Chapter 601 Development of the electronic retail industry
On September 18, Yang Wendong came to Best Buy Shopping Mall in southeastern Los Angeles. "Yang Sheng, I am Lu Yunhua, the head of Best Buy in Los Angeles." A middle-aged man said very politely.
Yang Wendong looked at a blue and white supermarket building in front of him, nodded and praised: "This building looks very good, very beautiful, and it makes people remember it."
Lin Youxi said: "This is designed by a Los Angeles construction company we hired before, and it can be remembered at a glance."
"It's very good." Yang Wendong nodded and said.
Everyone entered it together. The mall was very large, with different brands of TVs, refrigerators, air conditioners, etc. in the middle, as well as various small home appliances.
After a round, Yang Wendong asked, "What else is upstairs?"
Lu Yunhua replied, "The upstairs are just different brands, but the things are similar. Now we are here. The main focus is on various home appliances, especially TVs, which are the favorites of Americans."
"People from other countries also like it." Yang Wendong said with a smile.
Although white household appliances are necessities for daily life, they can be as long as they don’t break after buying them. But color TVs are different. This thing can be used to entertainment. In addition, the size and clarity are constantly upgraded, which also makes many people more likely to replace them than White appliances.
Lu Yunhua continued: "Yang Sheng, now we have more than 40 home appliance brands, including Japanese, American and European brands. There are also Hong Kong Honor, but in terms of sales, it is not very good. "
Yang Wendong said indifferently: "It is normal for bad things to be bad. Honor has not entered the US market yet, and there is not much publicity. It is right that no one buys it."
Honor Electronics The positioning is the mid- and low-end. The initial focus is on the Asian market. Unless there are trading companies in Europe and the United States are willing to transport, they will basically not be exported. Best Buy is just an attempt.
And because of its joint venture with RCA, its unique brand will not enter the US market on a large scale in a short period of time. It will give priority to the development of the supply chain and then take over Southeast Asia or part of the Commonwealth market. It's already very successful;
This super-large traditional industry is enough to take a bite from it. It is almost impossible to achieve monopoly, and even future computers will be difficult.
Lu Yunhua said: "Yes, most of the customers who buy Honor are still Chinese, and it is also because we have given enough after-sales commitments, which is much higher than other brands."
"Then there are more after-sales service."
" "Yang Wendong asked.
Lu Yunhua replied: "It's a little more than normal for other brands. Our expenses in the after-sales sector are also higher than those of other brands."
Yang Wendong nodded and said: "That means we are In terms of technology, it is still a little worse than Japanese and American brands."
Lu Yunhua said, "Yes, but our prices are cheap, and there is no chance of competition in the future."
"This premise must be done after-sales service." Yang Wendong thought for a while and asked : "How many kilometers can our after-sales service cover?"
Lu Yunhua replied: "The free door-to-door range is 10 miles. If it is high, I will have to charge it here, otherwise the after-sales service cost is too Gao."
Yang Wendong asked again: "Now after-sales service, are you a local or a Chinese?"
Lu Yunhua said: "70% of them are Chinese, and I recruited them from Hong Kong because we The investment is not small, and there is a certain authority to hire overseas people. The others are some white people and a small number of Mexicans who perform better;
Relatively speaking, Chinese people do the best. Whether it is the maintenance success rate or speed, it is just for the sake of zz factors, so many white people and minority groups have been recruited," Yang Wendong nodded and said: "Okay, you have to abide by American rules on the land of the United States, but the core of the future will still be Chinese. See if you can apply for a work visa. I can send Chinese from Hong Kong here again;
In this way, your side It can save costs and improve efficiency, and Hong Kong can also regard this as a benefit to employees. "
Although Hong Kong is the headquarters, due to the average social wage, Americans' wages are still higher than those of Hong Kong.
So many times, Hong Kong will be able to work in the United States as a benefit Send it to excellent employees, whether it is salary income or being able to learn more English, it is very meaningful for ordinary people.
Lu Yunhua smiled and said, "I understand that colleagues from Hong Kong have done very well in all aspects of work, much better than local Americans."
"We are developing and catching up, so of course we have to work harder than them." OK." Yang Wendong smiled and asked again, "The brands here are still free this year, right?"
A large shopping mall requires both ends as the balance of balance, and one end is a large number of merchants coming to open stores The other is a large number of customers. Both ends are very important. If any one is missing, the business will collapse immediately;
When it was just opened in the early days, it was naturally impossible for customers to have them. In addition to using a lot of advertising investment, You need to attract merchants when there are not enough people, otherwise no matter how good the advertising is, it will be useless if there is no merchant;
Therefore, early merchants are attracted by them for free. This logic will lead to many businesses in the mainland in the future. The same is true for complexes. Lu Yunhua nodded and said, "Yes, this year is still free. We will charge about half of the rent appropriately next year. It will be normal for the year after that. The rent will be set based on the flow of people. Two years is enough to keep our store around Los Angeles. Prominently become famous and stable enough consumer customers.
