Chapter 559 Automobile Retail Industry
"Cooperation with me? Do you want Changxing Industrial to be a supplier to Toyota?" Yang Wendong was a little curious: "But this kind of thing doesn't need to go through me, right?"
It has been 12 years since he traveled to this world. The twelve zodiac signs in Chinese culture have all come to an end. He also has many large-scale industries in Hong Kong and even Asia, but these do not include the automobile industry;
The technical difficulty of this industry is too high. It is really impossible for time travelers to play without a system or special golden fingers. After World War II, the only top ten new automobile giants in the history of human fuel vehicles is South Korea's Hyundai. This is a country that has gathered together. The only successful case is the strength, American technical support and market support;
This background is because the United States wants to suppress the Japanese consortium that refuses to be a dog, and then it only succeeds after the Korean consortium is willing to give up more than half of its shares to Wall Street. Otherwise, whether it is chips, automobiles or even chemicals, South Korea will not be able to succeed. .
Unless we encounter the era of huge blank market in mainland China or the rise of electric vehicles;
Therefore, Yang Wendong, who lives in the industrial high-tech desert of Hong Kong, has never thought of getting involved in the automobile industry. However, Changxing Industrial's main industry is plastics, which is also one of the core raw materials of automobiles. Therefore, Wei Zetao also tried to enter this field, but always failed No success;
In this era, the Japanese automobile industry basically only uses its own suppliers. Even decades later, it will be the same. It is too difficult for outsiders to participate.
Zhou Haoran shook his head and said: "Probably not. This Suzuki Ichiro is in charge of the marketing department within Toyota, not procurement or quality. The cooperation he mentioned may be related to the market."
"Market?" Yang Wendong thought for a while and said, "Okay, let's meet."
The other party is a senior executive of Toyota. Even if cooperation cannot be negotiated, it is better to get to know each other. Every senior executive of such a top giant company has a lot of connections. Maybe if cooperation cannot be achieved today, there will be opportunities in the future;
Even Changxing Industrial will not have no chance to cooperate with the Japanese automobile industry in the future.
Zhou Haoran replied: "Okay, then I will make arrangements."
One day later;
"Hello, Mr. Suzuki."
In a hotel in Aichi Prefecture, through the introduction of Sakura Bank of Japan as an intermediary, Yang Wendong met Toyota's senior management, an executive vice president in charge of overseas business.
"Hello, Mr. Yang." Suzuki Ichiro also said politely.
With the help of their respective translators, the three parties communicated politely for a while. Yang Wendong asked: "Mr. Suzuki, I wonder what kind of cooperation you have when you invite me out?"
Ichiro Suzuki said: "Mr. Yang, I heard that you own many properties in many countries in Southeast Asia?"
"It's not a lot, but there are some." Yang Wendong replied with a smile.
Compared with Hong Kong, some of his investments in Southeast Asia are nothing, but after all, they are large enough and there are many markets for sale in Southeast Asia, so naturally some properties are self-sustaining. Anyway, he also knows that these properties will be cost-effective in the future before 1997. ;
Ichiro Suzuki added: "That's good. I hope Mr. Yang can cooperate with me, Toyota, to build car sales stations on a large scale in Southeast Asia and establish sales and after-sales services."
"Point of sale?" Yang Wendong suddenly understood, but still asked: "Mr. Suzuki, why do you want to cooperate with me on this kind of thing?"
Changxing Group has many industries that sell globally. Except for a few Carrefour that relies on itself, most of them rely on other channels;
The same goes for home appliances. If it weren't for the upcoming era of the electronics industry's explosion, Yang Wendong would not have invested in Best Buy in the United States;
The automobile industry is one of the most difficult industries in the world to establish sales points. If you want to set up your own sales points overseas, you basically need to cooperate with external parties. It is almost impossible to build it alone.
Ichiro Suzuki said: "Yes, our Toyota Group's cars are now very popular around the world, including Southeast Asia, but Southeast Asia is too large and has too many cities. We also need to cooperate with stable and powerful dealers; < br>
As early as last year, Toyota began to inspect some large consortiums in Southeast Asia. I think Yang Sheng meets our requirements very well. ”
"Do you want to cooperate with me in Hong Kong, Singapore and Malaysia?" Yang Wendong asked.
Suzuki Ichiro said: "It is possible in the early stage. If Yang Sheng has done well in these three places, then as long as you are willing, you can invest in other countries."
Yang Wendong asked again: "Then I don't have the exclusive agency right, right?"
"Yang Sheng, there are already Toyota cars for sale in these three places, so it is naturally impossible to have an exclusive agent." Suzuki Ichiro said: "But each city or each area will have exclusive agents;
As long as you set up sales points according to Toyota's requirements, you can get the exclusive rights to these places. And for both of us, the more sales points you set up here, the more cost-effective the cooperation in all aspects will be. . ”
"Understood, small profits but quick turnover." Yang Wendong nodded and said.
