Chapter 411 1987 is coming, the best New Year's Day gift
"Have you grasped some key points?"
Obviously, Hu Yong wanted to know what the key points Jiang Hui was talking about, Is it possible for other factories to learn from? "The first is the appearance. The appearance of the two new models of Land Rover Auto are very amazing." "Even if it is in the international automobile market, it is a far-reaching existence. .”
"Compared with traditional parts such as engines, gearboxes and chassis, it is relatively easier to make some breakthroughs in automotive appearance design."
"Some of our other products want to look at the appearance."
" It is not that difficult to make some changes."
What Jiang Hui said was from his heart, but he also knew that for many factories, they could not grasp this key point.
The appearance design is not difficult for those who know it, and the difficult for those who know it.
It's a bit fantasy inside, and it's hard to explain it clearly in a few simple sentences.
Just like the later Chinese automobile industry, domestic brand auto companies basically did not grasp this key point before 2010, and almost all took the appearance design path that was plagiarized and referenced.
But after slowly grasping the key points, the appearance of the models launched is not ugly at all than that of international manufacturers.
Many times aesthetics are even more in line with the Chinese people's cognition.
In addition to the improvement of basic technology level, the sales share will naturally continue to increase.
"Appearance is indeed very important. Is there anything else besides appearance?"
Hu Yong sighed in his heart and continued to ask. "In addition to the appearance, it is to grasp at least one point that can be promoted in technical indicators." "The two models of Land Rover, engine performance and transmission performance, They are all just ordinary levels. "
"No good, of course it will not be bad." ""In the domestic automobile industry, it is already a first-class existence." br>
"But we seized the key breakthrough point of hot stamping forming technology, so that our body strength will be ahead of the automotive giants."
"The collision tests directly produced by General Motors before putting our Land Tiger The G Series conducted collision tests with best-selling models of automakers such as Toyota and Nissan. "
"The final effect is very surprising." "
"It is these key points, Our Land Rover Automobile has gained a foothold in the international automobile market. "
Jiang Hui briefly explained his understanding.
However, he probably doesn't really help many companies.
Anyway, the leader asked, he said.
He couldn't interfere too much if it did not work.
Being able to develop rapidly with BMW Automobile Group and related industrial chains is already the greatest effort and contribution he can make.
…
"Director Lu, the department is very dissatisfied with the performance of our factory."
"The BMW Automobile Group can now export and earn hundreds of millions of dollars in a month, and sell tens of thousands of models abroad. "
"As an old car manufacturer, it is difficult for us to sell a car to go out."
"It is definitely not enough to rely on the domestic market alone." br>
"Can your R&D center come up with a model that can export and earn foreign exchange?"
Chen Qi was depressed and called Lu Jianqiang, director of the R&D Center, to his office.
He was just called to the ministry by Zheng Haiming in the morning and criticized him.
Zheng Haiming, who participated in the groundbreaking ceremony of BMW Auto Group's third factory in Shenzhen, has fully witnessed the vigorous development of the automobile industry in Shenzhen.
Looking at the capital automobile manufacturing plant that I have struggled for so many years, it is really dissatisfied with.
When I left the Capital Automobile Manufacturing Plant, the BJ212 sold quite well.
Several years have passed, and sales have not only not increased, but have plummeted.
There is no particularly good response plan now at the Capital Automobile Manufacturing Plant.
This must have made Chen Qi very dissatisfied.
In the Fifth Machinery Department, many people regard the Capital Automobile Manufacturing Factory and related parts factories as Zheng Haiming's direct troops.
The performance of these factories is related to Zheng Haiming's right to speak in the department.
Obviously, the capital automobile manufacturing plant led by Chen Qi has now dragged Zheng Haiming down.
"Manager, FAW and Second Automobile enjoy more resources, and the department has given so many support policies."
"In the end, no decent products can be produced to export. Chuangqian. "
"We want to make it happen, so how easy it is."
Lu Jianqiang also had a bitter face.
He didn't dare to take this task, he really didn't have any confidence in his heart.
All domestic factories want to engage in export-enhancing projects.
But few people are truly successful.
In the automotive industry, except for BMW Automobile Group, no manufacturer can show off its performance in this regard and promote it well. "You just know how to compare with FAW and 2 Automobile, why don't you compare with BMW Automobile Group?"
"When Jiang Hui went to BMW, Shenzhen City had no foundation in the automobile industry at all."
