Chapter 394: Cooperation finalized, Land Rover off-road vehicle launched
"We are prepared to grasp the export market and the domestic market with both hands, and both hands must be strong."
"In the next ten years, we plan to build the Land Rover G series off-road vehicle into a classic model, and will gradually launch products with various configurations."
“According to our plan, the annual production and sales of this product will exceed 200,000 units in the future.”
In front of the leader, it is natural to draw a picture appropriately.
Otherwise, everyone will not be able to intuitively feel the impact of the Land Rover G series on everyone.
Especially those in Shenzhen City are very concerned about this information.
This is closely related to GDP.
"As long as you have this ambition, if the Land Rover G series off-road vehicle really reaches this sales volume, then there will be no way to win the first prize of the National Science and Technology Progress Award like the Mercedes-Benz sedan."
"I will also give you an important award within the Fifth Machinery Department."
Zhou Jian is very clear about the significance of annual production and sales of 200,000 vehicles.
Until now, no domestic car company has an annual production and sales of 200,000 vehicles, let alone one product that has reached this number.
The most important thing is that according to Jiang Hui's plan, the Land Rover G series off-road vehicles mainly target the international market.
This means that most of the 200,000 sales were earned through exports.
That would be a huge exaggeration.
Even if one car is exported at a price of US$10,000, 100,000 vehicles are worth US$1 billion.
You must know that the country's foreign exchange reserves currently only exceed 10 billion US dollars.
As a result, the export earnings of one Land Rover product can reach US$1 billion.
This will have a huge impact on all walks of life in China.
Many industries want to upgrade their production lines, but because there is not enough foreign exchange, relevant equipment applications have never been approved.
If the BMW Group earns more than one billion US dollars in foreign exchange for the country, it can contribute foreign exchange quota to upgrade equipment for countless factories.
The key is that this is not just one year, but something that may happen for many years to come.
In this way, various industries in China can make full use of the honeymoon period between China and the United States and purchase various advanced equipment from abroad.
"Leader, I take this seriously."
Jiang Hui said half-jokingly.
Awards and stuff are actually not particularly important to him.
But the supportive attitude of the leader is crucial.
It will be much more convenient for the BMW Group to work with ministries and commissions in the future
"Director Jiang, don't worry, I also heard what Leader Zhou said."
"If the First Machinery Department cheats on you then, we in Lingnan Province will make up for it for you."
At this time, the person in charge of Lingnan Province also joked in.
He and Zhou Jian obviously knew each other, and they chatted for a long time today.
The leaders' attitudes were so clear, and other people who came to participate knew more clearly what they should do.
"Yiming, later you will take the lead in setting up a special group to coordinate and handle various matters of the BMW Group."
"As long as it does not violate policies and regulations, relevant matters will be arranged and handled as soon as possible."
Liu Tianwu must have also participated in the off-line ceremony of the Land Rover G series off-road vehicle today.
However, he, the person in charge of the district, obviously has no role to speak today.
There was no other way. Leaders from the ministries and commissions and Lingnan Province had come to attend the ceremony. How could it be his turn to take the stage and deliver a speech?
Of course, although he did not have a chance to speak, their area gave birth to such a giant as the BMW Group, and his name will definitely appear in front of the leaders through various means.
As long as we continue to do our best in the future, our future will definitely be limitless.
He himself knew this very well.
Therefore, I have become more attentive to matters related to the BMW Group.
The same people who can feel the importance everyone attaches to this event are the various media.
On the China Channel side, Deputy Director Huang Kangyou led the team and asked senior reporter Fang Siwen to be responsible for today's video shooting and subsequent reporting work.
By then, if the Land Rover G series models really achieve very good results abroad, all kinds of materials today can be used continuously.
Thinking of this, Huang Kangyou gave some special instructions.
"Xiao Fang, in addition to the video of the off-line ceremony, we also need to film some content of the Land Rover G series models flowing on the production line."
"I also tried my best to find out some information about the major factories of the BMW Group."
