Chapter 479 Cyber-to-Chapter Debate
Apple Plagiarism?
As soon as we entered 2007, two major hot spots occurred in China's Internet. The first was the "Weibo" product launch conference, and the second was Apple's suspected plagiarism.
The birth of Weibo has produced average popularity on the Chinese Internet. It is not very popular outside the circle, except for the reports of media and Internet portal news and routine discussions on forums.
But the news that "Apple is suspected of plagiarism" was detonated from the US Internet, and was then translated and introduced into the domestic Internet.
Once the news was released, it quickly sparked various heated discussions in major domestic forums, and then celebrities continued to confront each other.
Some people insist on the truth, some people are servile to invest and try hard to clean up the floor, some are rhythmic, and some are simply eating melons and watching the fun.
The focus of all topics is "Is there any plagiarism in Apple product launch conferences and new products?"
The brother of Tianya Forum starts with "Kill the cat with big picture, be careful!" , and then posted pictures of "Weibo Product Launch Conference" and "Apple Product Launch Conference" in the post to compare them.
Nearly one hundred photos were released in the entire building, from the venue layout of the entire press conference, lighting and podium design style, the dressing style of the two speakers, to the speech, and the entire press conference Comparison of the process.
"It can be clearly seen from the comparison that the similarity between the two product launches is more than 70%. I don't know what purpose are those who justify the failure to plagiarize. I can only say that I understand everything. Everyone's eyes are sharp and can distinguish right from wrong."
Someone immediately refuted the post, such as "Yilin senior readers" scolding "LZSB". The whole post was completely inverted in black and white and out of context. The two press conferences were held at the scenes Where is it like?
Even if it is exactly the same, it is a Weibo press conference that plagiarized Apple, and this possibility cannot be ruled out.
After the post was posted, all the netizens watching were shocked. They had never seen such a shameless person.
At this time, most netizens had a simple sense of justice and could not see this at all, so they immediately went up to criticize it.
The criticized "Yilin senior readers" were quite stubborn, arguing that it was entirely possible that the people on Weibo had stolen various details of the Apple press conference in advance and then copied the details of the venue first.
The users of Tianya Forum all have preset positions, and their butts determine their heads. Such a mentally retarded rumor can be believed.
The old guys in Tianya were all angry and laughed at this silly.
"We copied the pictures in this post from Facebook. The analysis of Americans is similar to our conclusions. You said we have a preset position, so Americans can't also have a preset position. Well? ”
Soon the posts of the Tianya debate spread, and more and more people joined in, and there were many celebrities from all walks of life.
The famous cultural celebrity Naodaxin published an article in his blog saying, "The United States is a great country. It encourages innovation, and there is no plagiarism in the country's culture."
"Apple is a great country. Tech company, Jobs is a great tech inventor and product designer. It is completely absurd and unreasonable to say that his plagiarism is completely absurd and unreasonable. "
"As for why the Weibo product launch conference is so similar to the Apple launch conference, I can only say that it is the same destination. It is also a technological product. It is completely possible to resonate with thoughts in some cases."
Some people said directly and sarcastically, "A country that relies entirely on plagiarism is now accusing me of A beacon of technological innovation is plagiarizing, which is the funniest joke in the world. "
The news media also quickly joined in, but the words are more tactful.
"Sentinel Technology, the parent company of Campus Network, held a product launch conference on New Year's Day and officially launched the social 2.0 concept, preparing to build Weibo into a new social platform."
"But this press conference unexpectedly fell into During a 'plagiarism' storm, the American media released it in surprise. The venue layout and process of Apple's new product launch are somewhat similar to that of Weibo launch conferences. So a reporter raised questions on the spot, but Apple did not directly give it. Response. "
"Then the controversy about 'plagiarism' spread from the US Internet, especially on the American social platform Facebook. The topic of Apple's plagiarism has remained high and has always been at the top of the list." >
"After the news came back to China, Chinese netizens also started hot discussions. Various debates could be seen everywhere on campus network, Tianya, Maopu and other forums, and Internet celebrities and experts from all walks of life also expressed their opinions."
"Although Apple is suspected of plagiarism based on existing evidence, plagiarism is unlikely from Apple's consistent style."
"Because of the huge attention caused by the plagiarism incident, Weibo's Users are continuing to grow. Many people have registered Weibo accounts in order to pay attention to the subsequent development of the situation. The center of discussion is currently shifting to Weibo. "
Weibo has indeed seen a surge in traffic in recent days , which caused several server downtime.
Zhang Pingyi had to work overtime overnight to fix the bug. The most difficult time was to expand the server four times in a day.
Faced with this hot situation, Qin Shaoyan still felt that it was a little bit unfair.
"Add a task to "Happy Farm", and the task rewards it to a high point. The task content is to register a Weibo account." Qin Shaoyan directly issued an order to Zhou Yuan, general manager of the operation department, "Tell 51.com that they let them go. I'll drive traffic to Weibo, don't worry about the loss of users."
"Isn't it just money, I will make up for him in the future."
