Chapter 65 WPG0065: The product distribution plan is launched!
The positioning of Wugengtian Pharmaceutical Group is indeed a bit embarrassing.
Although Wugengtian Pharmaceutical Group's drug prices are relatively high, the profit margin of Wugengtian Pharmaceutical Group is actually relatively low due to high overall costs.
However, because the prices of Wugengtian Pharmaceutical Group's drugs are relatively high, and the effects are not very outstanding, and the brand power is quite average, the annual sales volume of Wugengtian Pharmaceutical Group is declining year by year.
In view of this situation, the former five major distributors naturally do not care about the product distribution share of Wugengtian Pharmaceutical Group.
In fact, except for the North China agent Ping An Xingtian Group, which can complete the agreed sales tasks, the other four dealers are unable to complete the sales tasks all year round.
But things are different now!
In the past few days, the five major dealers have already figured out the true effects of the Ningzhi Ruoxue series of products, and naturally evaluated the future prospects of the Ningzhi Ruoxue series of products.
The five major dealers are unanimously optimistic about the prospects of the Ningzhi Ruoxue series of products!
Therefore, the five major dealers directly started fighting, and even expressed that they could sign a huge gambling underwriting agreement, so as to win the exclusive agency of the Ningzhi Ruoxue series of products.
However, wanting to be the exclusive agent for the Ningzhi Ruoxue series of products is simply a dream.
Because An Wuyang is also well aware of the prospects of the Ningzhi Ruoxue series of products. If not, how could An Wuyang refer to the distribution mechanism of Hermès for the sales plan of the Ningzhi Ruoxue series of products?
Of course, it was because An Wuyang knew very well that the product power of the Ningzhi Ruoxue series was very strong, so he had the confidence to launch a distribution plan.
'Huabei Yang Yuxin: Don't argue, everyone. The specific situation depends on Mr. An's arrangements. ’
‘Huabei Yang Yuxin: I just hope that Mr. An will refer to the sales performance of major dealers in previous years. ’
An Wuyang naturally saw the news about Yang Yuxin, and he raised his eyebrows. Although Ping An Xingtian Group had indeed done well in its past sales performance, this was not the reason for Yang Yuxin to teach him how to do things!
Teach him how to do things?
Who is the other party?
When An Wuyang took over the sales rights of Wugentian Pharmaceutical Group, he wanted to reconstruct the sales plan of Wugentian Pharmaceutical Group, rather than listen to other dealers' irresponsible remarks.
‘Huazhong Han Kun: Yes, yes, everything will be obeyed by President An. ’
‘East China Cai Yanpeng: Our Tianyin Wei’an always leads the way! ’
‘South China Du Xueying: We wish Ning’an and wait for Mr. An’s instructions. ’
‘Huaxi Tian Shiwen: Since ancient times, Xichuan’s prosperity has not separated families, and we, Rongcheng Life and Health, have always been a die-hard supporter of Wu Geng Tian! ’
An Wuyang watched as all the dealers and agents sent messages expressing their loyalty, and he stopped pretending.
‘An Wuyang SD: As for the previous products of our group, we still follow the practice. The five of you will share the shares equally. If one of them wants more, you can also apply to our group and our group will increase the corresponding production capacity. ’
‘An Wuyang SD: As for the Ningzhi Ruoxue series of products, we will list them separately and adopt a new sales plan. ’’An Wuyan SD: Among them, [Yingzhi Ruoxue Awakening Essence Repair Cream] will be sold in a set together with our group’s [Esomeprazole Sodium for Injection]. ’
‘An Wuyang SD: The selling price of [Esomeprazole Sodium for Injection] will be 59.8 yuan that our group previously quoted to the fifth pharmaceutical collective purchase. ’
‘Anwu Yao SD: Every 1 serving of [Yingzhi Ruoxue Awakening Essence Repair Cream] will be paired with 20 servings of [Esomeprazole Sodium for Injection] to form a set for sale. ’
One serving of [Esomeprazole Sodium for Injection] is sold at 59.8 yuan, and the combined price of 20 servings is 1,196 yuan. Adding 1,188 yuan of [Jingzhi Ruoxue Awakening Essence Repair Cream], the final set price is 2,384 yuan. .
Among the dealers of Wugengtian Pharmaceutical Group, none of the five major dealers sent any more messages. They obviously understood what An Wuyang meant. This was all about matching goods!
Wugengtian Pharmaceutical Group failed to bid in the fifth pharmaceutical centralized procurement, and now directly mixes this batch of [Esomeprazole Sodium for Injection], which lost market share, with [Yingzhi Ruoxue Awakening Essence Repair Cream] for sale .
As long as you want to buy [Yingzhi Ruoxue Awakening Essence Repair Cream], you must buy [Esomeprazole Sodium for Injection], and purchase it at the price of 59.8 yuan.
However, Caimei Pharmaceutical, which had previously received the fifth pharmaceutical centralized procurement quota, quoted only 44.3 yuan for [esomeprazole sodium for injection].
This means that if you choose to accept the tie-in sale from Wugentian Pharmaceutical Group, the purchase price of [Esomeprazole Sodium for Injection] will naturally be higher than the pharmaceutical centralized procurement price. This part of the excess price will most likely have to be distributed. Businessmen are responsible for this.
After all, if [Esomeprazole Sodium for Injection] is to be sold to customers in the medical system, the price cannot be higher than the price of centralized pharmaceutical procurement, right?
Yang Yuxin quickly calculated on her mobile phone that 20 premium portions of [Esomeprazole Sodium for Injection] were equivalent to a premium of only 310 yuan based on the fifth pharmaceutical collective purchase price of 44.3 yuan.
This part of the premium is added to the cost of [Ningzhi Ruoxue Awakening Essence Repair Cream], which simply increases the cost price from 1,188 yuan to 1,498 yuan. Such a price is completely within the tolerance of their Ping An Xingtian Group.
Check out the 16-9 book bar and see the correct version!
‘The distribution of new products for the low-end version has reached a level of 1:1, so shouldn’t the distribution of new products for the high-end version have to be 1:2, or even 1:3? ’ Yang Yuxin thought secretly.
If this is the distribution ratio, Yang Yuxin said that she can make the decision to get the new products of Wugengtian Pharmaceutical Group, and take as much as possible.
When Ping An Xingtian Group acted as the agent of Wugengtian Pharmaceutical Group, they promoted the products of Wugengtian Pharmaceutical Group well, so they maintained a net growth in sales every year.
Yang Yuxin is very aware of the product disadvantages of Wugengtian Pharmaceutical Group, which are that they are not famous enough, the effect is not good enough, and the price is relatively high.
However, these problems can be overcome!
The simplest way is to use price reduction promotions to lower the prices of other products of Wugengtian Pharmaceutical Group. For example, the price of [Esomeprazole Sodium for Injection] dropped from 59.8 yuan to 44.3 yuan, or even to 40 yuan. Yuan degree.
When the price is low enough, the competitiveness will naturally increase!
As for the money lost on these medicines, it is nothing more than making back the money on [Yingzhi Ruoxue Awakening Essence Repair Cream].
Yang Yuxin is very optimistic about the Ningzhi Ruoxue series of products. She even obtained the comparative experimental data report of the Ningzhi Ruoxue series of products in private, so she is not worried about losing money at all.
With her marketing methods, she felt that such a thing would be impossible!
(End of chapter)