Chapter 396 It was so hot that it burned others
In the 1980s and 1990s, China was definitely very concerned about various international recognitions.
Any pheasant award can cause a big sensation and fool many people.
If that product achieves great success in the international market, it will definitely be synonymous with excellence.
The Land Rover G series off-road vehicle was mass-produced and launched in February this year, and it was only launched in the American market in March. By April, the monthly export volume had soared to 5,000 units.
This is undoubtedly a very eye-catching result for the Chinese automobile industry.
You know, the export price of each Land Rover G series model reaches more than 10,000 US dollars.
An export quantity of more than 5,000 vehicles means tens of millions of dollars in foreign exchange earnings.
"Director Jiang, I heard that your Land Rover G series is now hard to find in China, and the product is in short supply."
"Is there any place where we need help from our district?"
When Liu Tianwu heard the relevant information reported to him by his secretary Yao Yiming, he proactively called Jiang Hui.
The Land Rover G Series earns tens of millions in foreign exchange from exports in a month, and the Mercedes-Benz sedan earns tens of millions in foreign exchange from exports in a month.
This is equivalent to the monthly export earnings of a BMW Group company exceeding US$100 million.
This is definitely the largest export-earning foreign exchange enterprise in the entire Shenzhen City and even the entire Lingnan Province. The key is that it is still in a period of continuous growth.
Pie in the sky is not that delicious.
"Leader, our Land Rover G series is currently in short supply, mainly because the output in the early climbing stage is mainly used for export."
"Starting from May, our monthly production will increase to 10,000 vehicles. At that time, while meeting the demand of the international market, we will also free up some for the domestic market."
Seeking truth from facts has always been Jiang Hui's principle in dealing with relevant departments.
There is no need to lie for short-term gain.
"The production plan for May has exceeded 10,000 units?"
"If you add up the BMW Light, Mercedes-Benz sedan and Land Rover G series, wouldn't it mean that your production volume in May exceeded 30,000 units?"
Even through the phone, Jiang Hui could feel the smile on Liu Tianwu's face.
This kind of production scale would have been unthinkable to him just a few years ago.
At that time, the combined output of all car companies in China was less than 30,000 vehicles a month.
Now BMW alone has done it.
The key is that most of its production capacity is still used for export, and there is still a new car that has not been launched this year.
If the Land Rover pickup truck performs as well as the Land Rover off-road vehicle, wouldn't it be possible to enter an era of monthly sales of 40,000 yuan?
"It is possible to exceed 30,000 vehicles this month, 40,000 vehicles by the end of the year, or even 50,000 vehicles."
When Jiang Hui said this, Liu Tianwu immediately said: "If there are any problems with the supply of raw materials, just raise it and I will report it to the city, coordinate resources in a timely manner, and even ask Lingnan Province to come forward."
"The construction of the affiliated primary school, affiliated middle school and hospital that were previously planned will officially start construction soon."
"The land for the family building you need to expand will be officially handed over to you next month after the district has completed three connections and one leveling."
For such a good company, Liu Tianwu knew that there must be many places interested in it.
He will never allow the BMW Group to start developing elsewhere so quickly.
Of course, he will definitely not be stingy with the preferential terms that should be given.
Anyway, this level of support is justified no matter where it is placed.
……
"Chen Qi, the Cherokee currently produced by Shouqi Jeep still uses the CKD model, which consumes a lot of foreign exchange to import parts from the United States for assembly."
"A few years ago, there was no big problem with this approach."
"But this time, that time."
"Nowadays, the BMW Group's Land Rover G series off-road vehicles not only consume almost no foreign exchange, but can also earn a large amount of foreign exchange through exports."
"Compared with the two comparisons, your results are a bit unjustifiable."
As the leader of the First Machinery Department, Zheng Haiming naturally heard the news about the successful export of Land Rover G series products in earning foreign exchange.
He must be happy to see this scene.
But when he thought that the Capital Automobile Manufacturing Plant, where he had worked hard for decades, was now getting more and more stretched, his mood became very complicated.
Especially for the project of Shouqi Jeep, a joint venture car company, he was involved in the negotiations that year, and it can even be said that it was a project he led single-handedly.
"Leader, in fact, this is not only a problem faced by Shouqi Jeep, but also the same situation faced by joint venture car companies such as Shanghai Santana and Yangcheng Peugeot."
