Chapter 423 It’s really contempt
The scene of the "Great Wall Award Ceremony".
A large number of spectators are still queuing up to enter, but the venue is already packed.
But those who came in early seemed to be mostly guests or VIPs.
Xu Chen looked at the seat number on the back of the SVIP pass again, and took Xie Bingran straight to the VIP area in the second row in front.
After a quick glance, I saw two empty seats with the "Eastern Morning Advertising" logo on them.
It turned out to be a spacious and comfortable white single sofa.
I happened to be tired from shopping just now, so I can relax on the comfortable sofa.
The two of them took their seats.
Xu Chen looked around and saw the words "Ogilvy", "JWT" and "TBWA" on the empty sofa next to him.
These three are all the world's top 4A advertising companies.
"Dongchen Advertising" is indeed a little strange among them.
After a while, people came in one after another and sat down next to Xu Chen and Xie Bingran.
Sure enough, at first glance, he has the tone of an "advertising man", and he is still very classy in his clothes.
For example, the middle-aged uncle sitting to the left of Brother Bing is wearing a black top hat, smoky makeup, and a lot of earrings and nose studs...
Those who can sit in the VIP second row are probably the winners of important awards tonight.
That is at least the director, deputy director or above of a 4A company.
Xu Chen and Xie Bingran, two "children" who are only eighteen years old, are indeed a little weird among them.
……
Suddenly brilliant lights lit up on the stage.
On the huge LED screen, there is a big title:
【Tencent Brilliant Ceremony】
【2006 China Advertising Great Wall Awards Ceremony】
It can be seen from the size of the stage that the battle array is much larger than yesterday's "Grand Competition" award ceremony.
Xie Bingran sat quietly next to Xu Chen and looked around, seeming to feel something new.
Xu Chen smiled and squeezed her soft little hand.
It didn’t take long for the audience in the back row to enter and take their seats one after another.
Xu Chen looked back and happened to see Zhao Siting and a group of seniors sitting in the west corner of almost the last row.
After all, they are college students who come to observe, so they must not get any good seats.
At the same time, someone naturally saw Xu Chen sitting in the second row of sofa area.
"Is that Xu Chen? Can you sit so close to the front?"
"Is that a VIP area? How did he get there?
Zhao Siting, do you know? ”
Zhao Siting naturally looked distressed:
"I don't know..."
"That boy who has been following Xu Chen, wearing a hat and mask, couldn't be an industry boss, right?
It was he who brought Xu Chen in..."
"I think it's possible!
Maybe he is the creative director of a 4A company! ”
"I knew I should get to know someone earlier. It's like I've made an industry connection. Maybe I can use it when I'm looking for a job next year."
"If you want to get acquainted, wouldn't it be enough to have a good relationship with Xu Chen?"
"That makes sense!"
……
……
Xu Chen sat quietly in the second row, unaware that a group of seniors crowded at the back were talking about him.
After waiting for a while, a group of "heavy guests" took their seats in the first row one after another.
Xu Chen couldn't help but smile, and sure enough he saw Dean Lin Ruyang and Professor Jin Changhai from Xiacheng University.
Both of them are also honorary judges of the "Great Wall Award". They are currently sitting on the east side of a row of guest seats, relatively close to the middle.
As for the people in the middle of the row of guest seats, Xu Chen guessed that at least two of them should be leading officials.
There should also be an executive from Tencent who is the sponsor of the "Great Wall Award"...
There is another person Xu Chen knows.
Sitting in the middle of the guest seats at this moment is the "legendary advertising man" in the Chinese circle, also known as the "Godfather of Advertising" Lao Shuangxin.
Lao Shuangan was the first creative person to emerge on Hong Kong Island. The famous "A diamond is forever, a diamond will last forever" was created by this boss.
In the advertising circles at home and abroad, he is a "big boss" level existence.
Currently, he serves as the highest-ranking executive creative director at the international 4A JWT.
When Lao Shuangan came to the mainland in 1990, there were rumors that he had a "daily salary of 30,000 yuan." This also shocked the domestic advertising circle at that time.
However, the advertising industry in that era was indeed considered a "high-end" industry, and the annual fee for a foreign 4A client could easily start at 20 to 30 million.
In the 4A advertising circle in the 1990s, the group of creative people from Hong Kong, Bay Island, and Southeast Asia who came to the mainland to make money could also be called a waste of money.
In the past, the most "chic" group of people along the Huangpu River, apart from the financial industry, were advertising creatives.
After entering the 2000s, the word "creative person" gradually "disenchanted"...
