It has to be said that many important turning points in life often have signs.
But sadly, most people in it often ignore it and are unaware of it.
On March 18, 1988, Japan's first all-weather rooftop stadium, "Tokyo DOME", commonly known as the Tokyo Dome, was completed and officially put into use next to the Yuanhou Park Stadium.
With the blessing of 225 white double-layer curtains on the stadium, this stadium has become a new scenic spot in Tokyo in one fell swoop.
In April 1988, coin-operated shower boxes began to appear in major money bathing venues in Tokyo, which became a symbol of modern and convenient life in the hearts of Japanese people who love bathing.
In the same month, the Japanese graduation season is coming.
Due to the unusual economic prosperity, even the employment methods of graduates this year are very different from those in the past.
The couriers started delivering couriers to every household in the apartment before the graduation season.
The box is full of books like a number directory, full of company information, industry introductions and job search guides, and is distributed to fresh students for free by companies that require employment.
There are also many large companies that have taken the initiative to go deep into famous schools to actively invite outstanding students to join, and the competition for such talents quickly escalated into a war.
Large and powerful companies began to entertain the outstanding talents they valued in the club, and welcomed them with caviar and champagne.
On May 5, 1988, Japanese TV completed its first live satellite broadcast on the top of Mount Everest, which also made the Japanese believe that their satellite technology has caught up with the United States and the Soviet Union and has become the third strongest country in the world.
In short, everything that happens in Japan has made the Japanese who are immersed in the asset bubble more and more confident, ambitions grow, and firmly believe that Japan's national fortune will last forever.
Especially Japan's economic data was released last year. According to data from 1987, Japan's per capita GDP reached US$21,141, while the per capita GDP of the United States was US$20,000.
This means that in 1987, Japan's per capita GDP exceeded that of the United States, marking that Japan's economy reached a new peak at that time.
This amazing data made the Japanese almost crazy.
Not only did most Japanese really begin to think that "Japan No. 1" written by Vogel is indeed visionary, but the United States is really nothing.
It also makes all citizens more convinced that Japan's economy is improving, and Japan's stock and real estate markets will inevitably continue to make rapid progress.
However, not many people noticed that Japan's Showa Emperor Hirohito's frequent physical warnings, and have publicly stated to all citizens many times that they are in good health.
The Japanese who are immersed in bubble happiness will not expect that Japan, which is now at its peak, will use the lifespan of Emperor Showa as the dividing line.
Soon, with the end of the Showa era, it will take a sharp turn, and it will never recover and enter a long bear road of economy.
And there are at least decades of miserable days in the future where debts need to be paid slowly, waiting for them.
I will return what I took today and I will return it tomorrow.
This may be called "I don't know the true face of Mount Lu because I am in this mountain."
Now, in Japan, only Ning Weimin, who can know the future in advance, can clearly see how stupid the Japanese are and see their miserable ending in the future.
However, he would not interfere in this matter, but would rather be happy to see it happen.
Because in his heart, this is a kind of cause and effect.
Japan's prosperity comes from the national disasters caused to China repeatedly, and there are even people who eat Chinese blood.
As the saying goes, Feng Shui will take turns and you will arrive at my house next year.
When China rises, a country like Japan with a villain who is successful should pay the corresponding price. This is the cycle of nature.
So on such days, he not only tried his best to spend time with his wife, do prenatal check-ups, and learn how to raise children scientifically.
It is to borrow money desperately, increase leverage to trade stocks, and increase the extent of Japan's bubble for the country and the people.
Even after finally having some time, I even put a sneak peek at Japan's high-quality assets and quietly started a robbery.
In April, with the news that MAGAZINEHOUSE Publishing Group publicly announced that its magazine "Ordinary PANCH" will be suspended.
Ning Weimin had a sudden idea and had the idea of this famous popular publication.
I have to say that MAGAZINEHOUSE Publishing Group is not an ordinary publishing company.
When it comes to Japanese magazines, if you want to choose a company that cannot be avoided in any case, it can only be this company.
The rise of this company not only carries a microcosm of the dramatic changes in post-war popular culture in Japan.
Moreover, this publishing group's magazine product line covers almost every aspect of Japanese life, raising generations of Japanese youth with unique aesthetics and values.
