Chapter 836: Reverse Tiangang, Himalaya brings salt to records
Apple iTunes Music Store is the first hardware manufacturer to cash in on user scale. Just like a star, through fan purchasing power, it goes to advertisers, film and television companies, etc. , proves his appeal.
Before Apple, although countless hardware manufacturers had a large number of user groups, they were all buying and selling, that is, selling the machine to users.
But Apple, through the iTunes music store, not only sells hardware, but also uses a huge user group to sell music records and start making two money. It also allows various record companies to see Apple's concern for The huge influence of users!
In the future, in the era of smartphone app stores, Apple took commissions from paid apps and major app transaction volumes, whether it was game recharge, live broadcast rewards, order takeaways, hotels, and movie tickets. Apple all draws a part of it, taxi, etc.
The wool comes from the sheep. In order to make up for the losses, major application manufacturers must make up for the taxes Apple collects from them from Apple. They can’t let them lose money, right?
Although Apple is domineering, major application manufacturers dare not speak out. Who makes Apple's user base large?
To a certain extent, Apple iTunes and application e-commerce are just like the current channel merchants. Those who get channels win the world, and this sentence is never out of date.
On the other hand, those who can afford Apple are recognized as having a higher consumption capacity than other mobile phone brands, which means they are willing to spend money. In the eyes of various software manufacturers, these are all high-quality users. ...
The one who learns the essence of Apple's trick is still Xiaomi. Xiaomi's hardware doesn't make much money, so it relies on hardware to build user scale. Then, when the mobile phone user scale increases, it starts selling it on it. Make money by advertising, lending, etc.
A lending platform alone has been lending a total of 400 billion yuan in just seven years...
"Digital portable music player?"
Hearing the new project proposed by Li Dongling, Ren Yuefeng It also mentioned that it is enough to propose MP3 projects in today's occasion, after the mobile phone project, which is enough to show how much Li Dongling values this project.
"You can also call it the MP3 project. This music player will mainly download MP3 format audio from the computer, completely abandoning tapes, CDs, etc.!
Use music player , you can download or delete MP3 digital music, and you can reuse it, and you don’t need to go to the audio and video store to buy any tapes! ”
Li Dongling talked to the senior executives of Dongling Hi-Tech and talked about the concept of MP3. This thing is mainly creative. In terms of technology, the difficulty is actually not that great, especially for Dongling Hi-Tech.
What is the most important technology on MP3 hardware? Storage!
Now, the world's largest USB drive and SD storage manufacturer is Shenzhou Storage, a subsidiary of Dongling Hi-Tech. Storage and flash memory technology is really not a problem for Dongling Hi-Tech.
In addition, the MP3 digital patent is also in the hands of Feiyan Technology. When Feiyan Technology launched the Himalaya radio station, it put a lot of effort into digital audio.
Of course, investment also pays off. The mainstream audio formats on computers, including MP3, MP2, MOD, XD, etc., are all in the hands of Feiyan Technology. They are Justin, a genius programmer at Himalaya Radio, who takes the lead in research and development Out.
In the future, no matter which manufacturer or music website it produces, no matter which music website it uses, you will have to pay Feiyan Technology for money!
The storage and MP3 audio patents are both in the hands of Dongling Hi-Tech and Feiyan Technology. Technically, it is not difficult to launch an MP3 player.
However, there are many people sitting in the conference room, such as Chen Tao, Zhang Bing, Fu Cheng, Luo Zheng, etc., who are all truly knowledgeable about technology.
And many of them, like Fu Cheng, have dealt with Ameriga, so when I heard about MP3 projects, my first idea was not the hardware technical difficulty, but the Music copyright issues!
"If we develop an MP3 music player, it is okay to be in China or Southeast Asia Chinese-speaking areas, so we can acquire music copyright from record companies.
Or, in the current situation of the decay of the Chinese music copyright industry, you don’t have to care about music copyright! "
"But in overseas markets, especially in America and Old Europe, it is not that easy to get the copyright of the record! "
Now the domestic music copyright industry, it's not a rule. Anyway, the sales of counterfeit pirated tapes are sold dozens or hundreds of times the genuine ones. Even the new album released by singers has not been pirated yet Tape manufacturers are fast.
Domestic singers and record companies do not even make money by selling albums, but make money by playing tricks, commercial performances, and concerts. You can know what the domestic record copyright market is now, it can be said that it is the root of There is no order.
On the contrary, Himalaya Radio Mainland Company has successively acquired a lot of Chinese music copyrights in Inland, Hong Kong City, Baodao, Singapore, etc. in recent years.
