As the former head of the design department of Piercaton, Zhao Daqing cooperated with Ning Weimin to start an advertising company, which is a perfect match after leaving the company.
Although he has serious flaws in the resources of the relationship network, advertising and marketing is really not his strength.
Like the most important media platform at the moment, TV station, he doesn't know anyone at all and can't speak at all.
Even if he had dealt with newspapers and magazines in the past, he was mainly responsible for technical work in order to cooperate with the company's public relations planning department and provided some support for advertising content to these media.
But it doesn't matter.
He, Zhao Daqing, lacks resources in this area, and Ning Weimin has it, so he just happened to make up for it.
Don't forget that Ning Weimin also maintained good cooperative relationships with many newspapers and magazines, especially when Piercatton listened to his suggestions and began to prepare to create a fashion magazine affiliated with the company. These resources became Zhao. Daqing's help and confidence directly improved his starting point for business.
In addition, Ning Weimin has in-depth cooperative relationship with the TV Drama Production Center, which means he has indirectly joined the TV station.
Moreover, Ning Weimin not only acts as a buyer, but also a seller.
For example, when he returned to the capital for the New Year, Ning Weimin brought Matsumoto Keiko's latest Japanese drama "Black Leather Notepad".
Although the subject matter involves special entertainment venues for capitalism, it is indeed a bit sensitive.
However, the approval department looked at the content that was generally critical of human greed. He thought about his contribution to foreign cultural export and his contribution to inviting Teresa Teng to participate in the Spring Festival Gala, but he was given special treatment like "Crazy Golden Legend". Take care, let it go.
However, out of caution, the approval department took the lead and set certain restrictions.
That is to let Ning Weimin broadcast it on local stations first to see the public opinion and the audience's reactions.
After the broadcast, if the public does not have a strong rebound in opinions, it can only be broadcast on other TV stations, otherwise it will have to be stopped.
So after the advertising company opened, Zhao Daqing's first project was to invest in the advertising period for Beijing TV broadcasting "Black Leather Notepad".
He took the lead in reaching cooperation with Beijing TV station according to Ning Weimin's wishes.
The specific conditions agreed upon are that in order to avoid the risks of the TV station, the TV series can be broadcast to Beijing Station for free.
But Beijing Station also gave them half of the ten minutes of the advertising period before the TV series was broadcast.
To put it bluntly, how much money can you earn in the end when this drama is played in mainland China?
First, it depends on the publicity and the influence of Matsumoto Keiko on the audience.
The second is the quality of watching TV series and audience feedback.
The third is to compete for character, it depends on luck.
After all, the domestic environment is different. If it is just a short-term effect of a single play, of course it will not make much money.
Only by completely eliminating the concerns of the approval department can we bring rich long-term returns in a long run.
But this is not a big deal. Even if it is really unsatisfactory, it doesn't matter if it causes trouble.
After all, this TV series has received such high ratings in Japan. TV stations in Southeast Asia have already contacted TBS TV stations because they have long been famous and sought copyright from the fog studio.
Even without the mainland market, fog studios can afford it.
Ning Weimin and Zhao Daqing's advertising companies are even more inexpensive business. They are being chased and fed and do not need to take risks at all.
No matter how much you make, it’s just about making more money.
In particular, they are naturally backed by a big customer, Piercton, which makes them have no worries.
In fact, Ning Weimin didn't use the help of her. Zhao Daqing went to the public relations department to discuss with his old colleague and sold the fifty-second advertisement at a discount of 100,000 yuan.
The other party decided to support Zhao Daqing, an old colleague, and also advertised Piercaton Building and Menimos Restaurant.
That's not all. The other party also took the initiative to outsource part of the printing business of print advertisements to Zhao Daqing by adding 30% of the profit at the cost price.
It is said that the company's design department is too busy recently and this matter has been delayed for a long time. I would like to ask Zhao Daqing to help him too.
