Chapter 411 The fate of father and son
Regarding the "Head & Shoulders" advertising film plan, "Mr. Xiao Xu" still put forward some specific and detailed opinions.
After all, P&G is a major foreign customer, not to mention that this endorsement is also very important to Xie Bingran.
The media budget for "Head & Shoulders" commercials starts in the tens of millions, which has huge image exposure value for Xie Bingran.
……
Xu Chen actually didn't raise many opinions, mainly about a few inappropriate places in Sun Amy and Tang Xiaowei's script.
At the same time, the story logic of the script was integrated with the creative concept of "help me win cleanly".
Tang Xiaowei typed on the keyboard and carefully recorded the opinions of "Ms. Xiao Xu".
He said nothing, but he couldn't help but sigh in his heart...
Today is the first time he has officially worked on a project with Mr. Xu, and it is also the first time he has seen Mr. Xu’s professional abilities.
Previously, it was just some exaggeration and oral transmission by Sun Amy and Gu Xinxin, but today I can really see it.
His slogan "Help me win cleanly" is really the finishing touch.
In comparison, the words "refreshing and unimpeachable" between myself and Sun Amy seemed too mediocre and routine.
And just the word "refreshing", combined with the spokesperson's champion status, is not clever enough.
"Help me win a clean and neat", which is cleverly combined with the function of anti-dandruff products, matching the status of Asian Games champion, and at the same time, it fits the neat image and temperament of Brother Bing...
Kill three birds with one stone.
Really, I have to accept it.
As for the details of the modifications proposed by "Mr. Xiao Xu" to the advertising script, they may not seem like much at first glance, but upon closer inspection they turn out to be key points.
Although Tang Xiaowei has not long been in the industry, he has also worked in a foreign-funded 4A company like Publicis.
Listening to Mr. Xu’s feedback, you can naturally understand his strategy and creative level.
Even if he is not the "boss", compared with the foreign creative directors of international 4A, he is no less inferior.
No wonder...
My senior sister Sun Amy would always recognize and admire Xiao Xu so much.
It’s no wonder that Dongchen Advertising, a little-known small advertising company, was able to win projects such as Jeep, Vanke, and Kunlun Mountain in the past.
That incomprehensible doubt came to Tang Xiaowei's mind again:
Mr. Xu is obviously just a college student who has not graduated yet...
……
Su Rong was also listening to the feedback from "Mr. Xiao Xu".
She pursed her lips, feeling a little discouraged.
Xu Chen, who is the same age and in the same class.
So awesome.
Even Su Rong couldn't understand some of the opinions Xu Chen just said.
Is it because I usually attend class and don’t pay too much attention?
She turned her head and looked at "Brother Bing" again...
All right.
No wonder Brother Bing likes Xu Chen.
They're both... so awesome.
……
Amy Sun called Gu Xinxin to the office.
Xu Chen said:
"Xinxin, please make an appointment with Head & Shoulders to report there.
The plan is almost ready. Amy can make some adjustments in the next two days before reporting. ”
Gu Xinxin nodded:
"Boss, are you coming back after New Year's Day?
What time is available? ”
Xu Chen thought for a while:
"I won't go...
Xinxin, Amy, Tang Xiaowei, you three can go.
Check out Sister Fei's time then. If she has some free time, she can sit in for you. ”
Amy Sun blinked her round eyes:
"Boss, aren't you going..."
It was obvious that Amy Sun was a little timid when reporting alone to a large foreign client like Procter & Gamble.
As for the last "encounter" of Xu Chen, Fei Jie, and Gu Xinxin at Procter & Gamble, Sun Amy was not aware of it.
Xu Chen: "It's a bit annoying at P&G. I don't want to ruin my mood..."
Sun Amy was startled, then turned to look at Gu Xinxin.
Gu Xinxin whispered:
"I'll tell you later..."
Xu Chen paused, then smiled and said:
“Don’t worry about the report, the plan is already complete.
And in this report, they have reasons why they cannot reject us..."
Sun Amy and Tang Xiaowei looked at each other, not understanding what the boss meant.
Xu Chen looked at Gu Xinxin:
"Remember our terms.
Firstly, no draft comparison, and secondly, no negotiation on price.
If they have any suggestions for modifications to the plan, don't agree to the modifications on the spot.
He said he would come back and report to me. ”
Gu Xinxin: “Boss who understands!”
……
……
After the meeting, the sky had already darkened.
Xu Chen quickly asked Gu Xinxin and Sun Amy to go home from get off work.
Jiang Yuze and Sun Lingfeng were also still busy in the company. Xu Chen went over and cheered a few words and asked them to "less work overtime."
……
……
night.
In the reception room, Xu Chen opened a bottle of red wine and drank lightly with his father, Xu Zhiquan.