“Even the Crown sedan that will be mass-produced by the newly established FAW Toyota will be produced through CKD assembly.”
“We will slowly carry out localization later.”
"We are already working together with various supporting factories. Starting this year, some parts will be changed from imported to domestically produced."
"But those parts are all things we have never produced before. Everything has to be started from scratch, which will take some time."
Chen Qi felt that he was very unlucky.
Originally, everyone was on the same starting line, and Shouqi Jeep was also a relatively early joint venture car company.
However, a BMW Group suddenly appeared and did not follow the rules at all.
The key is that the person in charge of BMW Group is still Jiang Hui, who left the Capital Automobile Manufacturing Plant.
"It's useless for you to tell me this. Why don't you tell your superiors?"
"Now all walks of life need foreign exchange to introduce new materials, new equipment, and new processes. Every penny must be spent on the cutting edge."
"Forget the foreign exchange quota that has been prepared for you this year, your foreign exchange quota will definitely be reduced next year."
"You have to think about how to respond in advance."
When Zheng Haiming said this, Chen Qi immediately became anxious.
The reduction in foreign exchange quota means that Shouqi Jeep's production will decrease.
The sales of BJ212 and BJ310 at the Capital Automobile Factory itself are declining. If the sales of the joint venture company are also declining, Shouqi's situation will be ugly by then.
"Leader, our automobile industry was indeed a large consumer of foreign exchange before, but now we have the BMW Group to help us earn foreign exchange."
"It would be more reasonable for the foreign exchange management department to put all the automobile manufacturers together and consider them."
Obviously, Chen Qi wants to be a free ride on the BMW Group.
But how could anyone let them ride in such a car?
If the BMW Group and the Capital Automobile Manufacturing Plant were part of the same group, it would still be a stretch.
That's definitely not possible now.
"If you can convince the foreign exchange management department, I have no objection."
"The BMW Group has only been established for a few years, and it has already achieved this result."
"You have to reflect on it."
After Zheng Haiming said this, he didn't want to talk about anything anymore and hung up the phone directly.
Also criticized was Shanghai Volkswagen.
Although they have done some localization of Santana, the localization rate has not even reached 20%, and they also waste a lot of foreign exchange every year.
When there is no choice in the country, in order to develop the passenger car industry, it is okay to go through such trouble.
Now that you have a choice, it's different.
"Xiao Jiang, congratulations to you, the Land Rover G series off-road vehicle has been a great success, and the scale of the BMW Group has reached a new level."
Qin Hao and Jiang Hui are old acquaintances.
The relationship between the two of them is quite good.
"But because you are so good, the leaders have become very satisfied with the performance of other domestic automobile factories." "I have heard that the leaders of several factories such as Capital Automobile Manufacturing Plant, FAW, and Shanghai Automobile Manufacturing Plant were Criticized.”
"They are all required to submit a descriptive report on how to improve their business conditions and increase sales."
"I guess these factories will have some resentment towards you."
Qin Hao didn't hold back and directly told the news he wanted to convey on the phone.
To put it bluntly, he just wanted to sell Jiang Hui a favor.
After serving as the director of the Automobile Bureau for many years, Qin Hao saw a lot of things going on in various domestic automobile factories.
BMW Group is undoubtedly a breath of fresh air in China's automobile industry, and its development path is very different.
He very much hopes that China's automobile industry can also develop and grow, so that his achievements will be more significant.
Therefore, if other car manufacturers want to hinder the development of the BMW Group, he will definitely not want to see it.
"Thank you for the leader's reminder. We also want to make more contributions to the economic construction and development of the motherland."
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"Nowadays, the tasks of exporting and earning foreign exchange in various fields are very heavy. It is obviously in the best interest of the country to export more industrial products with relatively high added value."
"We export one car, which is equivalent to exporting several containers of agricultural products."
Jiang Hui was not surprised by the information Qin Hao said.
It doesn’t matter whether the leaders criticize other factories or other factories have grievances against BMW.
It is mediocre not to be envied by others.
"It's true. One of your factories can earn more than 100 million U.S. dollars in foreign exchange from exports every month. This is more than the export earnings of some provinces in a year."
"If all domestic automobile manufacturers can do this, then our foreign exchange quota will not be so tight."
