Chapter 413 The new model cannot be stopped, continue the road and go dark
"Brother-in-law, didn't Shenzhen University invite a group of experts from our company to their part-time jobs as visiting professors?"
"I think you can also go over and get a name and take time to take a few classes every now and then."
The father-in-law has become a member of the school department, so Jiang Hui naturally needs to consider other arrangements in the future.
How to maximize the influence of BMW Automobile Group among the academic committee members is actually very useful for future development.
When leaders make some decisions, they often listen to the opinions of the academicians.
When BMW Auto Group is not suitable for rushing up, it will seem much normal for a familiar academician to come forward and advance.
Combining industry, academia and research, both industry, education and research must have their own influence.
Jiang Hui could see this clearly.
"As a visiting professor?"
Wu Ming didn't expect Jiang Hui would suddenly mention this topic to him today. "That's right!" "Visit professors often come from different disciplines or industries, which can bring cross-border thinking and methodology to help teachers and students of Shenzhen University break through the inherent academic framework. "
"Shencheng University currently does not have materials related majors, but I think it will definitely involve this aspect in the future." "
"You are now a visiting professor, which can be considered as a visiting professor. Think more seriously about the setting direction of new majors in the future.”
Jiang Hui knew that for Wu Ming and others who are very principled, one thing to do must first let him understand the benefits of this matter for Shenzhen University.
Rather than always stressing his benefits there.
Wu Ming, as the director of Nanshan Iron and Steel Plant, is not only an expert in steel technology, but also involved in factory management.
This is definitely beneficial for students at Shenzhen University.
The knowledge they visiting professors bring to students is much more meaningful than the teachers who have been staying in school.
Especially for some college teachers nowadays, due to insufficient faculty, they can teach there even if they are not very high.
This sometimes affects the development of students throughout their lives.
I believe many people have a deep understanding of the importance of a good teacher during the journey to study.
Not to mention universities, even elementary and middle schools, an excellent teacher can directly affect the performance of a group of students, and even the fate of a group of students.
"If you say that, I can really consider trying it."
"The recruitment needs for Nanshan Iron and Steel Plant will be very strong in the next few years."
"But in local universities in Lingnan Province, there are generally no majors related to metallurgy."
"This pair There is no benefit in the long-term development of our steel mill."
Wu Ming was soon moved after hearing Jiang Hui's way of living. "Yes, as a visiting professor, I will also have some help when selecting academicians in the future."
"Dad and his team promoted the system of academicians to become academicians last year. Although it has not been officially implemented yet, I think it will be the next few years."
"At that time, the identity of academicians will be in line with each other. A famous scientific researcher had a profound impact. "
"Brother-in-law, you can consider working hard in this direction."
"This has established the status of Nanshan Iron and Steel Plant in the domestic and even the world's steel industry. He is also very motivated."
After talking about the benefits of visiting professors to Shenzhen University, Jiang Hui mentioned the benefits of this matter to Wu Ming himself and Nanshan Iron and Steel Plant.
Hello, I, everyone’s good things, I must support you strongly.
"You said so, then I have to give it a try."
"But by then, our factories have so many visiting professors at Shenzhen City University, will it be better if we have so many visiting professors? Wouldn't it be great? "
Wu Ming did not mention going to the Shenzhen Branch of Capital University of Technology as a visiting professor, because that must be even more inappropriate.
After all, their father-in-law is also the president of Capital University of Technology.
"It doesn't matter, our strength is there."
"Shencheng University has just been built for a few years, and it is the time when various faculty are needed."
"If necessary, or some If people are interested, it is also OK to directly join Shenzhen University and become full-time professors. "
"They can continue to carry out various technical cooperation with our factory at Shenzhen University."
Jiang Hui was very open about this matter.
BMW Automobile Group needs all kinds of talents, but it is not Pixiu.
There is no problem for talent to join and leave.
Even everyone who leaves BMW Auto Group should be grateful for the experience and opportunities the company brings to him, which will have a greater impact in the future.
It may be that all walks of life in China will be called the "BMW" in the future.
After all, according to Jiang Hui's current plan, BMW Automobile Group will definitely have hundreds of thousands of employees, or even millions of employees in the future.