Fang Jun and Xie Bingran had already returned to the hotel first, and took Su Rong back to the dormitory along the way.
Xu Zhiquan came back with Nie Fei.
As soon as he arrived at the company, Xu Zhiquan asked Nie Fei and the two boys who were still working overtime to go back and rest.
With only the father and son left, Xu Chen took Xu Zhiquan to the wine cabinet on the eighth floor and asked Mr. Xu to pick a bottle of wine he wanted to drink.
Lao Xu knelt down and took a closer look, then took out a bottle of red wine:
“If you don’t want to have meat or vegetables, you’d better drink red wine.”
Xu Chen: "Mr. Xu is very discerning. The 8-year-old Penfolds bottle you are holding is the most expensive bottle of wine."
Xu Zhiquan smiled "hehe":
"I'll make it up for you later!"
Xu Chen: “Mr. Xu’s words are serious.
Dad, try it and if you like it, I'll buy a few bottles and send them back to you. ”
……
The father and son drank red wine and chatted relaxedly and comfortably.
Xu Chen talked about school and academic matters in the past six months, while Xu Zhiquan talked about family matters.
The topic went round and round, starting from life and studies, and finally ended up talking about business.
Xu Zhiquan smoked a cigarette and said with a hint of happiness:
“Outside during the day, Nie Fei told me about the ‘Burning Ice Sports’ situation.
If my son does this business well, he still has a lot of room for imagination...
Nie Fei is very knowledgeable and told me about the brand management of Anta, Li Ning and Jordan.
Only then did I realize that Ran Ran’s name was actually so valuable!
I actually never thought that I could make so much money selling shoes and clothes..."
He looked at his son with a doting smile:
"My son still has vision and determination!"
Xu Chen: "I still have to rely on Mr. Xu to be my biggest supporter.
There is also the investment in Lipeng Shoes...
If Mr. Xu hadn't handled this matter wisely and quickly, Ranbing Sports wouldn't be so smooth now. ”
Xu Zhiquan laughed heartily:
“There is also an element of chance.
Behind closed doors, I now believe more and more that we, father and son, have good fortune.
Starting a business is hard, full of obstacles, competition, and even obstacles.
But we, father and son, can turn danger into good fortune..."
Lao Xu paused and seemed to have some emotion:
“When we acquired Guangming Factory, we passed a big hurdle.
Ever since I passed that hurdle, everything has gone smoothly. ”
Xu Chen naturally knew what his father was talking about.
The original acquisition of Guangming Factory was complicated and even life-threatening.
When Lao Xu was assassinated in the parking lot, Xu Chen was still a little scared when he thought about it.
But as Xu Zhiquan said just now, ever since he successfully took over the Guangming Factory, everything has been going smoothly. In Xu Chen's eyes, the structure and mentality of his father Xu Zhiquan also changed dramatically after the establishment of Chenfeng Technology.
What the ancients talked about as "spiritual energy and spirit" may be this meaning.
Lao Xu took a puff of cigarette and continued:
"When your grandfather was alive, he said that in order to achieve any big thing, you have to go through three major hurdles.
We may have other hardships and obstacles ahead...
But I still have absolute faith. Nothing can stop the fortune of you and my father and son now! ”
These words sounded a little passionate and overconfident.
But when it came out of Lao Xu's mouth, it was filled with incomparable sincerity and heroism.
Perhaps it was the effect of alcohol, but Xu Chen couldn't help but feel a little moved.
He raised the red wine glass and clinked it with his father.
The father and son looked at each other, smiled, and drank the wine in one gulp.
……
Check out the 16-9 book bar and see the correct version!
Xu Zhiquan talked about the current situation of Morrowind Technology.
Production, technology, distribution, promotion...
He said, "Please give my son some more lessons," but Xu Chen knew after listening to it that Lao Xu's business rank was already very high.
There is no need for Xu Chen to go to "class" anymore.
"Morning Wind Technology" has been completely on the right track in terms of production and operation.
We are continuing to expand production capacity and even introduce more advanced technologies and production lines...
Relying on the support of Wu Yongming and the city, there is also a good entrepreneurial environment and external resources.
Xu Zhiquan took a puff of cigarette and said again:
"The biggest challenge now is Guo Liang.
Next is the development of the entire northern market, mainly the establishment of a distribution system and the establishment of a large sales team. ”
Xu Chen thought for a while:
"Guo Liang has excellent basic abilities, but he has no previous experience in this industry.
Now the company is on the right track, and its attraction to talents has also increased...
If that doesn't work, hire someone else. ”
Xu Zhiquan shook his head:
“It’s not a human problem.
Guo Liang is good enough. He has excellent abilities and understands distribution and sales.
Regarding the distribution of electric vehicles, he has already figured out the situation in the past six months..."
