Chapter 415 The winner of the wind, the impact of equipment exports
BMW Auto Group is developing various new products rapidly, and other car companies and parts companies in the international automobile market have not stopped. Your own pace of progress.
"Torbis, the company has officially decided to set up Casma International with its body and chassis business separately."
"After the new company became independent, the first new project was development Hot stamping molded parts. ”
“We are going to build a new factory in Detroit that specializes in the production of hot stamping molded parts.”
"Ford and General Motors have already stated that as long as we successfully develop hot stamping parts, we will be given an order."
As the president of Magna Country, Fred's personal abilities It's very strong.
Magna has a very good relationship with several major American automakers.
They are able to produce almost all parts on the entire vehicle except tires and glass.
In order to prove their parts production capabilities, they are even designing a concept car to showcase their own various new technologies.
And what is even more exaggerated is that Magna actually started a new business, which is to do OEM for the vehicle manufacturer.
This OEM is not processing parts, but OEM for the production of the whole vehicle.
It is spread throughout the international automotive parts industry, and no parts manufacturer can be like Magna.
Even with the powerful Bosch and Denso, they do not have OEM business, and the types of parts they produce are not as comprehensive as Magna.
As a module that cannot be ignored in the car, the body of the car is naturally highly valued by Magna.
However, over the past year, the body field has undergone tremendous changes.
The hot stamping forming technology developed by Nanshan Technology has completely subverted the industry structure.
Now, a series of auto companies such as General Motors, Ford Motor, Chrysler Motors, Volkswagen, etc. are using hot stamping molded parts on a large scale in new models.
Magna must not miss this opportunity.
Fred specially dispatched a group of technicians to solve this technology, and then took out Magna's technical solutions to communicate with several major customers.
For automobile giants such as General Motors, they definitely don’t want such critical components to be imported from a Chinese component manufacturer.
This will make the supply problem full of uncertainty.
So the two sides hit it off, and after Magna came up with the plan, they immediately received the promises from General Motors and other car companies.
"Then the procurement department may need to discuss with Nanshan Technology about purchasing hot stamping production lines as soon as possible."
"I heard that both Bentler and Plannja companies are looking for them in Europe. Nanshan Technology has purchased two hot stamping production lines. ”
"If we move late, the delivery cycle of the equipment will probably be longer."
As the sales director of Magna International, Tobis naturally hopes that his hot stamping molded parts can be completed as soon as possible come out.
He has fully felt the market potential in this field.
Especially, the company has independently established the body and chassis business and established Casma Company.
The original chassis business was Magna's traditional advantage project, and it will definitely be the same in Casma in the future.
In this way, it is very important to expand the body-related business.
Magna also produces traditional cold stamping parts, but the effort invested in this area is relatively limited.
They still prefer to make some parts with some threshold.
Ordinary stamping and ordinary injection molding parts are the parts with the lowest technical threshold in a car.
Among many joint venture car companies in later generations, domestic parts manufacturers first survived by traditional stamping machines and injection molding parts.
As for various functional parts, especially engine-related parts, domestic private enterprises can get few orders in joint ventures.
Even if this situation is in 2025, there will be no major changes.
Of course, there was nothing to change at that time.
Because the market share of new energy vehicles has exceeded 50%, none of the manufacturers have put too much energy into traditional engines. "Why is it that you purchase two thermoformed parts production lines at one time instead of investing one first and then slowly expanding it."
Fred doesn't have a very deep understanding of hot stamping forming technology.
Magna produced almost all parts, and he could not understand all parts.
He only knows that hot stamping molded parts will be used in a large number of new models in the future, and the company needs to spend more manpower and material resources in this field.
For a president, this is actually enough.
"This is mainly determined by the particularity of the production of hot stamping parts."
"From the steel blanking to the heating furnace for heating, then put it in the hydraulic press for special pressure-keeping processing, and then use a laser cutting machine for edge trimming and other processes."
"A hot stamping molded part changes from material The process of making parts takes more than ten times more time than traditional cold stamping parts. "
"With this production efficiency, once the equipment has problems, it is easy to cause the parts to be unable to be supplied to the main machine factory on time. , production suspension accidents occurred. "
"So when each hot stamping molding manufacturer usually directly invests in two production lines when building a new factory." "
"And on this basis, it continues to Increase. ”
Tobis explained quickly.