The impact of so many employees is naturally huge.
…
The election of a new batch of academic committee members such as Zhu Jiansheng is very popular in the academic circle, but for each factory, there are not so many people paying attention to it. .
Even if Zhu Jiansheng is Jiang Hui's father-in-law, the employees within BMW Automobile Group are not particularly concerned about this matter.
In addition to the first few days, we will discuss it.
Soon, everyone was attracted by the busy work. "Brother-in-law, the new model launch meeting is about to begin." Zhou Yun, as Jiang Hui's secretary, is now working very well.
Jiang Hui basically doesn't need to worry about her schedule, she has already arranged it clearly.
For many of BMW Motor Group, the most important task this year is to ensure the hot sales of the Land Rover G Series and X Series in the global market.
After all, both cars were just launched last year and are still in a relatively new stage.
But for Jiang Hui, the importance of developing new models cannot be ignored.
Land Rover G Series and X Series are the cornerstones to ensure the rapid development of BMW Automobile Group in recent years.
But the development of new models is the key to ensuring that BMW Automobile Group can always be in a stage of rapid development.
Although Jiang Hui will eventually design the appearance of each car model.
But Jiang Hui is also consciously cultivating the group's own design talents.
This time, he is preparing to start the development of a new product in Mercedes-Benz, Land Rover and Chitu Automobile.
Of course, the production time of these new models will definitely be separated to avoid the popularity of their products competing with each other.
However, considering that BMW Auto Group has an unstable foothold, Jiang Hui will not give everyone too much time. "Everyone, our group has developed very quickly and smoothly in the past few years."
"I have already had a certain influence at home and abroad, but there is still a big gap between becoming a real automobile giant."
"In the next three years, we will develop three models at the same time. New models. "
"The first is Land Rover. While consolidating the sales of existing models, we will develop a new model that subverts industry awareness and leads the trend of an era."
Jiang Hui is preparing to officially promote the concept of urban SUV.
This is destined to be a red ocean market.
It is impossible for BMW Automobile Group to just take over this market.
As long as you can make your first model the most classic with the identity of an industry leader, it will be amazing.
It's like Honda's CR-V, which took on this role back then.
Not mentioning the excellent performance of CR-V in the American market, even in the Chinese market, it is a very classic existence.
Since 2004, the second-generation CR-V, as the first model of Dongfeng Honda, has officially been produced in China and has become a pioneer in domestic urban SUVs.
For the next ten years, CR-V has been in a state of price increase.
The price was not cheap, and I had to increase the price before I could pick up the car.
This car can be said to have provided Honda with huge profits.
Even to a certain extent, the CR-V has made indelible contributions to Honda's success in China and the American markets.
Jiang Hui is now preparing to develop the concept of urban SUV in advance, so that Land Rover can have an additional name.
As for the benchmark model, he did not choose the Honda CR-V, but was preparing to get the Toyota Highlander first.
The five-seater and seven-seater versions of the Highlander are undoubtedly one level higher than the CR-V.
First make high-end products, and then make low-end products, which will make it easier to succeed.
On the other hand, the difficulty is very high.
"I positioned this car as an off-road vehicle, but it does not use a non-load-bearing body, but uses a load-bearing body like a sedan."
"In addition to the appearance of an off-road vehicle, its performance in all aspects will be closer to that of a sedan, and try to reach a similar level in the same class of cars."
"Even in terms of appearance, it should be as round as possible. Don't have so much off-road vehicles' offensiveness."
"Let both male and female consumers accept it."
In terms of vehicle model positioning, Jiang Hui is temporarily I don't want to leave it to the people below to decide.
He directly determined the positioning of the car model, and even some key design elements had to be determined.
Only in some specific design aspects will the people below slowly try to design independently.
He himself doesn't have so much time to do it all by himself.
"This car uses 2.5L and 3.5L engines, just like the Land Rover X and Land Rover G, and offers two options: 5-seater and 7-seater."
"Its body size will be determined At about 5 meters, provide passengers with enough space..." Jiang Hui directly began the design plan description of Land Rover Highlander.
The models of this era are generally not that long, especially some off-road vehicles, which are in the size of compact SUVs in later generations.