Qin Hao said with emotion.
In recent years, he has been deeply touched by the tight foreign exchange quota situation.
Many factories are even selling products at a loss in order to earn foreign exchange through exports.
Anyway, what you lose is RMB and what you earn back is foreign exchange.
All departments can accept this situation.
"Our next step will be to plan some marketing activities to further increase the sales of Land Rover G series models in the international market."
"When the BMW Group completely leaves other domestic manufacturers behind, even if they want to be envious, they will not be able to do so."
People will envy someone whose living conditions are better than themselves.
But if a person's conditions are much better than your own, there will often be no jealousy.
Sometimes I don’t even feel envious.
For example, in future generations, how many people will be jealous of the life of the world's richest man?
"Are you still confident to further increase the sales of Land Rover G Series?"
Qin Hao asked in surprise.
In his opinion, the current performance is already very good.
"Leader, our trump card hasn't been used yet."
"And now the sales volume is mainly in the American market. In other places, we need to operate it ourselves, so the speed is slightly slower."
"When all kinds of measures are taken, the situation will not be like this."
When Jiang Hui said this, Qin Hao immediately had a lot of expectations.
It seems that the BMW Group is like a treasure that can always bring surprises to itself.
……
If the popularity of the Land Rover G series only affects other Chinese manufacturers by being criticized by their superiors, then for some automobile companies, it affects the actual sales of their own models.
In the American market, the Toyota LC70 (later called Land Cruiser), which is very close to the Land Rover G series, is obviously the most direct victim.
"President, this is the information collected from the North American branch."
"The Buick G series off-road vehicle launched by General Motors suddenly appeared on the market this year."
“I have never heard of General Motors developing such a product before.”
"After our disassembly analysis and investigation, we found that this car is a cooperation between General Motors and China's BMW Group."
"They directly imported the G250 and G350 from the other party's Land Rover vehicle from China, and then rebranded them as Buick and sold them in the United States."
"Currently, various American car magazines speak very highly of this car, believing that it has created a new era in the appearance design of off-road vehicles."
As the head of Toyota Motor Sales Headquarters, Saito Shohide attaches great importance to changes in the automobile markets in various places.
The American market is Toyota's most important overseas market. He spends an hour every week listening to reports from the American branch.
They had already paid attention to the Buick G series off-road vehicle when it first appeared.
But at the beginning, I wasn’t sure how much impact it would have on my own products, so I didn’t report it.
Now the situation has become increasingly obvious. Toyota LC70 sales have dropped by half in the past week.
There is no room for them to ignore this situation.
“BMW Group again?”
"Why are the products produced by a Chinese automobile company always favored by General Motors?"
Shoichiro Toyoda thought of the previous Mercedes-Benz sedan. When he first saw it, he was so shocked that he even chased it to the FAW factory.
After the latter car cooperated with General Motors of America, it was sold under the name of Buick Forest, and its sales have been very good.
This has slightly affected Toyota's sedan sales.
Now in the field of off-road vehicles, Buick G series off-road vehicles have emerged.
This made Toyoda Shoichiro a little depressed.
"Jiang Hui is responsible for designing various BMW models. He is a very rare car design master and has cooperated with General Motors many years ago."
"The most critical reason why the Buick G series off-road vehicles are so successful at present is their stunning appearance and large space size."
"Coupled with the good power performance and the reputation of the Buick brand, consumers accepted it immediately."
Shoichiro Toyoda's question was naturally shared by Shohide Saito.
In this regard, he also arranged for relevant personnel to conduct a special investigation to understand.
After I had almost figured out all the situations, I reported to the superiors.
"Our LC70 was launched just two years ago. Is it no longer competitive so quickly?"
According to Toyota's normal development pace, half of them will take more than five years to launch a new model.
If the new LC70 was launched in 1984, the next replacement would normally be in 1989, or even after 1990.
But it’s only 1986, has it already lost its competitiveness?
This completely disrupted Toyota's rhythm.
"I have organized the design department and sales department to discuss solutions together."
"I will report back to you after the new plan comes out."
Saito Shoei felt the pressure brought by Shoichiro Toyoda.
But for a moment, he didn't know what to do.
In the face of absolute competitiveness, there is not much that Toyota can do.
Especially when the other party has a Buick brand.
(End of chapter)