Chapter 340 WPG0339: The pricing of scented candles, are you trying to poach them again?
"What new product?" An Wuyang asked knowingly.
Li Zhengkai responded, "A special aromatherapy based on bitter orange flowers."
"After we extracted the essential oil from the bitter orange blossoms we obtained from Tianjing Rock to make the Ningzhi Ruoxue series of products, we have been studying what the remaining bitter orange flower residues can be used for," Li Zhengkai explained.
"We got inspiration from the soybean industry." Li Zhengkai added.
"After soybeans are used for oil extraction, the remaining residue is made into soybean meal, which is used as a high-quality feed in the livestock industry, thus earning huge profits for the soybean planting industry." Li Zhengkai explained in detail.
“Based on the inspiration from the soybean industry, we conducted an in-depth analysis of the petitgrain residue and combined with the fact that petitgrain essential oil is used to pass it off as petitgrain essential oil in the supply chain of the bitter orange industry, we successfully developed a magical product. Aromatherapy." Li Zhengkai explained.
"This magical aromatherapy can relax people from mental anxiety, calm their mood, relieve stress, and make it easier to enter deep sleep." Li Zhengkai introduced the role of aromatherapy.
These effects are known in advance.
"Once the human body enters deep sleep, it will better restore energy." Li Zhengkai added.
"What's the current price of bitter orange essential oil?" An Wuyang asked.
At present, the bitter orange industry is in a chaotic situation. Except for companies with their own bitter orange plantations, it is almost impossible to obtain 100% bitter orange essential oil through other channels.
The 'bitter orange essential oil' sold on the market is almost 100% petitgrain essential oil mixed with bitter orange essential oil. When the two are mixed, it is collectively called [bitter orange essential oil] in the industry, but it is called [bitter orange essential oil] externally. .
I used to suffer from it when I was shopping on the fifth watch day!
However, even so, the price of bitter orange essential oil is ridiculous.
In early August, the price of the lowest-end bitter orange essential oil, which contained only 1% of bitter orange essential oil, had risen to 260 Xia Guoyuan per gram.
This price is a bit exaggerated!
"The current price of one gram of bitter orange essential oil with one percent content remains at around 300 yuan, and there has been no fluctuation for more than half a month." Li Zhengkai responded.
"As for the higher content of bitter orange essential oil, if there is no way, you can't buy it at all." Li Zhengkai added.
"What's the comprehensive cost of aromatherapy?" An Wuyang asked.
"The cost is a bit high," Li Zhengkai said sheepishly.
"We made the aromatherapy in the form of a candle to make it more convenient to use." Li Zhengkai elaborated.
"Each scented candle contains 1 gram of Tianjingyan bitter orange flower residue, 0.1 gram of Tianjingyan bitter orange leaf essential oil, and 3 grams of 1% blended bitter orange essential oil purchased from external sources. ." Li Zhengkai explained the formula.
"The first two come from the Tianjingyan medicinal material planting base, and the cost is temporarily ignored. The 3 grams of bitter orange essential oil purchased from external sources is almost 900 yuan according to the current market price." Li Zhengkai added.
"If labor costs, soy wax material costs, simple packaging costs, etc. are added, the final cost may exceed 920 yuan." Li Zhengkai summarized the costs.
An Wuyang asked, "How long can each scented candle be used?"
"Theoretically, it can burn for about 12 hours, but there may be subtle differences due to different regions and different usage conditions." Li Zhengkai explained.
"For example, in areas with high altitude and low oxygen content, the oxygen content is relatively low, which leads to an increase in the burning time of scented candles." Li Zhengkai added.
“Another example is areas with high oxygen content, including but not limited to oxygenated hotels and oxygenated wards, or artificial factors deliberately using pure oxygen to accelerate the burning of scented candles, etc., which may reduce the burning time of scented candles. "Li Zhengkai cited extreme examples.
"Under normal circumstances, taking our Shengqing as an example, the burning time of scented candles is between 12 hours and 12.5 hours." Li Zhengkai concluded.
A scented candle can only last about twelve hours.
If calculated based on six hours of sleep at a time, can a scented candle be used twice?
But the cost of a scented candle is close to one thousand yuan, so how much should it be sold for?
Looks like some people’s wallets are bleeding again!
Some people have escaped the seventy-nine yuan comfort pill. Can they be lucky enough to escape the scented candle this time?
"Have you made any estimates on production capacity?" An Wuyang asked.
