Chapter 558 Cooperation with Toyota
In the 1970s, the exchange rate of Japanese yen to US dollar fluctuated around 360:1. 1.6 billion yen plus 5.5 billion yen in liabilities totaled 7.1 billion, which is almost 20 million US dollars;
This amount of money is not a lot compared to the fifth largest film company in Japan. If it were not for its heavy debts and years of losses, it might not be able to get it even if it were doubled several times; and in the original history, because of the lack of funds, Nikkatsu was forced to I started the SQ route, and even if I fell into vulgarity, I could survive for more than ten years.
After the basic amount was determined, Zui Jiuzuo and others said goodbye and left. Zou Wenhuai, Li Xiaolong and others all had a lot of joy on their faces: "Yang Sheng, winning the fifth largest film company in Japan will have a great impact on our entire Hong Kong film industry." Industries are all of great significance.”
By controlling enough theaters in Japan, not only Changxing Group’s movies, but also other Hong Kong movies will have a better chance of entering the Japanese market;
This does not mean that Changxing Group will be so generous in opening up the market to allow other companies to profit, but as a channel party, it itself needs a large number of movies, including Japanese and other movies, as long as there are suitable ones, it will not reject them; the second is Hong Kong movies Going overseas cannot rely on just one company or a few people, but requires the joint efforts of many people;
Of course, the core is still the Changxing Group, which even operates as a satellite company.
Yang Wendong nodded and said: "Yes, but although our core goal is Nikkatsu's 500 cinemas, now that we have acquired all the companies, we have to think about what movies to make in the future."
Asian film companies in this era are the same as Hollywood in the early days. Cinemas + film companies are integrated, forming a complete chain of interests from top to bottom; Hong Kong is actually similar, but gradually began to separate under the monopoly of Yang Wendong.
After acquiring Nikkatsu, I naturally cannot ignore the film company, otherwise I have to support it all the time. Secondly, this is also my first acquisition in Japan. Even if the acquired company does not need to become a giant, it still has to survive smoothly. This can provide a good example for other future mergers and acquisitions.
Zou Wenhuai said: "I have also considered this issue. In the short term, the method is to cooperate more with Hong Kong and prefer the martial arts style. Japan is also more martial arts."
"Okay, you can try it yourself." Yang Wendong is not very proficient in this aspect, so naturally he will not interfere too much: "But I have another idea. Do you remember that we once acquired the shares of Yuangu Company?"
Zou Wenhuai asked: "Yang Sheng, are you talking about the Ultraman TV series?"
Changxing Film Company and Changxing Culture Company are two different independent subsidiaries, but because they are both in the cultural industry, they are relatively close. Last year, Changxing Culture Company acquired 30% of the shares of Japan's Tsuburaya Company. Zou Wen Huai also knows.
Yang Wendong said: "Yes, you can give it a try and contact them to see if you can bring a plot like Ultraman to the big screen. It may have better results."
Yang Wendong doesn't know much about the development process of Japanese movies, and he doesn't want to worry about it. However, some mainland routines in his previous life can also be copied. For example, popular cartoons, after being made into movies, have extremely good box office results. The higher the number, the better the box office performance, and because it is an intermittent story, it can theoretically be filmed indefinitely.
"Okay, I will go to Yuangu Company to discuss it." Zou Wenhuai agreed.
Yang Wendong added: "Okay, you can negotiate with Nikkatsu's management for other matters, and try your best to ensure that the film company can avoid losses. What we mainly want is the cinema."
There are 500 cinemas in many cities in Japan. As long as they are well run, they will be a great stimulus to the Hong Kong film market;
Moreover, although these properties themselves are extremely indebted, they may not be able to repay the debts even if they are sold now. However, Japan's economic development will be so fast in the future that it will be comparable to the mainland in the early 21st century. Real estate income and incidental economic income alone will No loss is possible.
"Okay, Yang Sheng." Zou Wenhuai agreed.