So the stores have suffered a lot in the past two years. The only business that can make a profit is the after-sales department. Our after-sales service is responsible for all brands. Unless it is a big problem, we will repair it ourselves. "
"This after-sales service will be our core competitiveness in the future. "Yang Wendong said with a faint smile: "In the future, if various Honor Electronics products want to enter the United States, they will have to rely on these people. ”
After-sales service is a roadblock for many brand expansion;
If it is a simple product such as towels and toilet paper, as long as you know the dealer, you can easily sell the product to anywhere in the world;
But automobiles, home appliances, future computers and game console products are not good. These products are complex and expensive. If you build a sales network in any place, you must have an after-sales service, which is a big difficulty;
Many cars Brands such as Volkswagen is strong in Europe and the Mainland, Fiat is strong in Europe and South America, and Toyota Honda is strong in Asia and the Americas. This has a great relationship with the after-sales layout. Although it is not decisive, it can have a great impact and make exports too. It's very difficult.
Lu Yunhua said: "Yes, the brands in our malls have almost no need to worry about after-sales issues. This is also a great convenience. Some of them also said that if we build other malls in the future, They are also willing to continue to cooperate."
Yang Wendong smiled and said, "Okay, this is the best. I am also planning to build three Best Buys in Los Angeles, which are just around the city of Los Angeles and wrap around Los Angeles Most of the people. "
In small cities, a supermarket or a large home appliance supermarket may be enough, but for a city like Los Angeles, ten may not be enough. Even if you don't build it yourself, you will be able to do it in the future. Other merchants will also build it, which is a necessity for market demand.
The more supermarkets are built, the lower the cost of sharing, especially in the publicity field, and even if any one of them is very busy, it can be convenient for people to be transferred.
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Lu Yunhua said overjoyed: "This is the best. There are also many consumers living in the north who think that we are too far away and it takes an hour to drive over, but it is not good for me to come to buy things. Reject it, and after-sales service will be very troublesome."
"This kind of shopping mall or supermarket also has a service scope. Our goal in the future is to build such supermarkets in various cities to cover the electrical appliance purchase needs of urban people. There is also after-sales service. "Yang Wendong said. "Yang Sheng, I have arranged someone to choose the address around Los Angeles. Do you need to decide?" Lu Yunhua said again.
Yang Wendong shook his head and said, "No, you just sort out the information and give it to me. I won't participate in the specific decision."
He usually does not participate in very professional things unless it is very important.
Best Buy or Carrefour are indeed his big layout in the retail industry, but he doesn't have to participate in the location of the US branch. This number may be hundreds or thousands, and he will not be exhausted even if he asks about it?
He only needs to take a look after the information is completed before the project starts. There will be a special review team at the Hong Kong headquarters to check.
However, now there are more and more investments in retail and physical businesses in the United States, and it is estimated that a similar institution will be needed soon.
"Okay, Yang Sheng." Lu Yunhua nodded and said.
Yang Wendong continued: "Best Buy will be a large-scale industry in the United States in the future, so now all stores are exploring how to operate it. In addition, they also need to cultivate enough talents to facilitate the future when the funds are in place. Expand rapidly."
Once a personal computer appears, this thing will become the darling of American society in a few years. Many wealthy families will need to buy it, not just Apple, but other HP, IBM, and Texas Electronic giants such as instruments will participate.
Honor Electronics will naturally try to get a piece of the pie, but this kind of field with high technical content may be successful, but if you want to achieve a high status, it will be very difficult, and even early layout will be It may not be useful. They are all electronic giants. The competition is too fierce. The capital and technology of others are stronger than that of Changxing Group, and there are zz resources behind it.
In this case, if the computer itself cannot eat too much, it can make profits with the help of the sales side. As long as you make an early layout and have a large number of terminal supermarkets in the United States, no matter who sells the computer or even In the future, you can take a small bite of other electronic devices, and accumulate a lot of them.
This logic is similar to many people opening gold mines a hundred years ago, but some people only open the road next to them. Whoever opens gold mines may have a fortune or make a fortune, but if the road is built, then you will definitely make money.
There are no competitors in this field, because electronic giants will not spend huge amounts of money on this traditional business. The same is true for IBM, which has a market value of more than 100 billion US dollars. As long as you successfully make a plan in advance , then giants like IBM will also count on cooperating with themselves, which is the best choice for any electronics company, and they may even influence the sales of some computers.
Lu Yunhua smiled and said, "Yang Don’t worry, I have also participated in the development process of Carrefour Hong Kong. I know very well what to do.”
The early days of Carrefour Hong Kong also started with a store, and then gradually learned and cultivated talents. After almost the same, it immediately began to expand. Finally, with Yang Wendong's strong capital, Carrefour successfully controlled Hong Kong's retail market and is still developing towards Southeast Asian countries.
"Well, that's good." Yang Wendong continued, "But it's a bit different. Hong Kong is a city with everyone concentrated, while the United States is too big, even if our initial goal is the eastern United States, This range is also huge. You need to study the personnel training and logistics. "
"Yes, Yang Sheng." Lu Yunhua agreed.
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(This chapter is over)