Chapter 432 WPG0431: Doing a child! Anchor point effect! Reject price increase? No inside!
Faced with the answer given by An Ruyuan, a laugh at the scene.
Because of this answer, it is too local!
If so?
Is there any or not?
This answer is great!
When I laughed at the laugher, Anji continued, "About this topic, because all your questions, my answer is [maybe there may be or not]."
"Commercial secrets, there is no way to tell!" After An Tuyuan said, he laughed.
The classmates at the scene laughed with An righteousness.
"The first little story is over, we are going to start the first lottery."
As Anti said to be a lottery, the four staff members brought four transparent acrylic boxes. These four transparent acrylic boxes have independent acrylic support racks to facilitate them to stand on the podium.
"Please come to power No. 1111, you are a special guest of our first round of lottery."
A tall boy stood up and then walked towards the podium. Before boarding the podium, security personnel also checked the other party's seat number.
When the tall boy came on stage, the staff handed him a microphone to him.
Saying in a good hello, "Please introduce yourself to yourself."
"Hello everyone, I'm a bachelor!" The tall boy was obviously engaged in his child, and he called him a bachelor, and he also teased himself as a bachelor.
The scene immediately made a smile.
An Ruyuan teased, "Good guy! You know the effect of the show! Please introduce yourself carefully!"
"Hello everyone, I am the 2019 e -commerce class 1 of Shen Sihang. I am very happy to sit on the bachelor number. I hope everyone leaves the lights for me." Shen Sihang said quickly.
"I'm sorry, it's coming to the stage!" Chan Hang changed his mouth quickly.
An Zhiwei was unable to vomit, and God left the horse for him!
This is a public class of college students.
"Let me talk about the rules of the lottery." An Tingu explained.
"After starting the draw for a while, we need to put on the eye mask, and then draw a small ball from the attacker box under the reminder of the staff, and the staff records the corresponding winning number."
"We need to draw 40 consecutive times to determine the first batch of forty lucky winners."
"Do you understand?" An Eri asked.
Chan Hang's affirmation, "No problem!"
Lin Dongyuan and Zhuang Xiaomeng knew the rules for a long time, and they naturally had no problem.
So the raffle began!
After about five minutes, the lottery was over, and all the winning numbers were displayed on the big screen.
An Ruyuan took the eye mask. He first glanced at the winning number, and then dismissed it deliberately, "It's great! There is no three -bit number of 000!"
There was another kind of laughter at the scene, and everyone didn't think that Anyi was reluctant to give gifts.
If you are really reluctant, why should you design this little egg?
"Next, we want to talk about the second knowledge point." An Tatsui entered the lecture mode again.
"Everyone knows the role of Shu Xinwan?" An Ruyuan asked.
"Before Shuxin Pills, some people choose painkillers, such as ibuprofen and Patto; some people choose hormone drugs, including estradiol and hydroxygenone; some people choose plant medicines, including motherwort and Tianqi related to Tianqi Seven Drugs.
"These medicines have a unified characteristic. Their prices are not too high, at least cheaper in terms of price than Shu Xinwan's guidance price."
"Under such circumstances, how Shu Xinwan is priced, it has become a big problem." An Rufei explained.
"Do you think that the current pricing of Shuxin Pill is cheap at 79 yuan?" An Ruyuan asked.
This time, Anti waited for the students present to answer.
"Cheap!"
"Very cheap!"
"This is definitely the price of conscience!"
...
The response is endless.
After all, outside the activity center where the open class is located, Tian Shiwen's price of recycling Shuxin Pills has increased to a bottle of 1,000 yuan. In contrast, it is not cheap to sell Shuxin Wan at a price of 79 yuan?
Anshe replied, "You think you are cheap! In fact, our brain has no concept of cheapness and expensiveness. Only when contrasts can we distinguish cheap and expensive."
"If we did not make different prices at the beginning of the five and more days, the domestic and overseas prices were set at the situation of 79 Xia Guoyuan, would everyone still feel cheap?" Anqi asked.
