Chapter 410 Brother Bing’s circle of friends
Tuesday morning.
Xu Chen got up from the bed, went to the bathroom to wash up, and sent a message to Xie Bingran.
[You three, how were you last night? 】
I quickly received a reply from Brother Bing:
【It's okay...】
[Uncle Xu just picked up Wu Feifei and drove her back to school.
Su Rong has just gotten up, and we will go to class together later. 】
Xu Chen shook his head helplessly:
【I want to have breakfast!
See you in the cafeteria later, or I can come over to the hotel to meet you first. 】
Xie Bingran: [Meet you directly in the cafeteria. We are almost ready here. 】
Xu Chen thought for a while:
[Is Sister Fang Jun still there? Call her up. 】
……
……
Fifteen minutes later.
At the entrance of Xiyuan cafeteria, Xu Chen saw Xie Bingran, Su Rong, and teacher Fang Jun.
Xie Bingran wore a baseball cap and a mask, put his hands in his pockets, and looked like a cold and domineering boss.
Su Rong stood next to Brother Bing with her hair tied into two braids.
She yawned slightly and stood cutely on her feet.
Perhaps because of her hangover last night, the little girl looked a little sleepy and even swayed slightly...
Teacher Fang Jun looked as usual, expressionless and his high ponytail swaying gently in the wind.
She actually drank a lot yesterday, and it seemed that she had really developed her drinking capacity.
……
Xu Chen walked up to the three of them and looked at Su Rong:
"Is it okay?"
Su Rong puffed out her cheeks and exhaled:
"It's okay, I'm going to drink red dates and millet porridge!"
"Let's go..."
……
Window seat.
The breakfast that the four of us had was not very large, and none of them seemed to have much appetite.
Xu Chen looked at Fang Jun and said:
"Sister Fang Jun really wants to go to class with me?"
Fang Jun chewed a piece of hard-boiled egg with an expressionless face:
"Of course! All the courses from the 985 prestigious schools are here."
"..."
Su Rong blinked and thought for a while:
"We have advanced math class in the morning. It seems to be a good fit for Sister Fang Jun."
"Advanced Mathematics?"
Fang Jun squinted his eyes, actually seemed to be interested, and nodded slightly.
Xu Chen: "Sister Fei is taking Mr. Xu for a walk around Shanghai today. Won't Teacher Fang Jun follow?"
Fang Jun: "It's your dad's first time coming to Shanghai, and I've been here many times.
Not particularly interested. ”
Xu Chen: "..."
Fang Jun: "Besides, your dad went to Wu Feifei's school and won't be back until noon. He will go out with Nie Fei in the afternoon."
Xu Chen: "Ah? Aren't you just going to see Wu Feifei off?
What is going to take until noon? ”
Fang Jun: "Your dad said he wanted to help Wu Feifei buy some daily necessities, so he could help the leader take care of his precious daughter."
Xu Chen: "I don't even get this kind of treatment."
Fang Jun: "Yesterday, Mr. Xu also said that he wanted to visit Brother Bing's training base.
I also helped Brother Bing buy some four-piece suits...
But it seemed it was too late. ”
Xie Bingran blinked:
"Don't worry about me, my life is actually very simple."
Xu Chen smiled:
“Mr. Xu is still thoughtful.
It’s up to me to do this...
When I send Brother Bing back, I will help her buy it. ”
……
……
North building classroom, advanced mathematics class.
On the two desks in the back row by the back door, Xu Chen and Fang Jun were sitting on one side, and Xie Bingran and Su Rong were sitting on the other side.
Brother Bing still looked cold, wearing a baseball cap and a mask, with his hands in his pockets.
She was motionless, but seemed to be listening attentively.
Su Rong on the side was "fighting hard".
She obviously didn't sleep well last night. She held her cheek with one hand and her eyelids were "flickering" as if she was sleepy.
Of course, Miss Su may be sleepy simply because this is boring and difficult calculus...
Teacher Fang Jun sits upright and meticulous, looking like a good student.
She frowned slightly and nodded slightly from time to time. She actually listened to the advanced calculus explanation one by one.
Xu Chen turned his head and took a look, feeling awe-struck.
……
And at the same time.
From time to time, the girls in the front row and the boys next to the back row would look back and whisper.
"Who is that fair girl with high ponytail? Why are you sitting with Xu Chen?"
"It can't be Xu Chen's girlfriend, right? Why haven't you heard of it before?"
