Chapter 231 The crowd of crowds
On social platforms such as notes platforms, A B platform, small sweet potatoes, and social platforms, Shamei durian and salmon quickly blurred the domestic Internet.
Of course, this is not only the reason for the spontaneous publicity of tourists.
In order to pull up the tourism industry of Shamei, the public relations department of Hailufeng Company invested 30 million funds to major domestic social platforms for special advertising, soft text, travel videos and food videos.
At the same time, local officials also attached great importance to it. As early as March, the market was rectified, especially those shops with unknown prices and lack of less pounds, which were basically ordered to rectify.
In order to cooperate with the major strategy of developing tourist cities, on the APP of Haikufeng Specialty Store, a internal service ranking system has been opened. Whenever the shop that has signed a cooperation agreement between Hailufeng Company will go to this system and announce the ranking of ranking once a week. If continuous continuous continuous Three rankings at the bottom, the Agricultural Cooperation Department must conduct detailed investigations and strict treatment.
At present, there are 546 stores that have reached cooperation with Hailufeng Company in Shamei. The core is restaurants and specialty stores.
As for what convenience stores, this does not require Hailufeng Company to worry about. After all, industries such as convenience stores, small supermarkets, snacks, grocery stores have already been rolled in the limit. If there is a problem, it will be eliminated by the market soon. Essence
The industry that really needs Hailufeng Company is actually a restaurant and specialty stores. These two industries are full of production styles of small workshops. Many products have problems with quality control, and quality control cannot be fixed. This is the problem of these industries. Essence
The raw materials cooperated by Hailufeng Company are uniformly purchased by Hai Lufeng, which can ensure its safety.
Of course, the company also earns a lot of money. After all, the cost of centralized procurement will be reduced a lot, and the difference in the middle is the company's profit.
The production process has also been comprehensively optimized, improved and modernized.
From raw materials to craftsmanship, if the product is not qualified, it can only be said that the operator's ability is problematic, and it is not suitable to become a partner of Hai Lufeng.
Most of these cooperative restaurants use Ming Kitchen, which also places raw material samples in the most eye -catching position, which can be observed by guests.
The price is also very transparent.
Although Hailufeng Company does not require cooperative stores to set a low price, it is forced to request a clear price, and the price of the dish model must be made.
In other words, how big is the shop dishes. Through the dish model, you can see it clearly. How much money is very intuitive. Then become a few hundred dollars.
Er Road, a Shamei specialty store.
There was a row of durian at the door.
More than a dozen people are in line.
"Boss! How much is a pound?"
The boss laughed and said: "Bring a pound of shell 18, if you only need meat, a pound of 45 yuan."
"Isn't the farm selling 15 yuan?" A young man asked.
"The farm is the wholesale price, and our shop will make a few dollars!" The boss was indifferent.
The young man shook his head: "Forget it, give me one, help me pick one."
"It's all good. These are good durian that is picked up in advance of the farm. If there is white meat, dead bags, and deterioration, we will change it." , 149.4 yuan, just 145 yuan. "
The young man nodded, and he felt that this weight was almost: "Help me split."
"No problem, the old man! Help this pretty babies to split durian."
"Wait a little!" The owner of the durian, wiped the sweat, turned his head and picked up the air -conditioning remote control, and then lowered it.
In the specialty store, there were also two tables. Several guests were tasted durian, and many people bought things in specialty stores.
There are four similar specialty stores similar to Erma Road. In addition to specialty stores in other blocks, there are 12 specialty stores in the entire urban area selling durians.
This made other fruit shops dare not sell durian at all.
The main reason is that they are going to Hailufeng Company to get durian. The price of the goods is 15 yuan a pound, and they also require them to sell it clearly. One pound.
Earn three dollars in one pound. In addition, as soon as the durian takes it back, there will be water loss. In addition, it will make about two dollars in a pound. This is obviously not the result they are willing to accept.
However, for Hailufeng Company, proper low prices are only king, because it can expand sales. If it is about 30 yuan a pound in the past few years, it will reduce the desire to buy many consumers.
At present, the cheapest Annan golden waist durian has fallen below a pound of 14 yuan in the wholesale market; the wholesale price of Siam Golden Pillow durian also fell below a pound of 16 yuan; , Still around 40 yuan a pound.
However, in the Pearl River Delta region, the imported durian is basically not Shamei durian.
The reason is that there are quality differences in tree cooked fruit and imported fruits.
Shamei durian transported to the Pearl River Delta through the highway, or railway transportation to the surrounding area. It was only a few hours.
For a few hours of transportation time, durian at this stage is almost the same as that of the farm.
This has also stimulated many tourists to pour in Shamei to eat durian, especially many durian enthusiasts, and come to Shamei to eat durian.
There are sunshine beaches, durian cultivation, and local special cuisine, which is simply a replacement in Southeast Asia.
The 35 tourist villages cooperated by Hai Lufeng Company, more than 13,000 homestay rooms, were full, and the overflowing passenger flow caused many tourists in hotels and hotels in the urban areas and counties.
The 600 bus buses that were idle before the bus company also restarted most of them one after another, receiving tourists in various attractions and tourist areas every day.
