Chapter 414 Speed up and completely subvert the industry structure
"Manager, if you are simply developing urban SUVs for Land Rover, it should be no big problem at this speed."
"After all, most The parts of the company do not need to be redeveloped. "
"But aren't we going to develop three new models simultaneously this time?" "
" At that time, it may lose sight of one thing and affect the other two models. What about the schedule. ”
Hou Guoming mentioned a new problem point.
Although Jiang Hui has not yet mentioned what the other two new models are, the expectations will definitely not be low.
Although BMW Automobile Group's R&D Center is now in large numbers, compared with the scale of R&D centers of giants such as General Motors and Toyota, the difference is not a little bit worse.
For example, Toyota Motors, there are nearly 20,000 R&D personnel alone.
GM's situation is similar.
However, BMW Auto Group only has 2,000 people and needs to continue to expand.
But under the current domestic environment, it is very, very difficult to expand rapidly.
After all, there are so many college graduates every year, and there are relatively limited entry into the automotive industry.
In the past, there were not many technicians with R&D capabilities in various automobile manufacturers, and they couldn't even find many people to poach.
To put it to an exaggeration, even if you poach all the R&D personnel of FAW and Erqi, you can't compare to the number of R&D personnel of Toyota Motor.
"Our three new models, the city SUV, will be launched next year."
"The Mercedes-Benz C-Class, a mid-size sedan developed by Mercedes-Benz, is planned to be launched again in the next year."
" As for the new coupe-style model of Chitu Auto, I just plan to be launched in 1990. "
"In this way, the evaluation schedules of each model can be staggered so as not to let it go. Everyone was exhausted. "
When Jiang Hui said this, Hou Guoming breathed a little relieved.
If he develops three models at the same time, he is really worried that he can't do it.
"Our own CAD design software has been tested and adjusted for a period of time and has met the preliminary conditions for use."
"The R&D center can officially start using NSCAD and NS3D to Drawing the drawings of the new model. "
"Even some simulation experiments can be expanded on NS3D." "We compared the difference between NSCAD and AUTOCAD, which is already small It will not affect the use."
"NS3D has also reached the level of CATIAV1."
Liang Difeng, as the head of Nanshan Software, was also arranged to attend the meeting today.
Nanshan Software has been very low-key in recent years and burns a lot of money every year.
Compared with other companies, the proportion of overseas returnees among Nanshan Software's R&D personnel is the highest.
The general manager Liang Difeng is also a former senior engineer in General Motors' software design department. BMW Technology has put in a lot of effort to dig back.
However, these efforts are worth it. In just a few years, Nanshan Software has produced two core parts, NS3D and NSCAD.
At the same time, they also cooperated with Nanshan Equipment and Nanshan Mold to develop some professional industrial software.
Many people still don't realize the value of these software.
Especially when you can buy various industrial software from the United States normally, you can spend so much money to develop new software that is not that easy to use. Isn’t it worth the money?
In fact, there are many people who think this way.
However, no one dared to object under Jiang Hui's "willingly do it alone".
"All the company's technicians must have the ability to use computers, otherwise they will not be able to keep up with the pace of the times sooner or later."
"In the development of the previous generation of models, we almost relied on hand drawings. To complete it. "
"This time the three models will be developed by a combination of hand-drawing and computer-aided drawing." "
"Wait until our subsequent new model design At that time, I hope 90% of the drawing work can be done on the computer."
"Then slowly transition to 100% computer drawing, no longer need to draw drawings by hand." Jiang Hui knew very well that in the future, all automobile companies would use computers to draw drawings, and no one would draw drawings by hand.
Even most engineers can no longer draw manually, they can only use software to draw pictures.
Although hand-drawings are more sensible from the perspective of emotions, this efficiency obviously cannot meet the needs of future development.
Jiang Hui is preparing to make BMW Automobile Group the first car manufacturer in the world to use computers to draw drawings 100%.
As for comparing with other domestic OEMs, there is no need to compare.
We are no longer rivals at the same level.
Now, whether it is FAW or Capital Automobile Manufacturing, when setting goals, they intentionally or unintentionally ignore the comparison with BMW Automobile Group.
Otherwise, that goal would be impossible to set.
"If you can use NS3D and NSCAD in large quantities, you should save a lot of time."
"Especially, the verification of assembly interference on computers can minimize the number of changes in parts design."
Wu Guoming was relieved after hearing Liang Difeng's words.
He had long seen the benefits of computer-aided mapping.
