In this era, people who invested in the business world in Beijing usually only have three ways to make a lot of money.
The first is to rely on relationships and background to get the most intimate materials in the market. Between talking and laughing, eating and drinking, you can get the wholesale documents and make money.
The second is to rely on good vision, smart minds, good at exploring and analyzing policies.
You can always get a clear approach to the policy in advance, take a step forward in the areas that are about to be popular, and then wait until the policy is in place to get a share of the pie.
The third is to be able to endure hardships and be brave, and to make a living by exploring the world with all your passion, risking personal safety and even legal risks, get fancy goods and contraband from faraway places, and then get them back to make the difference.
Basically, this is the current state of Beijing Business Business, which mainly focuses on speculative businesses that resell, and focuses on short, flat and fast.
After all, a place has its own characteristics, and an era also has its own characteristics.
In today's capital, there are very few people who can look far and be willing to do business steadily.
This is because since ancient times, people in the capital who live at the feet of the emperor have generally believed in power and like to take shortcuts with the public.
It is also because most people who do business today generally have not had time to complete their original accumulation and have not yet reached the stage of considering the long-term development direction.
You should know that a real big business requires strong capital.
Make friends, gain a stable foothold, accumulate inventory, and expand scale, capital is also required.
If there is not enough money, how can we talk about the long-term? How about career?
We can only focus on the present and use this model to pursue short-term benefits.
There is no way to do this, you can only take one step at a time.
However, for Ning Weimin, an alien who was so much money that he could not hide, all these limitations did not exist.
In fact, what he needs is just a signal of opening up to private capital.
Now that the policy has been given, domestic private enterprises have finally been allowed to appear.
Ning Weimin, who had accumulated strength, naturally couldn't wait to instruct his subordinates to start grabbing land and take action on the industries he had long been optimistic about.
On April 11, 1988, Gu Minghai, who was originally affiliated with the planning department of Piercaton, drove his Santana with two followers to the HD area, the most lively Zhongguancun Street.
This road less than one thousand meters northwest suburb of the capital is not only the "starting point" of Zhongguancun.
At this time, it was already an electronic street in Zhongguancun, which is well-known in the country.
Here, the lush branches and leaves on the roadside exudes a strong spring atmosphere, and even the air is filled with the fresh smell of reform and technology.
With dozens of technology companies such as Jinghai, Kehai, Sitong, and Xintong, the emergence of "two connections and two seas" has become a special symbol of this street in this era.
Especially one month later, Zhongguancun will be officially classified as the "Beijing New Technology Industrial Development Pilot Zone".
This further indicates that the scale of high-tech industries in Beijing will soon expand rapidly, and it will carry more "bases" for high-tech industries.
However, most of the high-tech companies currently settled on this street are mainly based on reselling imported electronic components, and most of them are in the form of intermediary business departments, and the scale is not large.
Especially because the products sold are expensive, although there are many people coming to ask about them every day, they only have tens of thousands of yuan per month, and their sales performance is more than 100,000 yuan.
Even though Lenovo, which had already started to produce independent research and development at this time, had started a branch in Hong Kong City, still seemed thin and shabby.
In general, this street still appears in the form of big market transactions.
Since computer office is far from popular, people's ideology and consciousness have limitations, and key guiding policies have not been issued.
At present, there are many practitioners here who are not optimistic about their own industry and the future of this street.
The high-tech enterprises here give people a feeling of being rustic in terms of scale, brand image, and business locations, like a liar in the world.
Therefore, this provides Ning Weimin and his people with valuable investment opportunities - the rent here is pitifully low, so you can grab land here and lead everyone to take the lead.
After Ning Weimin registered a trade development company, his first plan was to take the lead in opening the first formal electronic market here, and Xiao Gu is the executive agent of this project.
Ning Weimin's instructions to Xiao Gu were also very clear.
Let him first find a place suitable for a large market to sign a long-term contract on Zhongguancun Street.
Then we will build a legal and compliant formal market.
Fire prevention, theft prevention, fraud prevention, quality protection, quantity protection and safety protection must be done in place.
Ning Weimin’s few requirements are that the contract starts at least fifteen years, and it is best to face the streets and the place is big enough.
As for how to make a profit as soon as possible, don’t consider this issue for the time being.