"In the case of the same pricing, if you refer to the prices of the drugs of ibuprofen or estradiol, and the prices of motherwort granules, I am afraid that our five -day Shuxin pill pricing may be questioned."
"Don't rush to refute. I just said that our brain has no concept of expensive and cheap. Only when comparison is generated, the concept of expensive and cheap will appear."
"Even if Shuxin Pill has better effect, but without comparison, even if Shu Xinwan is only 79 yuan, its price will still be questioned."
"As for everyone's instinct, I think that I am wrong. The reason is very simple. We have implanted the corresponding value anchor points into everyone's mind, so that everyone has a value measurement."
"The value anchor point of Shuxin Pill is not the official guidance price of 79 yuan, nor is it the recovery price of the two traffickers in the Internet. It is also not the factory price for overseas dealers, but the price of Shuxin pill at the end of the overseas." An An. Flame directly to the core.
"This is the value anchor point of Shuxin Pill!" An Eri sighed.
"A value anchor point like this, other brands also have applications, such as Starbucks coffee, why is the price of mineral water in its counter so expensive?" Anqi asked.
"Because Starbucks does not care whether the mineral water can be sold at all, it just builds a value anchor point through mineral water, so that their coffee is not so expensive."
"At the same time, their home cups, large cups, and oversized cups also applied anchor points. The large cup is much larger than the capacity of the cup, but it is only three yuan. Many capacity, but the price is still three yuan.
"With the mid -cup as an anchor point, it highlights the cost -effectiveness of the big cup and the oversized cup, thereby creating a very cheap illusion of coffee." An Qili revealed the routine of the Starbucks coffee.
"The anchor point effect is even applied to the roadside stall. For example, the starch is 2 yuan, but it can buy three of them at 5 yuan. This is also the application of anchor point effect."
"The Shu Xinwan of our family has done a higher level in the application of anchor points. Through the more advanced anchor application methods, our family's Shuxin Pills are well received. At the same time, the dealers have earned enough profits. "" "Anno indicates.
As for the fame? Anyi didn't say it!
Because of the infamy letting overseas dealers bear it, overseas dealers have independent pricing rights, and all problems can be pushed to overseas dealers.
But how could these things be publicly said publicly?
This is the way to secretly apply the information cocoon room!
Whether it is the real world or in the network space, the information content that others say, that is the information content that others want to hear.
Because the corresponding information content is that the exporter has been screened once!
For example, now, Anti is willing to talk about the pricing strategy of Shuxin Pill, and is willing to say that the anchor point effect is also willing, but the infamy of the corresponding value anchor point is unwilling to say.
As for the high price issues that overseas people bear, An Rufei even did not do this, and chose to ignore it directly!
Why do you say so much?
Sadness?
So why not go to Leshan to be a big Buddha?
Angori has already learned to learn T0 level!
He talks more about him.
He just said nothing to him.
If someone has to grasp what is not good for him to make articles, then it is necessary to talk about rules and be farewell.
There is no mistake, one, one, one, one, one, one, one, one 619, one book, one, one, one, one, one, one, a book!
If these are not good for Anji, then knock on the table to launch a trick: aside the facts
Of course, things such as value anchors do not need to leave the facts, just need to hide some facts.
"Students studying industry and commerce management, as well as students studying and marketing, must remember the commercial marketing methods of value anchor point. Even if you can't make a high -end value anchor point plan, you can also be applied to the price reduction promotion." Said without miles.
"Unexpectedly, it is just a humble means to reduce prices and promotions, but it is made by the value anchor point." Anshi added.
With the problem of the value anchor point after Anji, he asked, "Regarding the effect of the anchor point, do the students want to ask?"
A female classmate in the front row raised her right hand and said that she had a problem.
An Taitao chose the other party.
"Hello, President An, I am the 2020 e -commerce 2 Ben Su Yafang." Su Yafang introduced herself first.
"I want to ask, you have completed the concept implantation of the value anchor point at the five and more days. At the same time, your five -day -old guidance price of Shuxinmaru is far lower than the anchor price." Su Yafang explained.
