Chapter 418: Events that shocked the world, signs of a historical turning point appeared
The emergence of Hongqi BMW not only gave Shenzhen City a certain sense of crisis, but also put a lot of pressure on several other car companies.
In particular, Volkswagen and Toyota have joint ventures with FAW. "President, the Crown sedan produced by our joint venture in China currently has less than 500 vehicles per month."
"The original direction of FAW discusses with us was the largest To a degree, promote the localization of parts, reduce the use of foreign exchange, and thus increase production."
"But because the strength of China's parts companies is too poor, we need to spend a lot of manpower and material resources to purchase qualified parts."
"So the action in this regard has always been very slow. At present, the domestic production rate of Crown sedans is currently Less than 10%. "
"As far as I understand, the situation of the Jetta sedan produced by Volkswagen and them is similar. "
"Now they suddenly set up a joint venture with BMW Automobile Group , to develop a new generation of Hongqi sedans, I think it will definitely have an impact on the sales of Crown sedans in the future. "
As the head of Toyota Motor's sales headquarters, Saito Shigei has been in the situation of various automobile markets. It's quite understandable.
China has a population of more than one billion. Although the current car sales are not large, it has great potential and Toyota also attaches great importance to it.
Especially in the American market, Toyota has been targeted in recent years. After hitting a wall several times, the company has also begun to adjust its strategy appropriately.
"Hongqi cars mainly focus on official vehicles in China, and in the Chinese automobile market, official vehicle procurement accounts for the largest proportion."
"Once the new Hongqi cars are on the market, it is It will definitely affect the performance of Crown sedan in the official car market. "
"We can communicate with FAW to speed up the pace of localization of Crown sedans."
"Only by increasing the sales of Crown sedans can we resist the impact in this regard."
Akichiro Toyoda quickly made a decision.
They cannot withdraw from the Chinese market because of the emergence of Hongqi BMW. So how to stabilize the situation on their own until the other party’s new model is launched to the greatest extent.
To put it bluntly, the initiative shifted slightly to FAW at this time.
Toyota must make some concessions appropriately.
"If Hongqi Sedan cooperates with other automobile manufacturers, there is nothing to worry about."
"But if it cooperates with BMW Automobile Group, it really needs to attract our attention."
< br>"At that time, whether it is producing Mercedes-Benz sedans or BMW Automobile Group's newly developed model to provide it to the joint venture, it will probably be a very competitive product."
"Which Jiang Hui is in the car In terms of styling, it has never disappointed people."
Saito Shin-ei is quite afraid of the development of BMW Automobile Group.
Although from the perspective of company size, Toyota is much larger than BMW Automobile Group.
But at present, the two models of Land Rover G-Series and Land Rover X-Series have brought great impact to Toyota's LC70 and Hilax.
Especially in the American market, Toyota's sales of these two models are less than one-third of the peak.
This decline is definitely an exaggeration.
Similarly, in the Middle East market, sales of these two Toyota models have also declined sharply.
That is, the Japanese local market has basically not been affected.
But the local automobile market in Japan is very strange. The main best-selling here are various small cars, even the so-called "light automatic cars".
The sales of large models such as LC70 and Hilarx in Japan are almost negligible.
"The Chinese automobile industry was originally a stagnant pool, and a large piece of fat was waiting for everyone to divide it up."
"But the emergence of BMW Automobile Group completely changed this situation." >
"We also need to do some targeted research and countermeasures for BMW Automobile Group's models in the future."
"I have a premonition that the competition between BMW Automobile Group and us in the international automobile market in the next few years will increase. The more intense it came."
After Toyoda Akiichiro said this, Saito Shin-ei's attention to BMW Automobile Group has increased several levels.
If the president specifically reminded himself and he did not take any action, he would be waiting to be criticized when he was really affected in the future.
…
"Willman, are you saying that Hongqi BMW Automobile Co., Ltd. will introduce a mid-to-high-end sedan from BMW Automobile Group to specifically target the Chinese official car market?"
Smit, after hearing this, made a special trip to return to his country to give him a try. After reporting on the latest operating conditions of FAW-Volkswagen, he soon became interested in the Hongqi BMW mentioned by Executive Deputy General Manager Willman.