But there is no hope that the copyrights and fees of these records purchased are made. Put them on the platform and basically recharge the inventory, allowing users to listen for free to attract users to increase traffic.
The copyright is now acquired, and it is basically a bargain price, but it does not mean it. It is always a bargain price. When the domestic record copyright is restored, Himalaya Radio will be able to use the copyright in its hands to kill that Help your opponent. But in China, if you can play like this, you can’t play like this abroad. Record giants such as Warner, Sony, Universal, and EMI are not that easy to talk about. It is a dream to get the copyright of the record from them at a bargain price!
If it is so easy to obtain music copyright, Himalaya Internet Radio will no longer have to work hard to build a podcast platform in Amerika, and spend money to cultivate your own podcast creators. .
It is precisely because he has dealt with Ameriga's record giant and has encountered nails that Fu Cheng is a little worried.
If the MP3 player is developed but cannot download music, then users will buy it and do whatever they want to smash walnuts.
Of course, it can be sold only in China and in Chinese, but if you can't go overseas, Li Dongling will definitely not bring out this project with great fanfare.
"Carrot and stick!"
Li Dongling heard Fu Cheng's concerns and said in a deep voice, "The MP3 project was jointly developed by Dongling Hi-Tech's Innovation Laboratory and Feiyan Technology. After the research and development, Feiyan Technology will be responsible for the production and distribution. The Himalaya Radio website will launch the MP3 music platform and provide music download function! "
MP3 project is not just a hardware project, it also requires Himalaya Radio to be launched. New music platform.
The reason why the MP3 project is affiliated with Feiyan Technology is mainly the MP3 project and music platform. In the early stage, Amerika and Old Europe were the most important markets.
"Himalaya Radio can launch a music platform to transfer the content of previous singer podcast creators to the music platform. In addition, from some independent record companies and independent musicians, acquiring part of the record copyrights will be made. Let it go! ”
No mistakes, one song, one content, one in 6, one book, one bar, one read!
Hearing Li Dongling's words, Fu Cheng still frowned, "But I'm afraid the copyright of these records is still not enough!"
"Himalaya Radio, of course, hopes to reach a conclusion with record companies such as Warner. Cooperation Agreement.
But if we fail to cooperate, Himalaya Radio can only find another way! ”
"The world of the Internet is a magical world, everything is possible! "
Li Dongling suddenly said, "If the free Internet advocated by Yahoo also enters the Internet era, what will it become when the constraints are lost? "
"Of course, Himalaya Radio has always been law-abiding and firmly supports genuine music, which is incompatible with counterfeit and pirated records!
But if other music platforms appear, it is unknown whether they will be like Himalaya Radio! ”
Li Dongling spoke very implicitly, but everyone present understood what Li Dongling meant.
Just like Yahoo promotes free Internet, Microsoft also uses free browsers to make Netscapes lose their armor. If a music website appears, it doesn't care about music copyright at all. For the sake of traffic and users, Warner and other products will be replaced. What happens if the record company's songs are moved to the website for users to listen to for free?
Now the Internet is in an era when traffic is king, there is no perfect order and rules at all. Even Amerika or other regions, there is no perfect legal provision, and it has not been merciless by Hollywood companies. Put records, movies, and TV series on the website to infringe on whether it is infringed.
But, as long as a website has traffic and users, it can be listed in just a few months. The founder becomes a billionaire, such as Netscape, Yahoo, and Feiyan Technology. .
Even, due to the impact of the Southeast Asian crisis, many wealthy and investment institutions from all over Southeast Asia have gone to America to avoid risks, purchased a large number of industries in America, and also allowed Internet concept stocks to be the first to be a member of America. More fanatical.
And when music websites, this new Internet track appears, when an opportunity to become a billionaire billionaire appears in front of the Amerikas, just a little blow of wind can directly detonate it!
Countless young Amerikas will continue to pour into this track. No matter how risks or slept in federal prisons are, they are not worth mentioning compared to the opportunity to become a billionaire!
For the Amelicans, is there any more terrible hiding in federal prison than becoming a homeless person? It only takes ten months to have the opportunity to become the founder of a listed company and become a billionaire billionaire. Luxury houses, sports cars, yachts, and models all have the chance to get it. Which Amerika can withstand such a test?
"When the music website track appears in the Silicon Valley of Ameriga, Pandora's magic box will be opened, it won't take too long. Perhaps the global record copyright industry will undergo a huge change!"
"Himalaya Radio, which insists on genuine music, may become the light of the record industry!"
Li Dongling spread his arms and said with a righteous face, "Yes, I can't say that in the future, but I have to rely on Himalaya Internet Radio, which insists on genuine records, to bring salt to the record industry!"
(This chapter ends)