"I don't think so. This girl seems to be older."
"Eh? Is it the rich sister?"
"No, Xu Chen is just a kid, and his family is in good condition.
It’s not necessary…”
……
The boys in the back row were all gossiping.
"The little prince of Jiangsu and Zhejiang" Qian Xin glanced here several times and whispered:
"What's going on? The mysterious Boss Xu and Goddess Su Rong are becoming increasingly difficult to understand..."
Hong Xiaoqiang on the side also recognized Fang Jun, the "sister" who came to the dormitory on Sunday:
"That girl is Xu Chen's 'sister'...
So the boy next to Su Rong must be Xu Chen's 'brother'! ”
Pei Qian turned around and glanced:
"Isn't Xu Chen's 'sister' also a rich woman?"
Several boys looked at each other and squinted their eyes, but they felt that it was really inappropriate to miss the rich "sister" who was such a good brother.
……
……
After class at noon.
Xu Chen sensed the potential demands of several boys who were eager to come to chat, and quickly led Fang Jun, Su Rong and Xie Bingran out of the teaching building.
"I'll take you to the international student cafeteria!"
Su Rong: "Yeah! I've only eaten there once!"
……
Behind Tonghai University’s “Three Woods” is the dining hall for international students.
Since the prices are a bit expensive and they are not Chinese food, I rarely eat there.
Fang Jun put his hands behind his back, "inspected" around the dining line, and said expressionlessly:
"Let's go eat grilled steak. There's also grilled cod, Brother Bing.
The guy who cooks is of Latin descent and looks very handsome. ”
Xu Chen: "?!"
……
Xu Chen took the four of them and sat near the door. The place was well ventilated.
Fang Jun: "Don't you like to sit by the window the most?"
Xu Chen: "It's ventilated here, and it faces the air-conditioning and warm air."
Fang Jun: "Ventilation?"
Xu Chen: "Many international students wear strong perfume."
Fang Jun said "Oh": "That's it."
Steak, cod, grilled shrimp, vegetable and fruit salad.
Xie Bingran was holding a knife and fork, and was sharing the same piece of cod with Su Rong, which made Xu Chen quite speechless.
"You two are too sweet!"
Xie Bingran chewed the fish meat and ignored Xu Chen.
Su Rong’s cheeks are also bulging:
"What does Tie Tie mean?"
"..."
……
Fang Jun scrolled through his phone and suddenly said in surprise:
"Brother Bing is so powerful now..."
"What?" Xu Chen looked at Fang Jun's phone.
Discovery is a piece of news...
I didn’t read the text in detail, but the picture accompanying the news showed a photo of Xie Bingran with a group of sports stars.
NBA star Yao Ming, national table tennis player Wang Liqin, diving star Wu Minxia, former national football captain Fan Zhiyi...
Su Rong across the table also looked curious, so Fang Jun handed over the phone.
"Wow! Brother Bing is so handsome! They are all sports stars!"
Xu Chen: "Brother Bing is now an Asian Games gold medalist, and he is a sports star."
Su Rong still felt surprised and pleasantly surprised:
"This is Yao Ming, Fan Zhiyi, Wu Minxia...
So Brother Bing and them are all friends! ”
Xu Chen looked at Xie Bingran:
"When is the event? I haven't seen the news before!"
Xie Bingran was eating a piece of purple cabbage and said:
“We attended a dinner event two days ago, but I didn’t expect the news to be released today.”
Xu Chen took the phone over and flipped through it again, and couldn't help but sigh.
Brother Bing's circle of friends is really getting more and more awesome.
In terms of sports career, Brother Bing has indeed reached the top.
He looked at the people taking photos with Brother Bing:
"Are these local athletes from Shanghai?"
Xie Bingran: "It seems..."
Xu Chen: "The Shanghai Sports Bureau seems to be openly trying to compete with the Wen Provincial Sports Bureau!"
Fang Jun: "How to fight for it?
Brother Bing is still affiliated with the Wen Provincial Sports Bureau, right? ”
Xu Chen: “In domestic competitions, Brother Bing is registered in Wenzhou and represents Wenzhou in competitions.
But the international competition of raising the national flag is actually a bit unclear...
Now Brother Bing is studying in college in Shanghai and training at the Shanghai Sports Center. He is backed by the Shanghai Sports Bureau.