The Volkswagen Group would choose to continue to establish a joint venture with FAW Group after cooperating with Shanghai Automobile Manufacturing Plant, because it was because it was attracted by FAW's special influence in China.
So after making concessions in many cooperation conditions, a joint venture was established.
Volkswagen has high expectations for the Chinese automobile market.
But now he felt the crisis.
What kind of enterprise is BMW Automobile Group? It has listened specifically to the Lucas report of Shanghai Volkswagen.
Now that such a newly emerging automobile company has cooperated with FAW, this joint venture is almost an invincible existence in China.
Combining FAW's administrative resources and the market vitality of BMW Auto Group, even Smit is not confident that he can play with each other in the Chinese market. "Yes, it is said that the new car is expected to be launched in the next year, and its positioning will be slightly lower than that of the Mercedes-Benz sedan under BMW Automobile Group."
"According to the information I speculated, this model will be equipped with the powertrain provided by the Nanshan engine and the Nanshan gearbox."
"Although there is no way to compare with our most advanced powertrain, various The parameters can also reach the international mainstream level. "
"In addition to the advantages of BMW Auto Group in terms of automotive appearance design, this new model of Hongqi BMW is likely to become the sales volume in the Chinese market. The tallest sedan."
Willman said the harm of the Red Flag BMW was very serious.
He can also have reason to explain what impact the FAW-Volkswagen's operations will be affected in the future.
"According to what you said, isn't this direct competitor of this car our Audi 100?"
"The size and specifications of others are estimated to be comparable to the Audi 100, but the price will be lower."< br>
"This will directly affect our Audi 100 sales."
Volkswagen currently has two main models that cooperate with FAW, one is the Volkswagen brand Jetta model.
The other model is the Audi 100 brand.
As a brand new attempt, the Audi 100 is the first luxury car to be assembled in China.
At the beginning, the sales price was as high as 500,000 to 600,000 yuan, but now the price has dropped, which costs more than 400,000 yuan.
According to Volkswagen's plan, after the domestic production rate of Audi 100 is further increased, the price can be reduced to more than 300,000 yuan.
But no matter which price it is, it is much higher than that of Mercedes-Benz sedan.
Not to mention that the new model of Hongqi BMW is slightly lower than that of Mercedes-Benz sedan.
That would be even more troublesome.
You can buy two new models of Red Flag BMW with an Audi 100.
If this has no effect, no one will believe it.
Audi is a luxury brand at this time, and Hongqi BMW has insufficient brand influence.
It may be useful in overseas markets, but in the Chinese market, the effect is estimated to be very limited.
At least during periods where official vehicles are the main ones, the impact is very limited.
Unless the proportion of individuals buying cars increases significantly in the future, everyone may accept the premium of the Audi brand.
But by that time, the Hongqi BMW had already become a climate.
This is a situation that Smit didn't want to see.
"Yes, I think so too."
"The most urgent task is to quickly increase the domestic production rate of Audi 100 and reduce the price to a level similar to that of Mercedes-Benz sedans."
"In that way, our sales in China will be guaranteed."
< br>What Willman can think of at this time is to reduce the price of Audi 100.
This way, you can ensure the competitiveness of your products.
Otherwise, for China today, the price would be too high.
Even if it is a official car, they have a budget.
Not to mention that FAW will most likely sell Hongqi BMW's new model to relevant units as official vehicles at that time.
"Whether it is the Audi 100, Jetta, or the Santana model from Shanghai Volkswagen."
"Their domestic production speed needs to be improved."
" > "In addition, we can also negotiate with FAW and Shanghai Automobile Manufacturing Plants for Engine Factory Cooperation."
"Didn't they always want us to put the assembly and production of engines in China?"
"We just promised them!"
Smit knew that he wanted to really reduce the Audi 100 and so on. The cost of models is the most critical link.
However, if the key components such as engines and gearboxes are not domestically produced, the contributions that other parts can make are relatively limited.
"To invest in a new engine factory, FAW will definitely have to pay a considerable price."
"These various costs have been paid, and they definitely hope that the sales of related models can be better." "To a certain extent, this can indeed offset the impact of the establishment of Hongqi BMW."
Wilman felt that Smit's plan was much better than he expected, so he naturally would not have any comments.
This time he returned to China to give a report, essentially in need of the support of the headquarters.
"The Chinese economy has developed very rapidly in recent years, and now more and more countries are interested in the Chinese automobile market."
