Chapter 473
Cooperation "Happy Farm"?
Zhou Yuan's words surprised Pang Shengdong. "Happy Farm" is now the hottest topic of the Internet. If there is a hot search topic list, "Happy Farm" must be ranked first.
Now the Internet netizens on the Internet will discuss one thing every day. Did you steal vegetables today?
There are many users of stealing vegetables, and everyone is not expected to cover the population. Elementary students who have just been on the Internet, and old people who are 60 or 70 years old are happy to cultivate in the farm.
"Happy Farm" has become the most important social activity between friends and relatives in the Internet space, and even surpasses QQ chat.
Coupled with the recent litigation lawsuit of Penguin and Facebook, plagiarism and infringement originated from the QQ farm and the happy farm. All kinds of topics are well known to everyone who stole the "stealing vegetables".
Many media followed up and reported this phenomenon, and then experts analyzed why the whole people were keen to "steal vegetables", and by the way, they criticized the Chinese from top to bottom.
Aside from these "brick houses" old -fashioned dog barks, Pang Shengdong carefully studied the game of Happy Farm, watching the game simple, but from the perspective of design and social effects, it is a master's handwriting.
Through simple planting, breeding, output agricultural and sideline products, and then processing, selling, and obtaining gold coins.
The gold coins obtained by the user can buy seeds, fertilizer and other props, and then put it into production.
Happy Farm has also joined the development of building upgrades. Users produce excess gold coins and have consumed use.
After the building upgrade, the appearance and purpose are worthy of the pursuit of users. The upgrade route is still very long, which makes the consumption of gold coins huge and extended the life of the game.
The biggest role of "Happy Farm" is to increase user stickiness. Campus network relying on the game "Happy Farm" to achieve the highest user of 20 million online.
Pang Shengdong frowned and carefully inquired: "President Qin let us help us promote" Happy Farm ", I don't know how to promote it?"
"It's very simple, hanging advertisements on your 51 online and importing users into" Happy Farm "." Zhou Yuan replied.
Zhou Yuan said that he couldn't hold it in his heart, but Pang Shengdong couldn't hold it.
Introduced their users into "Happy Farm", isn't it a wedding dress for the campus network, all the users have ran to the campus online.
This is direct blood -sucking!
When Zhou Yuan saw that the other party's face was cloudy, he didn't speak for a long time, and he guessed the other party's hearts, so he laughed. "Pang is always afraid that we will use the game of" Happy Farm "to sucked the 51 net users directly." < br>
Pang Shengdong was pierced to break his mind, and his face showed an embarrassing look. "Our 51 network and the campus network are small shrimp. The campus network is a high -quality user. >
"I am not afraid of the users of the campus network, but I am afraid that we will break the major affairs of Qin, and it will not help to help the happy farm."
Zhou Yuan laughed, "Small, Pang, your pattern is small."
"First of all," Happy Farm "is indeed an agent on campus network, but the users of" Happy Farm "are not equal to the users of the campus network."
"The campus network is just a traffic entrance to" Happy Farm ". It is the same as the advertising drainage of Baidu and the portal website. Happy farm is an independent game. Its users register a separate account, but this account can seamlessly open the campus network seamlessly Just. "
"President Qin finds you to cooperate, and also treats you 51 as a traffic entrance, and he didn't intend to grab your users. It is the same in the nature of advertising with you."
Pang Shengdong was relieved. It turned out that I wanted to advertise. You didn't have to be so nervous about it.
"Since the campus network wants to advertise, I look at the face of President Qin, I have a 20 % discount!" Pang Sheng Dong made a bold hand, "You give 5 million a month ..."
"Slow!" Zhou Yuan interrupted Pang Shengdong's words again, "We have said that the traditional advertising model has been outdated, and he is going to change a new cooperation model."
"The new cooperation model?" Pang Sheng Dong stunned, and then he was vigilant, "What constitution does Qin always have it?"
