Chapter 474
Qin Shaoyan felt a pity that hao123 fell into Baidu. This website did not belong to any company, but was just a personal website established by Li Xingping himself. It was a top traffic entrance at that time.
The most correct decision made by Baidu was to take over this website, which the outside world did not understand.
But Baidu is very clear that the number of requests from hao123 has accounted for one-tenth of Baidu's search volume, and the traffic of the entire website accounts for 40% of Baidu's overall traffic. They took the lead in winning hao123. The fastest way to sink into the Internet market and seize the high levels of Internet traffic.
It's a pity that Qin Shaoyan was reborn a little late. His entrepreneurship is still in its infancy and does not have so much money to acquire hao123.
Even if he had funds at that time, it would probably be difficult to convince Li Xingping to sell the website to himself because he could not provide other additional conditions.
After Baidu acquired hao123, it also gave Li Xingping a lot of preferential conditions, which cannot be solved by money alone.
For example, after selling hao123, Li Xingping did not enjoy a free life, but instead built several websites, including IP query website ip138, music player 7789 and other collective websites.
There are no splashes in these, only the mini-game website 4399 is popular.
From the time when 4399 was launched, hao123 provides two traffic portals that can bring it millions of traffic every day.
Therefore, the popularity of 4399 has a lot to do with hao123. Even if Li Xingping sold hao123, he could still make it convenient to use this traffic entrance.
It's a pity that Qin Shaoyan didn't care too much about it. This era is the time when the Internet is in full swing, with convenient access to traffic and low prices.
Compared with the later Internet formed a BAT giant pattern, traffic is getting much more and more expensive.
Although 4399 is popular now, there is a problem with the huge traffic monetization, and the advertising revenue is not very good. Li Xingping is now worried about how to make a profit.
After entering China, Google was eyeing the search engine market, and Baidu was also facing a big enemy, and then began to tighten traffic. The traffic of personal websites dropped rapidly, and 4399 was also affected.
At this time, someone came to discuss cooperation, which was not a life-saving straw for Li Xingping, but also a long drought and a rainy rain.
Qin Shaoyan not only won over 51.com and 4399, but also sent people to contact other websites to attract a group of medium-sized websites with traffic and users.
These websites have the same flaw without exception, that is, they lack profitability, have users and traffic on their hands, but they don’t know how to monetize them.
Traditional relies on advertising business to make money. In the early stage, advertisers will come to you and hang links on the webpage and wait for money to be collected.
But now there are more and more websites, large websites have sufficient traffic and high user quality, which naturally attracts most customers. They can only compete with low prices and can't make much money.
Qin Shaoyan pulled them over just to suck the traffic on their hands. As for taking them to make money, it was all included.
If you don’t give others good, why should they let you suck?
…
In the conference room, Qin Shaoyan's left and right arms were all present.
The campus network has a series of Zhang Pingyi and Zhou Yuan, as well as the backbone members of the Happy Farm project, including Fan Xiaoqian, Hong Fei, Liu Kun and others in the game company.
According to the company's division, they are seated in two rows.
Qin Shaoyan sat in the first seat and looked around, listening to the report of the "Happy Farm" project team with a smile on his face.
"Currently, Kaixin Farm has more than 30 million registered users, and the highest number of online users is close to 10 million. We are working hard to develop a new version, and we strive to listen to user feedback and actively respond..."
Before they could finish their report, Qin Shaoyan said directly, "I am going to start charging now. Is the Happy Farm project team ready?"
Zhang Pingyi replied without hesitation: "Yes, pay." The process is the same as "Warring States OL", it has been tested and can directly intervene in the "Happy Farm" project."
Zhou Yuan also replied: "There is no problem with Internet cafe recharge, Taobao recharge, and mobile phone recharge."
"Then it will be scheduled for the first day of next month, and "Happy Farm" will officially start prop charges." Qin Shaoyan Make a decision directly, "The project team must make plans and prepare several beautiful farm skins in advance."
"Fertilizers, special seeds, monthly card bonuses, special pets, decorative skins, these charging items must be Be very cautious."
"The purpose of "Happy Farm" this time is not to make money, I am not to evaluate your revenue PKI."
"The main purpose this time is to We should show Facebook and other shareholders the strong profit potential of Happy Farm and let our partners see our strength."