He must let Fred accept this method, otherwise when he goes to General Motors and other companies to communicate, if people question Casma's supply stability, it will be difficult for him to give a gift if he asks about it. Satisfied answer.
"Even if we purchase raw materials from China, the entire production line is also purchased from China."
"In the future, our costs will definitely not be able to be lower than others." >
"I have told the people in the procurement department that we should consider the backup plan for the production line as soon as possible."
"Some equipment can be purchased from North America or Europe, so try to consider purchasing from these places."
Fred's concern is something that many operators will have.
After all, no one wants an uncontrollable situation.
Especially, manufacturers that control your situation still have a competitive relationship with you.
That will be even more passive.
Everyone will worry about when someone will get messed up.
…
"Manager, Nanshan Technology has added two orders to us for presses."
"So far, we have given them 10 stamping machines for hot stamping and forming processing were delivered, and 4 were waiting to be delivered. "
"Their development speed is really too fast."
Zhang Sheng is very glad that his factory cooperated with Nanshan Technology to develop an oil press suitable for hot stamping.
Otherwise, it would be impossible to get so many orders for stamping equipment in such a short time.
The key is that some of these equipment are for export.
Even if the exporter is BMW Technology, Jier Machine Tool Factory can also gain some bonuses.
Because the purchase amount is paid by BMW Technology in Hong Kong.
Ji Er Machine Tool Factory can also export and earn foreign exchange, which is definitely a political achievement worthy of making a good presentation.
This is something other machine tool manufacturers have not done. "There is a company under BMW Automobile Group called Nanshan Equipment. Will they produce this kind of stamping machine themselves?" Qi Chao asked with some concern.
He was afraid that he would be too happy too early, so Nanshan Technology later gave the order to Nanshan Equipment.
After all, they are a group's brother enterprise, and even if the production equipment has poor performance, they will definitely give priority to use.
In this regard, Jier Machine Tool Factory has almost no counterattack.
"Nanshan Equipment is indeed providing all kinds of equipment to various factories of BMW Automobile Group."
"But as far as I know, they do not intend to produce hydraulic presses used in hot stamping forming processes. Even large single-process stamping machines used in the stamping workshop are not planned to develop by themselves. "
" Instead, the latest multi-station stamping machines and continuous high-speed stamping machines launched by Huitian and Shuler stamping factories are launched by the pressing factories. , Nanshan Equipment is arranging special people to study. ”
Zhang Sheng attaches great importance to cooperation with BMW Automobile Group, and he will go to BMW Automobile Group to communicate every few days.
The two sides actually have some cooperation on Nanshan Equipment, so they are quite clear about some of the situation there.
He estimated that the other party was worried that he would think more, so he shared with him some internal R&D plans related to stamping equipment to a certain extent.
Let Jier Machine Tool Factory don't have to worry about Nanshan Equipment going to compete with them.
"How did they really arrange it?"
Qi Chao is not stupid.
I immediately interpreted the meaning behind it from Zhang Sheng's words.
Nanshan Equipment does not intend to be a competitor to Ji Er Machine Tool Factory, but focuses on products that domestic equipment manufacturers such as Ji Er Machine Tool Factory cannot produce.
Although this will have some adverse effects on Ji Er Machine Tool Factory, it is at least within the scope of Qi Chao's acceptance.
You can't handle multi-station machine tools and other products that you can't handle, and you can't allow Nanshan equipment to be used, right?
If Chinese manufacturers cannot handle these equipment, domestic parts companies will have to need it in the future, so they can only import them from manufacturers in Japan and other countries.
The price is very expensive at that time, but it will also consume foreign exchange, and the conditions in all aspects such as after-sales service will be very harsh.
All spare parts need to be made from the original factory, and no screw can be purchased from outside.
This is an after-sales warranty clause that almost all foreign equipment manufacturers will propose when selling equipment.
If you don't comply, then they will refuse to give you a warranty every minute.
But if you have to obey it honestly, a screw can be sold to you for hundreds or even thousands of dollars.
You have no way to not pay.
After all, the big one is the money for buying equipment, and you have already paid for it. Could it be that after the equipment is broken, you will scrap it?
"It should be true. I don't think they need to lie to us."
Although Jier Machine Tool Factory is also a big manufacturer, compared with BMW Automobile Group, there must be no Any comparability.
Just look at the monthly export earnings amount of BMW Auto Group, and you will know the other party's status.