"The previous advertising mode was to hang a link on the webpage, and talk about the price according to the fixed cost." Zhou Yuan raised his fingers. "This model can not reflect the real data of a website. . "
Pang Shengdong was a little embarrassed when he heard it. Data injection was just the conventional operation of Internet entrepreneurs, but he still has confidence. After all, the data quality of 51 network is still very high.
"Our user's quality is still reliable, and advertising in us will never lose."
"Speak without help." Zhou Yuan didn't believe Pang Shengdong's self -proclaiming, "You still listen to our solution."
"Compared with the original price plan, we call the new plan for buying a model."
"Buy?" Pang Sheng Dong frowned, "How to buy this amount?"
"Our advertisement of the Happy Farm hangs on your 51 network, and we will be charged according to the number of clicks and registration, click to enter the link to enter" Happy Farm ", and complete the number of users after the registration." Zhou Yuan looked at Pang Shengdong, "How about a user two cents?"
Pang Shengdong's brows were locked, and he took a closer look in his heart for a long time. If you calculate the price given by the other party, the user here contributes 10 million to "Happy Farm", which is two million.
Although he claims to have 100 million users, the real active users are only 20 or 30 million. Even if all users register all the time, their own income is only five or six million.
It looks like the cost of advertising is similar to one month, but the advertising fee is a fixed income.
If you buy the amount, you can't guarantee that all users can register "Happy Farm", and the 51 network's income is not so much.
"Do you feel that you lose?" Zhou Yuan smiled slightly, and continued without waiting for the other party to speak, "You have this kind of idea, it is normal, and the buying amount does not seem to have a fixed advertising model."
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"But your vision should be put in the long run, don't stick to this, you have to lose money."
What does not care about it, it is millions.
Pang Sheng Dong's belly is defamated, and your campus network wealth can not care. I ca n’t care.
Sequoia gave me a $ 6 million, and it has been almost spent now. I have to consider how to make a profit.
You said that you don't care about this, why don't you see you give me more money?
Zhou Yuan said faintly: "This cooperation is just an appetizer. We just want to test how much potential for 51 networks is and how the user quality is."
"If everything is OK, we have more cooperation in the future."
"We don't just buy this traffic. We still have more projects and products."
If you want to say this, I wo n’t be sleepy. Pang Shengdong became spiritual and asked, "President Zhou, are you joking with me? There are really other projects?"
"Do you think I am idle?" Zhou Yuan glanced at him, "Qin always looks at you, willing to give you a chance, don't you know how to do it."
"Dare not dare." Pang Shengdong said quickly, "I just don't have the bottom in my heart."
"You 51 network, users are all from taking QQ users, it is the rootless wood, and there is no source of water." Zhou Yuan said lightly, "Do you think QQ will always make you lying on his stomach, wait They pulled out to deal with you, you can't stop it at all. "
"Don't say anything else, in terms of the number of users and capital strength, your 51 network and penguins are not a horizontal line." "Especially you also have a fatal weakness, that is the profit model."
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"QQ space can not consider profit, you can't, the penguins consume you to die."
"So if you want to live, you must have the ability to make hematopoietic, but also have your own characteristics so that users can stay."
"This point Qin has considered it for you. As long as you hold the thighs of our campus network, you naturally have your benefits."
"You also saw the situation in the Happy Farm. The web game in the future is also very diligent."
"President Qin found a good project for you, and you will make full money in the future web game."
"Web game?" Pang Shengdong was very curious, "What good project? Can you make money?"
"Are you questioning President Qin?" Zhou Yuan sneered.
"I don't mean that. We have never been in the game business of 51. We have little experience." Pang Sheng Dong quickly explained, "I'm afraid of not doing well."
"It doesn't matter, then I will send someone to guide you." Zhou Yuan said casually, "Someone from technology to operations will be trained for you."
There is no mistake, one, one, one, one, one, one, one, one 619, one book, one, one, one, one, one, one, a book!
"That's good." Pang Shengdong was relieved, and he was excited.
The campus network is well -known in terms of game business. The "Warring States OL" is now a mess. With an online game, the campus network is sent directly to Nasdaq to go public.