It’s just that Jiang Hui has always wanted to use products developed by Nanshan software, rather than purchasing software directly from abroad.
For designers, it is definitely the ideal state to do so after drawing the drawings at one time.
But with so many parts on a car, few parts can do this completely.
Essentially, the drawings must be modified in one way or another at each stage.
For supporting factories, continuous changes in parts are not only prone to problems when managing, but also a huge harm to costs.
For example, I have already opened all the molds and prepared to submit them on a large scale. As a result, you told me that this part and the parts next to me would interfere with them and you should adjust the shape.
Then the mold is likely to be scrapped directly.
Whether this scrapping cost is borne by the supporting factory itself or seeking reimbursement from the OEM, it is an unignorable existence, and will eventually affect the cost of the entire vehicle.
If the poor design in this aspect is minimized during the design stage, the cost in this aspect can be minimized.
The key is to reduce the process of continuous modification of various parts, so the development time will naturally be saved.
This efficiency is very critical. "Manager, what are the specific positionings of our Mercedes-Benz C-Class and Chitu Coupe?"
Compared to Hou Guoming's concern about the development of new models, Chen Chenxing is more concerned about the issue of model positioning and competitiveness.
If a car is not competitive, it doesn't make sense even if it is produced soon.
There are many brothers, and they are good at fighting.
This kind of thing is not necessarily suitable for the current automotive industry.
At least in Chen Chenxing's opinion, it is not suitable for BMW Auto Group.
Only by continuously popular models that continue to maintain the popularity of BMW Auto Group can it completely gain a foothold in the international automobile market.
Otherwise, if you create a few failed models, the future sales work will be difficult.
"The engine of the Mercedes-Benz C-Class will use the current 2.5L version, and the transmission is also the current 4AT and 5MT."
"But there will be relatively large adjustments in appearance, so that it can be made. It has become a new direction to lead the development of intermediate sedans. "
"At that time, I will draw the appearance renderings as soon as possible, and then the R&D center will start to synchronously produce sludge models."
"Compared with Land Rover City SUVs, Mercedes-Benz C-Class sedan needs to develop new parts on the chassis."
"The body and interior and exterior are naturally also to be redeveloped, but electronic functional parts will be shared with Land Rover City SUVs to the greatest extent possible." , reduce development costs and production costs. "
"This sedan is used to enhance our influence in the sedan market, and the global sales target is more than 20,000 vehicles per month."
Jiang Hui quickly told everyone about some key points about Mercedes-Benz C-Class sedan.
First let everyone have a preliminary impression of this car, and then combine this requirement to complete the market positioning analysis report and model design.
The mid-seater sedan market is a market segment that cannot be ignored at this stage.
Toyota's Camry and Honda's Accord are typical representatives.
Their excellent performance in the American market is an important contributor to the ability of Japan's automakers to continuously expand their territory.
Jiang Hui attaches more importance to SUVs, but he will not completely ignore sedans.
After all, in the current global automobile market, cars are the largest sales sector.
Various domestic official vehicles will be mainly sedans for a long time.
The current Mercedes-Benz sedan is relatively large in size and is considered a high-end sedan product.
The Mercedes-Benz C-Class is preparing to enter the mainstream sedan market and contribute to the increase in sales of Mercedes-Benz. "In the current domestic sedan market, in addition to our Mercedes-Benz sedans, mainly Volkswagen's Santana, FAW Toyota's Crown, BJ310 from Capital Automobile Manufacturing Factory and Jetta models that FAW Volkswagen is about to produce. "
"Nothing else is worth worrying about."
"In the future, if our Mercedes-Benz C-Class sedan is mass-produced, it is best to directly put the price to within 200,000 yuan and directly eat up all the competitors' markets."
In order to achieve what Jiang Hui said With the goal of selling 20,000 vehicles per month, Chen Chenxing has now begun to target competitors.
In the international automobile market, the competition for cars is very fierce, and it is very difficult to make a name for itself.
So domestic sales naturally cannot be ignored, and both sides can work together.
Otherwise, Chen Chenxing would still be under pressure if he sold 20,000 vehicles a month.
On the contrary, if Land Rover City SUV is also a global sales target of 20,000 vehicles per month, Chen Chenxing feels that there is a great hope of achieving it.
"It is unlikely to eat it completely."
"I heard that the Capital Automobile Manufacturing Plant is developing a sedan of less than 50,000 yuan, and want to take the BMW Light Such a low-priced route is used to open up the market. "
"I guess some other automobile factories will consider similar paths."