Jiang Hui obviously didn't plan to do this. Later generations have proved that the body size of a large SUV must reach the 5-meter mark.
Otherwise, the third row of riding space will not be guaranteed at all.
If you barely provide space for the third row, then there will be no space in the trunk.
For Chinese consumers, the third row should not be very crowded, and the trunk should not be small either.
This is especially true for the future-oriented market.
The current classic car appearance does not take a few years to change.
It is absolutely no problem to eat a classic model for ten years.
It's even a little exaggerated. Before 2000, there was no need to make big moves in appearance. It would be enough to make some updates to the interior and electronic equipment appropriately.
In this way, it is natural to allow various design elements to fully meet future needs and avoid continuous changes in the future.
To change the appearance of the car, you need to remade the molds of many parts, which is actually very huge.
No mistakes, one poem, one post, one content, one in 6, one book, one bar, one read!
If you can continue to use it, the cost saved by this area alone is huge profits. "Manager, the engines are ready-made, we just need to do some parts upgrades appropriately."
"In terms of appearance design, as the most powerful designer in the world, the appearance of this urban SUV will definitely be very competitive and will not take a long time."
"Then the key point needs to be What we are considering is the chassis content."
"I think in order to bring this urban SUV to the market as quickly as possible, can we directly develop the chassis of this urban SUV based on Mercedes-Benz sedan? ”
As the director of the R&D center, Hou Guoming naturally could not say a word at today's meeting.
Although he is not young, his thinking is very lively.
He is very clear about Jiang Hui's style of doing things. Now he wants to build three cars at once, and he definitely hopes to increase the sales of BMW Auto Group as soon as possible.
Then it is necessary to create this urban SUV the fastest.
The three major parts of the car are the engine, transmission and chassis.
The first two can be used directly with the current mass-produced models, but the chassis must be adjusted appropriately.
In particular, Land Rover X and Land Rover G are both non-load-bearing bodies and are not suitable for use on urban SUVs.
Then the Mercedes-Benz sedan that uses a load-bearing body naturally came into consideration.
The Urban SUV is a brand new concept model, and there is no ready-made design experience for other automotive giants.
BMW Auto Group is also crossing the river by feeling the stones.
"This direction is completely feasible."
"The chassis design of the Mercedes-Benz sedan is very classic, and the body size is also relatively close to the urban SUV we designed."
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"Of course, one is a sedan and the other is an SUV. There must be some places where appropriate adjustments need to be made."
"But the key parts of the front and rear subframes should be retained as much as possible with Mercedes-Benz sedans."< "We must make relevant supporting parts such as brake discs, steering knuckles, transmission shafts, etc. The factory does not need to make much adjustments to continue producing these parts. "
"This is very beneficial to the propulsion speed and quality stability of urban SUVs." "
Jiang Hui quickly agreed to the directional nature proposed by Hou Guoming.
A new car is on the market, and what consumers are most worried about is quality issues.
After all, there was no reference in the past to compare, and anyone would feel guilty.
In particular, Land Rover is a new brand that just emerged last year, so it is normal for everyone to have concerns.
The impact in this aspect may be relatively small within China. After all, domestic individual consumers have just appeared and are far from forming brand loyalty.
The understanding of various car brands is also very weak.
As for the relevant government agencies, there is no need to worry about it.
But it is different in the international market. All automobile giants have been working all over the world for decades to the first half of the year, and each has its own market.
As a newcomer, Land Rover Automobile needs to have a few brushes to get into it.
The engine and gearbox of this urban SUV are both mass-produced models, so the quality concerns have been greatly reduced.
If the key parts of the chassis are reserved for Mercedes-Benz sedans, there is no need to worry about the three major items.
The worries about the remaining other parts will be much smaller.
This can play a great role in increasing the sales of urban SUVs in the future. "In terms of bodywork, we can fully learn from Land Rover G-Series Off-road Vehicles and make some changes based on it." "This can also minimize the difficulty of production of white bodywork. ”
Seeing that his proposal was recognized, Hou Guoming continued to play.
There are already several products for reference and selection. If you develop a new model, the difficulty will be much lower.
The process from zero to one is the most difficult and painful, but from one to two, it is much easier.
