Chapter 478 Apple plagiarism?
Cao Guowei, who took over the throne of Sina's CEO from Wang Yan half a year ago, felt an inexplicable pressure at this time.
As a returnee elite who graduated from Fudan University and studied in American universities, his basic skills are still there, which makes him smell an unusual smell from the "Weibo Product Launch Conference" incident.
As an auditor, he was invited by Mao Daolin to plan and operate Sina for listing in the United States.
Since joining Sina in 1999, Cao Guowei has served as vice president, chief financial officer, co-chief operating officer, president and other positions in charge of finance.
After six years of promotion to CEO, he can be said to have reached the top and promoted rapidly in the workplace.
But Cao Guowei understood very well that this had little to do with his ability.
Because Sina's senior executives have been in turmoil since their listing. Due to poor performance, Wang Zhidong, one of the founders, was removed from the board of directors by Chairman Jiang Fengnian and Duan Yongji.
Poor performance is just a fuse, because Sina's complex equity structure has left Wang Zhidong kicked out without any resistance.
After that, the CEOs were frequently changed, from Mao Daolin to Wang Yan, and then to Cao Guowei. In just five years, three CEOs were changed, and the chairman also changed from Jiang Fengnian to Wang Yan.
The original "Three Musketeers of China's Internet" was the youngest. At that time, Sina, NetEase and Sohu almost occupied the entire Chinese portal, but the first one to go public was Sina.
Sina is the most traffic-rich portal website and was the number one Internet leader at that time because it had the most information on it.
But Cao Guowei never expected that Sina, which was originally in full swing after its listing, suddenly encountered an Internet bubble, and then the senior management fell into internal turmoil, which seriously hindered Sina's development.
Under the leadership of Ding Lei, NetEase directly opened a new online game track, used its powerful money-making ability to become China's richest man in one fell swoop.
Sohu is also attacking everywhere, winning the Internet content service sponsor of the 2008 Olympic Games for a large sum of money, and joining forces with Qin Shaoyan to form an anti-pirated alliance, and grab a market in the video website.
At the same time, Zhang Chaoyang actively cooperated with Qin Shaoyan to deploy online games, making it a thrilling momentum.
Penguin, Baidu, and campus networks are listed one after another, and they are all making a fortune in their respective fields.
In contrast, Sina.com, once the first listed company on the Internet, has no highlights except following the right track of "blog".
Cao Guowei has keenly discovered that with the continuous development of China's Internet and the portal websites are gradually declining, NetEase and Sohu have changed their new tracks, but Sina still holds the information field and has no breakthrough at all.
Originally, I hope to rely on the "blog" to achieve some results and find a direction for Sina again.
As a result, the campus network suddenly came out and created a "micro blog", which was too obvious.
When Cao Guowei thinks of this, he is a little depressed. Campus Network is completely a junior in the Internet industry.
Among all the Internet listed companies, the campus network has the shortest time to establish and the least user data, but the market value is the highest.
Qin Shaoyan from Campus Network is a junior generation and a post-80s generation. He has made such a big situation in just three years. It is really a terrifying young man. "Young people today are amazing." Cao Guowei smiled self-deprecatingly. He held a copy of Qin Shaoyan's information in his hand, which contained information about Qin Shaoyan from university to the present.
Judging from the information, Qin Shaoyan has been an ordinary person since childhood. He has no outstanding talent in college, and his grades and family background are mediocre.
However, since the founding of the Campus Network in 2003, his fortune was like a rocket and suddenly soared into the sky.
After creating the campus network, Qin Shaoyan did nothing and suddenly went to the United States for a short stay for three months. After that, he received a large amount of funds and also created Facebook.
Then I received investment from Sequoia and IDG, and the development of campus network began to move onto the fast lane.
From the information, Qin Shaoyan reveals a strange feeling.
Cao Guowei was not interested in Qin Shaoyan's background, and what made him afraid of was a series of operations that Qin Shaoyan had started from entrepreneurship.
Including how Campus Network defeated a number of opponents and became the dominant player, how to make Kuaibo.com bigger and stronger, the operations of YouTube and Facebook made him even more shocked.
This is definitely not an ordinary person. Cao Guowei took a pen and asked a question mark behind Qin Shaoyan's name.
Cao Guowei sighed and looked at his assistant, "Is there any other information?"