It can be said that it is the most famous magazine publisher that best represents the Japanese trend during the bubble economy in Japan in the 1980s, or guides fashion to create fashion.
Even after the bubble collapsed in the 1990s, the circulation of magazines gradually declined, and many magazines under this publishing house suspended publications and closed publications, this still does not affect its position in the Japanese miscellaneous world.
Even after entering the Internet age, in the environment where paper publications are unfavorable.
His "POPEYE", "anan", "CasaBRUTUS" and "Ginza" are still able to compete in Japanese legendary lifestyle magazines, and always maintain a certain level of sales. There are almost no competitors in the Japanese magazine field that can match. The existence of
Of course, after all, Ning Weimin is not omniscient and omnipotent.
In his previous life, he had not yet known Japan's knowledge of it to the point where he could follow popular Japanese magazines and understand Japanese related industries.
It can be said that he had no idea about MAGAZINEHOUSE Publishing Group before and had no idea about its future operating conditions. These were not his focus at all.
He just became interested in taking over this publication now, and he just started collecting information and investigating the background of this publishing group.
But even so, it doesn't matter, and it will not affect his evaluation of this magazine and this magazine that will be discontinued.
On the contrary, some of the things he found and some basic information he learned aroused his desire to buy this magazine that was discontinued.
For nothing else, it was because he found that the industry status and rise of this magazine publisher in Japan were so awesome, and it was a completely leading the Asian trend.
At the same time, because he had never eaten pork and had seen pigs running, he still had a rough understanding of the model of popular domestic magazines in the future.
At least he has read a few books on "Ri Li", "Men's Clothing" and "Harl's Bazaar". Therefore, he found some "Ordinary PANCH" and then turned it over, which made him feel like he accidentally discovered the source of popular domestic magazines and found the treasure of legends.
He couldn't help but sigh from the bottom of his heart that this magazine that was about to be suspended was really in line with his needs.
It turns out that according to what Ning Weimin learned, this time-honored publishing group was founded after Japan's defeat in 1945.
It was originally called "Mortal Society", and the first magazine it launched was called "Mortality".
The name comes from the magazine of the same name under the "Ordinary Society" founded by Japanese right-wing politician Shimoya Nakasaburo. The distribution license of this magazine was inherited from the Army Pictorial magazine.
Although, whether it is the ordinary society of Yasaburo, or the Army Pictorial, they are ideological products of the advocacy of the war of aggression during World War II.
However, the "Ordinary Society" blossomed the most brilliant flower of Japan's post-war consumerism trend on the collapsed war machine.
Tokyo in 1945 was in ruins. Young Japanese people were busy day and night to live a life of inability to fill their stomachs. The Japanese dreams of life and their future aspirations were out of reach.
Looking at the Tokyo youth who worked hard for life, "showing the happy side of life to all the young Japanese who are desperately living", it became the lifelong pursuit of Kinosuke Iwaho and Takao Shimizu, the founders.
This concept has been passed down through them to this day.
No mistakes, one song, one content, one in 6, one book, one bar, one reading!
And it must be admitted that the two founders who founded the "Mortal Society" are not simple characters.
When Iwaho Kinosuke was in the journalism department of Meiji University, he was determined to do writing work.
Shimizu Dafu is called the "God of Magazine" by the outside world.
He is the only one who can start three different magazines and sells over one million at the same time.
They all noticed the Japanese society with extremely scarcity of materials after World War II, and the cultural trends transitioned from the era of "high-level culture" when they were defeated to the era of "mass culture".
Therefore, the "Ordinary" they founded not only has a strong tendency to entertainment consumerism and urban refined atmosphere, but also fully takes into account the needs of the general public.
In 1952, they used "7s" to summarize the positioning goals of "Ordinary" magazine:
screen (movie), stage (stage), song (pop music), sex (sports), style (dressing) story (novel)
This is the original template of almost all popular fashion magazines, and it is the secret to the success of Ordinary magazine.
The first magazine "Ordinary" that established this point has completed an unprecedented comprehensive infiltration of Japanese popular culture during the period of rapid social transformation.
Due to the popularity of TV, movies and ballad stars have unprecedented exposure and fans. Japan gave birth to a new generation of TV stars at that time, such as Mikko Skylark and Nishinosuke Nakamura.