Zhou Yuan knew very well that this partner would refer to who else might be confused. "Happy Farm" charges for 51.com and 4399 to watch.
Let others see that web games can also make money.
Qin Shaoyan said seriously, "Happy Farm is our key project. We want to build it into a super traffic reservoir and suck as many users as possible."
"Whether it is campus network or Kuaibo network, whether it is from the portal or Baidu, we must try our best to keep our customers and make them addicted to social games."
"Zhang Tianshi, happy Is the farm's built-in chat system ready? ”
"It has already taken the preliminary shape, and the current functions are limited to chatting, sending built-in expressions and private chatting." Zhang Pingyi said while thinking, "Chat is not stressful to the server, and our goals do not need to consider things that are too complicated. Chat records There is no need to save it, the function is very simple. "
"What if you make Happy Farm a micro client, and then port the built-in chat separately." Qin Shaoyan asked. "Yes." Zhang Pingyi quickly gave the technical idea, "The micro-end we made is equivalent to a simple browser, and it has a web page that can only open "Happy Farm". This is not difficult. "
The technical solution is not difficult, but Qin Shaoyan's idea is difficult to say.
Web games are originally designed to be convenient, fast and concealed, and can be played by opening the web page. Now we have to create a micro client for web games, which is really a waste of time.
But when Mr. Qin spoke, there was naturally a reason for him to do so, and no one dared to object.
They have never been able to keep up with Mr. Qin's ideas, they just need to do it properly.
Qin Shaoyan looked at Fan Xiaoqian and the other three again, "You can draw a few people to the campus network to help them form a web game studio, mainly providing some technology and game design ideas."
< br>"You are still trying to draw someone?!" Fan Xiaoqian said dissatisfied, "Now there are not enough people in the game company. We have many projects."
Liu Kun also looked embarrassed, " Mr. Qin, if you make such arrangements, we can’t do our job.”
Qin Shaoyan was a little surprised, "Didn't I ask you to poach people long ago? The company now has only more than 200 people, so what is enough for it? At least more than 500 people." Hong Fei also followed him. Complaint, "It's not that easy to recruit people. NetEase Sohu, which I've been poaching these days, is almost anxious about me."
"Who is anxious?!" Qin Shaoyan is not afraid of this, "Talents in the industry are normal Mobile, what's the matter? If anyone is dissatisfied, please let him come to me and tell me." Hong Fei coughed, "They mainly feel that we have disrupted the industry's salary level and have increased the average salary."
< "Where is the higher?" Qin Shaoyan said coldly, "Our company has always been paid for this salary for so many years. Don't talk lies with your eyes. In recent years, people in the game industry have been having a hard time. of.”
"I think our salary level is high and disrupts the industry? Sometimes I have to find out the reasons for myself, do I have worked hard, and the company's profit level has risen or not."
"Even if Ding Lei and Zhang Chaoyang came, I have something to say, I can't keep it. The talent is because they don’t have the ability, so I can do it with confidence and boldness! "
Qin Shaoyan has painted many cakes for V clubs in the early stage, but now he is a little supportive. There are too many projects to set up, but there are not enough staff. Now.
There are shortages of personnel in any position in planning, programming and art, especially those who require special professional skills, such as numerical planning, back-end programs and 3D modelers.
"The projects we have at present are not counting the "Warring States OL" that have been launched, but there are four online games alone." Fan Xiaoqian began to count with her fingers, "The "Sword Hero" for Penguin, "Anti-Terrorism OL", the skin-replacement project of Sohu's "Warring States Period", and the new project of Brother Kun's "Seeking Immortals". "
"This is just an online game. Your stand-alone project has been improved for several times. I'm about to miss our "Counter-Terrorism: Modern Warfare". You have received a deposit of 20 million US dollars from G-fat." >
Qin Shaoyan coughed awkwardly, "It doesn't matter if you miss the ticket. It's a stand-alone game. It's normal to miss the ticket. We also need to cooperate with V Club "Counter-Strike OL". Teacher Fan is yours. My favorite. "
"By bye bye, stop drawing cakes, I really can't eat them!" Fan Xiaoqian immediately protested, "You can finish our "Counter-Terrorism: Modern Warfare" first and then talk about the others. ”
No mistakes, one poem, one content, one in 6, one book, one bar, one read!