"That's all." The assistant replied, and then hesitated for a moment, "I listen to the IDG people. He said that Qin Shaoyan's background is very not simple and his relationship is very strong."
"I don't care whether his relationship is hard or not." Cao Guowei frowned and said, "We are just business competitors, and business belongs to business."
The assistant didn't say anything after hearing this.
Cao Guowei picked up the information and looked at it again, and suddenly asked, "Is there any news on the United States?"
"The United States..." Before the assistant finished speaking, he was responsible for the blog Wang Wei, the general manager of the affairs, hurriedly walked in. "Mr. Cao, there is something going on in the United States." Wang Wei said with a serious expression, "A newly established technology company has released a new product called Twitter."
"Twitter?" Cao Guowei was stunned for a moment, frowned and thought for a long time but couldn't remember what the word meant, "What is that?"
Wang Wei's face was a little embarrassed and ugly, "It's actually Weibo... …”
"What?! "Cao Guowei stood up, "Weibo?!" "
"Did Qin Shaoyan post all the Weibo to the United States?"
Cao Guowei is so out of control because the news is so explosive. American Internet companies have always been in China to open up the market. Now Qin Shaoyan is in turn developing the US market.
This news alone is enough to make the news media hype for three days. I can't say that I can still market it to give Chinese netizens a boost of blood.
As a journalist, he came up with several solutions in his mind in an instant.
If this is true, the number of registered users on Weibo will not take off immediately.
No one will let go of such a great popularity.
Qin Shaoyan has always liked to go against the odds. The marketing cases he has done since his debut are quite classic, and anyone who has seen them must admire them.
Qin Shaoyan, known as a marketing master, still likes to mess around with money when he is fine. How could he let go of the ready-made popularity?
"Uh..." Wang Wei hesitated a little, "It's not clear whether Qin Shaoyan is a shareholder of Twitter, but according to some news, Facebook has invested in Twitter."
"This is still the case. Do you need to think about it? "Cao Guowei said impatiently, "Qin Shaoyan is a shareholder of Facebook, he must have participated."
"From Campus Network, Kuaibo Network, and then to the United States to copy Facebook He likes to do this online and YouTube, and Twitter is the American version of Weibo. "
"What reactions did the media in the United States?"
Wang Wei quickly replied, "The media reaction is normal, but it was just a routine report, but the stock price of campus network rose by another eight dollars."
"It's certain that the rise." Cao Guowei suddenly felt something was wrong, " So what is the reaction on the American Internet? "
Wang Wei was stunned and said embarrassedly: "Uh, we have not collected relevant information yet."
" Then hurry up and check it out Look. "Cao Guowei was a little anxious, "Forget it, you leave this matter to others." "
"Your most important task now is to show me the blog, especially those who are in the top blogs Lord, pay attention to their dynamics. "Sina's top bloggers are not only entertainment finance, but also cultural celebrities. These people have been invited by Sina.
Most of these people have only a relationship with Sina and users, and there is no deep binding. It takes only a matter of minutes to leave.
The reason I stayed on the blog is because Sina blog has the most famous, the most traffic, and their exposure is also large.
Sina invited them to value their fame effect, which can bring traffic, and both sides just use each other.
"If you do this, make a plan right away." Cao Guowei immediately instructed Wang Wei, "Support the bloggers with the highest ranking bloggers, and do both traffic and money well."
"Please contact these bloggers more, contact each other, and give me some condolences to their current situation. Pay more attention to their dynamics."
"Contact with advertisers, we want to hold a blog essay contest. , let them get more money to sponsor it. "
"The first prize is set at 200,000 first."
Assistant asked from the side, "The news about the United States is Still posting? "
"If you don't post, what will you post?" Cao Guowei tensely, "The news about Twitter will be handled coldly first."
No mistakes, one song, one content, one in 6, one book, one bar, one reading!
"Then NetEase and Sohu..." The assistant hesitated. "Don't worry about them, let's hold on first." Cao Guowei waved his hand.
After Wang Wei and his assistant left, Cao Guowei was still feeling a little restless when he looked at Qin Shaoyan's information.
It has been a week since the "Weibo" press conference. Apart from the initial media publicity, the campus website has no other actions, and it seems to be quiet and weird.
After sitting for a while, Cao Guowei got up and went to the chairman's office and found Wang Yan to report.
