Chapter 422 Thanks for the long legs
Dean Lin Ruyang suddenly spotted Xu Chen. A group of students looked around, but Xu Chen was nowhere to be found.
Dean Lin glanced and realized that this kid had skipped class and left early again.
The old man suddenly became a little arrogant and glared.
Dean Lin's sparse hair on his forehead rose slightly and he whispered:
"Let's go! Let's eat!"
With that said, he turned around and said to captain Zhao Siting:
"Don't tell Xu Chen, let him starve!"
Zhao Siting shrank his neck and whispered "Okay".
Professor Ni Zhi followed, maybe because he thought it was so funny, he laughed out loud "haha".
……
……
Xu Chen and Xie Bingran had lunch leisurely and checked that it was still very early.
The "Great Wall Award" awards ceremony in the afternoon won't start until after three o'clock, and Xu Chen really doesn't want to participate in those boring exhibitions.
Xu Chen looked at Xie Bingran, showed a wicked smile and said:
"Brother Bing, do you want to train? Can I accompany you to the gym?"
Xie Bingran drinks a glass of lemonade:
"Don't you want to participate in the event?"
Xu Chen: "I want to watch you train."
Xie Bingran: "What's so interesting about my training?"
Xu Chen: "You're training, that's pretty cool!"
Xie Bingran: "..."
……
……
Twenty minutes later, the two arrived at the hotel gym.
Xie Bingran has changed into fresh training clothes and is jogging on the treadmill.
I don't know if it was because I was a little unaccustomed to being stared at by Xu Chen yesterday, but today I wore long pants and a long-sleeved sports suit.
Xu Chen sat on the stool with a longing look on his face.
Bored.
……
The phone vibrated.
I took it out and took a look. It was a document sent by Amy Sun in the company's group chat.
[Boss, Head and Shoulders’ proposal document has been revised. Please take a look. 】
Xu Chen clicked on the document, scanned it roughly and found no big problems, then gave feedback:
[No problem, just use this to propose! 】
Gu Xinxin replied in the group again:
[I have contacted the Head & Shoulders brand. They are still quite anxious about the project, but they still refer to our time.
Now that the plan has been revised, I will make an appointment with the other party on January 2nd after New Year's Day...
Is the boss okay? 】
Xu Chen: [No problem, you can just go when the time comes! 】
Sun Amy: [Boss, are you really not going?
If you don't go and take charge, we feel a little uneasy! 】
Xu Chen: [I don’t have to go, Amy, your proposal is fine!
Have you asked Sister Fei? The best she can do together. 】
Gu Xinxin: [I left a message for Sister Fei, but she hasn’t replied yet.
I'm probably on a business trip and have a meeting with Vice President Zhou, so I haven't had time to read the news yet. 】
Xu Chen: [It doesn’t matter, even if Sister Fei is not here, Xinxin, Amy, Xiaowei, you three can definitely handle it! 】
Amy Sun made a pitiful expression:
[Thank you boss for trusting us, we will work hard! 】
Gu Xinxin remembered something and left a message:
[Boss, as I told you last time, a car brand contacted me through its official website.
I have initially established contact and communicated about advertising needs...]
Xu Chen suddenly became interested:
【Which one? 】
Gu Xinxin: [Cadillac...
They saw the Jeep advertisement and asked which company made it, so they came here specifically. 】
Xu Chen thought about it and realized that Cadillac's masculine style did have some similarities with Jeep.
It's just that Jeep is more purely off-road, while Cadillac has a stronger sense of urban luxury.
However, the brand tone is all about men's tough style, and they are also aimed at the target customer group of "successful men".
Xu Chen replied again:
[Are there any specific needs? Let me take a look first. 】
Gu Xinxin: [They want to do an annual advertisement for the Cadillac brand.
It covers a commercial and a set of graphic drafts, which are somewhat similar to the original ones for Jeep.
But they don’t have a spokesperson, so they focus more on the advertising plan itself. 】
Then, Gu Xinxin sent a Brief document.
Xu Chen: [Let me check the demand first. Is this project not urgent? 】
Gu Xinxin: [It’s not urgent, it’s still in the preliminary communication stage.
They contacted us and wanted to see if we were willing to take it.
Boss, please take a look at the demand first. It’s not urgent to give feedback after New Year’s Day! 】……
Xu Chen clicked on the "Cadillac" requirements document and read it carefully.
The requirements are not complicated.
The annual brand image advertisement does not point to a specific model, but it is indeed very similar to Jeep's needs.
An advertising video and a set of graphic drafts.
Then there are the clichés and nonsense in the demand, conveying the core value of the Cadillac brand, creating an emotional connection with the core target customer group, etc...
It seems that the other party came to Dongchen Advertising because of the Jeep advertisement.