“These contents may come in handy in the future.”
Obtaining information today is far less convenient than in later generations.
If you don't make preparations in advance, when you need to use it temporarily, it will become difficult for a skillful woman to make a meal without rice.
Or it may require paying a relatively large price.
"Director, don't worry, I have formulated a comprehensive shooting and recording plan."
"We will find relevant personnel to conduct interviews on some major events from the founding of the BMW Group to the present."
"We will conduct an exclusive interview with Mr. Fang of BMW Technology later."
"These materials should be sufficient whether they are used for recent news broadcasts or for future material use."
Fang Siwen can be reused, and there is no problem with his personal ability.
Huang Kangyou didn't need to worry about many things, he had already arranged them for him.
This time is no exception.
“The BMW Group is really very different from other domestic automobile manufacturers.”
"In just a few years, we have achieved such outstanding results, and even won the first prize of the National Science and Technology Progress Award."
“When we promote it, we can fully integrate this change with the construction of the special zone.”
“We must fully acknowledge the success of the special economic zone and encourage other places to learn from the special economic zone’s open policies.”
As the deputy director of Huaxia Channel, Huang Kangyou's consciousness is definitely very high.
He can be keenly aware of some changes in the direction of superior departments and adjust publicity strategies in a timely manner.
Obviously, publicizing the success of Shenzhen City is in line with the general direction of policy.
In any position, after reaching a certain height, there are many issues that need to be considered.
"Don't worry, after I finish the BMW Group matter this time, I will arrange a special report on Shenzhen."
"At that time, the construction of the automobile industry industrial park will also be combined simultaneously, so that everyone can feel the charm of Shenzhen development."
Fang Siwen also told him his next plan.
This made Huang Kangyou very satisfied. Later, he can have a good discussion with the First Machinery Department and Lingnan Province about the arrangements of Huaxia Station.
Let them all know how strong China TV's support is.
……
"Director, the Land Rover G series off-road vehicle officially rolled off the production line yesterday."
"The domestic prices are 249,999 yuan and 299,999 yuan respectively. It is estimated that they will launch more other configurations for everyone to choose from."
Lu Jianqiang came to Chen Qi's office early in the morning with worries.
For the Capital Automobile Manufacturing Factory, BJ212 has always been the mainstay of their sales.
In addition, the Cherokee launched last year by its joint venture car company Shouqi Jeep is also an off-road vehicle. Its positioning is very close to that of the Land Rover G series, and even the sales price is not much different.
Under such circumstances, the official launch of the Land Rover G series off-road vehicle will definitely have a huge impact on the capital automobile manufacturing plant.
"Our BJ212 needs to reposition itself and adjust the sales price to around 100,000."
"Then, just like the BJ310, we will consider launching a version equipped with a 1.5L engine."
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“Otherwise there is no way to compete with the Land Rover G Series.”
Information about the BMW Group’s Land Rover G-series off-road vehicles is not available only today.
However, because the size of the Land Rover G series is very different from that of the BJ212, in Chen Qi's opinion, they are not on the same level at all.
According to his understanding, a car like the Land Rover G series can be sold for a starting price of four to five million.
Of course, with such a high price, sales may be affected to a certain extent.
But compared with other models on sale in the domestic market, the price is still reasonable.
Think about it, the Volkswagen Santana sedan in Shanghai costs about 200,000 yuan to be launched. It is more powerful and larger than it. It is also a hard-core off-road vehicle. The Land Rover G series model sells for 400,000 to 500,000 yuan, which is quite an exaggeration. ?
Nowadays, Land Rover does not set a price like this. Instead, it sets a starting price of about 250,000, so the situation is completely different.
To put it bluntly, at this price, the competitiveness of the Land Rover G series will increase infinitely.
Products like BJ212 are obviously no match.
The best way is to adjust the positioning of BJ212, avoid the edge of the Land Rover G series, and find its own market. .