"You just ask him if he wants to cooperate or not , if you don’t want to cooperate, you will get out of here immediately. If you don’t have the courage to start a business, Qin Shaoyan picked up his phone and called Xiong Xiaoge, “Mr. Xiong, the number of registered users on Weibo has exceeded 30 million, and the popularity is now Come up, what did you promise me?"
Xiong Xiaoge was in a good mood at this time, and his performance on Weibo could be said to have soared, which kept rising the stock price of campus network. He quickly answered Qin Shaoyan's question , "I'm already in contact, I'll get it done soon."
"Mr. Qin, you know me, and I have always supported you. You see, I have taken the lead in registering on Weibo, and I must be optimistic about this project."
"Don't worry and do it boldly, you What do you say about increasing the marketing budget? These are all trivial matters. What do you say to me? "
"Oh, you have to cooperate with the Spring Festival Gala, yes! It's absolutely OK!"
"You have a relationship with the Olympic Organizing Committee. You can also hold an event to watch the Olympics on Weibo." Qin Shaoyan was speechless. Xiong Xiaoge became a firm supporter of Weibo after only a few days of missing.
But it doesn't matter, as long as he helps.
But the popularity of Weibo is still not enough now. It is a bit unrealistic to rely on a group of online celebrities to bring fans and popularity to support Weibo.
Qin Shaoyan began to think about how to make Weibo more popular.
…
In the United States, the air in Apple's headquarters is filled with tension.
In the conference room, several senior executives gathered together and fell into a strange silence.
Jobs had just become angry and scolded the design team of the conference venue.
The head of the design team felt very aggrieved and embarrassed, and kept defending that they had designed it entirely by themselves and had no plagiarism.
The person in charge also took out their original design draft to prove it to the executives, and also explained the design ideas.
Tim Cook interrupted the person in charge, "Okay, this is not your responsibility, I believe in you."
Then Tim Cook looked at Jobs, "Steve, the press conference is full of small problems, the focus is on the appearance design of the Apple phone."
When Jobs heard this blood pressure, he immediately rose. Ke talked about the core of the problem, that is, the appearance design of Apple phones is exactly the same as that of a Chinese company. "There is an insider in the company!" Jobs angrily hit the table and waved his arms, "I want to find out this traitor, this villain, I want to send him to prison, he ruined Apple, Destroyed a great design! "
"Steve, calm down." Tim Cook persuaded, "the matter is under investigation and will be found out." M Cook doesn't believe in anything like being in tune with each other. How could a Chinese man who is indisputable from thousands of miles away come out with the same mobile phone design as the new product designed by Apple?
Someone must have leaked the secret or there were commercial spies.
"The media is constantly talking nonsense now, we have to come forward and clarify." Tim Cook said seriously, "If you continue to let public opinion, it will be unfavorable to the company's stock price!" Jobs was very angry, but he also knew that The matter is prioritized. "Let the Public Relations Department come forward to deal with it immediately and clarify the truth to the outside world."
"One more thing." Tim Cook said, "The media is easy to deal with, and it costs money." That's fine. The problem now is that public opinion on the Internet is very unfavorable to us, especially on Facebook. The discussion on this matter is very hot. "
Jobs is impatient, "Can you deal with it if you spend money?"
"No." Tim Cook shook his head, "I'm afraid it's not okay to spend money."
"Why?" Jobs was very puzzled, "Why is Facebook unwilling to collect money?"
> "Because the person who took out the same design as the Apple phone is called Qin Shaoyan, who is the founder of Facebook." Tim Cook said helplessly, "He still holds shares in Facebook." "Water?!" Jobs was angry, "Send a lawyer's letter to Facebook, telling them not to let the attack on Apple anymore, otherwise we will go to court." Facebook said There is freedom of speech in the United States, and the same is true on the Internet. "Tim Cook is a little embarrassed," but Facebook invites us to open an account on Facebook and directly explain the truth to users."
"???" Jobs's face was full of question marks. Facebook allowed users to attack Apple while inviting them to open an account. What did he think?
Tim Cook persuaded, "I think this is a good PR opportunity. We are victims. We need to clarify directly to the Internet users, not only on Facebook but also on Twitter. .”
“It’s better to have the Chinese social media, called Weibo, and open an account together.”
No mistakes, one song, one content, one in one 6 9 books, bars, read!
Jobs frowned and thought about it, and always felt a little unhappy, but Cook's plan was indeed fine, so he could only agree, "Leave it to the public relations department."
Apple designer Jonathan Yves, who had been sitting next to him, couldn't help but speak, "Don't we have a patent for appearance? Just show the design patent directly."
Cook shook his head, "The patent is still being applied for." , I am afraid that they will apply for a patent in China first. "
"It seems we need a team of lawyers who are proficient in Chinese law." Jobs sneered, "If they have the law."
< br>Cook said: "The US court verdict is more convincing. If you really want to go to a lawsuit."
In fact, Cook knew that this matter must be sued and the appearance patent design must be made. If you are sure, otherwise the other party will be ahead of the game, you will definitely sue Apple.
