Chapter 64 WPG0064: Internal strife?
The distribution agency structure of Wugengtian Pharmaceutical Group was built by An Wuyang's grandfather An Jiaxing. This agency structure is in line with the previous era.
After An Wuyang took over the sales rights of Wugengtian Pharmaceutical Group, he was ready to make some changes, so An Wuyang asked Yang Jing to register for a drug business license. He planned to use Yang Jing as a test to start negotiations on a distribution and sales plan.
If the five major dealers agreed to An Wuyang's distribution and sales plan, then An Wuyang wouldn't have to worry about it.
But if the five major dealers unite and refuse to accept it, An Wuyan will activate Yang Jing's line and let Yang Jing serve as a brand new agent.
Even if Yang Jing does not have any channels and cannot digest the traditional medicines of Wugengtian Pharmaceutical Group, An Wuyang can completely support Yang Jing as a white glove and let Yang Jing act as a second-hand dealer to resell the medicines of Wugengtian Pharmaceutical Group. .
This sales strategy is what the famous Rolex is playing!
‘An Wuyang SD: @Everyone: Regarding your questions, I will answer them one by one. ’
‘An Wuyang SD: Ningzhi Ruoxue Time Reversing Repair Cream Price: 9999 yuan/box. ’
‘An Wuyang SD: Ningzhi Ruoxue Awakening Essence Repair Cream Price: 1188 yuan/box. ’
‘An Wuyao SD: Whether it is the ultimate version or the essence version, each box of products only contains one bottle of 10 ml product. ’
'An Wuyang SD: Secondly, there is the issue of release time. Since the Ningzhi Ruoxue series products are the latest products developed by our group and the output is not stable, our group has no plans to sell them publicly. ’
‘An Wuyang SD: In short, currently only our group’s dealers can obtain the Ningzhi Ruoxue series of products from our group. ’
‘An Wuyang SD: We currently only have five of your dealers in our group. ’
This is An Wuyang deliberately testing!
He deliberately used words such as 'currently' and 'only' to express euphemistically that Wugengtian Pharmaceutical Group may add new distributors.
After all, in the past three years, the sales performance of Wugentian Pharmaceutical Group has plummeted. Naturally, the five major distributors must also bear certain responsibilities. An Wuyang has no intention of hanging on them.
If the top five dealers don't know what's going on, An Wuyang doesn't mind changing dealers!
‘Huazhong Han Kun: Mr. An, we have all been partners for decades. We will definitely promote the new products on the fifth day of the new year seriously! ’
‘East China Cai Yanpeng: Yes, yes, Mr. An, we have an old relationship with Wu Gengtian, and we will definitely not disappoint Mr. An’s expectations. ’
‘North China Yang Yuxin: This time, Ping An Xingtian is willing to underwrite the Ningzhi Ruoxue series of products. No matter how many goods you have on the fifth day of the week, we guarantee that they can be sold, and we are willing to sign a huge gambling agreement. ’
‘Huaxi Tian Shiwen:? ? ? ’
‘Huaxi Tian Shiwen: @华北杨宇信: Manager Yang, isn’t it too much for you to be safe and happy? ’
‘Huaxi Tian Shiwen: Do you want to eat alone as soon as you come up? ’
‘South China Du Xueying: We wish Ning’an is also willing to sign a huge gambling underwriting contract! ’
‘South China Du Xueying: I believe everyone is very optimistic about Wu Gengtian Group’s new products, so I suggest you not to go too far. We will still follow the old practice, each company will take 20% of the share. ’
If we follow the old tradition, it is indeed the five major distributors who share the products of Wugentian Pharmaceutical Group equally, thus sharing the cake equally.
However, as soon as Du Xueying proposed the distribution plan, she was refuted by Yang Yuxin.
‘North China Yang Yuxin: @华南Du Xueying: You wish Ning’an’s agent’s sales fell by more than 30% last year. Does Mr. An mind this matter? ’’North China Yang Yuxin: @华中韩kun: Your Jiuqu Pharmaceutical’s sales also dropped by more than 25% last year. Are you worthy of the fifth watch? ’
'North China Yang Yuxin: @华东Caiyanpeng: Your Tianyin Medicine is even worse. In the past three years, your Tianyin Medicine's sales have dropped by more than 20% every year. If I were the helmsman of Wugengtian, I would have killed you long ago. Kick him out, okay? ’
‘North China Yang Yuxin: @华西天世文: Your Rongcheng Life and Health Group is also a scam. Although Wugengtian’s annual sales in West China are still growing slightly, many of the sales are generated by Wugengtian’s direct sales. ’
‘North China Yang Yuxin: @安武氕SD: Director An, you should know that in the past three years, only our Ping An Xingtian Group has brought performance growth to Wugengtian Pharmaceutical Group, right? ’
It's true!
Wugengtian Pharmaceutical Group's sales have declined for three consecutive years. Although Wugengtian Pharmaceutical Group's higher costs and higher drug prices are the reasons, four of the five major distributors are also responsible.
Are medicines sold at high prices?
wrong!
To be precise, Wugengtian Pharmaceutical Group's drug prices are relatively high, higher than those of ordinary domestic pharmaceutical companies, but lower than imported drugs.
This part of the premium can actually be used as the brand value of Wugengtian Pharmaceutical Group, but the dealers have not managed the brand value of Wugengtian Pharmaceutical Group well.
Check out the 16-9 book bar and see the correct version!
Ping An Xingtian Group, a distributor in North China, is the only one among the five major distributors that has achieved a net increase in sales. Even if the net increase is relatively small, it is at least growing, right?
‘Huazhong Han Kun: Manager Yang, are you Ping An Xingtian a little too domineering? ’
‘Huazhong Han Kun: You just want to eat the new products of Wugengtian Group in one bite, thereby forming a monopoly and earning more profits. ’
‘East China Cai Yanpeng: Manager Yang, Director An is not a fool, and we are not fools either. Everyone can see the profits of the Ningzhi Ruoxue series of products. Isn’t it boring for you to say this? ’
‘South China Du Xueying: We wish Ning’an’s performance last year was indeed poor, but we believe it will have better results this year! ’
‘Huaxi Tian Shiwen: We at Rongcheng Life and Health Group are also confident of achieving better results this year. We are particularly optimistic about the Ningzhi Ruoxue series of products. ’
‘Huaxi Tian Shiwen: In addition, we feel that the price of the Ningzhi Ruoxue series of products can be appropriately increased. Such good products should have higher prices. ’
‘Huaxi Tian Shiwen: After all, the development of Wugengtian Group has slowed down recently. Now with the supplement of the Ningzhi Ruoxue series of products, Wugengtian Group should return to the track of rapid development. ’
An Wuyang looked at the message sent by Tian Shiwen and smiled.
He knew that with the amazing effects of the Ningzhi Ruoxue series of products, the five major dealers would definitely have internal strife.
Even if the five major distributors were used to sharing the cake equally, it is now impossible for them to share the Ningzhi Ruoxue series of products equally.
After all, it was before.
In the past, Wugengtian Pharmaceutical Group's products were not very competitive and their profit margins were relatively low. They were not interested in Wugengtian Pharmaceutical Group's products. What does it matter who has more and who has less?
They can’t be sold out anyway!
(End of chapter)