Li Zhengkai responded affirmatively, "We teamed up with Professor Gao Mingshuo from Xinong University to conduct an analysis and statistics on the bitter orange planting area in Tianjingyan, and finally determined that without affecting the growth of the bitter orange trees, the number of bitter orange leaves collected every month The extracted essential oil is only about 2200 grams. ”
"Within this quantity range, it will not affect the flowering of bitter orange trees in the coming year, which is equivalent to actively removing aging leaves from bitter orange trees." Li Zhengkai added.
"Based on the minimum blending amount of 0.1 grams of petitgrain essential oil for each scented candle, our monthly output is approximately 22,000 scented candles." Li Zhengkai added.
"Is there enough bitter orange blossom residue?" An Wuyang asked.
"Enough." Li Zhengkai responded affirmatively, "When we refined orange blossom essential oil to make the Ningzhi Ruoxue series of products, we stored and retained all the bitter orange blossom residue."
"But..." Li Zhengkai was a little hesitant.
"But what?" An Wuyang asked.
"However, the inventory of the ultimate version of essence cream has been a bit consumed recently," Li Zhengkai said.
An Wuyang understood that Li Wenya was using the ultimate version of essence cream again, right?
"Do you think this is something I can take care of?" An Wuyang complained.
"If I dare to say this, I'm worried about getting beaten. If I get beaten, you will be the first to be unlucky!" An Wuyang continued to complain.
Li Zhengkai shrank his head and did not dare to say anything more.
"Did we not have enough bitter orange essential oil in reserve before, and now we need to purchase bitter orange essential oil from outside?" An Wuyang asked.
"The bitter orange essential oil previously reserved was high-quality bitter orange essential oil, with at least 5% blending of bitter orange essential oil, but now only 1% blended amount of bitter orange essential oil is sold on the market." Li Zhengkai illustrate.
"Mr. Tang does not allow us to use the inventory for experiments." Li Zhengkai added, and the 'Mr. Tang' he referred to was of course Tang Wenshu.
An Wuyang cursed, "These dogs are so annoying! Why don't you lower the price?"
An Wuyang originally thought that other companies would soon give up their research on orange blossom essential oil, thus causing the price of orange blossom essential oil to drop.
As a result, who would have known that each of these companies said they were giving up on the surface, but in fact they were all silently persisting.
In the past, only companies in the cosmetics field participated in research, but now even companies in the pharmaceutical field have rushed in, including but not limited to world-class pharmaceutical giants.
Therefore, not only did the price of bitter orange blossom essential oil not drop as An Wuyan expected, but compared to August, the price continued to increase a little, and it did not drop anymore!
Bitter orange cultivation is a very niche industry and was once only grown as a raw material for perfume.
Now, when there is suddenly a large amount of demand, and it is impossible to expand cultivation quickly, and the supply exceeds demand, of course the price will skyrocket.
"What's the price of bitter orange essential oil from the Kingdom of Gaul and India?" An Wuyang asked again.
The Kingdom of Gaul is the hometown of bitter orange, and there are relatively many planting areas there.
India also has many bitter orange plantations due to cheap labor and cheap rent on vast land.
"Imported bitter orange essential oil is more expensive." Li Zhengkai sighed.
OK OK!
Can it only be said to be in line with market pricing?
The Xia Kingdom's market pricing tonality is very popular with imported goods. As long as they are imported goods, they seem to be of a higher quality, thus setting a higher price.
'The monthly production capacity is about 22,000 scented candles, and the cost is about 920 yuan.' An Wuyang thought silently in his mind and calculated it on his mobile phone.
The total cost is 20.24 million. Both the single cost and the total cost are quite high?
After all, LV’s scented candles only cost 1,400 yuan, while Ermenegildo Zegna’s scented candles only cost 2,000 yuan.
(↑LV scented candle: 1400 Xia Guoyuan)
However, the scented candles on the fifth day of the night have their own special effects.
Whether it is LV or Ermenegildo Zegna, the scented candles of these two companies have more brand premiums and a slight fragrance. The effect is to create an atmosphere and give the room a light fragrance.
But the scented candles on the fifth day of the night can calm the mood, relieve stress, eliminate anxiety, etc., and can even make people fall into deep sleep.
Are these effects possessed by those luxury brand scented candles?
Although the brand value of Wugengtian is not as good as that of high-end luxury brands, its effect instantly kills the other brands.
As long as the effect is good enough, the brand value can be ignored.
Wugengtian has proven this with the Ningzhi Ruoxue series of products.
Wugengtian is obviously a pharmaceutical group, but the facial cream it launched beats all cosmetic brands in terms of price, and it has now become the absolute king of the facial cream category.
Now in the segmented category of scented candles, Wugengtian can still replicate the miracle of the Ningzhi Ruoxue series of products.
Check out the 16-9 book bar and see the correct version!
The only pity is that production capacity is limited!
There are only about 22,000 of them.