Because as long as the rent is low enough, it can be used as a warehouse, Ning Weimin's own connected enterprises can digest it.
In short, it will never be idle.
It is precisely because of Ning Weimin's guarantee that Xiao Gu completely followed Ning Weimin's requirements and found a place that met his requirements a little further from the Electronic Street. Today I will see the scene. .
In fact, after driving the car away from the electronic street, they drove a total of 700 meters northward, and finally stopped in front of an electronic switch factory that was on the verge of bankruptcy.
Although it is only 700 meters away from Electronic Street, the scene here is contrary to the situation and is extremely remote.
Although the location of this switch factory guards the main road, there are very few pedestrians and vehicles here except for the dust and the whistling wind.
Except for two isolated bus stops, there is almost nothing on the roadside. They are all brick walls within the factory area. They can’t even find a bicycle parked against the wall. Even those who sell eggs and millet or collect rags. Don't come here.
It was Xiao Gu who wanted to enter this locked iron door, and he was honking the horn outside the door for a few minutes before someone opened the door with a squeak and let their cars drive in.
"Mr. Gu, it's not OK here, it's too desolate..."
Before getting off the bus, one of the followers started to sneer, as if he was disgusted.
I am not optimistic about the business prospects here at all.
"Stop talking nonsense, are you the boss and I am the boss? Close your mouth in a while, don't talk nonsense."
Gu Minghai was not used to his problem, so he scolded him, pulled out the car key, picked up his elder brother, got out of the car decisively, and greeted the person who came to greet him.
If you want to say that big brother is effective.
Although I have been contacting each other by phone, today I was just the first time I met, but the director of the switch factory who came out to greet the guests was confirmed by this thing at a glance.
"Mr. Gu? Hello, hello, you are so young and promising."
"It's okay to say it, you are Director Liu, so you can take me around our factory first..."
Gu Minghai was not polite either. From then on, he followed Director Liu openly to observe and listened to him introducing the situation in the factory.
Because of Ning Weimin's instructions and the construction project of Piercaton Building, Gu Minghai was also one of the participants.
So what he sees is naturally different from others.
That's right, it's deserted enough, and there are only one or two buses at the door.
It made him unable to help but sing a song that has just become popular recently, "I am a wolf from the north, walking in the vast wilderness, the shrill north wind blows by, and the long yellow sand passes by... …” But because of this, this factory will not pay any high prices.
In particular, Ning Weimin also had something to say to him first, and a wealth of ten acres of land was better than a hundred acres of ruins.
One day, all wealth will be spent, but the land will be produced every year.
Since this place is so close to the electronic street, as long as it is really as Ning Weimin said, it has become an important science and technology industry support base designated by the government, it will definitely usher in explosive development and expansion within one or two years.
Then it will definitely benefit from the market if it really needs to be converted into a market.
At that time, even if you rent it out like a sheep and collect the rent without any mind, you can still have enough food and clothing without any wind or rain.
What's more, the scale of this factory is not small. The office is a three-story building covering an area of more than 2,000 square meters. It can be used after a little renovation.
It is estimated that it will not be a big problem to reinforce the structure and then cover one or two layers.
The factory and warehouse are also ready-made, and there is also a large yard with empty yards to be built with buildings.
If you adjust the windows of the factory and pull the wires and lights again, you can put a large counter of about 40 households in one workshop.
No mistakes, one song, one content, one in 6, one book, one bar, one reading!
The entire area of this place is about 8,000 square meters. If you really want to push down and build a shopping mall, you can catch up with at least half of Tianqiao Department Store.
Apart from the fact that it is too deserted in front of the door, what's wrong with it? It's indeed a good place.
As for the lack of popularity, isn’t it easy to deal with?
After the mall was renovated, Zhao Daqing's advertising company asked him to help advertise in various media.
What's more, the roof can also be equipped with iron shelves, just like the outdoor advertisements that Zhao Daqing has been busy with recently.
He can also make an iron rack as big as four door panels on the roof, paste four white iron sheets on it, and apply snow-white paint, and let someone write two rows of art words big on the table with red paint, and write it. Zhongguancun Electronic Market'.
I believe that even if it is seven hundred meters away, people on the street can still see it with their heads up.
