Chapter 397: Go to the United States in person to discuss major cooperation
It is advisable to chase the poor kingly, and you must not sell fame to overlords.
The current sales situation of Land Rover G series models is not bad, especially in the American market, which is the first to launch its efforts, which has completely mobilized General Motors' sales enthusiasm.
However, Jiang Hui felt that this was not enough, and he had to add fuel to the fire.
"Jiang, welcome to the United States."
Within General Motors, design director Austin has the closest relationship with Jiang Hui, and they were the first to know each other.
This time Jiang Hui came to the United States to discuss with General Motors the further promotion of Land Rover G series off-road vehicles, and Austin volunteered to pick him up at the airport.
Designers, more than others, can feel the impact that the G series off-road vehicles designed by Jiang Hui have had on the automotive industry.
It turns out that Yueye can still design like this.
You are welcome to say that after this product is listed, the designers of each car giant will be more or less affected when designing off -road vehicles in the future.
Some design elements will be incorporated in inadvertently.
In the past, even if some people had bold ideas, they did not dare to easily apply them to car exterior design because they were not sure whether consumers would accept them.
The success of the Land Rover G series off -road vehicle has made many designers clearly see the attractiveness of certain elements to consumers.
This is also an important reason why Austin is so enthusiastic.
Jiang Hui has not taken out a stunning car design plan for the first time.
If the first time is a coincidence and a coincidence for the second time, then the good product is continuously designed, that is, the strength, not the coincidence.
Obviously, Jiang Hui has now proven to be a capable car design master.
"Austin, you look much better than last time."
"It seems that General Motors' situation has improved a lot in the past year."
Jiang Hui hugged Austin and chatted with him in fluent English.
"The strong sales of Buick Forest and Buick G series have helped us to share some of the pressure."
Although GM has not returned to glory, the most difficult time has passed.
The pressure on Austin, the design director, is no longer so great.
"General Motors has a profound historical heritage. Whether it faces competition from Toyota Motor or the impact of Hyundai Motor, I don't think there will be any big problems."
"Before that, it was only because of the sudden oil crisis that made the automotive market suddenly change, and it would make the life of GM."
"After adjusting its development direction, I believe General Motors will soon become the world's number one auto giant again."
Jiang Hui's words were not polite.
He has been the world leader for so many years, and his background is not something that any car company can match.
If you look at the various car brands under General Motors, you can feel their strength.
Buick, Chevrolet, Cadillac, GMC, Holden, Aubbao, Ben Tike, Saab, Saturn and other car brands are all ownership of GM.
"Jiang, I have fully seen your car design talent."
"I heard that you came here this time to discuss the marketing and promotion of Buick G series off-road vehicles with our sales department?"
Obviously, Austin's capabilities for Jiang Hui are skeptical.
Few people are proficient in car design and are also good at car marketing.
This is a bit inconsistent with common sense.
"Austin, our Land Rover G series off-road vehicle not only has a beautiful appearance, but also has great breakthroughs in the use of new technologies."
"Today's road safety regulations do not have many regulations on car safety, but consumers are definitely paying more and more attention to car safety."
"As the most common situation in various car accidents, the collapse of the body after the body was collided and the crowds in the car were crowded."
"So to enhance the strength of the body, it has always been the direction of various car companies."
Communicating marketing plans directly with Austin is not particularly large.
But it is obviously possible to make him fully aware of the selling points of the Land Rover G Series.
"It is true. Improving the strength of the body is something we are working hard on for every model."
"Over the years, different car companies have also made different attempts."
"Whether it is the appearance of the whole aluminum body or the use of high -strength car steel plates, it is to improve the strength of the body."
"I look at the previous introduction information, your G series uses thermal stamping molding technology?"
As a professional car designer, Austin is naturally good at topics related to body strength.
"Yes, I think thermal stamping molding technology is the future of automotive body technology, which is much more reliable than the concept of the whole aluminum body."
"Like the whole aluminum body, in addition to being able to make some contributions in terms of lightweight, it is actually not helpful for the improvement of the strength of the body."
"But thermal stamping molding technology is different. After this process, the strength of the body parts can reach 1500MPa or even 2000MPa."
“This is unmatched by traditional cold stamped parts.”
Jiang Hui came to the United States this time to focus on hot stamping parts technology, and now he naturally wanted to promote it to Austin.
As long as he, the design director, approves the hot stamping technology, GM will definitely consider using it on some models.
No matter how bad, Cadillac, this high -end brand model, you always have to use some thermal pressure molding parts?
However, among the parts suppliers in the entire United States, no company has a hot stamping production line, and no stamping manufacturer is even studying this technology.
At this time, the opportunity for Nanshan Technology came.
Nanshan Technology, which already has large-scale production experience of hot stamping parts, has its own unique advantages whether it is in terms of quality and technology, production capacity, or cost.
At that time, it is normal for General Motor to supply heat stamping for molding parts.
Today, the concept of international division of labor is still relatively popular.
Car body parts like this are not very core parts in the eyes of Americans.
If you can find the right supplier in Huaxia, the opportunity for Nanshan Technology is very large.
"Of course I understand the advantages you mentioned."
"But as far as I know, hot stamping technology is still very immature, the production efficiency is very low, and the cost is very expensive."
"The most important thing is the technology of automotive steel plates for thermal pressure molding parts, and it is not mature enough."