OK, that's all the work Zhao Daqing has done, so he is naturally familiar with the road and there will be no problems.
I have to say that nepotism has the benefits of nepotism.
We know each other well, have long been in place, and we are absolutely efficient in our work.
Of course, then again, Zhao Daqing is not the only one who has the value of this, and he does not have to rely on his past foundation in Piercton to do some ready-made outsourcing work.
His personal ability and rich experience in design and production are very popular with Ning Weimin.
Therefore, Ning Weimin also tried his best to define the main breakthrough direction in his business, that is, outdoor advertising.
The 1980s was the peak period for the development of outdoor advertising in Beijing.
At present, in addition to Xidan and Wangfujing, bustling sections such as Dongdan, Jianguomen, Gongzhufen, Qianmen, Chongwenmen, Gulou, Xisi, and Xinjiekou have already had huge outdoor advertisements.
Most of these outdoor billboards were transformed by billboards that promoted political slogans during the "movement" period in the past, especially the area of Gongzhun Tomb, where many political slogans were once stood.
As of 1988, the reconstruction and newly built street sign advertisements of streets and squares in Beijing City had reached more than 1,000.
The total area of street sign advertisements reaches 23,000 square meters, ranking first in the country.
In addition, outdoor advertising in Beijing has also developed in depth, and sign advertisements, light box advertisements and flag advertisements soon appeared in Beijing.
It can be said that at this time, the outdoor advertisements in the capital, the Third Ring Road, and the main downtown areas were occupied, and they were all divided up by state-owned advertising companies.
As newcomers to the advertising industry, Ning Weimin and Zhao Daqing jointly opened a private advertising company. They wanted to get a share of the outdoor billboards in the traditional downtown area of Beijing. The time has been missed, so there is no need to think about it.
But it doesn’t matter. Although the current Third Ring Road has been completed and opened to traffic, most of the ring roads are remote.
There are still opportunities on this road, and that are the most important opportunities in the future.
Before Ning Weimin left, he drew key areas for Zhao Daqing on a map. From Sanyuan Bridge to Shuangjing sections, the first choice is the target, and Dabei Kiln is the top priority.
And he clearly told Zhao Daqing that these places surrounded the Embassy District and were close to Airport Road. In the future, there will definitely be more and more foreigners, and eventually gather here and become a new business district.
If the ready-made advertising business I handed over to Zhao Daqing can prevent the advertising company from being hungry.
Then these new outdoor advertising businesses are the key to their advertising companies making a lot of money in the future and establishing a foothold in Beijing.
As long as Zhao Daqing takes down the outdoor advertising resources on these sections of roads as much as possible, he will basically be able to make money by lying down in the next ten years.
The more you get, the more you earn, and you can increase your rent in a few years.
Then Zhao Daqing was still trying hard to hug him like he was injected with chicken blood?
After Ning Weimin's guidance, Zhao Daqing suddenly realized the two places he first targeted were the Dabei Kiln and Sanyuan Bridge. In this era, there was no complicated procedure for setting up billboards outdoors.
Just apply for approval from the Beijing Propaganda Department, and then go to the Traffic Management Bureau to make a record and say hello.
These two departments are not difficult to be a human being.
The only obstacle that can be considered as a hard threshold and is difficult for ordinary people to overcome is that according to the regulations of the municipal propaganda department, all street sign advertisements and outdoor advertisements in Beijing can only be uniformly planned and produced by Beijing Art Company.
In other words, this is still a monopoly of state-owned enterprises.
Moreover, outdoor billboards are fixed on racks made of corner iron. There was no spray painting technology in this era, and all the patterns are painted manually.
Whether it is an installation worker or a painting artist, they all have to work at high altitudes, and the cost is naturally not low.
Most people are blocked from this industry because a billboard costs tens of thousands of yuan.
But to be honest, this is a good thing for Zhao Daqing, who started at a high level and had more than one million yuan on his account.