Whoever wants to rent a local business, why don’t you come over and take a look?
That's not all. Even this factory director is a real person, and he is basically scheming.
He has contracted the factory twice, and it has become worse and worse. His losses are getting worse and worse. The goods are overcrowded and cannot be sold. He also owes more than 700,000 foreign debts.
The workers have not received full wages for two months, and all of them are said.
Now they obviously regard Gu Minghai as a life-saving straw. Director Liu admitted that their factory could no longer afford to pay, so he wanted to rent the factory out.
I just want to take some money to make up for the money owed to workers and foreign debts, and then hope that the person who rents the factory can help resettle half of the more than 200 workers in the factory, and the salary is not less than the workers' original salary, and then pay the rent according to the contract. That's it.
He can find a way to find other workers when they resettle him.
Just because he was so honest with the factory director, Gu Minghai also regarded this switch factory as the meat in his bowl.
After watching the venue and understanding enough situation, we entered the negotiation stage.
As the saying goes, those who are close to the red are red and those who are close to the ink are black. They spend many years with Manager Sha and others. Gu Minghai's methods are not comparable to those of kind-hearted factory managers.
He is very strategic and can tell that the factory manager is a little stubborn.
I didn't argue with the factory manager for the first time. I almost agreed to the request for renting out for twenty years, renting for four million yuan, helping the factory pay off debts and resettlement workers.
Of course, the factory manager was very happy and felt that he was a capable and happy boss.
Not only did they treat Gu Minghai and the others to a meal, but they also had to sign a contract soon.
But Gu Minghai stretched it out.
He told the factory manager that he had to find someone to do it carefully and sign the contract after he had enough funds.
Then when he went back, he asked someone to help.
Manager Sha, Zhao Daqing and Qi Yanjun, these are all the helpers he invited.
Gu Minghai’s trick is actually simple.
Even if these people were asked to go to the factory, they said they wanted to rent the factory, and told the factory manager that Gu Minghai did not have so much money.
Then I went to find out the faults of the factory one by one, such as bad feng shui, bad geographical location, and no one around. In short, I said that this factory would not do anything, so I would give Director Liu of the switch factory an extremely low price.
As long as the opponent is confused, the factory manager takes the initiative to contact Gu Minghai but cannot contact him. After a few days, he will leave it.
Then when Gu Minghai himself went to contact the other party, the factory manager would probably not be able to withstand it.
I'm sure I'll lower my conditions.
In response, Manager Sha, Zhao Daqing, or Qi Yanjun agreed to help.
I praised Xiao Gu as a promising idea, and this idea was amazing.
As expected, a month later, Director Liu of the switch factory was really fooled.
When Gu Minghai, who had disappeared for nearly a month, contacted him again, he was almost desperate and almost cried with joy.
And when Gu Minghai was crying at him for a showdown when he was treating him, he really took it seriously.
I heard Gu Minghai say that he really doesn’t have that much money, and it’s hard to trade now, so if you don’t get it done, you will lose money if you don’t get it done.
He begged his grandfather and took over, and then he took out 2.8 million.
If they want, they will extend the contract term to thirty years and they will sign the contract.
If you don’t want to, then blow the light and pull out the wax. The business will not be in love.
So after the factory manager returned, he thought carefully for a few days, and after the final bargaining, he nodded.
The two parties signed a twenty-five-year contract for a sum of 2.85 million.
The additional conditions have also changed to a certain extent. Gu Minghai no longer has to pay off his debts for the switch factory, but he needs to hire two-thirds of the factory's workers, at least 150 people.
As for how Gu Minghai thanked a few old colleagues for helping him out, it was actually simple.
In addition to treating guests, he just promised to buy two boxes of wine from Manager Sha for gifts. After the mall was renovated, the advertising business would also be handed over to Zhao Daqing's company.
In this way, this is the entire behind-the-scenes condition of this big business.
However, even Gu Minghai himself would not know that the location he chose would become a corner of the "Golden Triangle" in Zhongguancun's future southern south.
The Zhongguancun Electronics Store he founded also has special significance for the future young people in Beijing.
More than a decade later, at least millions of people bought the first computer or mobile phone in his life in the shopping mall he founded.
And the 2.85 million he paid today will at most be the rent for this mall for four or five days. (This chapter ends)