The meeting quickly determined the response plan, and then Apple immediately took action.
Apple opened an account on Facebook, Twitter and Weibo, and then issued an emergency statement on it to clarify that the "plagiarism" incident was purely false.
"The similarity of the design of the press conference is a complete coincidence. We have original design drawings to prove that there is no plagiarism. For rumor-mongers, we will use legal means to safeguard the legitimate rights and interests of the rumor-mongers."
"Apple mobile phone Appearance is the creativity of Apple's design team, and we have submitted an application for appearance design to the US Patent Office. "
"Apple has been developing Apple phones since 2004, and some people have used company confidentiality loopholes to steal phones. We will investigate the design to the end."
Apple opened an account on Weibo and directly responded to the "plagiarism incident" that immediately triggered the entire Chinese Internet.
Netizens have never seen such a scene. They flocked to Weibo to eat melons and watched the parties complain at the first time.
On a night, millions of new accounts were born on Weibo, even the top bloggers. Even the Nagada and Han Han opened Weibo, and many people followed suit. .
These celebrities brought their fans and added a group of new users to Weibo.
Qin Shaoyan saw that Apple actually opened a Weibo account, and rubbed his hands so much that he immediately let their Apple account push to the top of the popular list.
Then Qin Shaoyan responded on his account, "First, Apple is welcome to join Weibo. Second, regarding the appearance patent for mobile phones, we applied for a patent for appearance design last year, just like the US Patent Office."
Qin Shaoyan directly posted the application documents on Weibo and also sent out a draft of the new mobile phone design he designed.
According to the creation time of the draft document, it started as early as June 2005. After several plan changes, the final draft was in the early 2006.
It is the same as the appearance of the phone that looks exactly like the one in Apple phone.
Qin Shaoyan then forwarded and @Apple, "This is the evidence we have shown, it's your turn to."
After a day of silence, Apple also sent out several design drafts, but did not give the final time.
Because their finalization time was obviously later than Qin Shaoyan, they wisely avoided this key clue.
Qin Shaoyan asked relentlessly and asked Apple to disclose the finalization time.
Apple was anxious in the end and said, "Let the court decide who is the plagiarist!"
Qin Shaoyan also replied very toughly, "See you in court!"
At this point, netizens watching could see that the matter was strange. Both sides complained about each other and showed evidence, but Apple avoided talking about it at critical moments.
Of course, there are also those who have to clean up the floor for Apple, but everyone understands one thing: if you really make sense, you won’t be able to cover evidence when you sue it.
Now Apple only talks about lawsuits, not evidence, which shows that Apple is in a slight sense.
The public opinion on Weibo suddenly became clear, and most people stood on Qin Shaoyan's side and supported him in protecting his rights.
Qin Shaoyan also posted a Weibo post to express his gratitude, and also posted a Weibo post that looked a bit sarcastic.
"Actually, I am a time traveler. I copied Apple's design from the future timeline and came back to make a smartphone."
This Weibo post was forwarded by everyone, and was teased by acquaintances. And asked, "Time Traveler, can you tell us the lottery winning numbers?"
The mutual criticism of the two sides on the Internet has also attracted the attention of the media.
The Wall Street Journal called Apple's "Design Dilemma": Innovators become plagiarists? 》 published a comment, questioning the major loopholes in Apple's confidentiality system.
Apple issued an emergency statement early this morning, emphasizing that the iPhone project has been invested in research and development since 2004. "This incident involves commercial leaks, and the company will firmly defend intellectual property rights." However, it did not respond positively to why the unregistered design will Appears on the Chinese Internet in advance.
Legal people analyzed that if Sentinel Technology can prove that the design patent was earlier than Apple applied, this multinational lawsuit may subvert industry rules.
Intriguingly, Silicon Valley venture capitalist Mark Anderson wrote on his blog: "This Chinese either has a stronger intelligence network than the CIA or is a fan of Back to the Future - but no matter what, it is , He taught Jobs a bloody lesson. "
The domestic media are very interested in this form of Weibo debate and published a report on the topic "New Functions of Social Media, Online Debate on the Internet".
The media followed and netizens found it interesting.
This kind of cyber-style debate made the people who were on the gossip very excited, and they all sighed that the Internet is better, and they can watch the quarrel between China and the United States directly online.
Both sides demonstrated evidence and debate with each other, and netizens were the ones to listen. This was a great form.
Qin Shaoyan also claimed on Weibo that he would use Weibo to live broadcast the entire litigation process in the future. Everyone is welcome to come and eat melons, which has also attracted a lot of praise.
The first round of Qin Shaoyan and Apple came to an end. The two sides barely tied and were ready to start the second round.
But Sina was completely confused. After reading the entire Weibo debate, CEO Cao Guowei was stunned.
He was very cautious and never expected that Weibo could become popular in this form.
Cao Guowei can't do it at all. Is this Qin Shaoyan's marketing or a coincidence?
(This chapter ends)