"At that time, different consumers will definitely follow their needs, Will buy different products.”
"But in the sedan market around 200,000 yuan, we have to grab all the competitors' cakes, so that's not a big problem."
After Jiang Hui said this, Chen Chenxing immediately asked a question. "Manager, if the Capital Automobile Manufacturing Plant really develops a sedan of less than 50,000 yuan, I guess the sales will not be very low."
"Are we considering that BMW also develops a model Are there sedan products similar to BMW Light positioning? "The best BMW Auto Group sells in China now is the cheap BMW Light.
The sales of other products in China are far from comparable to sales in the international market.
"As a product that drives the automotive parts industry chain, BMW Light has almost completed its historical mission."
"Continue to develop cheap models, and then BMW's sales will be increased. .”
"But the sales of Mercedes-Benz, Land Rover and Chitu Automobile will be affected. "
"Once the consumers are left with the products produced by BMW Automobile Group, they are all It is difficult to reverse the influence of low-end and cheap products." Jiang Hui once mentioned this view, but it was the first time that he had made it clear in such a formal occasion that he was too high-level.
In the future, the BMW Auto sub-brand will most likely only be sold as a BMW Light for a long time.
Wait until the right time in the future before launching a new model.
Where you take a route similar to MINI cars or SMART in history, then consider it again.
No mistakes, one poem, one post, one content, one in 6, one book, one bar, one read!
Anyway, the focus of BMW Auto Group's development in recent years is on Mercedes-Benz sedans and Land Rover. Chitu Auto, as a high-end model, is not the main sales support.
"The positioning of Mercedes-Benz C-Class is lower than that of Mercedes-Benz cars today. Even if some parts need to be redeveloped, the difficulty should be within an acceptable range."
"But the coupe on Chitu Automobile , we have never had similar development experience. "
"This may be the most time-consuming." "Manager, I see you put the first product of Chitu Auto The production time is set to 1990. "
"Will you have to wait for the Nanshan engine to develop the V8 engine and then directly carry it on it?"
Compared with the Mercedes-Benz C-Class sedan, Hou Guoming is now more concerned about the new Red Rabbit coupe.
He had a feeling that the development difficulty of the Red Rabbit Coupe was the largest among the three cars, and it was even more difficult than the previous two cars combined.
The coupe, with the running word of a sports car, must have high power performance requirements.
This means that there will be high requirements for engines, chassis and other aspects.
"Yes, Chitu Auto's first coupe, I plan to use the V8 engine directly, and match it with the 5AT automatic transmission under development by Nanshan gearbox, making it the strongest power performance in the group Model. ”
"This power configuration can compete with other models even in the international automobile market." After Jiang Hui said this, Hou Guoming couldn't help but take a breath of air conditioning.
Although the V8 engine has been proposed before, it is much more difficult to develop a V6 engine that is more difficult than that of a 3.5L.
The accuracy requirements for parts are also much higher.
Not to mention there is a 5AT automatic transmission behind it.
According to the information he knows, no model in the world is equipped with a 5AT automatic transmission.
Although it is not certain whether there will be a model that will be equipped with 5AT earlier than Chitu Automobile in the next three years, it is conceivable that the technological advancement of 5AT is absolutely no doubt.
He is worried whether the Nanshan gearbox can successfully develop the 5AT.
In addition to the engine and gearbox, many designs in the chassis must also face great difficulties.
No matter whether it is the design of the front and rear subframes, or the design of brake discs, calipers, steering joints and other parts, it needs to be started over.
How to design is the most suitable for Chitu Automobile, there is no answer to reference.
This means constant trial and error, and the cost and time are exaggerated. "Manager, if Chitu Automobile's coupe has such a surging powertrain and combined with the amazing appearance design, then I think it should be worth looking forward to in the international market."
Compared with Hou Guoming, who was too big, Chen Chenxing was more excited.
Those who are engaged in sales are most afraid that their products are not promising.
Obviously, Chitu Auto will definitely have a lot of publicity points to use at that time.
This is a great thing for the sales department.
"The domestic market of coupe will definitely not be very big in the domestic market, at least not very big in the next few years."
"But demand in Europe, the United States, the Middle East and other places is It is still worth looking forward to. "
"Even with this opportunity, our products can be tried in the Japanese and Korean markets."
Jiang Hui is preparing to use Porsche's classic Paramela style.
From the classic level of this car in later generations, Chitu Auto produced it in 1990, and it is estimated that there will be no major adjustments to the appearance in the next 20 years.