Wang Yan was a little surprised, "Do you take Qin Shaoyan too seriously?"
"Mr. Wang." Cao Guowei sighed, "I have studied this person carefully, he and the general The young people are different. "
"The Internet people are either programmers or have business backgrounds and education, but he is a clinical student, and he is not a big deal."
"But this person's past operations are too imaginative, which is incredible. The early marketing operations of the campus website have been selected into the business school textbooks. They either have guidance from experts or are talented."
"He always makes a move that is too unexpected, but this time it's very quiet and seems too perfunctory." Wang Yan was so calm that he smiled, "It doesn't matter, I won't be able to fight the enemy. If he moves, is his Weibo post a flash in the pan or something really there? I will check it out again."
"I'm afraid he will take action to poach people, so I've asked someone to touch those bloggers on the head The situation is here." Cao Guowei expressed his concern, "Qin Shaoyan is not a good person from Weibo." Wang Yan nodded, and he suddenly asked, "Have you ever thought about it if it was a blog I really can't beat Weibo, do you have any backup plan? "
Cao Guowei was stunned for a moment, and then said very seriously: "If you can't beat, join, let's also make a Weibo."
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Wang Yan was a little surprised, but he nodded, "You can try."
When the two were discussing, if Wang Wei called, "Mr. Cao, Qin Shaoyan updated on Weibo. A message."
"What news?" Cao Guowei frowned and asked back. "Uh, he is selling his own phone." Wang Wei's tone was hesitant.
"..." Cao Guowei was stunned, "What a mess?!"
...
Qin Shaoyan posted a new Weibo post, and it was also with pictures.
"I'll test the photo-sending function of Weibo for the time being. It's very convenient. Everyone is welcome to experience it."
"I think it's still a bit bad for posting Weibo on mobile phones now, so I I designed a mobile phone myself. What do you think? "
The picture shows a simple-shaped mobile phone rendering, and the front of the body uses a 3.5-inch LCD screen. There is only one color, the upper half of the back is silver-gray, made of aluminum alloy, and the lower half is black, made of plastic.
The picture also has detailed dimensions, with a width of 65 mm, a length of 120 mm and a thickness of 12 mm.
There were hundreds of comments under this Weibo post instantly, most of which were ridiculing the ugly phone, and they didn't even have a button, so how could they post on Weibo?
Some people criticized Qin Shaoyan for making Internet products well and making mobile phones without any trouble.
Well, this one was posted by Xiong Xiaoge.
Everyone just laughed at this Weibo post, thinking that Qin Shaoyan was just a joke and no one took it seriously.
After posting a message on Weibo, Qin Shaoyan posted pictures of his mobile phone on Twitter and Facebook, and posted photos of the Weibo press conference on it.
"The new phone and Weibo (Twitter) are more suitable."
On January 9, Apple CEO Jobs held a product launch conference.
When he enthusiastically introduced Apple's new products to the audience, there was a very strange and indescribable atmosphere at the scene.
Jobs was surprised, but he didn't know what was wrong.
Until the reporter asked, the reporter asked, "Mr. Jobs, who designed the layout of the press conference?"
Jobs was a little confused. What is this problem?
He said perfunctorily: "It is the design of our company team. Please pay more attention to our products."
"So, Mr. Jobs, why your new product is related to China The mobile phone designed by a designer is exactly the same? "
"What?" Jobs was confused. What are you, a reporter, talking about?
"I don't understand what you are talking about?" Jobs was a little impatient. "Let's focus on the product itself." "Did Apple copy other people's designs?" the reporter asked afterwards. "Rising!" Jobs refuted angrily, almost driving the reporter out.
Soon other reporters snatched the microphone, and the product launch conference finally returned to the normal process, and everyone's focus refocused on the new product.
After the Apple press conference, several hot topics suddenly appeared on Facebook, "Why is the arrangement of the Apple press conference very similar to the Weibo press conference?"
"Why is Apple's new mobile phone exactly the same as the mobile phones designed by Chinese people?"
"Apple plagiarism!"
At this time, Qin Shaoyan, who was in China, looked at the popular topics on Facebook with a smile, and was happy. He made a gesture, "Isn't the hot topic here?"
"Tell the media, hype me up the plagiarism of Apple!"
(End of this chapter)< br>