An Wuyang was wondering how much each scented candle should cost.
After some thought, An Wuyang decided to follow Xia Guoren's preference and set the ex-factory price at the auspicious number of 9,999 yuan.
As for what price dealers want to sell it, it depends on their conscience.
Anyway, in the end, I can’t scold Wu Geng Tian!
"How much can we make with the current raw material inventory?" An Wuyang asked.
Li Zhengkai responded, "The first batch can be made into 40,000 pieces. We have stored Tianjing Rock petitgrain essential oil in advance."
"How long will it take to finish?" An Wuyang asked.
"With outsourcing, it can be done in one day." Li Zhengkai responded.
There are only 40,000 candles, how long can we keep doing it?
"Contact Lao Bai Kiln and ask them to design some good-looking containers for our scented candles. Try to make them as delicate as possible. Even after the scented candles are used up, the containers can be used as decorations." An Wuyang added With.
After all, the ex-factory price is set at 9,999 yuan, and the scented candles are positioned as high-end. You can’t even have a candle container, right?
Take a look at those high-end luxury brand scented candles. Which one doesn’t have a corresponding candle container?
"Okay, I'll contact Lao Bai Kiln later." Li Zhengkai responded.
Laobai Kiln is the manufacturer that provides containers for the Ningzhi Ruoxue series of products. That is the supplier An Wuyang was looking for in the short video.
Lao Bai Kiln, which was originally unknown, is now prosperous by virtue of its status as a supplier of Wu Gengtian Pharmaceutical Group.
"Do you have any samples here?" An Wuyang asked.
"Yes, there is, but the sample is in an ordinary glass. It looks like an ordinary big white candle." Li Zhengkai was a little embarrassed.
An Wuyang joked, "I thought the sample was really just like an ordinary candle without an outer cup!"
Li Zhengkai denied, "That's impossible. Scented candles are very precious. If there is no outer container, a lot of wax oil will be wasted. It is also unsafe and accidents may easily occur when they burn out."
"How many samples are there?" An Wuyang asked.
"We made fifty samples at a time. We used more than ten in previous tests, and there are still more than thirty samples left." Li Zhengkai responded.
"Then bring me twenty samples." An Wuyang ordered.
Li Zhengkai signaled Zhu Yongheng to take samples. After Zhu Yongheng left An Wuyang's office, Li Zhengkai continued to speak, "Mr. An, do you remember Jia Shiyu?"
"Who?" An Wuyang asked.
"A former member of our team worked at Wugengtian R&D Center for seven years, and then switched jobs to SK2 Company." Li Zhengkai explained.
"Then what?" An Wuyang wondered.
Previously, the R&D center in Wugengtian was used as an employee supermarket by major cosmetics companies, and almost everyone was poached. Jia Shiyu was just one of them.
In fact, An Wuyang doesn't care at all if the employees at Wu Gengtian R&D Center change jobs!
Do these people really think it’s their own fault?
Little did they know that An Wuyan, who did not understand technology, was the god behind the scenes!
"I remembered, he was our T8-level employee before, right?" An Wuyang added.
Li Zhengkai responded affirmatively, "Yes."
The T8 level employees of Wugengtian Pharmaceutical Group have a monthly salary of only 20,000 yuan. With various bonuses, the annual salary can reach about 300,000 yuan.
An Wuyang vaguely remembered that SK2 spent an annual salary of 4 million to recruit Jia Shiyu?
"SK2 spent 4 million to poach him, right?" An Wuyang asked for verification.
Li Zhengkai answered affirmatively, "Yes, Jia Shiyu is considered the third and fourth leader of our Orange Blossom R&D team. Although his rank is not high, SK2 believes that he can have access to the core technical information of our R&D team."
"It is for this reason that SK2 Company offered him a premium of more than ten times his annual salary to poach him, but Jia Shiyu also signed relevant gambling agreements in the past, such as helping SK2 Company make progress in the field of bitter orange flower essence research, etc. ." Li Zhengkai added.
An Wuyang was not surprised that there was such a gambling agreement.
After all, the annual salary has increased more than ten times!
With an increase of more than ten times the annual salary, doesn’t it take more work?
SK2 company is not a charity!
An Wuyang was more curious about another thing, "Why did you suddenly ask about this?"
"Are you still in contact with Jia Shiyu?" An Wuyang asked.
If Li Zhengkai had no contact with Jia Shiyu, how could he suddenly mention this person again?
The only possibility is that Li Zhengkai and Jia Shiyu still have contact in private.
Li Zhengkai did not deny it, "Jia Shiyu has been contacting me again recently."
"Could it be that SK2 wants to poach you?" An Wuyang asked.
(End of chapter)