To discuss the experience and technology of the game, the campus network can be regarded as the industry's T0 level, let alone the boss Qin Shaoyan is recognized as the world's first game designer.
With his shot, the 51 net takes off in front of him.
If you can get involved in the game business smoothly, 51.com has his own ability to make hematopoietic, and he will not be pointed by the venture capital institution.
As long as you have money, the venture capital institution will shut up, and by the way, you can also have funds to consolidate users who are in their hands.
This opportunity is not only a game cooperation, this is a big tonic.
"President Zhou, when will we sign the contract!" Pang Shengdong couldn't wait to start rubbing his hands.
...
Zhou Yuan returned to the company with his face, and then reported to Qin Shaoyan in person.
"President Qin, the 51 network has been done, Pang Shengdong agreed to cooperate happily."
"Very good." Qin Shaoyan nodded with satisfaction.
The 51 network sucks a lot of blood on QQ, holding a lot of users in hand. At this time, it was still the peak period. It has not been beaten by the penguin. It is still very valuable in Qin Shaoyan's eyes.
Even if the 51 network cannot give the "Happy Farm" how much traffic, it can be used on Weibo.
No matter how much traffic is.
Zhou Yuan couldn't help but say, "President Qin, do we really want to help 51 network operations? Is this a bit too generous?"
Qin Shaoyan smiled, "Are you worried about raising tigers?"
"Nothing." Zhou Yuan shook his head quickly, "Mr. Qin must do this must have your reason."
"The use of 51 networks." Qin Shaoyan said casually, "Its positioning is different from the campus network. You are responsible for ending games. They focus on page games, which can be regarded as a source of income for the campus network."
"What's more, maybe it can also add some blockage to penguins."
Zhou Yuan nodded like understanding, and then asked curiously: "President Qin, what kind of game do you plan to let 51 networks do? Or develop a social game?"
"No." Qin Shaoyan replied, "I let them have a legend of the web version, this will definitely be hot."
"The web version legend?" Zhou Yuan was very surprised, "This ... will it infringe?"
In fact, what he wants to say is that the client's "Legend" is still quite hot. It is a bit redundant to get a web version of the legend. Who will play?
"It's okay, then we will buy it with Shanda." Qin Shaoyan replied, "Grand Da must not look at the legend of the webpage, it can be cheaper now."
Web games were still making money until 2016. At that time, smartphones had been popularized, and the rise of mobile Internet booms. Under the situation of gradually micro -web games, web games were so persistent, which shows that vitality is tenacious.
In the early days of the development of web games, in 2009, a user acquired cost was only four or five cents, and the market size was 990 million yuan.
By 2010, this number will reach 1.47 billion yuan, and the cost of acquisition of a user has risen to two dollars. Two years later, it will become five to six yuan, or even ten dollars.
In 2016, a user acquisition cost reached 100 yuan. Even at such a high buying cost, someone still made web games, which is amazing.
As soon as Zhou Yuan retired, Edward came in to report, "BOSS, I talked with the boss of 4399, Li Xingping."
"How?" Qin Shaoyan asked.
"Not too smooth, but Li Xingping is still very interested." Edward replied, "I think the follow -up problem is not big."
"Strive to win it as soon as possible." Qin Shaoyan told, "You told Li Xingping that cooperation is the most favorable now. If he is unwilling, I will go to others."
"He is a smart person, and he should not refuse."
In addition to creating a famous website of 4399, Li Xingping's first work is more famous, that is, HAO123.
Later, he sold HAO123 to Baidu at the price of 11.9 million yuan and 40,000 Baidu stocks. He was 25 years old that year, one year older than Qin Shaoyan.
Li Xingping, who was born in the junior high school academic network management, can be said to be a proper life winner. After selling Hao123, he created 4399 to attack the game field.
The 4399 is also an important part of the future page game business, so it takes this website as soon as possible to facilitate the follow -up layout.
Qin Shaoyan does not lack funds in his hands now, lacking time and traffic.
(End of this chapter)