"No problem. Now Nanshan Engine is open to selling 1.5L engines, and the price is not very expensive."
"We even calculated that if we produced the same engine ourselves, the cost would be about the same price."
"But the sales price of a 2.5L engine or even a 3.5L engine will be much higher. I am not able to afford it as a BJ212."
Lu Jianqiang breathed a sigh of relief after hearing Chen Qi's decision.
I am still capable of meeting this requirement.
The engines are all ready-made. All you need to do is make appropriate adjustments to the BJ212 engine compartment.
Even the matching work of the gearbox can be saved. After all, this engine and the 4MT produced by Capital Gear Factory are already matched on several models.
"The BJ series products can be adjusted in this way, but for Shouqi Jeep, the American shareholders need to reconsider the strategy."
"Otherwise, Cherokee's sales will definitely be affected."
Chen Qi thought that the Cherokee was priced higher than the Land Rover G series, and its appearance was obviously not as good as others.
In addition, the size is slightly smaller, which makes me worried about the sales of Cherokee.
"Sometimes the attitude of Americans is very stubborn, and I don't know if they can listen."
"But if we adjust the price of Cherokee appropriately, they should be able to accept it."
Lu Jianqiang gave a judgment based on the information he had.
Following the communication between Chen Qi and Lu Jianqiang, the Capital Automobile Manufacturing Plant quickly took action.
Even Shanghai Volkswagen's Santana is considering whether to appropriately lower its prices.
After all, the price and overall strength of the Land Rover G series are too lethal. Even if the model positioning is completely different from Santana, it will still have a certain impact.
Invisibly, China's car market prices have gone down a notch.
……
Compared with the domestic market, Jiang Hui is obviously more concerned about the performance of Land Rover G series models in the international market.
With the official mass production of Land Rover G series models rolling off the production line, Chen Chenxing also flew to the United States to negotiate a formal cooperation agreement with General Motors.
Of course, in order to hurry up, the first batch of Land Rover G series models has been shipped to the United States. After the cooperation agreement between the two parties is signed, they will be directly installed with the Buick brand logo and can start sales.
Even the two model names of G250 and G350 are not planned to be adjusted.
After all, there will be X series pickup models in the future, and it makes sense to form a universal naming method for the Land Rover model series.
Just like Audi, various models are named in the form of letters plus a number, and everyone is used to it.
"Chen, you should know that the selling prices of US$17,999 and US$229.99 million are not low in the American automobile market."
"Most of the models are priced at more than 10,000 US dollars, and some are even less than 10,000 US dollars."
General Motors sales directors Edward and Chen Chenxing are discussing the official introduction of Land Rover G series off-road vehicles into the American market.
In terms of general direction, the bosses of both parties have previously determined that Land Rover G series models will continue to be sold in the United States under the Buick brand name.
But regarding the distribution of benefits, both parties definitely want to share more.
Chen Chenxing presets the terminal sales price of the G series models to be higher, so that the export price can be too high.
For example, the G250 is exported at US$12,000, and the G350 is exported at US$16,000.
In this way, more profits will be left for Land Rover.
As for Edward, he hopes that the terminal will be sold more expensively, but when negotiating with Land Rover, it must be negotiated in such a way that it can only be sold cheaply.
After finally negotiating the import price, the actual sales price of the terminal is completely determined by GM itself.
If a model imported for US$10,000 could be sold for US$20,000, that would be the best.
Even after deducting tariffs and transportation costs, the profit left for General Motors is very considerable.
It is even more profitable than producing their own models.
After all, under this cooperation model, the only risk they bear is inventory risk.
Since there are not particularly many cars imported at one time, the quantity of each subsequent batch of imports is determined based on the sales volume of the terminal.
So this inventory risk is actually not particularly big.
General Motors can be said to have taken the initiative in this kind of cooperation.
But there is no way, who makes people a local snake.
If Land Rover's products weren't excellent enough, GM wouldn't be willing to cooperate with them like this.
(End of chapter)