Chapter 424: Follow me...!
Lao Shuangan, chairman of the "Great Wall Award" jury, was still on stage introducing the awards to be awarded next.
Xie Bingran turned to look at Xu Chen and asked in a low voice:
"What prize are you?"
Xu Chen: "I don't know yet...
Theoretically speaking, if you receive an official invitation and sit in the VIP seats, you should be able to get at least a bronze medal. ”
This is a reasonable inference. After all, there should be hundreds of "shortlisted prizes", and the VIP area in the second row alone cannot accommodate them.
What can be squeezed out must be gold, silver and copper.
……
After the guests delivered their speeches, there was a long performance featuring the ethnic characteristics of the Yunnan-Guizhou Plateau.
During this song and dance, some tourism projects in Yunnan Province and Kuncheng were also promoted.
It seems that since Kuncheng is the venue for this year's "China Advertising Festival", the Culture and Tourism Bureau has taken this opportunity to complete some publicity achievements.
……
After applause, the two hosts took the stage again.
The official "Awards Ceremony" finally begins.
Since the Great Wall Award previously only announced the list of shortlisted awards and not the specific awards, there is still some huge suspense for those who come to receive the award today.
Some of the creative people in the audience were obviously nervous and excited.
After all, being able to win the "Great Wall Award" is still a huge honor in the industry.
If you can get a gold or silver award, you will have higher salary bargaining power when you change jobs in the advertising industry in the future.
This is also an important reason why many advertisers strive for domestic and foreign advertising awards.
Honor is one thing, after all, it can also generate very practical real income.
……
The first thing to be announced is naturally the "Shortlisted Award".
A total of 660 works were shortlisted.
The guests who announced the awards were Liang Weifeng, a creative person from Southeast Asia, and a female leader of the Kuncheng Culture and Tourism Bureau.
Since there were so many shortlisted works, the two guests just laid out the overall distribution of the shortlisted works and said, "Please look at the big screen"...
So the information of these 660 "shortlisted" works scrolled on the large LED screen.
At the same time, there were applause, screams, or some disappointed sounds from time to time in the audience.
For some creative people with high expectations, seeing their work win the "Shortlist Award" means missing out on the gold, silver, and bronze awards that follow.
Xu Chen glanced briefly and found that among the advertising companies that won the "shortlisted award", about half were international 4A companies and local advertising companies.
In fact, this can be considered a routine operation over the years.
In the "Shortlist Awards", try to give more opportunities to local advertising companies and small and medium-sized advertising companies.
Because it is foreseeable that almost all the gold, silver and bronze awards will be won by large international 4A companies.
……
“What will be awarded next are the 2006 China Advertising Great Wall Awards and Bronze Award works...
Invited guest to announce and award the award, Professor Lin Ruyang, Dean of the School of Creativity and Design of Tonghai University and Honorary Judge of the Great Wall Advertising Award...
LOWE Advertising Creative Partner, Mr. Chen Yaofu! ”
Amid bursts of applause, the two guests came on stage.
When Xu Chen saw Dean Lin walking slowly onto the stage, he still applauded the dean seriously.
You don't have to look back to know that the seniors in the back row must have their palms numb!
This year's "Great Wall Award" has 7 categories.
Each major category will award 6 bronze medal works, for a total of 42 works.
The two guests Lin Ruyang and Chen Yaofu were announced one by one according to the seven categories.
The winning creators came on stage and presented awards together...
Awards are ongoing.
Just as Xu Chen expected, when it comes to the "Bronze Award" field, most of them are international 4A companies.
A group of creative people with great accents and personalities came on stage to receive the awards one after another.
Xu Chen raised his head and glanced at his Dean Lin, who still had the elegant temperament of a professor on the stage.
This is in huge contrast to his private temperament of being childish and having a bad temper.
The two faces of this man in front and behind are still a bit cute like an "old naughty boy".
After the bronze medal for the last major category was announced, Xie Bingran turned to look at Xu Chen and whispered:
"If you are not a finalist or a bronze medalist, then at least it will be a silver medal, or even a gold medal."
Xu Chen was stunned. He didn't expect that the little rich woman was still planning for him.
……
"Thank you to the two award presenters and congratulations to all the creative people who won the award!"
The two hosts came on stage and spoke together like a "talk show".
The period was mixed with interesting anecdotes and gossip about the advertising industry in the past two years, but it was mainly about things in the foreign-funded 4A circle.
For example, a big customer of a certain 4A was taken away by a certain 4A...
There was even an interview with the two creative directors involved, which caused bursts of laughter.
"The next thing to be announced is the 2006 China Advertising Great Wall Award and Silver Award works...