In addition to Lao Shuangyan, Xu Chen also met several other "big guys" in the advertising industry.
For example, McCann Mok from McCann Guangming, Liang Weifeng from BBDO, Chen Yaofu from Ruise, Zhang Xiaoping from Dark Horse...
When Xu Chen was in the advertising industry in his previous life, these were the big guys he needed to look up to, but now they were all sitting in front of him.
And he opened "Dongchen Advertising" and even tried to steal business from them.
For example, the Jeep project was snatched from BBDO’s Singapore boss, Liang Weifeng.
Head and Shoulders is actually...
Thinking about it, it's a bit funny.
……
……
Xu Chen was lost in thought when he suddenly heard someone calling him from behind.
"Classmate Xu Chen?"
"Xu...Mr.?"
Xu Chen looked back and found that the people passing behind him were Zhao Ling, the vice president of marketing of Baidu Group, and her assistant Miao Xiaoyu.
Xu Chen quickly stood up and greeted with a smile:
"Mr. Zhao, what a coincidence!"
Zhao Ling looked at Xu Chen and then at the VIP area where he was, showing a little doubt.
But she quickly recovered her peaceful smile and said:
“What a coincidence, I didn’t expect to meet you here!
The ‘Great Wall Award’ is being presented here, let’s also come and watch and learn! ”
Xu Chen said "Oh", which was not surprising.
As the title sponsor of the "College Student Advertising Competition", Baidu is also one of the sponsors of the "China Advertising Festival".
It is natural to attend the "Great Wall Award" presentation.
However, Xu Chen was a little surprised that Zhao Ling was only placed in the third row.
It seems that the first row is full of important guests such as the review committee and official leaders.
In the second row are award-winning creative companies.
Only in the third row did we start arranging other guests such as brands...
Zhao Ling looked at Xu Chen, still a little confused on her face.
Xu Chen understood the meaning and explained:
“We at Dongchen Advertising happened to have a project that was shortlisted for the Great Wall Award.
So I was invited over! ”
Zhao Ling was stunned for a moment, really showing a hint of surprise.
Yesterday, Xu Chen handed over his business card and said that he had an advertising company. Zhao Ling was actually a little disdainful.
After all, the Xu Chen in front of him was only a college student of eighteen or nineteen years old.
Even Zhao Ling said that there was a Baidu project that he wanted Xu Chen's company to participate in, which was actually a bit of a joke.
I never expected that the company run by a college student in front of me would actually have a project shortlisted for the "Great Wall Award"? !
Zhao Ling calmed down her surprise and said:
"I really didn't expect it... Then I still have to congratulate Mr. Xu!"
Xu Chen: "Mr. Zhao is so polite!"
Behind Zhao Ling and Miao Xiaoyu, other guests came in one after another, and the passage was blocked.
Zhao Ling showed an apology:
"Sorry...Mr. Xu, I'll take a seat first. Let's talk later!"
Xu Chen nodded politely.
He watched Zhao Ling and Miao Xiaoyu walk to the seats next to them and sit down, and then sat back down in his own seat.
Xie Bingran turned his head and looked at it, and whispered:
"They seemed surprised!"
Xu Chen smiled nonchalantly:
"I would be surprised too.
How could an advertising company run by a college student win the Great Wall Award? ”
Xie Bingran glanced over:
"You are so proud."
……
……
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other side.
After assistant Miao Xiaoyu sat down, she whispered:
“One of their projects was shortlisted for the Great Wall Award?
That is really a company that is doing projects..."
She thought for a while:
"Maybe it's like Mr. Zhao said yesterday, there may be very capable people in their company..."
Zhao Ling whispered: "Maybe... I really underestimated it.
Maybe it’s not an accident that Baidu knows that slogan. ”
She thought for a while and dug in her pocket again.
After groping for a long time, I couldn't find what I was looking for, so I turned around and asked:
"Do you still have the business card he gave you yesterday? I seem to have lost mine."
When the assistant heard this, he quickly searched for it.
He took out a business card box from his pocket and flipped through it to find Xu Chen's business card.
Zhao Ling reached out to take it and said softly, "Dongchen Advertisement..."
She thought for a moment and took out her phone again.
……
A few minutes later, Zhao Ling said to Miao Xiaoyu:
"Have our project requirements been sent?"
Miao Xiaoyu: "Ah? Where?"
Zhao Ling: "Send the advertisement to Dongchen!"
Miao Xiaoyu: "It's not too late yet..."
Zhao Ling clicked his tongue, obviously dissatisfied.