"There is nothing to learn from in terms of appearance. At that time, I will lead the design team to make the sludge model, and strive to let the relevant technicians start drawing the drawings as soon as possible."
"But on the body of the car In terms of bones, we can indeed learn from many of the design elements and experiences of Land Rover G. "
"Especially with the application experience of hot stamping molded parts, our car can fully consider the balance between strength and cost."
Jiang Hui put forward his own ideas based on actual needs.
It is in line with his idea to launch the urban SUV, the Land Rover Highlander, as soon as possible.
According to the current discussion, the three major items are taken from existing models for use, and there are much fewer parts that need to be redeveloped in this car.
The difficulty of development will naturally plummet.
The most important thing is that this car will be mass-produced very quickly.
Even if it is March 1987 now, there is no big problem with getting this car out within next year.
The current requirements for various certification work before the automobile market are far less than that of later generations.
As long as Land Rover can officially mass-produce and roll out of the Highlander next year, it can be launched directly.
Unlike later generations, there are various certification announcements to be obtained and various tests to be done.
"Manager, if this is the case, according to previous experience, can we set the mass production time of this urban SUV in the second half of next year?"
Chen Chenxing, as the sales person in charge, Of course, I also hope that the more models the company can provide, the better.
This way, sales will be higher and there will be more cards in his hands.
"Well, I think so too. The mass production time of urban SUVs is scheduled for the second half of next year."
"We will come up with the first version of the design in the next three months."
"We will come up with the first version of the design in the next three months. The drawings come out, and then the procurement and R&D side notify the supporting factory to start preparing production preparations for molds, materials, equipment and other aspects. "
"Our prototype car must be officially offline in the first quarter of next year, and then do some targeted tests and modify the drawings."
" Then make the second batch of prototype car, and there is no big problem. It has officially entered mass production. "
After all, the automobile industry has its own special features.
Even if there is a very mature design plan, it is impossible for a prototype car to enter a state of mass production without production.
That way it is easy to cause some unnecessary problems and can easily cause huge losses.
For example, after a large number of vehicles have been produced, it is discovered that an important part has poor design.
The cost of changing the dressing will be very huge at that time, and it will even bring market claims risks.
Especially in the mature automobile market, the trend in this area is even more huge.
So no matter any car company, it will make at least two-wheeled prototypes to confirm before the car is officially launched.
For some traditional automobile giants, when they make two or three-wheeled prototypes during the development stage, and then when they are handed over to the factory for mass production, they will make two or three-wheeled prototypes at the factory, and finally they will Entering mass production status.
This is also an important reason why the development time of a car often lasts for four or five years.
In the eyes of many people, this kind of approach to BMW must be a mess.
Where did we develop a new product in more than a year?
Even if the powertrain of this new product is reserved, this time is incredible for many car companies.
But time waits for no one. If BMW Automobile Group wants to expand its influence in a short period of time, it will definitely not be able to follow the traditional path.
Otherwise, they wouldn't be able to catch up with others.
Just like the new energy vehicle companies in China in later generations, the path they took is very different from that of the world's automobile giants.
The development time of a new model is generally around one and a half years, or even in extreme cases about one year.
This is still a situation where key parts such as batteries and motors need to be redeveloped.
Not parts like Land Rover Highlander that simply change the appearance and other parts.
Traditional international auto giants will definitely not adapt to this way of changing the gameplay.
Your products still have technical advantages when planning, but before you officially mass-produced, others have replaced them two or three times.
In this case, how can your product still have technological advancement?
The new energy vehicles launched by joint ventures of various automobile giants in China, whether they are Volkswagen, Toyota, General Motors and Honda, Ford and Nissan, all failed. of.
On the contrary, various car companies in China, such as BYD Auto, Chery Automobile, Changan Automobile, and Ideal Auto are developing rapidly.
China's automobile market share, its own brands finally exceeded 50%.
This situation is definitely something that many international automobile giants could not have imagined.
The key is that when facing that situation, they don’t know how to adjust even if they want to adjust.
Developing a new car in more than a year has completely subverted their perceptions and is not in line with their traditional workflow.
Unless you start over, you will have no way to keep up.
But there are too many bottles and jars, so it is so easy to push them down and start over?
The resistance within the company will be very huge.
(This chapter ends)