Xu Chen added some wine to his father and waited for him to continue talking.
Xu Zhiquan exhaled white smoke:
“In the final analysis, it’s still a matter of competition.
Currently, there are two to three major electric vehicle manufacturers in the northern market.
We want to squeeze into other people's hinterland and eat up their market share, and others will not sit still and wait.
Especially their base camp..."
When Xu Chen first persuaded Lao Xu to make electric vehicles, he also did some desk research on the industry.
He naturally knew that the two major electric vehicle manufacturers that Lao Xu mentioned were both located around Jin City.
In addition to scale and market share, the manufacturing companies under the Imperial City may also have some unexpectedly strong energy.
Lao Xu continued:
“The advantage is that these two major manufacturers also rely on dealers to distribute their goods.
If we can get a few big dealers, we can also spread the goods.
As long as the goods can be sold, with the current competitiveness of ‘Morning Wind Ice Power’, there is no fear that no one will buy it. ”
Xu Chen thought for a while:
"So these dealers...
Not exclusive, right? ”
Xu Zhiquan smiled and clinked glasses with Xu Chen:
"My son is still capable and can see the crux of the problem at a glance."
Xu Chen picked up the cup and took a sip, but just smiled.
Xu Zhiquan put out the cigarette in his hand and said:
"You will also have winter vacation at the end of the month. When the time comes, we will get Guo Liang to discuss it together.
Now that Guo Liang has gone out to run the market, the specific situation will not be clear until he comes back from his run. ”
Xu Chen nodded:
"Okay!"
……
……
It wasn't too cold at night.
Xu Chen walked around the campus with his father before sending him to the door of the "Tonghai University Guest House".
After watching his father go upstairs, Xu Chen walked around twice more before taking the elevator to the top floor.
……
He pressed the doorbell lightly.
When he opened the door, he saw Xie Bingran who had just taken a bath, fragrant, soft and tender.
Xu Chen entered the room and looked at the bed.
"I'm still worried that you brought Su Rong back again."
Xie Bingran blinked his big eyes and said softly:
"I want to sleep with you..."
Xu Chen's heart suddenly softened.
Perhaps it was because he drank some red wine, but his eyes were also a little dazed.
He didn't care that he was dirty because he hadn't taken a shower, so he hugged Xie Bingran who was wearing a white bathrobe.
Seeing Xu Chen forcing her to kiss him, Xie Bingran shrank her body and said softly:
"You didn't take a shower..."
Xu Chen: "I'll hug you first, I'll kiss you first!
When I finish hugging, kissing, and getting tired of...
I'll wash it with you again..."
Xie Bingran heard the ambiguity and abruptness in the words, and looked innocent, helpless and ashamed.
Xu Chen smelled the fragrant and soft scent in his arms, and he couldn't hold back any longer, so he kissed her soft and waxy mouth.
Xie Bingran shrank and pushed Xu Chen's chest with both arms.
But in the end, he surrendered...
……
Tenderness and sweetness.
The lips and teeth are separated, but the tips of the noses are still touching.
Xie Bingran touched Xu Chen's beautiful jawline and could hear his heavy breathing:
"You drank." Xie Bingran said softly.
Xu Chen: "I drank, and now I want to eat you even more."
Xie Bingran shrank in Xu Chen's arms and hugged him tighter:
"I'm afraid of you."
Xu Chen: "Brother Bing is not afraid of anything..."
Xie Bingran: "I'm afraid of you."
Xu Chen: "You don't even miss me. You and Su Rong get along well every day.
Xie Bingran was silent for a while and hugged him tighter:
"If you don't like it, I'll ignore her."
Xu Chen smelled the scent of Xie Bingran's hair, and then hugged her tighter:
"I'm kidding you."
"Oh."
……
……
Xie Bingran remembered something and said happily:
"I bought you clothes yesterday!"
Xu Chen: "Huh?"
Xie Bingran turned around and opened the closet and took out two huge bags from inside.
She took out a long pure white down jacket from one of the bags.
"Sister Fang Jun said that it is still very cold when going to the Dian-Gui Plateau, so I bought two down jackets.
This one is yours! ”
She handed the clothes to Xu Chen.
Blinking his big eyes, he looked like a child waiting for praise.
Xu Chen took off his coat smoothly, took the long down jacket and put it on.
He looked at the big mirror next to the closet:
“Good looking!”
Xie Bingran pursed her lips and smiled.
She took out another piece from another bag and put it on too.
It turns out they are two identical pieces...
The two stood side by side in front of the mirror, and Xu Chen put his arm around Xie Bingran's waist.
Xie Bingran looked at the two people in the mirror, blinking in a daze.
She suddenly came closer and kissed Xu Chen gently on the cheek.
……
(End of chapter)