In the next few days, Yang Wendong also came to the headquarters of Nikkatsu Company and conducted a basic visit. He also met some famous celebrities in Japan of this era, but he didn't know them, and only knew them temporarily;
On the other hand, some of these celebrities know Yang Wendong's name, and some know Li Xiaolong, and they are also very active. Of course, it may also be because the company does not need to close down, or they do not need to be forced to make such movies.
After the visit, Yang Wendong said to Zou Wenhuai: "At present, to support so many people, we still need to invest some money in the early stage."
"Yes, Nikkatsu Film Company has been losing money for several years, otherwise their shareholders would not be willing to sell the company." Zou Wenhuai explained: "At present, we can only make some reforms as soon as possible to make various movies Production is the key.”
Yang Wendong said: "Well, to put it simply, we will slightly modify some of the hit Hong Kong movies in the past ten years and see if we can get results. If we can, we can continue like this for a few years, and we will first slow down the operating losses;
If that doesn't work, I'll have to rely on Japan itself. If it's still like this after two years, then I'll have to find a way to close some of the business. ”
Foreign acquisitions will make appropriate promises to the seller and the government that there will be no layoffs, but this is also subject to a time limit. International practice is generally two years. If you can save it within two years, you can save it. If you can't save it, you can only negotiate with the business. .
Zou Wenhuai nodded and said: 'Okay, I have also asked Hong Kong to prepare the information. When it is almost done, I will bring it to Japan to negotiate with the people at Nikkatsu. ’
"Why bring it to Japan? Let the Nikkatsu people go, we are the boss." Yang Wendong frowned and said: "Although Hong Kong's economy is not as good as Japan, now I am the boss of Nikkatsu, they have to listen to me."
Not to mention this era, even if the mainland becomes the world's largest industrial country a few decades later, many people still worship foreign countries and even use ballpoint pen refills, printers, some core automobile parts, etc. to praise overseas products.
A time traveler may not be able to change this situation, but at least within the scope of his own company, no matter whether it is a Japanese, American or European company acquired by him, he must respect the Hong Kong headquarters.
Zou Wenhuai said immediately: "I'm sorry, Yang Sheng, then I'll rearrange the arrangements immediately."
"Well, we want Hong Kong movies to be the leader in Asia. We must have this kind of confidence, otherwise we will not be successful." Yang Wendong said with a smile: "The next ten years will be our opportunity."
In fact, in the original history, there was no existence of itself. After Li Xiaolong's death, Hong Kong movies still gave birth to stars such as Xu Guanying, Double Monday Sing, and the Four Heavenly Kings. Together, they made Hong Kong movies popular throughout Asia;
Now I try my best to ensure that Li Xiaolong can continue to survive, plus a large investment in capital. If I don't do better, I would be really sorry for myself. In the future, it will be difficult for Hong Kong to rely solely on manufacturing to drive a large amount of the economy, but high-end service industries can. They do not conflict with real estate. However, the prerequisite is to seize opportunities in Asia and the mainland in the future, and to have sufficient talent reserves. Then you may achieve sustained success;
Of course, even if Yang Wendong devotes all his efforts, it can only increase the probability. No one can guarantee 100% success. After all, even Hollywood was gradually failing by the 1920s.
After securing Nikkatsu Film Company, Yang Wendong came to Aichi Prefecture in Japan, where the future headquarters of global automobile giant Toyota will be located;
Zhou Haoran from Watsons also arrived here a day in advance and introduced: "Yang Sheng, according to our previous plan, we have sold Red Bull drinks internally through companies such as Toyota and Honda. It has been successful so far. Toyota has internally transferred us of beverages designated as logistics supplier”
"It's not easy to become a Toyota supplier. How do you do it?" Yang Wendong asked.
This era is different from a few decades later. Future technology, software, and Internet giants can easily surpass traditional giants in scale and valuation within ten or even a few years, but it is absolutely impossible now;
Today's top companies in the world are basically finance, petroleum, automobiles, steel, mining, etc. Among them, automobiles are also the core industry of many countries, such as Japan and Germany, two defeated countries, because they do not need to invest too much human resources in the military, aircraft A large number of talents have gone to automobiles in fields such as automobiles and rockets, creating a craziness in the automobile industry that even once dominated the United States.