Brother Bing can be invited to this dinner, and they are all famous local players in Shanghai, which means that Shanghai City also intends to blur this sense of boundaries. ”
Fang Jun: "Not very authentic, is it?"
Xu Chen smiled: "It's not very authentic, but it's a good thing for Brother Bing.
Under the domestic environment and system, the Shanghai Sports Bureau's voice and resources are still much stronger than those of Wen Province... and to a certain extent, they can even compete with the capital. ”
Fang Jun frowned, seeming to think of something:
"Is there always some wrestling between Beijing and Shanghai?
There is often some competition between various Beijing bureaus and Shanghai bureaus for poaching...
It won't affect Brother Bing, right? ”
Xu Chen remained silent and really thought about it carefully.
Xie Bingran actually mentioned before that her training base in Shanghai kept her away from some "bad things" in the capital and in the team.
However, what Xie Bingran mentioned at that time was mainly similar to "old players bullying younger players", but it did not involve complex relationships that are more difficult to deal with.
He looked at Xie Bingran:
"Brother Bing, don't pay attention to this. This is external competition for you, and it is only good for you at the moment.
You just need to train and compete...
As long as your track performance is good, all resources will surround you. ”
Check out the 16-9 book bar and see the correct version!
"Oh."
Su Rong couldn't help but sigh softly:
"Brother Bing is so awesome...
He is only a month older than me, but he is already such a powerful person. ”
Xu Chen: "I'm still a few months older than Brother Bing, and I'm not as good as her at all."
Fang Jun squinted his eyes and seemed very unhappy:
"How many years older than you are!"
Su Rong was startled, then stared with innocent eyes and said:
"Huh? How old are you?
I thought Sister Fang Jun was only a year or two older than us..."
Fang Jun's expressionless face broke into a very happy smile.
She reached out and pinched Su Rong's cheek:
"What do you want, sister? I can buy it for you!"
Xie Bingran: "..."
Xu Chen: "Huh? How old are you?
I always thought that Sister Fang Jun was two months younger than me..."
Fang Jun: "Too fake, negative points."
"..."
……
……
In the afternoon, "Computer Graphics Design Class" was held in the computer room of Xiaohuang Building.
Fang Jun still didn't go back and followed Xu Chen to class.
The two of them huddled in front of the computer in the back row, while Su Rong and Xie Bingran were in the back row.
Xu Chen opened the design software CoreDraw and was completing his final assessment design assignment.
Fang Jun also seemed to find it interesting. He controlled the mouse and fumbled through random designs, as if he was drawing an ugly panda...
Xu Chen looked back and saw that Brother Bing and Su Rong were "sticking" together, tinkering with the same computer.
An intimate look...
Su Rong: "Brother Bing, please give me some advice. This is the final assignment!"
Xie Bingran lifted the brim of his baseball cap and took a look:
"Talented."
Su Rong:
Xu Chen: (―)…
……
……
After class in the evening, the four of them went back to the company directly from the South Campus.
Amy Sun has made an appointment with Xu Chen to discuss the commercial plan for "Head and Shoulders" today.
It happened that the spokesperson Xie Bingran was also present, so he asked her to listen together.
Su Rong, as Brother Bing's "accessory", naturally followed him closely.
What's more, Brother Bing is leaving tomorrow, and the little girl looks like she can't let go.
……
Gu Xinxin ordered pizza in advance.
Xu Chen arranged this in advance because Sister Fang Jun, the "God of Wealth", wanted to eat it in the afternoon.
"Mr. Xu and Sister Fei haven't come back yet?" Xu Chen asked.
Gu Xinxin: "I just asked Sister Fei.
She said that there was a traffic jam, so Sister Fei took Mr. Xu out to eat, so we didn't have to wait for them. ”
Xu Chen nodded:
“Invite everyone to come and eat!
For those of you who have a meeting, let's go to the conference room and eat while we're at it. We'll get off work early later. ”
……
The spacious conference room is much more relaxed than the one on the 8th floor.
In addition to Xu Chen, Sun Amy, and Tang Xiaowei in the project, Xie Bingran, Su Rong, and Fang Jun also came in.
Su Rong clung to Brother Bing, but said, "I want to come and study."
Teacher Fang Jun showed his domineering attitude and said that he would "supervise the business development" on behalf of the head office.
……
Xu Chen chewed a piece of seafood pizza with large shrimps:
"Be casual and start living the plan!"