Whether it is the tone and texture of the advertisement, or the creative ideas, it is very similar to Cadillac's needs.
But this set of advertisements for "Cadillac" cannot be done casually.
It is still necessary to create a unique tone for Cadillac and differentiate it from Jeep.
At the same time, Cadillac does not have spokespersons like Wang Shi and Xie Bingran, which means that it is indeed more focused on planning concepts.
Xu Chen thought about it for a while and replied in the group:
[I’ll think about it for the next two days, and we’ll discuss it when I come back on New Year’s Day.
Amy and Xiaowei will also take a look and think about the demand for "Cadillac" first, and we will brainstorm when we get back on New Year's Day. 】
[Copy that, boss! 】
……
"Little Mr. Xu" stopped focusing on his work and focused on the "little rich woman".
Looking up, Xu Chen quickly sat upright.
On the treadmill, the "little rich woman" didn't know when she had taken off the trousers she was originally wearing, and exposed her two long legs in shorts...
Xu Chen drank a bottle of cool mineral water, feeling thirstier as he drank.
I have a girlfriend who practices sports...
So good!
……
Xu Chen was suddenly stunned when he looked at the plump and tight muscles on Brother Bing's legs.
He frowned, but remembered Cadillac's demand just now.
A very suitable creative concept, but it has already entered my mind.
Xu Chen took out his mobile phone and typed this sentence first:
"The degeneration of males is the tragedy of this era..."
……
But after thinking about it, I felt that it was a good thing that "female boxing" had not fully emerged these days. Otherwise, if I had done such an advertisement, I would have been negatively associated with it by the "boxers" and then beaten mercilessly.
In fact, generally speaking, "feminism" has no problems and is beneficial to society. However, under certain comprehensive conditions in the future, "female boxing" will appear to be excessive...
In fact, from the perspective of brand advertising, the concept of "male degradation is the tragedy of this era" only conveys Cadillac's image tonality.
It just happened to hit a certain current social issue.
At this time in 2006, the "Korean Wave" had already risen.
Influenced by the culture of Japan, South Korea, Hong Kong Island, and Bay Island, male images that are more neutral or even more feminine are becoming increasingly popular.
But at a certain level, it has also triggered widespread doubts and debates in society.
But generally speaking, the current public opinion orientation in the mainland, whether it is official or private, still criticizes "excessive effeminacy".
"The degeneration of males is the tragedy of this era."
This concept, in a certain sense, takes advantage of this currently hotly debated social issue.
It is also an operational skill in social communication.
The most important thing is that it is deeply consistent with Cadillac’s previous brand image and user perception...
Xu Chen searched again and confirmed that Cadillac had not launched an advertisement with a similar theme so far, and he had an idea.
"Mr. Xiao Xu" was a little happy.
He took action casually, and he was about to win another car customer. As expected of me!
Of course, I still have to thank Brother Bing.
Thank you Brother Bing for your beautiful long legs!
……
……
While Brother Bing went back to the room to take a shower, Xu Chen deliberately read the messages in the group in order to suppress his restless and energetic mood.
In the "Kuncheng Advertising Agency" group, counselor Zhai Chunshui posted some more photos of the event.
Including those who saw the exhibition in the morning, Xu Chen and Brother Bing were actually included in two or three of the photos.
It was also from the photos in the group that Xu Chen learned that at this moment, Dean Lin Ruyang was leading a group of students to attend an expert lecture that seemed boring at first sight.
At this time, senior Zhao Siting sent a message to Xu Chen alone:
This book was recently updated in ##六@@九@@书@@!! Updated!
[Two itineraries in the afternoon, one is a lecture sharing, and the other is the "Great Wall Award" award ceremony.
Professor Ni Zhi just told me, but let me tell you.
It is recommended that you attend the "Great Wall Award" award ceremony. After all, it is an industry event, and it is still very beneficial to take a look...]
For some reason, I felt that the message Zhao Siting sent to me was somewhat polite.
Xu Chen was still a little grateful to Professor Ni Zhi.
Indeed, I still think about myself.
As for the "Great Wall Award" award ceremony, "Ms. Xiao Xu" naturally has to attend.
After all, I have been shortlisted for awards, and I am also curious about what award I won.
What's more, this is also a good award endorsement for "Dongchen Advertising".
Today, Dongchen Advertising still needs to continue to expand its influence in the industry.
Only then can we have more customers like "Cadillac" who can take the initiative to approach us for projects.
……
Brother Bing came out of the bathroom, and his whole body became white and fragrant again.
Xu Chen glanced at it lustfully, and couldn't help but murmured his own filthiness.
But when Brother Bing sat by the bed and wanted to put on socks and shoes, Xu Chen couldn't help but rush over.