"But look at others, now not only is the first in the whole vehicle production in the country, but also the engine production and transmission production, It is far ahead."
"Every year, many leaders visit BMW Automobile Group. Everyone will notice that Jiang Hui and many executives of BMW Automobile Group are from the Capital Automobile Manufacturing Plant."
Is this his fault?
He felt that he had worked very hard.
But in the eyes of the leaders, his work is ineffective.
If I had known that I would have been with Jiang Hui back then, maybe after becoming the chief engineer or deputy director of BMW Automobile Group, life would be much better than it is now.
He had inquired about the treatment of BMW Automobile Group. People like Hou Guoming had a salary at the Capital Automobile Manufacturing Plant. He could get more than 1,000 yuan a year.
But compared with the current treatment, it is completely impossible to see.
The Land Rover 250 that is provided by the factory cannot be measured by salary.
Not to mention the distribution of unique villas, it is even more enviable.
Nine out of ten people who have voluntarily resigned in the capital automobile manufacturing plant in recent years have gone to BMW Automobile Group.
This makes Chen Qi's work in the factory even more difficult to carry out.
"This key point lies in Jiang Hui. His talent is beyond the reach of ordinary people."
"You're welcome, I think he is like a car genius like Henry Ford and Soichiro Honda , able to bring all kinds of miracles to people in a very short time. "
"The level of us people is simply unable to compare with him."
Author to admit that we are not as good as others It's very difficult.
But if this comparison object is much higher than your own level, there is no pressure.
It's like asking you to admit that you are not as good as Einstein, and probably few people will not admit it.
Not many people will feel embarrassed to admit that they are not as good as Einstein.
Lu Jianqiang's current mentality is generally like this.
Jiang Hui's level is so high, which is recognized by the industry, and even foreigners are recognized by him.
"BMW Auto Group is developing so fast, although Jiang Hui's personal abilities are in it."
"But are there no other reasons?"
"He can design some very amazing models, and we can also imitate similar models with reference to designs."
< br>It's already this time, and Chen Qi doesn't care what impact he will have on himself if he imitates and borrows BMW models.
He knew that if the Capital Automobile Manufacturing Plant continued to decline like this, then the position under his butt would be unstable.
If it weren't for knowing that Jiang Hui could not design a car for the Capital Automobile Manufacturing Plant, he would have wanted to ask for it.
"Manager, there must be some reasons, but we can't grasp it." "I think in the future, I'd just find a best-selling model from international auto giants such as Toyota or General Motors as a reference, and then use it as a reference. The price is minimized. "
"The engine and transmission use the 1.5L engine of Nanshan engine and the 4MT of Capital Gear Factory." "
" Find our market through the ultimate cost-effectiveness .”
"This completely different from BMW Automobile Group and does not compete on the same track."
"The sales volume at that time should still be worth looking forward to."
"For example, we can produce a sedan and off-road vehicle that is less than 100,000 yuan."
"Even the price further Compressed to less than 80,000 yuan. "
"I don't believe there is no market yet."
Although Chen Qi also mentioned that he could learn from BMW Auto Group's products, Lu Jianqiang knew It’s better to try not to provoke the other party.
With BMW Automobile Group's influence in China, it is really easy to deal with the director of the R&D center of the Capital Automobile Manufacturing Factory.
At that time, they will just ask the relevant leaders to complain, and Lu Jianqiang will definitely be thrown out and take the blame.
He is not stupid, and he has done himself for the sake of public affairs. "Your idea is not bad, it's a bit similar to the development path of BMW Light." "
"It's just that BMW cars only use this trick on BMW Light, But I haven't been following this path all the time."
"Now with Mercedes-Benz and Land Rover, BMW Automobile Group probably won't look down on the road of BMW Light."
"In the future, BMW Light may not have upgraded products, it will Slowly disappearing from everyone's vision."
"Then let's follow this path and get out the ultimate cost model."
"It doesn't matter if you don't make money, as long as it's It's enough to have sales."
"The price of 100,000 or 80,000 is still too high. We strive to build a sedan with a price of less than 50,000 yuan." "Let our New Year Sales volume can reach the 200,000 vehicles in one go."
In conjunction with Lu Jianqiang's proposal, Chen Qi quickly adjusted his ideas.
As a state-owned enterprise, profit margin is not the indicator that factory managers care about the most.
As long as the sales volume is good enough, everything is easy to say.