During the May Day Golden Week.
It is Hailufeng Company and partners, which receives 2.29 million tourists. Although many of them are repeated receptions, the calculation method of this reception is to consume it once and calculate once.
There must be some errors in it.
However, there will be no large errors in consumption.
Cumulative total consumption reached 8371.4 billion yuan.
If the overflowing consumption is added, the tourism revenue during the May Day Gold Week in the city is estimated to reach about 7 billion, an increase of about 2.6 billion from the May 1 Gold Week last year.
And even if it is the May Day Gold Week, tourists who come to Shamei Travel have not renovated significantly.
There are many reasons.
On the one hand, the propaganda fermentation is lagging behind, and this part of the incremental increase and the reduction of the May Day Golden Week offset each other.
On the other hand, Shamei is too close to the Pearl River Delta. As the province with the number one tourist tourist and consumption scale, Lingnan region is ranked first in the country. Its huge tourist resources can directly enter Shamei.
Among the other factors, the safety risks of Southeast Asia's tourism are too high, and the beautiful filters in Europe and the United States are broken, so that some tourists who intend to travel abroad have chosen domestic tourism.
After these factors are superimposed, the traffic of tourist tourists in Shamei also maintains the scale of May 1 Golden Week.
Especially for tourists who travel from the Pearl River Delta region on weekends, the proportion of tourists receiving Shame can reach 60%.
It can be seen how large the scale of tourist resources in Lingnan are.
…
May 10.
On the third day after the Golden Week.
There are too many tourists who have flowed in. Hai Lufeng has to coordinate the cooperatives of various villages, and once again increased the homestays of nearly 3,000 rooms.
In the fair town, there are a lot of tourists.
The scenery of this town is very good and the location is quite good.
The sources of drinking water at the core of Shamei in the east; the fair reservoir; the beautiful Lotus Mountain in the west; Luhe County, the hometown of Qingmei, the north;
In the south of Hailuofeng Real Estate, Hailufeng Real Estate invested in a employee community last year. There are several factories of Hailufeng Company nearby, such as durian processing plants, hero dairy products, and honey processing plants, which are concentrated in that area.
This employee community is currently invested in using 1,800 houses, and the occupancy rate is 50%. The remaining houses are transformed into homestays. In addition, there are 1,800 houses in the second phase of the second phase.
Many tourists stay in the community. At the door of the community, there is a specially developed tourism commercial street. Several tourists who just stayed came to Tourism Commercial Street as soon as possible.
"Eat durian."
"Over there ..."
Commercial Street is near the door of the durian processing plant, and the air is filled with a faint durian flavor. The smell of smelly and smelly, people who like it will be very up.
Many online celebrity travel bloggers ran over to live broadcast or shoot videos.
This is almost Durian Special Zone.
In addition to durian fresh meat, there are durian pizza, durian ice cream, durian thousands of layers, durian cake, durian snow charm, durian pie, durian crisp, charcoal roast durian seeds, etc.
The durian processing factory all processed those unspoken and overwhelmed sub -fruits into frozen durian mud. The durian derivatives sold outside the neighborhood were made of these frozen durian mud.
A girl wearing glasses looked at the durian products of durian, and I didn't know which one to eat for a while: "Many, it's hard to choose!"
"Xiaobai, don't tangled, eat fresh fruit first." Another Qi Liu Hai girl pulled Xiaobai to walk towards Xianguo District.
There is no mistake, one, one, one, one, one, one, one, one 619, one book, one, one, one, one, one, one, a book!
In the fresh fruit area, dozens of tables have been sitting under solar sunshade sheds.
Three or five groups of tourists are eating durian.
Xiaobai bought a relatively small durian.
The clerk moved very fast, and directly split the shell with a fruit knife. Due to the price of the flesh chosen by the two, after the clerk opened the fruit, quickly put on disposable gloves, cut the flesh, remove the fruit core inside Pure flesh.
"1137 grams of flesh, 102.33 yuan, I sweep you."
Xiaobai handed the payment code to the clerk.
Girls in Qi Liu Hai took the dinner plate and disposable gloves to find the location.
Another girl bought three glasses of lemon honey water.
After finding the location, the three started to taste.
Qi Liu Hai girl first started: "This taste is strong, and the taste is not the kind of glutinous."
A elder sister next door said with a smile: "This is the characteristics of tree cooked fruit. If you pick it up for two or three days, it is the taste of glutinous rice, but the imported fruits are all removed from seven or eight. "Tree cooked fruit"
"My sister has been to Southeast Asia before?" Xiaobai guessed.
"Yeah! I am from Xiangjiang. I used to go to Siam to visit relatives. The tree cooked fruit over there was almost like this, but the quality was not as good as Shamei." The elder sister nodded with a smile.
Qi Liu Hai is very curious: "Why can't it be compared? Is Siam a place of origin? Should the quality there be better?"
The eldest sister said the head: "Management issues, Siam can't control durian growers, nor can the buyers control, plus the planting management is good or bad. You have to eat durian that you want to eat. Price. "
The uncle at the same table as the eldest sister said with a smile: "You don't know about the place of origin. We often run in Southeast Asia to do business and know the situation over there. "
"If it is that, it is more cost -effective to eat in Shamei." Xiaobai said, eating golden durian pulp.