"So except for a model of Saab that used some parts on a trial basis, other car manufacturers have not yet considered taking this path." "Is it possible that your BMW Group has really matured the hot stamping technology? Has it been developed? ”
Austin didn't believe Jiang Hui a little bit.
He still knows a little bit about Huaxia's automotive component enterprise.
In terms of production costs, there may be advantages.
But in terms of technology, compared with international component giants, the gap is very large.
"We have indeed successfully developed it. More than 20 core components of the body-in-white of the Land Rover G series model use hot stamping forming technology."
"It can be said that the entire crew cabin was wrapped in the heating and molding parts to provide the highest level of protection for passengers."
Jiang Hui said this, Austin was a little moved.
"A car uses more than 20 thermal stamping molding parts?"
"When I saw your promotional materials before, I just mentioned that you use hot stamping molding process, but didn't say how many."
Austin knows what a car has more than 20 parts of a car using the concept of hot stamping molding parts.
There is no mistake in every song, one post, one content, one 6 one, one book, one book, take a look!
This is definitely a huge innovation in the automotive industry and will have a very big impact.
After all, as long as a person understands some of the strength of the strength of the steel, he knows that the huge difference between using cold stamping technology and thermal stamping molding technology.
"Yes, it will be replaced if it's fake."
"We welcome GM's expert team to go to Shencheng to inspect to see how Nanshan Technology produces hot stamping molding parts for BMW Motor Group."
Jiang Hui replied very definitely.
"If this is the case, I really have to find a chance to take a look."
Realizing the importance, Austin's attitude changed significantly.
Next, the two communicated for a long time on hot stamping technology.
The next day, after jet lag, Jiang Hui and his team came to General Motors headquarters to discuss the marketing plan for the G series models with sales director Edward.
"Edward, the models closest to our G series are Toyota's LC70 and Nissan's Patrol."
"According to our investigation, the high-strength steel plates on the bodies of these two models have the highest strength, which is JSC440W, and are only used in a small number of areas."
"Most of them are 340Mpa and 270Mpa steel, and their performance is completely incomparable with G series hot stamped steel plates."
"The core parts of our entire crew cabin are hot -stroke molding parts, and the tensile strength reaches 15000MPa."
"The key parts on the forward collision beam and the front longitudinal beam are also hot -stressed parts."
"You are polite, as long as the G series models collide with the Toyota LC70 or the daily production Tule, the comparison will be very clear."
Jiang Hui came over this time and naturally prepared to step on the shoulders of other models to increase the sales of the G series models.
Although General Motors, Ford, and Chrysler also have off-road vehicles, they are local local snakes, and it is easy to be manipulated if their interests are touched.
Besides, GM cannot hit the right hand by themselves.
In this case, it is obviously the most suitable to find the touches of porcelain from Dongying car companies.
Several major car giants in the United States have very big opinions on Dongying car companies. If they have the opportunity to step on them, everyone will be happy to see it.
By stepping on the shoulders of Japanese cars and developing upwards, there will naturally be no resistance within General Motors.
Edward wasn't stupid either. Hearing Jiang Hui say that, he immediately understood what it meant.
"You want us to find an LC70 and Patrol to conduct a crash test with the G series, and then launch publicity around it?"
Edward has no pressure at all to deal with Japanese car companies for the sake of sales of his own models.
"Yes, it is best to record some videos, and take a large number of photos to report on TV and newspapers."
"The best thing is to cooperate with insurance companies and adopt some special insurance preferential plans for G series models."
"Or discuss with the insurance association to establish some standards for automobile crash tests, and the test results of these standards will be related to premiums."
Jiang Hui directly expressed his further thoughts.
This directly made Edward's eyes shine.
Edward, who is familiar with the rules of the American automobile market and preservation market, is very clear about the lethality of the plan mentioned by Jiang Hui.
After large -scale publicity, the sales of Buick G series off -road vehicles will definitely increase a significant increase, and their fame will also skyrocket.
This can even further enhance Buick's brand image and make everyone feel that Buick is a car brand that attaches great importance to passenger safety.
The value is immeasurable.
"Jiang, you said in detail about the detailed expansion plan, and I will start to arrange people to implement it."
At this moment, Edward's personal interests are exactly the same as the company's interests, and the interests of Edward and Jianghui have become consistent.
In this case, the communication between the two sides is naturally very smooth, and the efficiency is unprecedented.
In the end, it took less than a day to finalize the new publicity and promotion plan for the Buick G series off-road vehicles.
General Motors immediately arranged for people to go to the market to purchase a Toyota LX70 and Nissan Patrol, and then invited various media to come and witness this unprecedented special crash test.
In fact, according to Jiang Hui's idea, he could even be more vicious by arranging people to carry out "simulation" tests on actual roads, thinking of creating a car accident, and then making the collision results of the two cars form a sharp contrast.
However, for passengers in the car, it is obviously risky. Edward does not want to have extraordinary branches.
After all, inviting media to come to this collision test, in his opinion, can already have a very large publicity effect.
In this process, there is no need to do any artificial manipulation at all.
The Buick G series models must defeat other competitors.
Soon, after receiving the invited media, they came to GM.
One of the TV stations even broadcast a live broadcast.
This is the influence of General Motors as the largest automobile company in the United States.
The resources that people can mobilize in the local area are definitely not comparable to foreign car companies.
Even in order to make this collision test can have a more sensational effect. When inviting the media, General Motors directly illustrates the Bike G series models will launch a collision comparison test with which car will be launched.
(End of chapter)