Even if there is a certain loss in the end, it can be accepted.
After all, taxes are paid during the factory operation process. If this part of the cost is taken into account, the country will eventually lose money and everything will be easy.
The worst case, even if you lose a lot, as long as it drives the development of the entire industrial chain and promotes a large number of employment, Chen Qi is confident that he will become a hero, not a target of being punished.
The premise is that sales must increase.
Otherwise, nothing is meaningless.
"This is not impossible."
No mistakes, one song, one content, one in 6, one book, one bar, one reading!
"It's just that our parts need to keep reducing the cost, so we may not be able to use the existing supporting factories all the time."
"Those supporting factories are used to comfortable life, and the parts cost is the cost of the parts."
" It is very difficult to keep decreasing.”
Lu Jianqiang mentioned a key to reducing costs.
That is, the costs of each supporting factory are reduced.
Otherwise, the capital auto manufacturing plant could do less things alone.
"Didn't BMW Auto Group set up an automobile industry industrial park in Shenzhen?"
"There are already a group of private automobile parts companies, or under the collective ownership name. Parts and components enterprises. "
"Their costs are very flexible and historical packages are relatively small." "
"As long as the parts can be produced and the cost is cheap enough, we can also They buy parts there."
All have reached this point, so Chen Qi naturally doesn't care about the life and death of so many supporting factories.
Anyway, as long as the sales volume of their factory rises, no problem is a big problem.
Conversely, if sales continue to fall, the position under his butt will really not be able to be kept.
…
The foundation laying of the BMW Automobile Group's grand third factory did not have a particularly big impact on Jiang Hui.
His focus is not here now.
Because on January 1, 1987, the sons of Jiang Hui and Zhu Ling were born.
For the big BMW Auto Group, the boss has no son, which makes some people feel a little worried after all.
After all, in the eyes of many people, family inheritance still depends on sons, and daughters are a bit different after all.
Now this problem is solved.
"Jiang Hui, you should give me more baby during this period. I am worried that she will feel a gap in her heart."
Zhu Ling has a very good physique and got out of bed and moved normally the next day of her childbirth.
Although his son was just born, Jiang Hui asked several people to help take care of him, so Zhu Ling didn't need to worry particularly.
On the contrary, my eldest daughter is now in elementary school and knows a lot of things.
Girls are often more sensitive, and she is really worried that if she is accidentally done, the boss will have an objection.
"Well, I'll sleep with her in the past few months and let her go slowly."
In fact, even if Zhu Ling doesn't remind her, Jiang Hui will pay attention.
Many colleagues in later generations have talked about this topic.
Especially after the second child is released, many people have a big age gap between the second child and the eldest child.
The boss knows a lot and is more sensitive to some things.
Originally, I was the little sun at home, but suddenly someone came to compete for favor with me.
It is inevitable that there will be psychological gap.
If you don’t pay attention at this time, you might remember it for the rest of your life.
It’s like a woman who has just given birth to a child and her first sentence after meeting her husband is not to care about her wife, but to ask about the child about it, then she will definitely be remembered for the rest of her life.
In the future, when there are quarrels every now and then, people will take this matter out and say it carefully.
"It really needs to make her adaptable, otherwise she might cry secretly."
Daughter Jiang Yuxuan perfectly inherited Zhu Ling's beauty. She is only over seven years old this year. Beautiful like a doll.
Although Zhu Ling is usually more lively, she is worried that the more she is, the easier it is to have a gap in her heart.
"Don't worry, let Yuxuan leave it to me."
"When I have business trip arrangements, I will take her out to play a few times."
" >
The couple took this opportunity to have a good exchange of issues related to parenting.
Due to work reasons, they rarely have time to talk about their children's problems.
Zhu Ling also tried her best to handle the family affairs so as to avoid adding extra trouble to Jiang Hui.
Play this virtuous role perfectly.
…
Because of the birth of his son, Jiang Hui directly gave all employees a one-month year-end bonus.
Of course, it was the notice that it would definitely not say that, but after the executives learned about this, the statement naturally spread.
All kinds of congratulatory people came to visit each other, and Liu Tianwu even visited him in person.
Taking this opportunity, Jiang Hui also took a rare leave of a manufacturer, and even the group's year-end summary was handed over to Fang Huihui to host.
He also wanted to see if he did not participate in the daily operation and management of BMW Auto Group, the company's development would be affected.
