Chapter 245 WPG0244: Difficulty of imitation and price discrimination? 134K [asking for a guaranteed monthly pass]
Currently, the products of Wugentian Pharmaceutical Group are divided into two categories: traditional categories and new categories.
Traditional drugs include esomeprazole sodium for injection, aztreonam for injection, methylprednisolone sodium succinate for injection, etc. These are traditional drugs once produced by Wugengtian Pharmaceutical Group.
Their prices are relatively high compared to their peers, their human resource costs account for a high proportion, and their profits are very low, which makes Wugengtian Pharmaceutical Group difficult to operate.
As for new categories of products, they include the Ningzhi Ruoxue series of products, Bachunxiao, Lianghuanxi, which has not been publicly launched, and white peony products that will be held at a press conference soon.
The prices of new categories of products are very high, and the profit margins are also very high. Wugentian Pharmaceutical Group relies on them to get out of the predicament.
However, the white peony product is slightly different from the previous new products!
Previous new products, whether it was the Ningzhi Ruoxue series, Ba Chunxiao, or Liang Huanxi, all had restrictions on the origin of their raw materials.
For products successfully developed based on the peony project, there are dual versions of the product because You An Wuyan has invested in [lucky one in a million].
The ordinary version of Shuxin Pills can use purchased medicinal materials.
The high-end and high-quality Shunxin Pills are still subject to restrictions on the origin of raw materials.
This situation is different from the Ningzhi Ruoxue series products. The next-level essence version of the Ningzhi Ruoxue series products still needs to be mixed with the raw materials produced by the Tianjingyan medicinal material planting base to ensure that it is effective.
But Shuxinwan doesn’t need it!
An Huchun looked at An Wuyang frowning and looking at his phone, and he asked casually, "What's wrong?"
Others also looked at An Wuyan, especially Professor Tian Ying, who was secretly nervous.
An Wuyang responded, "I'm thinking about pricing. Do you have any suggestions on pricing?"
Everyone was silent. How could they participate in such an issue?
Don’t say that people engaged in scientific research have low emotional intelligence!
I don’t know where this statement came from?
Although it is not ruled out that some people engaged in scientific research do not have high emotional intelligence, it is definitely not a large proportion.
The guys An Wuyang came into contact with, whether it was Fu Yuhang, Li Zhengkai, or Zheng Bohong, these guys all had very high emotional intelligence.
"Professor Tian, do you have any suggestions?" An Wuyang asked Tian Ying.
Tian Ying shook her head in denial, "I am only doing research. Regarding the pricing issue, I still need you, Director An and Mr. An, to decide."
Tian Ying added jokingly, "I am more concerned about the bonus issue now."
An Wuyang replied, "Gong Fu and Gong Mo made contributions to the Eight Spring Nights before. We recorded a GC1 reward for them on the fifth day of the night and gave them a bonus of 2 million."
Fu Yuhang and Mo Li both smiled, obviously feeling a little proud of themselves.
An Wuyang added, "This time for Professor Tian's breakthrough in the white peony project, we will also give a GC1 reward on the fifth night, which is also set at 2 million."
"As for those in the same group, they will be rewarded with a GC3." An Wuyang added.
In the five-day merit system, GC3 represents a bonus of 50,000.
Tian Ying felt a little guilty because her research referred to the white peony project before midnight, but she did not say it on the spot.
After all, An Wuyang has already determined the reward specifications. If she refutes An Wuyang, she is questioning An Wuyang's authority!
So Tian Ying responded politely, "Thank you, Mr. An!"
"Dad, I am going to name the ordinary product of the white peony medicine project [Ping An Wu Tong Shu Xin Pill], or Shu Xin Pill for short, and the high-end version will be named [Yin and Yang Adjustment Balance Shun Xin Pill], or Shu Xin Pill for short. What do you think of the two versions of the product? How to price it more appropriately?" An Wuyang asked An Huchun for his opinion.
An Huchun did not directly say a number on the pricing, but just explained, "You are now responsible for the group's product sales, and the pricing power is of course decided by you. However, I would like to make a suggestion. For the ordinary version of Shuxin Pills, I suggest that the price should not be Too high, making it affordable for more customers who need it.”
"As for the high-end version of Shunxin Wan, you can price it whatever you want." An Huchun added.
This suggestion is very consistent with An Huchun’s character!
However, even without An Huchun's suggestion, An Wuyang would not set a particularly high price for the ordinary version of Shuxin Pills.
Because An Wuyang is not inherently bad!
"How about the guide price of Shuxin Pills is 79 yuan a bottle?" An Wuyang suggested.