Amy Sun did not stand up, but gave Tang Xiaowei an encouraging look.
Tang Xiaowei cleared his throat and made his first internal "formal report". He was obviously a little nervous.
“According to the general direction set by Mr. Xiao Xu, we still have to conform to the fixed creative framework and routines of P&G advertising...”
"Sister Amy and I have also studied all the advertisements of 'Head and Shoulders' in the past few years, and they basically all have the same routine content..."
“The advantage is that the selling point is clear, that is, the main focus is ‘anti-dandruff’.
Creative forms are basically fixed..."
“So this commercial doesn’t have much room for development.
Basically, we need to find a connection point with the spokesperson, and then embed the selling point of ‘Head and Shoulders’ anti-dandruff...”
Tang Xiaowei was calm and unhurried. Although he sounded very nervous, he still showed the professionalism he should have.
The strategy logic is clear, and the creative disassembly is all in order.
Among the three people listening, Su Rong obviously listened more carefully.
After all, he is a student majoring in advertising, and when it comes to professional fields, he still touches on the little girl's deep thinking.
It’s just that her pink and sweet look often gives people the illusion that they can’t think deeply...
Tang Xiaowei shared several past commercials of ‘Head and Shoulders’.
It covers the conventional selling point display type, as well as some advertisements of previous spokespersons, and summarizes the creative ideas.
Then he took out the plan script he and Sun Amy worked on together.
Xu Chen drank a cup of Coke and listened carefully.
Just like Tang Xiaowei’s previous analysis, there is not much room for creativity in general.
The main line is still to convey the core product selling point of "anti-dandruff".
The combination with the spokesperson is mainly Xie Bingran's "refreshing" short hair image.
The main concept is called "refreshing and flawless".
The composition of the script includes two major scenes: Xie Bingran’s track scene and scalp laboratory display.
Use Xie Bingran’s “refreshing short hair” image to highlight the “refreshing feeling” brought about by the product’s “anti-dandruff” product.
……
Tang Xiaowei spent more than ten minutes to roughly finish the script.
He was obviously a little worried. He raised his head and glanced at Mr. Xu, then turned to look at his "Sister Amy."
Xu Chen smiled and nodded, but still gave the newcomers plenty of encouragement.
He turned to look at the three people listening:
"What do the three bosses think?"
Teacher Fang Jun spoke first:
“I think it’s pretty good, I can make Brother Bing look so handsome!
‘Refreshing, no crumbs’.
The slogan is also pretty good. ”
Su Rong thought about it seriously and said timidly:
"I'm just a student, I don't have any good opinions.
But overall, I think it's pretty good. ”
When Tang Xiaowei heard what the two said, he felt a little "relieved" for a moment.
Xu Chen looked at Xie Bingran again and smiled at her.
Brother Bing still looked cold, but she still gave Tang Xiaowei a kind look:
"I don't understand this and have no opinion."
……
So everyone looked at "Little Mr. Xu" again.
Amy Sun adjusted her round-rimmed glasses, but felt a little nervous.
Xu Chen smiled gently and said:
"The plan is very good, congratulations to Amy and Xiaowei!"
Tang Xiaowei showed a hint of joy: "Really, boss?"
Xu Chen: "Of course it's true.
This creative idea you made is completely in line with the framework of "Head and Shoulders".
If they report according to this plan, they don't have much reason to refuse. ”
Hearing this, Tang Xiaowei looked happy and turned to look at Sun Amy.
Amy Sun adjusted her round glasses:
"But boss, you should have a better plan, right?"
Xu Chen laughed twice:
"There is no better plan, let me give you an alternative.
When the time comes to make a proposal, treat it as an option. ”
Hearing this, Tang Xiaowei had already sat down and opened a document to take notes.
Xu Chen: "No need to record, just one sentence..."
“The combination with Brother Bing can be more subtle.
"Refreshing and flawless" mainly combines with Brother Bing's "refreshing short hair appearance", but it is not well integrated with her champion status.
I have come up with a concept for your reference, which is probably...
[Head and Shoulders, help me win cleanly. ”
……
Everyone paused and thought about this sentence seriously.
Help me win cleanly...
Su Rong blinked with joy:
"This is great!
It also removes dandruff cleanly and neatly..."
Fang Jun: "It's very good, the combination is really clever."
Amy Sun turned her head and looked at Tang Xiaowei:
"I just said, the boss still needs to take action."
……
……
(End of chapter)