It is precisely this harsh condition with a high capital occupancy rate that allows him to lead the majority of people and occupy the area he likes in advance.
No mistakes, one song, one content, one in 6, one book, one bar, one reading!
In addition, it also means that you have eliminated most of your responsibilities in terms of safety.
Since it is a designated state-owned enterprise, once something goes wrong, the main responsibility is not to blame their advertising company.
Anyway, everything went smoothly.
Just when most people doing business in Beijing were watching approval documents and treasury bills.
On April 2, 1988, at the intersection of Dabei Kiln and Sanyuan Bridge in Beijing, few people noticed that towering iron racks had been set up here. Many people misunderstood what new style it was. Telephone poles.
However, when the iron plates were spliced and installed one by one, the super-high billboards first appeared, but they almost scared the passers-by, and the rate of turning back was 100%.
For nothing else, just because Zhao Daqing remembers Ning Weimin's instructions that the height and area of their billboards must be clearly visible on the Third Ring Road viaduct.
Therefore, their "feat" has broken the current record of outdoor advertising height and area in Beijing.
Their billboards are much larger than the famous ten billboards in Wangfujing and the entire advertising wall on Xidan, making people feel their individual insignificance by looking at them.
Especially at this time, there are not many high-rise buildings on the Third Ring Road, which is even more disparate and exaggerated.
But then again, I applied for 24 billboards in four directions of the intersection of the two locations, with a total cost of 960,000 yuan, which was really worth Zhao Daqing.
It’s not that he doesn’t want to get the outdoor advertisements in Liangmaqiao, but that he really doesn’t have enough funds.
The money he has left in his hands is at most, which is enough for the company to pay for half a year.
So if you want to expand your territory, Zhao Daqing has to recover the funds as soon as possible.
In order to achieve this, Zhao Daqing not only used the media resources that Ning Weimin left to him, but also made an appointment with reporters from several newspapers to take photos and interview, which was to use social news to create a disguised investment advertisement for himself.
And he did not forget the resources available around him. So, Manager Sha from Jinpo Wine Store asked him to call him to the installation site.
Zhao Daqing begged for a long time at the intersection of Dabei Kiln, and insisted on selling a few billboards to this old friend.
"I said Lao Sha, you can't take care of me, you are too unfavorable. You can't support my work. It's difficult for me to start..."
"Look at what you said, no one is difficult. I am also difficult."
"You're so hard. You can earn a thousand or eight hundred yuan by selling a bottle of wine. No one of our group of people at the time is as easy as your business. Mr. Ning gave you the best project. Besides, we all know that your company has a registered capital of five million. Now, among everyone, you are the thickest boy. If you ask you to use money to advertise, you will quarrel with me..."
"Oh, Daqing, you don't know anything. Most of the money Mr. Ning gave is over the goods. And to be honest, even though I have sold more than 500 bottles of wine since my company opened, But the loan is not that fast, and many people are pressing on it. Moreover, the goods I have taken are not all XO, VSOP and champagne. Especially the wine that Piercatton wants to use is allocated by Zhang Shihui, Guitan Palace, and I don’t have a single point. The profit of money. My life is not as beautiful as you think. If you are not afraid of you, I only have about 300,000 yuan in my account. And don’t forget that I rented a house in Pilkaton Building and still have a dozen Men, do you ask me to use money for advertising? If my company doesn’t work well, you have to hang out. Besides, I only sell alcohol to the public but not the private sector. I use money to advertise? Then why not take the money to invite guests? Effect..."
"Don't say this is useless. I'll ask if you can help me? I understand. Don't you just have more goods now? If you sell the goods, will you exchange them for money? . I said you have some class feelings? Do you know what meat is rotten in the pot? Are you brother? I have never seen someone like you. Anyway, I tell you, you can buy a TV commercial I'll be in fifteen seconds, or you can rent me a billboard. Otherwise, don't blame me for going to your company to find you every day, I'll let you not have time to sell wine..."
