Chapter 395: Even before the ultimate move is released, it is already selling like hotcakes
"Edward, you should know very well how great the advantages of Land Rover G Series are compared with other models on the market."
“That classic appearance that transcends the times, it can be said that there will be no rivals in the next few years.”
"Many car enthusiasts will pay for this car just because of its appearance."
"This high-gloss model will play a huge role in improving the brand influence of Buick, and the invisible increase in sales of other models of the Buick brand will be immeasurable."
"And the chassis design of this car is very excellent, and its driving performance is better than that of off-road vehicles of the same size."
"The 2.5L and 3.5L engines are paired with 4AT automatic transmissions, and their power has completely reached the mainstream level."
"The sales prices I just mentioned are actually relatively conservative."
"In the early days, you can even market a scenario where you can pick up the car at a higher price."
"After all, our first batch of Land Rover G series shipped by sea was less than 500, and on average each dealership could not get one."
Chen Chenxing will definitely not compromise easily.
This is related to Land Rover's core interests.
As a model that focuses on the international market, if the Land Rover G Series is sold cheaply in the American market, there is no reason to sell it very expensively in other markets such as Europe.
They are not fools either.
"What you say makes sense, but you also know that we are taking a very big risk by putting the Buick brand logo on a car produced by a car company that has just been established for a few years."
"If there is any problem with Land Rover G series models in the future, consumers will think it is a problem with Buick."
"We at General Motors need to pay for this potential risk."
Edward will definitely not give in easily.
Negotiation is definitely not something that can be done in just one meeting.
After several rounds of back and forth negotiations between the two parties, Chen Chenxing came up with a brand new plan.
"Edward, let's do this. If the monthly sales of Land Rover G series models in the American market are less than 2,000, then our export prices will be US$10,000 and US$14,000."
"If it reaches 2,000 vehicles and does not exceed 5,000, then the price will be increased by US$1,000."
"After more than 5,000 vehicles, an additional $1,000 will be charged."
Mercedes-Benz sedans can sell over 10,000 cars a month in the American market even though they are known as Buick Forest. Chen Chenxing sees no reason why Land Rover G series models should sell worse.
Even though the sales price is higher, there is a market for this type of large off-road vehicle in the United States.
Not to mention that the sales volume exceeds that of Mercedes-Benz cars, but is close to a similar level. Chen Chenxing is still confident.
"Since you are so confident, then follow this plan."
"If you have some ideas about marketing, you can bring them up and have a good discussion with us."
"After all, the more cars you sell, the higher your export price will be and the more money you will make."
Edward felt that Chen Chenxing's plan minimized the risks on GM's side.
If the sales volume can really be stable at more than 5,000 vehicles per month, then even if the import price is higher, it will be worthwhile.
Anyway, it is General Motors who has the final say on the terminal sales price. Edward has even considered that when faced with certain situations, General Motors can do some tricks or take some actions on the terminal sales price to ensure that its own interests are maximized. .
This is the benefit of taking the initiative.
After the two parties reached an agreement, the Land Rover G series models have almost arrived at the port in the United States.
General Motors also acted quickly.
Various promotional posters and test drive invitations from the media were also launched.
……
"Peterson, have you seen the news about General Motors' latest Buick G-series off-road vehicle?"
As a son of the Ford family, Bill Ford is properly the crown prince of Ford Motor Company. Although he is only in charge of the sales business now, his communication with President Peterson is handled in a relatively equal manner.
Both parties are relatively comfortable with this way of getting along.
As the head of the sales field, Bill Ford's sense of smell is still very keen.
He felt a huge threat when he saw those ads on TV.
Off-road vehicles have always been one of Ford's strengths. If the Buick G series products take over the market, Ford's life will be even more difficult.
The entire 1980s was the golden age of economic development in the United States.
But for the local automobile industry, it is a very difficult era.
Japanese car companies and Korean car companies are developing rapidly in the American market, putting huge pressure on local car companies.
GM and Ford have yet to fully catch their breath.
"I saw it, and I have to say that the appearance of this car is very stunning. I will remember it completely after taking one look."
"Any car with such attributes is likely to become a classic."
Peterson is able to assume the position of president as a person outside the Ford family, and his personal ability and vision are definitely very powerful.
Bill Ford had sensed the crisis, and he had seen the threat.
"I asked around and found out that this car, like the Buick Forest, is imported from China for OEM production."
"This factory also had some exchanges with us before. The other supplier wants to enter our system. Now it is doing the final inspection and is expected to be officially used on some parts."
"I have mentioned to the other party before about cooperation with General Motors, and even arranged for people to go to China for exchanges."
"However, the other party's requirements are not low, and under the same conditions, cooperation with General Motors should be given priority."
"So in the end the cooperation between us came to nothing."
"Now that I see the promotional videos of Buick G250 and G350, I feel that I underestimated the strength of the Chinese manufacturer in the past."
Bill Ford kind of regrets not making more compromises before.
Otherwise, I wouldn't be so passive now.
"General Motors will not easily allow the same company to cooperate with them and us."
"At least OEM is not allowed."
Peterson is very familiar with General Motors' style of doing things.
Unless Ford resists the pressure and makes major concessions, it is possible for this cooperation to develop smoothly.
But if that's the case, the risk Ford is taking is too great to be worth it.
"Should we consider asking the design department to buy a few Buick G250 and G350, dismantle and analyze them, and see if we can launch a more classic off-road vehicle than them?"
General Motors has such an amazing car as the Buick G series, so Ford naturally has to keep up.
This is Bill Ford's own true opinion.
