Chapter 27 WPG0027: Official guide price: Very cheap!
An Huchun's answer is indeed very rigorous, because as An Huchun said, it is difficult to have a standardized answer to the question of the dosage of Ningzhi Ruoxue Time Reverse Repair Cream.
An Wuyang thought for a while and then came up with a new idea.
"The 100 ml bottle is a bit too big. By making the capacity smaller, we can lower the price, making it more people-friendly and avoiding the problem of super high prices as much as possible." An Wuyang explained.
"What milliliter capacity do you think is more appropriate?" An Huchun asked.
An Wuyang looked at Li Wenya, "Mom, what do you think?"
Such professional questions should of course be asked to professionals who use cosmetics.
Li Wenya ordered the 100 ml bottle of Ruoxue Time Reversing Repair Cream on the conference table. This 100 ml bottle is indeed quite large, as big as an orange.
"Most cosmetic brands' facial creams usually have a capacity of 30 ml, 50 ml, 100 ml, and even an extra large 500 ml capacity." Li Wenya explained.
An Wuyang asked, "What about the 10 ml capacity?"
Li Wenya complained, "We generally call the 10 ml capacity [trial size], [travel size], [trial size], etc."
Mainly because the capacity of 10ml is really too low!
Anyway, when Li Wenya uses facial cream, she feels that she can use 0.5 ml at a time, and the capacity is only 10 ml. Doesn’t it run out after 20 times?
The continuous use period is even less than a month!
Is this too little?
Li Wenya expressed her thoughts.
An Wuyang responded, "Our Cream of Time Reverse Time Repair Cream can be used once every three days. Even with a single dosage of 1 ml, the 10 ml capacity is enough for one month's use."
"My suggestion is to make a 10 ml capacity version, but the bottle can be made larger, at least into a round can with a diameter of five centimeters, and made into a large opening, so that users can take it directly with their fingers." An Nothing to add.
"We can invest a little more cost in packaging. As the saying goes: people rely on clothes, and Buddha relies on gold. Better product packaging can more easily imply the high-end quality of the product." An Wuyang added.
An Huchun responded, "I leave the sales issue to you. What kind of outer packaging do you want to use, then use what kind of outer packaging."
"Mom, do you have any suggestions about the choice of outer packaging?" An Wuyang asked the professionals again.
Li Wenya gave her own answer, "Our product is named after 'Ningzhi Ruoxue', and my suggestion is to use Xing kiln white porcelain."
"First of all, Xing Kiln is one of the seven famous kilns in the Tang Dynasty and the originator of white porcelain. It meets the high-end positioning in terms of grade. Secondly, its color is silver-like and snow-like, which perfectly fits our product image." Li Wenya added .
"The only problem is probably the price." Li Wenya looked at An Wuyang.
"Customized according to our product needs, I estimate that the cost price of each white porcelain tank will not be less than 50 yuan." Li Wenya gave his own judgment.
An Wuyang responded, "This price is completely acceptable!"
"Our products are positioned as super high-end, and packaging costs cannot be saved." An Wuyang explained.
In fact, An Wuyang, Li Wenya, and An Huchun all understood one thing tacitly, that is, these costs would be transferred to consumers.
As for whether consumers will accept it
This question is ridiculous!
Since the birth of the Ningzhi Ruoxue Time Reversing Repair Cream, Wugengtian Pharmaceutical Group has never thought of using it to harm ordinary consumers.
Just like Hermès does not cheat the poor, what do the poor see in Hermès?
Ningzhi Ruoxue Time Reversing Repair Cream is not something that ordinary consumers can expect. People know how to value themselves!
"There is actually another benefit to our choice of Xing kiln white porcelain." An Huchun answered.
"Customized according to the capacity of 10 ml, even if we fully produce the Ningzhi Ruoxue Time Reversal Repair Cream, at least more than 200,000 white porcelain jars must be customized, and considering the price of about 50 yuan, that is an order of tens of millions of yuan ." An Huchun gave the data.
"This is good news for the Xing kiln white porcelain industry." An Huchun smiled, but he had some subtext that he did not say.
As an order provider, if Wugengtian Pharmaceutical Group can provide this order stably, it will be equivalent to having another supporter of business cooperation.
An Wuyang shook his head, "We can't just produce the Ningzhi Ruoxue Time Reversing Ultimate Repair Cream, but also the Ningzhi Ruoxue Awakening Essence Repair Cream. I think the ratio of the two products can be 40-60%."
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"I have no objection to such a production plan, so have you carefully considered their final pricing?" An Huchun was quite curious at what price An Wuyang planned to sell the two new products.
This time An Huchun really just wanted to know what price An Wuyang had set for them.
An Wuyang's constant asking of questions had already made An Huchun recognize his ability.
An Wuyang responded, "The price of Ningzhi Ruoxue Time Reversing Ultimate Repair Cream is initially set at 9,999 yuan per bottle, and the price of Ningzhi Ruoxue Awakening Essence Repair Cream is set at 1,188 yuan per bottle."
Check out the 16-9 book bar and see the correct version!
"Of course, this is just our official guide price." An Wuyang added.
"Wouldn't it be more profitable to make the low-end Ningzhi Ruoxue Awakening Essence Repair Cream?" An Huchun quickly calculated the answer.
The Ningzhi Ruoxue Awakening Essence Repair Cream is made by adding 10% bitter orange blossom essential oil. It is equivalent to one serving of the Ningzhi Ruoxue Reverse Time Ultimate Repair Cream to make ten units of the Ningzhi Ruoxue Awakening Essence Repair Cream.
Judging from the official guide price, there is a price difference of 1,881 yuan between the two.
An Wuyang responded, "The guide prices are only for outsiders to see, and we do not accept guidance."
There is nothing wrong with this argument!
After all, An Wuyang is ready to learn Hermès' sales plan and distribution mechanism. The role of the official guide price is really just for outsiders to see.
Is it possible that you still want to buy the ‘Longzhi Ruoxue’ series of products from Wugengtian Pharmaceutical Group at the official guide price?
Even if you are not dreaming?
If some people that Wugengtian Pharmaceutical Group cannot refuse want to purchase the 'Ningzhi Ruoxue' series of products from Wugengtian Pharmaceutical Group at the official price, then An Wuyang would rather give it to them directly for free.
Even if you give it away for free, you can still leave a favor!
"Dad, regarding the Ningzhi Ruoxue series of products, what is our production capacity?" An Wuyang asked.
"Don't worry about production capacity. After all, there are too few raw materials. We can produce them quickly at the drug research and development center." An Huchun explained.
"Even if we are more cautious and produce on a small scale every time to avoid accidental damage to raw materials, we can fully produce it in a week at most." An Huchun added.
"That means that as long as we register the relevant products, pass the approval, and customize the outer packaging, we can quickly market it, right?" An Wuyang asked.
(End of chapter)