In fact, historically, one of the major businesses of Jardine Matheson Group was the sales points of automobiles and motorcycles throughout Southeast Asia, whose output value could reach tens of billions of dollars a year;
Of course, this industry is relatively empty, because it sells other people's cars, so the turnover seems to be high, but the real value generated is not high, but it is a win-win situation, after all, it is an "output value" of tens of billions of dollars. Japanese automobiles began to rise in the 1950s and 1960s, and were almost at their peak in the 1970s. Once the oil crisis breaks out in a few years, American automobiles will be beaten even more. However, no matter how fast the local industry and technology develop, overseas channels will definitely be Very slow
Just like BYD in its previous life after 2021, it has been leading the way in domestic sales, but the expansion of overseas channels has been very slow;
In this situation, even if Toyota is not short of money, it is not enough to rely on its own construction speed. The best model is to cooperate with overseas capital to achieve mutual benefit. Many overseas capitals will invest first, and then cooperate for a long time in the future. Toyota will gradually make profits Gradually returns through time.
Ichiro Suzuki smiled again: "Yang Sheng, Toyota's performance in the international market is very good now. You can seriously consider it. If you are willing to cooperate with us, I will send a professional team to conduct more detailed discussions with you." Business Negotiation ”
This kind of cooperation involving two large consortiums in multiple countries in the future, involving hundreds of millions of dollars or more, cannot be negotiated in a short time. Today is just a notification, letting the boss of the other party decide whether to do it or not;
If you don’t do it, there’s no need to talk about it. If you do, there will be a lot of details involved later.
"Okay, let me think about it." Yang Wendong thought for a while and asked: "But if we cooperate, can Toyota consider including my plastic company as a supplier?"
The point-of-sale business alone is still cost-effective from a macro perspective. Southeast Asia's economy will take off in the next 30 years, and the demand for cars will be very high. In Southeast Asia, Toyota is really invincible, and Volkswagen or American models are no match at all. , only high-end BBA is different.
But now Toyota doesn’t know its future. They are confident, but self-confidence cannot be used as a basis for negotiation. It can only be said to be appropriately improved;
At this time, he can naturally put forward some conditions of his own.
Ichiro Suzuki pondered for a moment and then said: "Mr. Yang, I will mention this matter to the purchasing department, but the final decision is not mine."
"Okay, thank you." Yang Wendong nodded and said.
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After Ichiro Suzuki left, Yang Wendong said to Zhou Haoran: "Call Zheng Zhijie immediately and ask him to come to Japan. You can talk to him about the matter first."
"Yes, Yang Sheng." Zhou Haoran immediately agreed.
Japan is relatively close to Hong Kong. Zheng Zhijie rushed to Aichi County early the next morning. He already knew what happened. After meeting his boss, he asked: "Yang Sheng, if you only look at it from a real estate perspective, what will happen to this situation?" A good business;
Regarding our group’s real estate investment policy in Southeast Asia, except for Singapore, we will not invest in real estate alone. However, if there are other businesses to cooperate, we can consider a large-scale layout and sell Toyota cars as agents, which will allow us to stock up on Lots of nice locations. ”
"I know this, but if you agree, then concentrate on this business. Even if the real estate is valuable, it is impossible to cash it out." Yang Wendong shook his head and said.
In the past, Yihe relied on this business to create a subsidiary that was close to the world's top 500 companies. Although it was relatively "virtual", its influence was still considerable. It could even influence some automobile companies, and the influence of these companies could be as high as Bigger.
Zheng Zhijie smiled and said: "Understood, career comes first, but no matter what, the land and property are in our hands, which can also be used for financial financing."
"Yes, I think so too." Yang Wendong also said: "This business is beyond my expectation. Please check the various data on automobile sales in Southeast Asia as soon as possible. If we enter this industry, we may directly acquire a company." Ready-made and then expand, in short, prepare first;
When your data is almost ready, I will negotiate with Toyota and then work together to establish these terminal channel stores. ”
For Toyota, it needs overseas capital to build overseas channels, but overseas channels also need their cars. The demand is mutual and one cannot exist without the other.
"Okay, I'm going to Southeast Asia to conduct investigations." Zheng Zhijie agreed.
Yang Wendong said: "Okay, I also want to go back to Hong Kong. Let's go together. I'll get off Hong Kong, and you can go to Southeast Asia."
As one of the top consortiums in Southeast Asia, when the scale develops to a large enough level, this may happen. Other consortiums take the initiative to seek cooperation; this is normal. For cooperation, either you come to me or I come to you. Isn't it just to take a fancy to it together and then cooperate.
In fact, Yang Wendong does not put the automobile industry above his core business, at least for now, it is not possible. When the mainland changes in the future and his financial resources are stronger, there may be some possibility. This can only be discussed later; < br>
However, it would be much simpler if you just use capital to expand channels and then sell cars of a certain brand or multiple brands on a consignment basis. It is purely capital investment, and the other is confidence in the future regional economy, and the latter is what time travelers are best at. Be confident now.
If this route can be successful in Southeast Asia, it may also work in the mainland in the future. If you control enough 4S points or automobile trading companies, it will actually be a big business;
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(End of chapter)