"It is very difficult to design a classic car model, and the investment is also very large."
“I think the design team can fully learn from other people’s design elements and shorten the development schedule as much as possible.”
Who says American companies don't know how to "learn from others"?
Anyway, as long as it is not a direct plagiarism, they have no pressure. Even if there is a lawsuit, I won't be afraid.
"I think this direction is feasible. I will communicate with the design department later to see if we can take action as soon as possible."
Bill Ford agreed with Peterson's idea without any hesitation.
Anyway, this approach is good for Ford, so it must be continued.
……
"Edward, the sales orders of the Buick G Series exceeded 1,000 in the first week of its launch?"
Murphy listened happily as Edward reported to himself the latest week's sales.
As a newly launched product recently, it has definitely received the strongest attention.
"To be precise, there are 1,122 orders waiting for delivery, and according to the current momentum, subsequent orders will increase even more."
Edward is in a good mood now.
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According to his estimates, this car can bring tens of thousands of sales to General Motors this year and contribute more than 100 million US dollars in net profit.
For General Motors now, it is a very happy thing that such a product with little investment can make such a contribution.
“It seems that not all of our consumers only care about fuel consumption, the appearance of the models is still very attractive.”
Murphy has been frightened by Japanese car companies such as Toyota Motor in recent years.
Due to the impact of the oil crisis, the more fuel-efficient products of Japanese car companies are selling well in the United States, and the sales of General Motors' fuel-efficient products have plummeted.
Now the Buick G series is equipped with 2.5L and 3.5L engines. The displacement is not particularly small, but the sales volume is good.
According to Murphy's understanding, the main reason is that the appearance of this product is beautiful enough.
This somewhat subverts everyone's previous understanding.
They have always felt that American consumers are relatively mature consumers, and when buying cars they mainly consider performance and fuel consumption.
Although some people may care about appearance, the priority is definitely not that high.
The current sales volume of G series products seems to be inconsistent with this view.
It seems that as long as the appearance is beautiful enough, the rules can be broken.
"Land Rover will mass-produce a pickup truck this year. I have visited the clay model of this product before, and the appearance is also very amazing."
"Now that the two products we have cooperated with the BMW Group have achieved great success, I am worried that Ford and Chrysler will have some ideas."
When Edward said this, Murphy immediately paid attention to it.
General Motors has already tasted the sweetness, and naturally it doesn't want others to take away the cake.
"We should finalize cooperation plans for other models with the BMW Group as soon as possible. We can make some concessions on some terms that are not so excessive."
After thinking for a while, Murphy made a decision.
In the face of interests, everything can be considered and compromised.
……
"Director, the response of the G series off-road vehicles in the American market has been very good. General Motors has placed an additional order for 5,000 vehicles."
"Our production capacity is still in the climbing stage, and we will have to wait until next month at the earliest to deliver all these orders."
Fang Huihui is now increasingly confident in BMW Group's international strategy.
The development of Mercedes-Benz sedans and Land Rover G series is considered a success in her opinion.
Products are in short supply, which is what many car manufacturers dream of.
"After the three months of ramping up production capacity in the first three months of mass production, there will be no problem with orders for 10,000 units, let alone 5,000 units."
“When we were planning this product, we required all supporting factories to prepare according to a monthly output of at least 10,000 vehicles.”
"General Motors has now relied on its own marketing to help the sales of G series models reach the level of four to five thousand units per month."
"Next step, we will assist with a special marketing plan, and it seems that there is hope to increase the number to close to 10,000 units."
The Land Rover G series uses a large number of hot stamped parts, and the vehicle body strength is much higher than that of its peers.
General Motors has also done some publicity for this information, but it is just a relatively monotonous publicity.
There is still a big gap between the ultimate move prepared by Jiang Hui.
"Our sales in the Middle East, Africa and Europe have also begun to be formally established."
"At the beginning, various rhythms are still being adjusted. It is estimated that some results will come out starting next month."
Compared with the American market, Jiang Hui pays special attention to the performance of Land Rover G series models in other overseas markets.
It can even be said to be the most important thing.
After all, the American market already has a successful case of Mercedes-Benz sedans, but other markets have yet to achieve decent results.
"The Land Rover G series models are classic enough. I believe that as long as they are managed well, they can continue to develop as the pillar models of Land Rover."
"In the future, the Land Rover brand will be able to make a good living as long as it relies on a few models."
"For overseas sales, try not to impose too many restrictions on salespeople at the beginning."
"We only look at the results. Who can sell the car, no matter what methods and means are used, are acceptable."
“Even if some employees’ practices are outrageous, it doesn’t matter.”
When conquering the world, one must not be bound by too many rules.
In particular, the situation in overseas markets is very different from that in China, and each country has its own characteristics.
So having fewer restrictions is the best way.
In the future, when conditions are mature, we will make some targeted adjustments to bring the company's development on track.
"I understand that when these people went abroad for training, we also emphasized this aspect."
"In terms of rewards, we are not completely committed."
"At that time, as long as there are outstanding achievements, the company can consider giving some special rewards."
"This can better stimulate more people to join the overseas sales team, and also prevent these people from staying in the country after going abroad."
For later generations of Chinese people, it is no longer so common to go abroad to hack into some places.
Domestic conditions in all aspects are no worse than most countries in the world.
But in 1986, the situation was completely different.
In some places, there have even been extreme cases where entire delegations disappeared after going abroad.
These people would rather wash dishes for others than return home.
No wonder Fang Huihui would specifically emphasize this aspect.
(End of chapter)