxin said "Oh", but still looked confused.
Nie Fei smiled and said:
“For foreign investors like Procter & Gamble, any plan must be demonstrated and approved at multiple levels.
Xie Bingran's endorsement must have been approved by internal review for a long time.
It’s impossible to throw it away casually...
In large foreign-funded companies like this, the top management is generally European and American, and the middle management is Chinese with overseas background, or people from the Bay Island or Hong Kong Island.
Only a very small number of mainlanders can climb to the position of mid-level director and above.
It is precisely because of this that their internal constraints and struggles are more serious...
Sia, who has worked for so many years to climb to the position of director, must be cautious and cautious internally.
For the Head & Shoulders brand, the spokesperson was already talking about it and then suddenly dropped it. This kind of thing requires responsibility.
Sun Yashi, there is no way to give up.
After a few phone calls from Mr. Xu just now, Mr. Sia could only run over and beg Mr. Xu.
She has no other choice..."
Gu Xinxin smiled:
"Okay!
I just heard my boss call me, which really relieved me! ”
Xu Chen smiled and said:
“Just wait for the other party to contact you and then look at the other party’s specific needs.
Without pitching or negotiating prices, we can easily make money and spend a good year, so why not?
Head & Shoulders is a good brand, and its annual media investment is huge, which will be very helpful for Bing Ge's image exposure.
In fact, getting the endorsement from Head & Shoulders will be a commercial boost to Brother Bing. ”
Gu Xinxin thought for a while:
"But how to solve the dandruff issue that the boss just mentioned?
It seems like there will be really bad associations..."
Xu Chen smiled:
"It's not difficult, just use some creative skills.
You can ask Amy when you go back. She is engaged in design and creativity, and she will understand. ”
Gu Xinxin showed some timidity:
"Sorry boss, I seem to be lacking in creativity..."
Xu Chen smiled and said:
"There are specialties in the art industry.
You are our account director and the competency model is not on creative.
Teacher Xinxin has outstanding project management skills and can write strategic plans, which is already very good! ”
Gu Xinxin smiled happily:
"Thank you, boss! I will work harder!"
……
……
Procter & Gamble, conference room.
Jiang Peng looked at the leader with a bad expression, and asked bravely:
"Sister Sia, what should I do..."
Sun Yashi sighed:
“What else can we do?
Follow that little girl and contact her...
We have pushed it to the present juncture. If Xie Bingran gives up the endorsement, we will no longer have to hang out in the company.
Our internal plans have been approved, not to mention that the big boss above also likes Xie Bingran very much...
Now the big bosses above are all looking forward to us signing Xie Bingran! ”
Jiang Peng: “But when we cooperate with Dongchen Advertising, they don’t compare drafts or negotiate prices...
What if their plan is bad and the cost is very expensive? ”
Sun Yashi frowned and thought for a moment:
“Jeep and Wang Laoshun’s cases were all handled by their family, so we don’t have to worry about the plan being bad.
There’s nothing you can do about it if it’s more expensive...”
She paused and then continued:
"Let's first communicate with Gu Xinxin about the specific needs and see the specific quotation returned by the other party...
The higher it is, the higher it is. I will try to divert some budget from other projects. ”
Jiang Peng: “What if the quotation is outrageous?”
Sun Yashi looked hesitant:
"It shouldn't be...
They also cooperate with big companies and brands, and they must abide by the rules and care about reputation.
But if it’s really expensive, there’s really nothing you can do about it.
This is not just an advertising plan, it also involves the cooperation of spokespersons. ”
Jiang Peng: "Okay, then I will contact Gu Xinxin in the afternoon.
The communication with her was quite smooth before, she should be able to help with the conversation. ”
Sun Yashi nodded:
“It’s better to be polite when communicating with this little girl...
Don't treat the other party as Party B. We are currently in a state of asking for help from others. ”
Jiang Peng: "Understood."
……
……
Thanks to the boss for the reward!
(End of chapter)