"The reference cost excluding tax is 18 yuan. For each bottle of Shuxin Pills, I plan to reserve a profit margin of 27 yuan for the dealer. The ex-factory price is set at 52 yuan, and we keep a profit margin of 34 yuan ourselves." An Wuyang explained. .
There is no need to hide these topics from the staff in the R&D center, because hiding them is useless!
Even the R&D personnel of other groups can guess the approximate cost of Shuxin Pills and calculate the approximate profit.
In addition, even if the profit margin of 34 yuan is retained on the fifth day, there is still 25% corporate income tax, and about 2% of urban construction, education, stamping, accounting and other related costs.
In fact, the net profit obtained by Wugengtian Pharmaceutical Group is less than 25 yuan. In fact, it is not a very high profit, right?
After all, all taxes are paid in full on the fifth day, but what about the five major dealers on the fifth day
Whether they will pay taxes in full or not, there is no guarantee that they will be safe!
An Wuyang can only guarantee that Wu Gengtian abides by the law. As for Wu Gengtian's dealers, how can An Wuyang guarantee it on their behalf?
"In addition, the guide price of 79 yuan is the price in some areas of Xia Guo, including Hongkang Island and Maicon Island, but does not include Weiming Island. Weiming Island is set at the dynamic price of New Zealand dollars corresponding to the exchange rate of 179 Xia Guo Yuan." An Wu Hao added.
An Wuyang has some slightly racist thoughts in Daxia. Of course, An Wuyang will not admit these things on the surface.
But in actual operation, An Wuyan is able to do these things.
If someone accuses An Wuyang of regional discrimination and price discrimination, will An Wuyang just say that transportation costs are free?
If anyone continues to argue about the details of transportation costs, An Wuyang will say that Shuxinwan has been specially optimized and designed for the Weiming Island area, especially in terms of cost and quality!
Wu Gengtian is exporting better products to Weiming Island. Is there a problem with the price being more expensive?
As for how to improve the quality, the worst possible solution is to change to a more exquisite outer packaging.
Quality is based on packaging!
Wugengtian Pharmaceutical Group is not a listed company and does not need to release financial report information to the outside world. It is too simple for An Wuyang to find reasons.
An Huchun frowned slightly, "What about overseas areas?"
"Shuxin Pills and Shunxin Pills should be available for sale around the world. How do you plan to price them overseas?" An Huchun added.
"How is the progress of the overseas patent application?" An Wuyang asked. "Basically everything has entered the review process. If there are no accidents, then there will be no problem." An Huchun replied.
An Wuyang looked at Tian Ying again, "Is Shuxin Wan easy to be cracked and copied? Especially the guys in India, they like to make unauthorized and illegal generic drugs. Can Shuxin Wan stop the cracked and copied medicines there? ”
India's laws are so deformed!
Generic drugs are rampant there. Even if pharmaceutical companies there imitate Shuxin Pills, it will be difficult for Wugentian Pharmaceutical Group to win a lawsuit on India's territory.
After all, the Indian court itself is a scoundrel!
Faced with An Wuyan's inquiry, Tian Ying answered affirmatively, "Don't worry, Mr. An, Shuxinwan is very difficult to crack!"
"To put it simply, even if we give the formula to a pharmaceutical company in India, it is impossible for them to produce the corresponding finished product." Tian Ying explained.
Tian Ying continued to add, "There are more than ten active ingredients in Shuxin Pills. These active ingredients need to participate in the synthesis reaction of each other. How should the more than ten ingredients react chemically, and how much the reaction rate should be controlled. These are all big problems!"< br>
"It is very difficult to reverse reverse breakthroughs in basic science. Others want to reverse engineer the manufacturing process of Shuxin Pills. If they only have the formula, it cannot be said to be useless, but at most it is just the first step in a journey of a thousand miles." Tian Ying added .
An Wuyang breathed a sigh of relief!
Check out the 16-9 book bar and see the correct version!
An Huchun was covering his forehead and couldn't bear to look at him, because if An Wuyan knew more professional knowledge in the medical field, he would not ask such a question.
If generic drugs are so easy to make, what other original drugs do the world's top pharmaceutical companies make?
Let’s talk about the drug [acetaminophen] that ordinary people come into contact with on a daily basis. There are a lot of generic drugs of this product. Hundreds of pharmaceutical companies in Xia State have produced more than a thousand products of this product.
However, there are probably no more than fifty products that actually have [Generic Drug Consistency Evaluation] certification?
The so-called consistency evaluation of generic drugs means that generic drugs need to be consistent in quality and efficacy with the original drugs.
An Huchun strongly recommends that users who purchase these drugs, even if they choose generic drugs, should choose products certified by [Generic Drug Consistency Evaluation].
After all, there are differences between generic drugs and generic drugs.