"Under such circumstances, do you plan to raise prices for Shuxin Wan in five and more days?" Su Yafang raised key questions.
An Tuyuan secretly surprised, this classmate is a bit interesting!
If Wuxin Pills only have the main product of Shuxin Pill, after the value anchor point is determined, it can really increase the official guidance price of the brand.
In this way, you can get more profits!
For example, the current price of Shu Xinwan to the five major dealers in China is 52 yuan, and its net profit is only 24.82 yuan.
If the official guidance price of the brand is increased, from 79 yuan to 99 yuan, and only increased by 20 yuan, the net profit will also be increased simultaneously. After removing taxes, the net profit will increase to a height of 39.42 yuan.
It is equivalent to a net profit margin of 59 %!
This improvement rate is not small. What is more important is that the brand's official guidance price increases from 79 yuan to 99 yuan, which will not cause consumers to be dissatisfied.
After all, the value of the value of the five -day day is very high, and the price of Shu Xinwan in overseas regions exceeds 2,000 Xia Guoyuan!
On the one hand, the official guidance price of 99 yuan, and on the other hand, the overseas price of more than 2,000 yuan. Will consumers refuse to buy because they have increased the price of 20 yuan?
Of course impossible!
Therefore, even if the five -day day's price increases the price of Shu Xinwan, there is not much problem.
If calculated based on 10 million bottles of shipments, the net profit of each bottle increases by 14.6 yuan, and the comprehensive profit will increase by 146 million Xia Guo dollars.
This is a net profit after tax!
Most entrepreneurs cannot refuse such a profit improvement, right?
However, An Ri can refuse!
Su Yafang, who responded to the question, "At present, our group has no plan to increase the price of Shuxin Pill."
Su Yafang asked in doubt, "Why?"
"According to our learning and the value anchor point disclosed by President An, I think that even if the price of Shu Xinwan doubles, even the bottle is even directly increased to 200 yuan. I believe domestic consumers have no opinion." Said my opinion.
"Even because you have increased the official guidance price, the prices of other channels will be further increased, and it will not affect the problem of value anchor points." Su Yafang added.
In the face of Su Yafang's speech, no denying.
In fact, this is true. Even if the price of Shu Xinwan really increases the price of Shu Xinwan to 200 yuan, and the corresponding price increase has been transferred to each marketing channel, it will not make Shuxin Pills slow.
But Anji still does not mean to increase the price.
"Du Su said that it makes sense." An Rufei first affirmed Su Yafang's speech.
"At present, Shuxin Pill has proved its own efficacy, whether it is analgesia, hormone drugs, or botanical medicines, it is not the opponent of Shu Xinwan." An Ruwei explained.
"In terms of efficacy or value anchor point, Shuxin Wan has a reason to increase prices."
"But we don't have a plan to increase the price of Shuxin Pills." An Ruyuan smiled.
"As for the reason, that's what I want to talk about next. After listening, everyone may understand why we don't raise the price of Shuxin Pills in the Five Senteos."
An Ruwei continued, "But before talking about the third knowledge point, we continued the second round of draws."
"This raffle will be led by President Lin, and we will choose three students to come to power." An Rufei explained.
After he had just carried out the first round of draw, he was not ready to continue the lottery.
The same is true of Zhuang Xiaomeng.
"The last round of the raffle chose No. 1111 Single Student. The first classmate of this round of draw chose No. 2222 classmates." An Ruyuan chose the first classmate for the first choice.
"Next is No. 1234, and classmate Xiao Yunxi." An Tatsui explained the candidate.
Among them, 2222 and 1234 are the numbers that An Riho choose casually.
"The reason for choosing Xiao Yunxi as a lottery guest is very simple." An Weiwei explained.
"Reason 1, I was selected as a classmate who was selected as a lottery guest. Although it was very special in the number, it was not a person who was internal."
"After all, if you want to be internal, I can directly specify a certain classmate, like Xiao Yunxi, who is my girlfriend's roommate and girlfriend, I can name it directly."
I have to say that this is true!
To cheat, why is it so troublesome?
(End of this chapter)