Holding a pair of jade feet in his hands, he said with a wicked smile:
"I'll help you put it on..."
Brother Bing tried to break free, but was clearly being manipulated again.
He pursed his lips and looked helpless, looking easy to bully.
Xu Chen couldn't help but said:
"I finally figured it out. It turns out this is really your weakness."
Xie Bingran frowned, and another sense of grievance and helplessness filled her watery eyes.
Xu Chen took a breath:
"You are really good at..."
……
……
It was less than three o'clock when Xu Chen and Xie Bingran returned to the venue, so they had plenty of time.
Xu Chen didn't want to listen to that expert lecture, so he took Xie Bingran around again.
Xie Bingran was still a little curious about the event and knew little about "advertising" before, so she asked a few questions.
Xu Chen also found it interesting, so he did some popularization of industry knowledge with Brother Bing.
Xie Bingran listened to those tips and said:
"I never imagined that there are so many twists and turns behind any advertisement on TV."
Xu Chen: "After all, it will take hundreds of millions of real money to spend.
All advertisements that can be seen on TV are entangled, deduced and weighed. ”
Xie Bingran: “But many advertisements are so ugly and boring.”
Xu Chen: "It means you are not the target audience of those advertisements.
Any advertisement that can be continuously run means that it can bring product sales or other benefits.
There is no more pure commercial activity than advertising. All the money spent is to be recovered..."
Xie Bingran blinked his big eyes:
"I didn't know you could be so powerful..."
She smiled:
"It seems to be better than my running."
Xu Chen: "Brother Bing said something harsh, I can't afford it.
There must be 6.7 billion women in China, and you are number one in the country.
There are two billion women in Asia, and you are the number one in Asia...
I, a small-time brat, don’t dare to compete with Brother Bing! ”
Xie Bingran put his hands into his pockets, with a cool look on his face, as if he didn't want to talk to Xu Chen anymore.
Xu Chen: "I'm afraid that if you become number one in the world one day, I won't be worthy of you at all!"
Xie Bingran: "It's better if you don't deserve me."
Xu Chen was stunned: "Why?"
Xie Bingran's eyes suddenly flickered and he seemed unwilling to continue the topic. He looked around and said:
"I want to go see the exhibition over there..."
Xu Chen was a little confused and followed quickly.
……
……
While the two were wandering around the exhibition area, they received a message from senior Zhao Siting:
[Xu Chen, have you arrived? We're about to enter. 】
[Okay received. I'm at the venue. I'll come over now. 】
[In Conference Hall 1. 】
[Received, thank you, senior! 】
……
A few minutes later, at the door of Conference Hall 1.
Having already been here yesterday, Xu Chen and Xie Bingran came over quickly.
“Tencent’s Brilliant Ceremony
——2006 China Advertising Great Wall Award Ceremony"
Xu Chen raised his head and looked at the banner hanging high. He didn't expect that Tencent would be the naming partner of this year's "Great Wall Award".
"Daguang Competition" is sponsored by Baidu, and "Great Wall Award" is sponsored by Tencent...
This shows that the Internet industry is booming in China.
Xu Chen thought again of the Baidu Vice President Zhao Ling he met yesterday, and the Baidu advertising project she mentioned.
"Ms. Xiao Xu" is still very interested. After all, doing Baidu's project will open up an Internet business track for "Dongchen Advertising".
It doesn't matter how much money you have, but it can help you develop contacts and resources in the Internet circle...
But Xu Chen checked his mailbox last night and today and did not receive any project requirements from Baidu.
I don’t know if it’s because Zhao Ling and her assistant were still attending the meeting and didn’t have time to deal with it.
Xu Chen thought for a while, it would be nice if Sister Fei was here.
For example, at an officially organized dinner party, if Nie Fei is there, she can take the initiative to develop some network resources.
Xu Chen had to admit that he was obviously at a disadvantage compared to his fathers, Xu Zhiquan and Nie Fei, in terms of dealing with people.
The most important thing is that "Mr. Xiao Xu" himself is afraid of trouble, and he doesn't like to say nice things to others deliberately.
Human nature is still difficult to change.
……
When I walked to the entrance, I saw a long queue again.
A group of people with certificates hanging around their necks were queuing up to enter.
And sure enough, I saw Zhao Siting and other seniors from the same college among them.
Xu Chen glanced at the entrance, then dragged Xie Bingran and walked towards the VIP channel...
After thinking about it, I decided not to say hello to those seniors.
You can use the VIP channel, but it's still a bit low-key.
……
"Xu Chen?"
"Why don't they have to line up to get in..."
“It’s the VIP channel again!”
"What is Xu Chen's background? Why are there VIPs here at the Great Wall Awards?"
……
……
(End of chapter)