Please invite the guest to announce and award the award, Professor Jin Changhai, dean of the School of Humanities of Xiacheng University and expert in domestic advertising creative education...
Dentsu Advertising Asia Creative Director, Mr. Lin Junming! ”
Amid a burst of raucous applause, the two guests came onto the stage with a smile.
Xu Chen turned his head and glanced at Dean Lin Ruyang in the first row. As expected, he looked unhappy and was clapping perfunctorily reluctantly.
Lin Ruyang presented the "Bronze Award".
However, Jin Changhai of Xiacheng University is awarding a higher-level "Silver Award".
At yesterday's "Da Guang Competition" award ceremony, Jin Changhai was the chairman of the jury, and Lin Ruyang was only the honorary judge...
Xu Chen was a little helpless. It seemed that at least in the academic perception of the industry, Professor Jin Changhai had the upper hand over Lin Ruyang.
While Xu Chen applauded, he couldn't help but glance at Dean Lin Ruyang a few more times.
Looking at his back, you can tell that the old man must be very unconvinced and angry at this moment.
……
Professor Jin Changhai and Lin Junming, the famous Hong Kong advertising company, began to announce the silver medal of this year's "Great Wall Award".
Among the 7 categories, 3 silver awards were selected for each category, totaling 21 "Silver Great Wall Trophies".
The two guests were announced in order according to the 7 major categories.
As they were announced, information about the corresponding advertising works, creative companies and creative directors also appeared on the big screen simultaneously.
Xu Chenduo took a look and found that almost all of them were international 4A advertising companies.
When the award for a toothpaste advertisement owned by Unilever was announced, the two people on Xu Chen's right suddenly screamed happily.
It turned out that these two colleagues from Publicis Advertising won the "Silver Award".
……
The announcement and awarding process of the silver medal lasted for twenty minutes.
The advertising colleagues who came down from the stage after receiving the award were naturally unable to conceal their excitement.
A "Silver Great Wall" trophy is already considered very valuable in the domestic advertising circle.
Professor Jin Changhai walked off the stage and turned back to a row of seats, where he happened to sit next to Dean Lin Ruyang.
Xu Chen also happened to see Lin Ruyang cross her legs to the other side, thrust half of her butt towards Professor Jin Changhai, and looked like she didn't want to talk to him.
The private quarrels between these old scholars are also a bit cute and funny.
……
VIP seats.
After the bronze and silver awards were awarded, there were still several groups of advertising colleagues who had not come on stage, and they could no longer contain their excitement.
And the colleagues around me also said "congratulations" one after another.
Neither the Bronze Award nor the Silver Award was won, which means that it is the seven most important "Golden Great Walls"!
……
Xie Bingran naturally understood and turned to look at Xu Chen expectantly:
"Gold?"
Xu Chen spread his hands with a helpless and arrogant expression.
……
There are three rows of side seats for guests.
Assistant Miao Xiaoyu looked at her boss Zhao Ling and said in a low voice:
“‘Eastern Advertising’, isn’t it going to win a creative gold medal?”
Zhao Ling turned her head and looked at Xu Chen's back, and said with a smile:
“What a surprise!”
She thought about the official website of "Dongchen Advertising" she had just browsed, and was a little curious as to which project would win the "Golden Great Wall"...
After a period of transitional music, a promotional video was played on the large LED screen.
The promotional video reviews the gold medal works that have won the "Great Wall Award" over the years, and also reviews the advertising creatives who have won the "Golden Great Wall Award".
Xu Chen took a look and found that there were naturally many "big guys" in the advertising industry.
Even including the "Great Wall Award" judges sitting in the first row of guest seats.
For example, Liu Wenqin's boss, Liang Weifeng, currently the executive creative director of BBDO Advertising, was the winner of the "Golden Great Wall" the year before last.
……
"Exciting times!
The seven "Golden Great Walls" are also the seven most touching and industry-influential works in 2006...
Whose family will the flowers fall on?
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The 2006 China Advertising Great Wall Gold Award will be announced for you soon...
Please invite the presenter.
Liu Shengyi, President of Tencent...
General manager of McCann Guangming Advertising, Mr. Mok Hongsun, a famous advertising man in Hong Kong! ”
The president of Tencent is tonight’s biggest sponsor “financier”.
And Mok Kangsun, like Lao Shuangxin, can be regarded as a "godfather of advertising" in the Chinese circle.
Two super important award-winning guests also made footnotes for these seven "Golden Great Walls".
The two guests didn't waste much time. They pulled out the names from the golden envelopes and began to announce them one by one.
As the guests were announced one by one, the corresponding advertising works were simultaneously released on the big screen...
"Golden Great Wall Award for Graphic Category, Nike Annual Advertising Progress Chapter, W+K Advertising, Creative Director Chen Ruming..."