In China, no factory can compete with BMW Automobile Group.
The most important thing is that people export high-end industrial products such as automobiles, rather than raw materials such as oil, rare earth ore. This is something that most domestic factories cannot compare with. "It seems that Director Jiang is still very interesting."
"What do we need to cooperate with them in the future? Try to let all departments cooperate with them as much as possible." "The various equipment we sell to Nanshan Technology must not be higher than what we sell to other customers." "They are our high-quality customers, so we naturally have to enjoy the treatment of high-quality customers." Qi Chao is not stupid and knows that he needs to establish a good relationship with Nanshan Technology.
Or what will be crying then will be Jier Machine Tool Factory.
…
[Warmly celebrate the export of complete sets of equipment for Nanshan Technology’s hot stamping production line in Europe]
At the gate of Nanshan Technology, a long banner is hung.
No mistakes, one poem, one post, one content, one in 6, one book, one bar, one read!
Today, the four hot stamping production lines provided by Nanshan Technology to two European customers will be officially loaded and shipped to Europe.
This is the largest export order for equipment in China in so many years.
4 hot stamping production lines, with a total export amount of up to US$40 million.
Whether it is a heating furnace, a stamping machine, or a laser cutting equipment, it is 100% produced by domestic manufacturers.
"Director Jiang, your factory can always bring us surprises."
"I didn't expect that in the field of equipment, you can also achieve export and foreign exchange earnings, and the amount is still so high .”
Liu Tianwu attended today's ceremony happily.
Although the ceremony was relatively simple and no many related manufacturers were invited to attend, Liu Tianwu was very interested.
He also specially invited media from Shenzhen City to follow up the report, and even prepared to provide this news to Lingnan Province and even Huaxia Taiwan.
This is the achievement of Nanshan Science and Technology and the achievement of Shenzhen City.
Now, various factories are trying to find ways to import advanced equipment and production lines from abroad, and a large part of domestic foreign exchange is consumed in these places.
However, Nanshan Technology can not only export various automobile parts such as hot stamping molded parts to foreign countries, but also export equipment.
This is definitely something worth writing about. "The main reason is that we have grasped the key point of hot stamping and molded parts and quickly pushed various OEMs to use this process on new models."
"Other parts If manufacturers want to enter this field, if they don’t want to waste time, they can only purchase from us. "
" Whether it is production equipment, raw materials and molds, these factories are now purchasing from us. .”
Jiang Hui is still very satisfied with Nanshan Technology's performance.
Although export production equipment is given to competitors, it will affect Nanshan Technology's overseas orders.
But this kind of business cannot always let Nanshan Technology eat alone.
Jiang Hui thought about this very clearly. "I used to worry that you had recruited a large number of talents from high salaries everywhere, and whether the company could always bear this cost."
"It seems that these high investments are completely worth it."
"Compared with the sales price of equipment, the salary of technicians is not that outstanding."
Although Liu Tianwu is not clear about it The specific cost of the hot stamping production line, but he is sure that the cost will be much lower than US$40 million.
He has visited Nanshan Technology's hot stamping forming production line several times.
Through various occasions, we generally know some investment amounts.
With all the plans, the procurement cost of a hot stamping production line will not exceed 10 million yuan, and it is even enough to get a 50% discount.
But Nanshan Technology exports these equipment to Europe at a production line of US$10 million.
This has not yet considered the income from subsequent production line maintenance.
This profit margin is definitely very considerable.
What does those technicians have a monthly salary of hundreds or even thousands of yuan?
"Talent is the most precious wealth of the company."
"One of the important reasons why our group can develop rapidly is the importance of talents."
"In the future, we will continue to have a large number of people every year. Recruiting high-tech talents and college students to enrich the R&D and technical teams of various companies, including Nanshan Technology. "
"Even if we are workers in our factory, the Human Resources Department will provide you with various services. Training opportunities give everyone the opportunity to improve their technical level."
"Some time ago, a junior high school worker in our gearbox factory successfully became the responsible person of a workshop through continuous learning. People.”
"There is also a worker on the Nanshan Engine that has become an engineer directly through hard work." Jiang Hui was happy to discuss the talent topic with Liu Tianwu.
Whether it is the development of Capital University of Technology Shenzhen Branch or Shenzhen University, it is inseparable from local support.
In addition, there are several other universities that intend to build branches in Shenzhen, which is also a good thing for BMW Automobile Group.