Qin Shaoyan said in a whisper: "Teacher Fan, I will add two small projects, not next year."
"One is an SLG with the Three Kingdoms theme, and the other is a web version of legends. They are both relatively simple."
Fan Xiaoqian rolled her eyes and refused to give up. In short, there is no one to ask for.
Qin Shaoyan saw that Fan Xiaoqian and others had serious resistance, and he knew that it would be useless to force him, so he had to give up for the time being.
After the meeting, Qin Shaoyan kept Zhang Pingyi to discuss the talent gap.
Zhang Pingyi refused Qin Shaoyan without waiting for him to say a few more words, "There are not enough people on campus network now. Don't think about drawing from us. I'm still holding Weibo in my hand now. Two major projects with your instant messaging software.”
"Instant messaging software can be released first." Qin Shaoyan immediately comforted, "But Weibo must be fast, this is our key project in 2007."
"For talented people, the focus is on protecting Weibo first. In addition, Pay more attention to see if there are any good talents, those with potential can be cultivated." Zhang Pingyi nodded, "When it comes to talents, I pay attention to the previous one named Li Xiaoxiao, it is Locals in the capital, but they are very capable. I think they can let him try on Weibo. "
Qin Shaoyan showed an interesting look, "Where did this person come from?"
" Our campus network has been in charge of popular plazas before. "Zhang Pingyi said proudly, "I got it from Zhongke."
"Yes, I can trust your vision." Qin Shaoyan immediately made the decision, "Weibo asked him to take on more work, and I will leave the Weibo CTO to him in the future."
Zhang Pingyi's vision is indeed poisonous, and he has discovered it before Wang Jun, the current CTO of Campus Network.
Wang Jun is indeed capable. The number of users on campus network is now many times higher than before, but the server has never had any major problems.
I recommend Li Xiaoxiao now, which shows that this person is very talented in the program.
"If you have time, bring Li Xiaoxiao here, I'll see you." Qin Shaoyan sighed, "There are really not enough talents."
At this time, Qin Shaoyan deeply felt the value of that classic line.
Talent is the most expensive in the 21st century.
…
On December 1, "Happy Farm", which has been online for two months, became increasingly popular, and the number of users has been showing an explosive growth.
The maximum number of online users exceeded 15 million, and the number of registered users exceeded 50 million.
At this time, "Happy Farm" announced that it will enable the VIP mall function.
VIP Mall will sell various paid props, including fertilizers, special seeds, dog food, new pets, special props, etc.
At the same time, "Happy Farm" will launch the VIP monthly card function, and monthly card users will receive a certain amount of fertilizers and seeds for free every day.
In addition, farms that have enabled the monthly card function will have a 20% revenue bonus and accelerated crop growth.
At the beginning, when Happy Farm announced that it would charge, some people sneered, thinking that the campus network was about to start cutting leeks.
After the charging function was launched, everyone found that the price was quite cheap, and a monthly card cost only 10 yuan.
As the most important prop in the game, fertilizer is the most commonly used by players. Fertilizer can ripen crops and reduce growth time by ten minutes.
The price of a pack of fertilizer is only 50 cents, which is equivalent to the user spending 50 cents to buy for ten minutes.
It does not have much effect on crops with short growth cycles, but for those high-end crops that take several hours to mature at any time, fertilizers have become users' favorites.
As soon as the mall opened, the most sold props were fertilizers.
In addition to various convenience props, the most popular one is the new pets, and there are eight types of dogs from Border Collegiate to Erha.
Of course, pet dogs are expensive, they cost fifty dollars, and of course new doghouses are more expensive, they cost one hundred dollars.
There are also skins with various fashion themes, and the prices are hundreds of dollars.
These things are naturally prepared for the rich, and ordinary users can only buy monthly cards, fertilizers and seeds.
But people, including campus network, underestimated users' consumption capacity. On the day the VIP Mall was launched, the business turnover reached 10 million.
When Zhou Yuan saw this number in the background, his heart beat a beat and he thought there was something wrong.
After repeatedly confirming, Zhou Yuan felt his legs a little weak and his whole body trembled.
"Happy Farm" is more profitable than "Warring States OL". It's a web game, should it be so exaggerated?
(This chapter ends)