The assistant shrank his head, momentarily afraid of being intimidated.
Zhao Ling thought for a while: "It's okay. When the awards are over, I'll find Mr. Xu and have a serious chat about our project."
Miao Xiaoyu frowned and seemed a little confused.
Zhao Ling seemed to have a "desire to share", so she handed the content she just found on her phone to Miao Xiaoyu to read.
Just now, what she was browsing on her mobile phone was the official website of "Dongchen Advertising".
Miao Xiaoyu swiped the phone screen and said:
“Their company looks pretty good in scale!
These customers are so big, there are even customers from automobiles and real estate..."
Zhao Ling squinted her eyes:
"A small local company that I have never heard of, and the boss is a college student...
It was actually able to receive projects of the level of Jeep and Vanke.
Then there must be something extraordinary about it. ”
She paused for a moment:
"Now that our project is criticized by Robin for being useless, we have to think of some strange tricks.
Maybe this ‘Dongchen Advertisement’ will be a surprise. ”
Miao Xiaoyu: "But that Xu Chen is only in his first year of college!"
Zhao Ling: “Maybe there are really strong creative people in his company!
Just in time to watch the awards, I don’t know if they will get the award yet!
Anyway, let’s talk to them about the project today.
Let’s take a look at the plan first, at least as an alternative..."
Miao Xiaoyu: "I understand, boss!"
……
……
The lights at the venue changed, and then an exciting background music came from the loudspeaker.
The music paused again, and the host's background announcement came:
"Ladies and gentlemen, welcome to the 'Tencent Bright Ceremony', the 2006 China Advertising Great Wall Awards Ceremony.
All guests, please take your seats as soon as possible, our dazzling ceremony is about to begin..."
Then, a burst of ethnic music sounded, and the stage lights dimmed.
When the lights came on again, a group of dancers with the ethnic characteristics of Yunnan Province appeared on the stage.
Xu Chen was speechless and couldn't help but whispered:
"Again..."
Fortunately, today's music and dance performances were much more advanced than yesterday's "Da Guang Competition".
At least these actors have professional dancing skills at first glance.
Being able to arrange such a performance with ethnic characteristics must be a special arrangement by the local Culture and Tourism Bureau.
After all, it is rare to be able to bring advertising people from all over the country to the beautiful Kuncheng, so naturally they have to do their best to be landlords...
At the end of the performance, the stage lights changed, and two hosts, a man and a woman, appeared on the stage.
Xu Chen looked up and saw that the two hosts did not have a strong "party" style, and their clothes seemed to be more elegant.
After they each introduced themselves, they found out that the male host was from Tencent, and the female host was a deputy creative director of Ogilvy Advertising.
Asking professionals in the industry to host the event does seem a lot more reliable.
……
The two hosts made a few elegant jokes to liven up the atmosphere, and then began to introduce the guests.
The first person to be introduced was naturally the official leader.
One is a high-ranking official of the Kuncheng City Government, and the other is the president of the China Advertising Association who came from the capital.
Then there is Liu Shengyi, the president of Tencent, the “financier father”.
After that, there were several important guests from the advertising circle.
This year’s Great Wall Award jury includes Lao Shuangyan, chairman of the jury, as well as industry leaders such as Mo Kangsun and Sun Xiaoping.
Naturally, it also includes several academic guests such as Jin Changhai from Xiacheng University and Lin Ruyang from Tonghai University.
……
The host came on stage and the guests spoke again.
Leaders from the Kuncheng City Government expressed their welcome to advertising creatives from all over the country.
The president of the China Advertising Association gave a beautiful message to the selection of this "Great Wall Award".
The president of Tencent, the “financier father”, shared the new trends and prospects of official website advertising on the Internet.
Then amidst bursts of applause, the chairman of the jury of this year's "Great Wall Award", the legendary advertising man Lao Shuanglan, finally appeared...
Most of the people in the audience were in the advertising industry, so they naturally looked up to this advertising boss.
After all, being able to create a classic advertisement like "A diamond is forever, a diamond will last forever" has left an indelible mark in the industry.
Lao Shuangran raised his hand with a smile, and the applause gradually stopped.
He still spoke with a Hong Kong accent, and first expressed his thoughtful thanks to the guests, the jury, participating companies, advertisers and other parties present.
"This year's Great Wall Award received a total of more than 3,600 advertising works.
The expert review team selected a total of 660 finalists, 42 bronze medals, 21 silver medals and 7 gold medals in seven categories.
In addition, there is naturally the most important award: the Great Wall Award Annual Award. ”
……
(End of chapter)