Toyota is naturally the leader in the Japanese automobile industry. Even though Yang Wendong has been developing in Hong Kong for ten years, compared with this national core industry, the scale is still much lower, and his own influence is meaningless to Toyota, and may even be Not as good as Li Xiaolong who can be the spokesperson.
Zhou Haoran smiled and said: "We used some tricks. The people from Toyota's logistics department also took some benefits from us, but they were not given directly, but by legal means;
In addition, our Red Bull is really effective. Many Toyota workers felt that the anti-fatigue effect was good after trying it for free, and they were willing to accept it. Then the people in the logistics department were able to smoothly bring our goods into the procurement chain. ”
In many cases, marketing and quality must be owned together to achieve the greatest effect. You cannot rely entirely on marketing or quality. Having both is the best.
"Okay, some legal benefits should be given, and that's how business is done." Yang Wendong nodded and said: "After Toyota is dealt with, with this foundation, it will be much easier to deal with Honda and other car companies, and then it will be It can be promoted to the whole Japanese society.”
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To a certain extent, refreshing drinks are also a rigid need of the market and one of the inevitable needs of industrialized society. In the early years of Europe and the United States, coffee was so popular because of its anti-fatigue effect;
In Asia, people don't like coffee that much. In addition to its high cost and slow production time, it will naturally be replaced by convenient and fast drinks. Especially after the emergence of cans, transportation costs have dropped sharply.
Zhou Haoran said: "Yes, the feedback from Red Bull is quite good now. When the production capacity in Hong Kong increases, we can promote it on a large scale."
"Well, let's start with Japan. It's close here and the channels are easier to lay out." Yang Wendong also said.
Historically, Red Bull started in Europe and then gradually spread to the United States. This is because the European Red Bull company is produced and has manpower in Austria. It is naturally impossible for me to repeat such operations now;
For promotion in Asia, Japan is the most suitable place, and because of the short distance, transportation costs can also be reduced a lot.
Zhou Haoran agreed: "Okay, Yang Sheng, I have already contacted many Japanese retail companies, and the basic conditions for cooperation have almost been negotiated."
"Okay, let's do this for now." Yang Wendong added: "The group is not planning to enter Japan's retail supermarkets, so in the future, we will have to rely on your true skills in this market."
Regarding the global retail market, Yang Wendong's plan is to operate and control it personally in Southeast Asia and the mainland in the future, while Europe and the United States focus on investment. Of course, if Carrefour becomes bigger, it may also invest because of the scale of the entire retail industry. If it's too big, there won't be any conflict.
But in Japan, he doesn't plan to get too involved, mainly because Japan is a society that developed earlier, and it can be said that classes are fixed. The same is true for enterprises. Traditional industries have long been controlled by giants, and the same is true for the retail industry. The scale of the giants is already quite large, and they are deeply tied up with large Japanese conglomerates. His investment is meaningless. As for running it by himself, that is even more impossible.
"Understood, Yang Sheng, this is actually a capability that our normal enterprises should have." Zhou Haoran said.
Many industries of the Changxing Group either relied on new ideas to quickly occupy the market, or the boss's early layout resulted in many channels, or at least some of them;
This makes it too easy for each enterprise to succeed, but it is also an advantage and cannot be left alone. Now that the group specializes in traditional fields such as beverages, it is a great test of the management team's ability.
Yang Wendong nodded and said: "Yes, there will be more and more businesses like this in the future. If our group wants to develop bigger, we must go out of Hong Kong and cooperate with international giants;
If we cooperate with these giants, some of our previous advantages will be nothing in front of others. ”
In the early years, Changxing Group cooperated with many companies, all of which benefited from its prophetic advantage. Even if it occasionally cooperated with large companies like 3M, it always had special advantages;
However, with today's scale, many businesses have to rely on their strength to cooperate or compete with others.
Zhou Haoran added: "Yang Sheng, there is one more thing. A deputy executive chairman of Toyota once came to me. He hopes to meet with you and said that there may be a good cooperation and talk to you."
PS: Asking for a monthly ticket
(End of chapter)