It only takes a few years to upgrade the electronic and electrical systems, and it is enough to slow down the interior style.
So even at the beginning, the monthly sales were only a few thousand vehicles, which was a very scary data over time.
The key is that such a long-term production model is also very beneficial for cultivating the loyalty of supporting factories.
Most of the suppliers have several customers.
They cannot be exactly the same attitude towards every customer.
For example, when the production capacity is insufficient, the production of a major customer must be given priority.
When personnel cannot be arranged, priority will be given to ensuring the needs of key customers.
BMW Auto Group wants all its suppliers to treat themselves as their main customers.
To achieve this goal, in addition to making yourself the main target of sales for most supporting factories, it also requires some other factors.
For example, producing parts from BMW Auto Group is easier to do, and the profits you can get are relatively good.
For example, BMW Automobile Group has a better attitude towards suppliers and pays more attention to long-term cooperation.
Anyway, after considering all aspects, the supplier's boss will definitely make his own judgment.
Once people treat BMW Auto Group as the company's main customer, this culture will gradually form from top to bottom.
This is also very beneficial for improving the quality stability of BMW Auto Group's components.
For example, I have 100 formal workers and 100 temporary workers.
People may arrange formal work to produce parts of BMW Auto Group.
While other customers who are not so important will let temporary workers go to production.
Even if the structure of the two parts is almost the same, the quality of the final production will be different.
This is a common situation among many parts manufacturers in later generations. "Manager, the current development of our V8 engine has been in progress for more than a year." "However, many of the parts used on the V8 are V6, as well as 2.5L and 1.5L. There are many differences on it. "
"Some of our existing equipment cannot produce parts that meet the requirements of the drawings." "
"The next step is to introduce large tonnage forging presses and die-casting Only by further introducing high-precision five-axis CNC machine tools can the quality of key parts such as cylinder heads and camshafts meet the requirements. ”
Hu Shuiwen saw that many people's eyes were shifting to him, and knew that he must stand up and say a few words at this time.
The V8 engine is definitely the most critical link whether Chitu Auto’s coupe can be successfully removed from the line.
If there is really a problem with the 5AT, at worst, you can launch the 4AT version or the 5MT version first.
But it is unlikely that the engine will be replaced with 3.5L.
This will not achieve the goal of bringing impact to everyone.
Even if you end up with a 3.5L engine, it will be a good market performance in this coupe.
In order to further increase sales and lower the purchase threshold for consumers, they will consider carrying it.
"In terms of equipment, we will also actively communicate with various factories and strive to produce it ourselves in our factory."
"But now, the group's various factories need a lot of equipment. , we can only give priority to ensuring part of the needs."
Lin Qiaosheng, as the general manager of Nanshan Equipment, also added his opinions next to him.
Nanshan Equipment is highly valued by Jiang Hui, but its scale is not particularly large.
It is unrealistic to gain weight by eating in one bite.
So, some of the equipment needed by each factory are purchased from outside and some are produced by themselves, which is an inevitable choice.
"Our 5AT automatic transmission is being developed in accordance with the goal of mass production before 1989."
"At present, all schedules are being carried out as planned."
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"If any new situation occurs later, I will report it to the group in time."
Ji Hua, the general manager of Nanshan gearbox, also stood up and spoke at this time.
After having the development experience of 4AT, the development of the 5AT automatic transmission is relatively less difficult.
The reason why various international transmission companies have been slow to launch 5AT automatic transmissions is not only because of technical problems, but more because the current 4AT production capacity is relatively large.
If new products are launched, then these production capacity will be wasted.
The structures of 4AT and 5AT are quite different, and there are not many parts that can be completely universal.
The assembly line is also very different.
For gearbox giants such as ZF and Aisin, they must be reluctant to give up their original production lines.
Of course, after the competitive landscape of the automobile industry changes in the future, the situation will gradually change.
"Our three models are developed together, and each department needs to speed up."
"The next few years will be the best time for our group to completely overturn the automotive industry landscape."
"In the future, the opportunities will become less and less."
Jiang Hui looked at everyone , prepare to add some more pressure to everyone.
If BMW Automobile Group wants to grow and grow, it cannot miss the window period in the past few years.
In a few years, it will be more difficult to import some high-end equipment from the international level.
So in recent years, the imports that should be imported are independent research and development.
When we enter the 1990s, we will be as self-reliant as possible in all aspects.
(This chapter ends)