"Golden Great Wall Award for Video Category, NetEase News Brand Advertising Insights, Ogilvy Advertising, Creative Director Yang Xinxin..."
"Golden Great Wall Award in Media Marketing Category, BMW MINICooper Roof Media Communication Case, GroupM Marketing..."
……
As the awards were announced one after another, there were bursts of thunderous applause.
In the VIP area where Xu Chen was, the advertisers who had won the "Golden Great Wall" quickly walked onto the stage amid joy and congratulations.
There was also a somewhat funny scene.
The title sponsor of this year's "Great Wall Award", Liu Shengyi, the president of Tencent, actually personally awarded a "Golden Great Wall" to "NetEase News".
You know, at this time, 2006 was still the era of "portals".
The news portals of Tencent and NetEase are still in a state of intense competition.
The president of Tencent personally presented an award to "NetEase News". It is estimated that the NetEase portal will be happy.
……
The seven "Golden Great Walls" were soon announced and awarded.
As expected, the winners are all international 4A foreign-funded advertising companies.
……
Xie Bingran frowned for a moment, then turned to look at Xu Chen.
She seemed to hesitate, but still asked:
"Why...without you?"
Xu Chen showed a hint of helplessness and whispered to himself: "No way?"
……
at the same time.
Baidu Vice President of Marketing Zhao Ling also expressed doubts.
Assistant Miao Xiaoyu couldn't help but said:
"Why is there no Dongchen advertisement?
I didn’t win any prize...
Then why did you sit in the VIP area? ”
Zhao Ling turned around and glanced at the back of "Classmate Xu Chen", but she smiled helplessly in her heart.
It seems that I have been under too much pressure on recent projects.
I was pushed too hard by Robin Li Yanhong at the company, and I actually started to have illusions about an advertising agency run by a college student...
……
……
Amid bursts of applause and laughter, the two guests and the award-winning advertiser came off the stage together.
At this point, the finalists, bronze medals, silver medals, and gold medals of this year’s Great Wall Award have all been announced.
The two hosts did not go on stage, but stood on the side of the stage and preached:
"Applause is invited, led by Chen Yuming, President of the China Advertising Association.
Applause is invited, Mr. Lao Shuangan, chairman of this year’s Great Wall Award jury! ”
"The two of you will announce the last award for us...
2006 China Advertising Great Wall Award, Grand Prize! ”
……
After the thunderous applause, it gradually died down.
The Chinese "advertising godfather" from Hong Kong Island, Lao Shuangan, paused and said:
"Communication power...
This year, this advertisement has been circulated all over the country, and almost everyone knows about it.
Sales power...
In just over half a year, this advertisement pushed a niche beverage category to become the third best-selling beverage category in the entire beverage category.
Insight...
It has a profound insight into the Chinese people's desire to "get off the fire", and uses seven seemingly simple but actually extremely sophisticated words to complete a precise communication with hundreds of millions of Chinese people. ”
"2006 China Advertising Great Wall Award, Grand Prize.
Integrated marketing case of the year, herbal tea Wang Laoshun’s ‘fear of getting angry’ marketing case! ”
……
……
When the name "Eastern Advertising" came out of the mouth of the award-winning guest, Xie Bingran was holding Xu Chen's hand.
Brother Bing suddenly and subconsciously squeezed Xu Chen's left hand hard, and Xu Chen felt pain instantly and almost screamed out.
His expression was twisted, and he cursed that Brother Bing's hands were so strong that he almost broke his palm...
When the name of Creative Director "Xu Chen" was read out, Dean Lin Ruyang, who was sitting in a row, was suddenly stunned.
He frowned, thinking of the student with the same name.
Speaking of the student also named "Xu Chen", it really makes people love and hate him!
He helped the school win two first prizes in the "Grand Prize Competition", but he always arrived late and left early, which did not give him any face as the dean!
You must find a way to beat the young people when you go back!
……
Guest seats in the third row.
Assistant Miao Xiaoyu looked confused.
She took out the business card, reconfirmed the words "Dongchen Advertising" and "Xu Chen" on it, and looked at the boss next to her in surprise.
Zhao Ling, vice president of Baidu Group, looked up at the big screen and saw a case of "fear of getting angry".
She smiled and whispered:
“It turns out to be this project!”
……
The back corner of the venue.
Zhao Siting and all the seniors naturally heard the word "Xu Chen".
They were stunned for a moment.
But he didn't seem to particularly care.
After all, "Xu Chen" seems to be a fairly common name.
……
until.
Xu Chen stood up from his seat in the second row and pulled Xie Bingran up as well.
"Let's go and collect the award with me!"
……
……
(End of chapter)