If possible, Jiang Hui will focus on the research and development of new products in the future.
Try to let professional managers take responsibility for the company's daily management.
For an automobile company, as long as the new product is competitive, other problems are actually not big problems.
What Jiang Hui is best at is obviously the development of new products.
He is very clear about the development trend of the automotive industry in the next few decades and which types of products are more popular.
Just like when many companies such as Volkswagen and BMW were just paying attention to off-road vehicles, BMW Group has already established a special Land Rover to focus on opening up this market.
In the future, in addition to hard-core off-road vehicles, urban SUVs will also be the focus of Land Rover Automobile.
Now no one can believe that the sales of urban SUVs will actually occupy half of the auto market in the future.
You should know that the current off-road vehicles are almost all hard-core off-road vehicles, and their bodies are non-load-bearing bodies, and their comfort is significantly lower than that of cars.
But later urban SUVs will be a sedan with an off-road vehicle appearance.
After taking into account the various needs of consumers, it is normal that the popularity of urban SUVs continues to rise.
"Jiang Hui, I'm a little uncomfortable with you, a workaholic, suddenly stops working."
Jiang Hui has been with Zhu Ling these days, and the two of them seem to be back When we got married just now.
Although the material conditions were relatively poor at that time, and I could only ride a bicycle to work in the middle of winter, the couple spent a lot of time together.
Whether it is interesting stories about their respective work units or hot news in society, they both often communicate together.
However, with the continuous changes in Jiang Hui's job position, his influence is getting bigger and bigger, and his personal time is getting less and less.
Especially after going to Chaoyang Motorcycle Manufacturing Factory, I was even more busy.
That was Jiang Hui's first transformation in his life. Once he failed, the impact would be huge.
Fortunately, it was successful in the end.
The current Chaoyang Motorcycle Manufacturing Factory has firmly taken the position of the largest motorcycle manufacturer in China.
Last year's sales volume exceeded 1 million vehicles for the first time.
According to the current development trend, in 1987, the sales of Chaoyang Motorcycle Manufacturing Factory could exceed 1.5 million vehicles, and even exceed 2 million vehicles next year.
This has a very big impact.
You're welcome to say that as long as the motorcycle-related industries in the entire capital region benefit a lot.
After Chaoyang Motorcycle Manufacturing Factory made a name for itself, Jiang Hui once again ushered in a major change in his life.
The establishment of BMW Automobile has a huge impact on both Jiang Hui and the automobile industry in China.
The rapid launch of BMW's light was like a thunder that resounded through the Chinese automobile industry.
Through ultra-low prices, the sales of BMW Light are maximized, and a set of automotive supply chains have been quickly established around Shenzhen City.
This is also very important for the subsequent development of BMW Auto Group.
Without a perfect automobile supply chain, modern automobile manufacturers will not be able to grow and grow.
In fact, if you look at the situation around the world, you can see a lot of things.
No need to mention the two traditional automobile powerhouses, the United States and Germany, they all have a very complete automobile industry chain.
There are basically several suppliers in China for various parts, so there is no need to worry about the situation where there is no manufacturer that can produce auto parts.
As latecomers of the automobile power, although Japan and Goryeo are not exactly the same path, both of them have established their own automobile industry chains.
No need to say more about Japan, thanks to the development of some train companies such as Toyota Motor, Honda Motor, Nissan Motor, Mitsubishi Motor, Mazda Motor, Subaru Motor, Suzuki Motor, Isuzu Motor, Hino Motor... , the auto parts industry is extremely developed.
Their parts industry has not only completed its layout in its own country, but has even entered the world market and become a supporting factory for international automobile giants such as General Motors.
As for Goryeo, their automobile market size is relatively small, but the rapid development of several automobile companies such as Hyundai Motor, Samsung Automobile, and Daewoo Automobile has also consciously supported the development of the local automobile parts industry.
A part company belonging to the Goryeo series will also have its own place in the future automobile market.
Although compared with the Japanese parts companies, the customers of Goryeo Auto Parts companies are relatively monotonous and are almost all serving Goryeo Auto Parts companies.
But for Korean car companies, no matter which parts it is, they can find their own parts manufacturers to generate, which is a huge improvement.
If China's automobile industry wants to truly develop and grow and become a world automobile power, then cultivating its own automobile parts manufacturers and developing its own industrial chain is an indispensable link.
(This chapter ends)