The elder sister frowned: "It is not more cost -effective, but very cost -effective. Southeast Asian tickets are enough to come to Shamei to eat dozens of trees to cooked durian. I have eaten three durians these days. I want to bring a dozen one back to send friends "
"In fact, it doesn't matter. If you want to eat it, you can buy it in Pengcheng. Anyway, Hailufeng Company has a specialty store in Luohu District, or come directly to Shamei." Uncle laughed and picked up the oil citrus honey water.
The elder sister nodded slightly: "Well, I will come again next month, otherwise I will wait until the end of the year."
Qi Liu Hai girl is also durian lovers: "I don't know when the Magic capital is sold."
The uncle said at the end of his own gossip: "It is estimated that the end of the year! I heard that Hailufeng Company will ship at the end of the year in the durian plantation in Qiongzhou. "
In fact, there are not so much imagination.
Although the Qiongzhou Branch planted 100,000 acres of themselves, and the farmers signed nearly 160,000 acres. In addition, Hailufeng Company has expanded nearly 90,000 acres of planting area in Lufeng area, Luhe region, and Haifeng area in Shamei. It reached 410,000 acres.
However, the fruit that can be mature at the end of this year is only about 60,000 acres. After June next year, it is the real high section.
Moreover, with the Hailufeng Company's durian fire in Shamei, the local and Qiongzhou fruit growers have been constantly asking how to sign the contract. It is estimated that in the next two or three years, the durian planting area of the two places will soon exceed millions of acres.
By then, the country can eat cheap durian.
Although the retail price of 18 yuan per catty is still a relatively high market price, this price can ensure the healthy development of the market.
The unified acquisition price of Hailufeng Company to farmers is 12 yuan per catty. The durian tree with new technologies can be achieved three times in two years. The results per acre will be 4 to six tons each time. About 90,000, after removing the cost, this income is still very considerable.
In terms of planting scale, Hailufeng Company will control about 1.5 million acres. The annual output of durian is about 11 million tons. The per capita consumption is 7.8 kg per year. This is the weight of the shell and core. The per capita is about 2.4 kg.
Of course, Hailufeng will not only sell fresh fruits, and will also collect all the fruits to make durian fruit puree. These durian mud can be used for various derivative foods.
According to the harvest of the fair durian farm, even if the management is very good, in the case of strict screening, the proportion of the secondary fruit is still as high as 20%. If farmers are planted, the estimated ratio will increase to about 30%.
The unified purchase price of the secondary fruit is 6 yuan per catty, with an average meat rate of about 30%. In addition, a large number of durian seeds are also generated. The method of durian seeds is similar to caramel chestnuts.
The wholesale price is 25 yuan per catty.
After the durian processing factory separates the fruit and fruit core, there is still a large amount of durian shell. After these durian shells are crushed, they can be used as biomass fuel and organic fertilizer for microbial fuel cells.
In terms of comprehensive utilization of agricultural resources, Hailufeng Company has been carrying out the layout in this area.
The purpose is to make the price derived from agricultural products even more, so that enterprises, farmers, and consumers can get a better result.
Don't look at the current landing of 146,000 acres of durian in Shamei, but the industrial value driven by it is very great.
In addition to the durian's durian fruit, there is also a vast underwriting space.
Durian also brings huge travel flow.
Although the durian tourism will definitely return to the bland and the competition in Qiongzhou over time, Shamei is the only durian producing area in the Mainland and is currently a relatively mature durian tourist area.
Although the planting area of Qiongzhou is larger, the local and Hailufeng Company's cooperation is not high. It is mainly the local level of Qiongzhou is higher than that of Shanmei. For people, it is obviously impossible to achieve such a degree to policies.
As the base camp of Hailufeng Company, after nearly ten years of economic development, local managers have seen that Shamei is difficult to become industrial cities, and tourist cities are the local future.
How to build a local tourist city has always been a matter of exploration and research on local managers.
In recent years, the economic development of Hailufeng Company and the characteristic agricultural tourism have made local managers feel very potential. Therefore, they fully support Hailufeng Company.
Hailufeng Company's tourism industry positioning to Shamei is the three words "cheap and good", "richness from people", "guests to home".
To achieve the first two, it can be achieved through technical conditions. If the next guest is realized, the local manager must cooperate very well and strictly restrict related operators to let them do less disgusting people.
For example, what is missing and less, fake and inferior, strong buying and strong selling, bad attitude, etc. These things can easily destroy the image of a tourist city.
How much money is charged, just clearly marked the price.
What to give, just give.
Otherwise, tourists will be pitted several times, and will not come again in the future. This is a hammer buying and selling, which will only make the local tourism industry more and more depressed.
According to this trend, as more and more local people join the related industries of tourism, the entire tourism industry has officially become a local pillar industry. Jiang Miao also made a few calls to communicate. Take a look at the horses of the group, don't let a mouse shit, break a pot of meals.
After all, it is not easy to build a tourist city, but it is easy for mouse shit to destroy a tourist city.
(End of this chapter)