(↑Generic drug consistency evaluation certification)
As for the example of generic drugs from Indian pharmaceutical companies cited by An Wuyang, An Huchun could only say that An Wuyang only knew one but not the other.
India's generic drug industry is indeed very famous, but the active ingredients of the corresponding drugs are completely different!
For example, if the active ingredient of the original medicine is 100 units, India's generic medicine can have half the active ingredient, which is a thankfully good effect.
After all, there is no consistency evaluation certification of generic drugs in India, and even the imperial court is a grassroots team and doesn't care about these things at all.
Maybe some people think that half the effect is good, right?
However, this is not the case in reality.
Because active ingredients have a red line of a minimum effective dose, if the minimum effective dose is not reached, the effect will not be very good.
This is called: put aside the dose and talk about the effect!
We all know that arsenic is poisonous, but do you know what the lethal dose of arsenic is?
In addition, the gap between generic drugs in terms of dissolution curves and bioequivalence is a more professional issue, and it is normal for An Wuyan not to understand.
In addition, Wugengtian Pharmaceutical Group defines white peony medicine products as health care products rather than original drugs. It does not require public registration and declaration, and naturally does not need to submit: prescription, process, impurity research, analysis methods, quality standards and other information.
If other pharmaceutical companies want to imitate Shuxin Pills, they have to do research!
In fact, even after Wugengtian Pharmaceutical Group has announced all the prescriptions, processes, impurity research, analysis methods, quality standards, etc., it will take at least 12 months for some powerful pharmaceutical companies to imitate Shuxin Pills. above time.
What's more, Wugengtian Pharmaceutical Group will not release this information at all?
This is also the reason why Wugengtian Pharmaceutical Group did not register Shuxin Pill as an original drug at all.
According to the laws of Xia State, if Wugengtian Pharmaceutical Group wants to register Shuxin Pills as an original drug, it must register with the Xia State Pharmaceutical Department and fully disclose the prescription, process, impurity research, analysis methods, quality standards, etc. material.
After this information is made public, those companies that specialize in generic drugs will take notice of it, completely obtain this information, and then conduct reverse research to crack it.
In that case, you may run into trouble at the fifth watch.
Even if those generic drug companies cannot completely replicate Shuxin Pills, nor can they obtain generic drug consistency evaluation certification, they may eventually come up with products that are less effective and cheaper.
Therefore, not registering Shuxin Pill as an original drug, but only registering it as a health product, is a better choice under the current circumstances.
If under such circumstances, there is still a genius who cracks Shuxin Pill, then An Wuyang can only say that the other party is too powerful, but Wugengtian Pharmaceutical Group originally did not intend to make too much money through Shuxin Pill, right?
Once someone really cracks Shuxin Pills in the future, Wugentian Pharmaceutical Group can completely reduce the price and make money through high-end and high-quality Shuxin Pills.
After An Wuyang determined that it was very difficult to imitate Shuxin Pills, he decided to further increase the price of Shuxin Pills in overseas markets.
"Everyone is treated equally in overseas areas. Whether it's Neon, Bald Eagle, Corea or India, the price is US$179 a bottle." An Wuyang explained.
As for whether this pricing will make it unaffordable for poor people in overseas areas
ah?
Does An Wuyang still need to consider this issue?
An Wuyang didn't go to Ledu to sit on the Buddha's seat, so why should he consider this issue?
But An Wuyang needs to consider another serious issue.
According to the price rules set by An Wuyang, the price of Shuxin Pill in Xia Country is only 79 yuan per serving. The price on Weiming Island is 179 Xia Guoyuan per serving, but the price in overseas areas is 179 US dollars per serving.
The price difference is too big!
An Wuyang was not worried about being attacked by public opinion and said he was a racist, nor was he worried about being labeled as a racist and a regionalist at midnight. These problems could be easily solved.
At least An Wuyao can easily solve these problems.
It's nothing more than an exchange of benefits.
The really difficult problem to solve is actually the issue of interests.
For example, the people of Xia State purchased Shuxin Pills for 79 Xia Guoyuan per serving, and then resold them overseas at a relatively cheap price.
What about a resale price of $79?
Compared to the overseas price of US$179, this price is really cheap!
But compared to the selling price of 79 Xia Guoyuan, this price makes a lot of money. A bottle of Shuxin Pills can earn at least more than 300 yuan. Isn't that not a lot?
An Wuyang believes that such a price gap will definitely spawn a lot of wool harvesters, and even form a specialized industrial chain to focus on wool harvesting at midnight.
So An Wuyang needs to solve this problem first!
If this problem cannot be solved effectively to the greatest extent, then Wugengtian Pharmaceutical Group will be exterminated by the majority of wooly parties?
(End of chapter)