"Ordinary" seized this opportunity and invested heavily in reporting all gossip information about the front and behind the scenes of popular stars, becoming the most influential entertainment magazine in Japan in the 1950s.
In order to follow the popular Toei star Nakamura Nishinosuke, "Ordinary" sent an editor from Tokyo to Kyoto to shoot and take pictures, and followed Nakamura Nishinosuke on the streets of Kyoto every day. This report cost 1 million yen. .
In order to take photos of artists on the theme of Mount Fuji, the three editors stayed in a high-end hotel in Mount Fuji for several days, spending 2.5 million yen.
Although the styles of publishing giants such as Iwaha Bookstore, Central Public Theory, Xinchao Society, Literary and Art Spring and Autumn, Kotanshe, and Primary School Pavilion were mainly based on ideological enlightenment or literary criticism.
The publishing industry has little comment on "mortal social media" that relies on idol gossip and photo to win half of the world, and thinks they are really "annoying".
"Ordinary" magazine is therefore considered by the traditional industry to be a street reading material with vulgar content.
But the founder, Dhafu Shimizu, was unwavering in his beliefs and disagreed with these prejudices.
He believes that the current public's thoughts and lifestyle are the driving force that drives the progress of Japanese society. Only the popular culture of singing and dancing and dancing are prosperous and bright and wine represents modern Japanese society, and the prejudice against "Ordinary" is the cultural discrimination of Japanese intellectuals.
As he expected, no objection could stop the needs of the people and the success of trendy magazines.
By the 1960s, the Social Security Society was renamed Pingfan Publishing, and it was already a super-large publishing company with three million-level sales.
For example, the magazine "Ordinary PANCH" which aims at younger groups and is mainly based on college students was launched during this period.
The magazine benefited from the demographic structure of the time, and it was launched as Japan's first post-war baby boom entered college.
Compared with frugal young people around 20 in the early post-war period, the young people born in this baby boom wanted to participate in Japan's emerging consumer society and were economically affordable.
Therefore, the first issue became a hit and sold 620,000 copies.
In less than two years, the circulation exceeded 1 million copies.
By around 1973, Pingfan Publishing was officially renamed MAGAZINEHOUSE Publishing Group.
At this time, its earliest magazine "Ping Ordinary" was published in a single issue with a peak of 1.51 million copies, and it was a veritable top entertainment magazine in Japan from the 1950s to 1970s.
Moreover, as a trend vane of Japan at that time, many magazines under MAGAZINEHOUSE Publishing Group had competitor imitation products.
Like the top magazine "Ordinary" imitated the "Star" of Shueisha, the later "Ordinary PANCH" has "Shueisha's "Weekly Journal プレーボーイ", "anan" has "Non-no", "POPEYE" has "Kotanshe's " HotDog-PRESS》…
It can be said that the magazines of MAGAZINEHOUSE Publishing Group are the leader of Japanese trendy magazines, and even the object of imitation by Asian trendy magazines. Almost every magazine has corresponding imitators.
As sales rose, the editor of "Ordinary" also became an enviable profession.
Going abroad to obtain materials, make large budgets, attend media screenings, interview celebrities, stay in the best hotels, and go to the most advanced restaurants. All of these are the life that young Japanese yearn for the most during that economic takeoff.
Even in the bubble period of the 1980s, MAGAZINEHOUSE Publishing Group continued this success and continued to lead the fashion trends in the industry.
Therefore, the suspension of "Ordinary PANCH" is definitely not because this magazine is really unable to continue operating.
Although sales have gradually declined in recent years and the magazine's circulation has fallen below 500,000, the magazine is still far from losing money.
The main reason for the real suspension of publication is that MAGAZINEHOUSE Publishing Group believes that its magazine products overlap most. "Ordinary PANCH" has retreated to the top ten of its magazine products within the group.
For the group, this is a piece of idiot, it’s tasteless to eat, but it’s a pity to throw it away.
It would be better to simply stop publishing, integrate high-quality resources, and then make every effort to make more excellent magazine products.
This provides Ning Weimin with a rare opportunity for mergers and acquisitions. (This chapter ends)