"Hey, Zhao Daqing, Zhao Daqing, you are so domineering. How come you only know the money after leaving Piercaton, right? OK, I'm afraid of you. What's your billboard? Rental law? ”
"Don't scold me, it's all for us. What's up to you? Let's do this. I'll give someone a brand of five thousand a month, and I'll give you four thousand a month. If you count for a whole year, I'll give it to you again. How about this discount, 48,000 more than 3,000, 45,000, how about it? ”
"Oh, you're too expensive. You'll have to ask me for 45,000 a year. Daqing, you really can say it. This is not Wangfujing, but Dabei Kiln. Don't you look at the scene on the Third Ring Road? Just go to the car, and there are all state-owned factories outside. Except for the lively entrance of my building, there are only a few people on the road here. You are so cheating. For our friendship, I will give you at most 30,000... ”
"Thirty thousand won't work. We're really good at least 40,000."
"Forty thousand? You think beautifully! Forty thousand is enough for you to build such a billboard. Damn, what good things are you thinking about? You still want to pay me back in a year! Don't put me in the face of me! Be an amateur. At most 35,000 yuan, just do it, don’t do it..."
"Look at you, why are you so stingy? Look at how grand my advertising sign is. If you want to draw the foreign wine of your company, it will be great. You can see it on the other side of Chang'an Street. Besides, you also said that Ah, it is good for you to sell alcohol, but not for your personal reasons. Isn’t it enough to see this advertisement in a car running on the Third Ring Road? How many people do you care about? Otherwise, don’t argue about the price, aren’t you? Are you short of funds? Then you can give me 30,000 first, but I will say that before, we will calculate 40,000 at the end of the year, and you will have to pay the full amount. And you have to rent me two brands and replenish me again. 50,000."
"Ah? You're so fucking genius! Can you think of this idea?"
"What's this? Brother, I'll give you the right photos of each other. Otherwise, I'll give you 15 seconds to the TV commercial. You can also give me 30,000 first, and you can give me 70,000 at the end of the year."
"Okay, brother, I really can't bear your friendship. Just do that, I'll want a billboard. According to your idea, two pieces. One piece of Sanyuan Bridge and one piece of Dabei Kiln, I want the northwest direction. of.”
"Okay. Then that's it."
"Don't interfere, it's over? I've helped you. You have to treat me to a meal at noon, right? That's the reason."
"Yes, this is what it should be, but I'm going to tell you that all my money is still in these billboards. Now I only have a few dozen yuan in my pocket, so I'm going to invite you to a small restaurant. Don't choose it . Otherwise... go to the building and sign the contract first..."
"No. You want me to pay for this meal. If not, you have to invite me. I don't care what I eat. As long as you pay, I can do it. Or I can do it. Otherwise, I can do it. Look at the opposite side. , Isn’t there one in Erguotou Factory? I guess the wine in the store is made directly by the winery. It’s not too much to drink some Erguotou..."
Just like that, the two of them passed by with a smile.
But who would have thought that the two of them shouldn’t have been holding a mobile phone in their hands, and it would be awkward to come here to have a meal.
In fact, in this small shop, no one was the waiter or the customer who came to eat, he would walk into these two people as soon as the curtain opened.
He is wearing a big back and a big brother in suit and ties.
Especially when the two of them put the thing in their hands "dongdongdongdong" on the table, they immediately attracted the attention of the entire restaurant.
Looking at their outfits, the waiter thought he had met the big boss, and was so scared that he was so scared that he should say hello.
The boss came here in person to ask what to eat.
Who would have thought that Zhao Daqing was so embarrassed that he had no confidence.
Fatty Sha was confident in this meal and insisted on not being able to beat him.
The two of them finally only had a few plates of vegetarian dishes such as tomatoes, fried peanuts, etc., plus a bottle of Red Star Erguotou, which attracted a burst of laughter.
I have to say that this meal is probably the last meal that was unpretentious before they became millionaires. (This chapter ends)