To let Liu Tianwu and others fully realize the importance of talents and know the additional value that talents can create, many policies do not need Jiang Hui to promote, and Shenzhen City will take the initiative to introduce them.
"We already have an automobile industry industrial park in Shenzhen. Do you think it is necessary to set up an industrial equipment industrial park?"
"At that time, we can provide more convenient conditions for this industrial park to Go to various equipment manufacturers and attract more professional equipment factories to develop here. "
"At the same time, we also provide some self-employed people with opportunities to enter the equipment industry development."
Liu Tianwu quickly threw out a new proposal.
He has already tasted the benefits of the automobile industry industrial park, if there is another industrial equipment industrial park.
At that time, even if the scale cannot be compared with the automobile industry park, the significance will be extraordinary.
When the leaders came to Shenzhen for inspection, there was one more place to go.
In addition, Nanshan Technology has now begun to move against the wind and is launching hot stamping forming equipment.
The performance of the Industrial Equipment Industrial Park will definitely not be particularly bad at that time.
"I think this idea is completely feasible."
"Industrial equipment is too important, and our group has no choice. Many times, it is impossible to purchase the required equipment in a timely manner."
"So I can only set up Nanshan Equipment to specialize in various equipment. "
"In the new factory of Land Rover Automobile, many of our equipment are produced by Nanshan Equipment itself." "
"In the future, it will combine the various equipment needs of our group and export orders. Demand, vigorously developing the industrial equipment industry in Shenzhen will definitely bring unexpected gains to everyone in the future. "
Liu Tianwu took the initiative to propose to build an industrial equipment industrial park, and Jiang Hui will definitely not object.
This is definitely a great thing for BMW Automobile Group.
Not to mention Nanshan equipment.
In the future, Nanshan Equipment will definitely be the core enterprise in this industrial park and can enjoy many halos and policy care.
Jiang Hui did not care about the tax preferential policies provided by Shenzhen City to Nanshan Equipment, but he cared about the ability of Shenzhen City to attract foreign equipment manufacturers and supporting parts manufacturers.
Nanshan Equipment cannot do everything by itself, and it must cooperate with many equipment factories and parts factories.
If these factories can build branches in Shenzhen, or simply relocate to Shenzhen City Industrial Equipment Industrial Park, it would be absolutely great.
The aggregation effect has been fully proven in later generations.
The most obvious thing is the catering industry.
A large number of catering companies are concentrated in food cities or streets, which can make the business more prosperous.
It is not that some people worry about opening a store next to other restaurants, which will affect their business.
"Since you think so, I will arrange someone to implement the matter of this industrial park as soon as possible."
After hearing Jiang Hui's words, Liu Tianwu did not hesitate anymore and immediately signaled Yao Yiming next to him to take this matter. Write it down and then arrange someone to implement it as soon as possible.
…
"Manager, I have contacted several staff members of the machine tool factory these days. The five or six people who were already struggling are now willing to come to us."
As the general manager of Nanshan Equipment, Lin Qiaosheng was originally the deputy chief engineer of Beiyi Machine Tool Factory, and has dealt with many technical experts in the "Eighteen Luohan Factory" in the domestic machine tool industry.
Many people I met in industry associations, classmates, colleagues...
After he came to Nanshan Equipment by himself, he began to wave his hoe to dig.
However, some people can dig it up after digging, while others do not dig so smoothly.
After all, in this era, not everyone cares so much about personal treatment.
You simply say how good your treatment is, and you can't keep poaching people.
It's different now.
The complete set of hot stamping forming equipment provided by Nanshan Equipment to Nanshan Technology can be exported to Europe.
It is said that there are two production lines of equipment to be exported to the United States.
This is a goal that has not been achieved by the "Eighteen Arhat Factory".
The importance everyone attaches to Nanshan equipment has become different at once.
Although this factory has just been established for a few years, its technology is really amazing.
The future is promising.
High income, can devote yourself to the research and development of technology that you love, and can also produce various achievements.
For some technicians, the difficulty of Lin Qiaosheng poaching at this time will be greatly reduced.
This is like in-depth exploration companies recruiting personnel before becoming famous and the difficulty of becoming famous is completely different.
Nanshan Equipment has begun to enjoy the various impacts brought by equipment exports.
These influences must be in a good direction.
(This chapter ends)