"I heard that there are also car companies in France that are in contact with China's Second Automobile, and they will probably set up a joint venture to produce cars soon."
"In the United States, General Motors and Ford Motor's actions should be the case. It won't be particularly slow either."
"We will definitely not be harmful to make arrangements first."
Smit is becoming more and more confident in his original judgment.
The Chinese automobile market has great potential.
"Some time ago, China announced several laws and regulations to encourage the development of private enterprises, which formally affirmed the significance of private enterprises."
"It is estimated that with the promotion of private enterprises in the next few years, China's economy will enter the market with the promotion of private enterprises. At a new development speed. "
"With the development of private enterprises, personal purchase of cars will become more and more common." "The prospects of the Chinese automobile market are indeed worth looking forward to .”
Willman naturally hopes that China's automobile sales can be greatly improved, so that his position within Volkswagen can be further improved.
Otherwise, the positions of American branch and Huaxia branch in the headquarters are completely different, as well as general managers of overseas branches.
…
Compared with the reactions of Toyota and Volkswagen, the Shanghai Automobile Manufacturing Plant is more interesting.
On the one hand, they passed this pressure to Volkswagen as their partner, and on the other hand, they had new ideas about the positioning of Shanghai-listed sedans. "Director Jiang, our Shanghai-listed sedan was once the highest-selling sedan in China."
"But now the sales volume is less than 1,000 units per month, which is the result of continuous price reduction."
"But the brand influence of Shanghai-listed sedans is still there."
"Can we both consider setting up a joint venture like Hongqi BMW to operate a 'Shanghai licensed' sedan?"
"Don't worry, the conditions in all aspects will definitely not be worse than FAW." >
No mistakes, one poem, one post, one content, one in 6, one book, one bar, one read!
Yu Jin and Jiang Hui naturally knew each other.
And Nanshan Technology is now a supplier to Shanghai Automobile Manufacturing Factory and Shanghai Volkswagen.
However, the once glorious Shanghai Automobile Manufacturing Factory is not very ideal now.
If there was no cooperation between Hongqi Sedan and BMW Automobile Group as a reference in the first place, Yu Jin would probably have to think about ways to change the situation internally.
Now that he has a reference, he naturally wants to copy homework.
Anyway, even if the joint venture fails, he can find an excuse. "Director Yu, our group is definitely very willing to cooperate with Shanghai Automobile Manufacturing Factory." "But when Director Geng of FAW discussed cooperation with us, he Some exclusive cooperation terms were mentioned. "
"If you can convince Director Geng to accept that we both have established a joint venture, I will definitely have no objection."
Jiang Hui is actually I don’t want to establish a joint venture with Shanghai Automobile Manufacturing Factory.
If you have a new model, you can make it yourself and enjoy 100% profit. Isn’t it better?
Why do you have to share half of it to others?
Combining with FAW is taking into account the special status in the Chinese automobile industry, which is considered as buying an additional insurance for BMW Automobile Group.
However, as a local automobile factory, the Shanghai Automobile Manufacturing Factory has no influence compared to FAW.
Even if the development of Shanghai Automobile Group in later generations is good, it will be a future.
Now that BMW Automobile Group has a bright future, it is still a matter of whether Shanghai Automobile Group will have such a bright future.
But if you don’t want to cooperate or not, you will definitely not be suitable to say this directly.
That's too offensive.
So Jiang Hui thought of turning the blame on Geng Weidong in an instant.
Anyway, I call myself and explain it briefly. He doesn't believe that Geng Weidong will agree to establish a similar joint venture with BMW Automobile Group and Shanghai Automobile Group.
Isn’t that a scramble for resources from Hongqi BMW?
This is definitely unbearable!
If BMW Automobile Group insists on its own, FAW may have to pinch its nose and recognize it.
Now come here to ask for opinions, Geng Weidong will definitely not agree.
Yu Jin can definitely think of how FAW will answer.
"Director Jiang, the country has relevant regulations that allow foreign-funded automobile companies to establish no more than two joint ventures in China."
"Volkswagen and us and FAW have established a joint venture at the same time."< "BMW Automobile Group naturally allows two joint ventures to be established in China." "I think even if FAW disagrees, it will not affect our cooperation." br>Yu Jin didn't want to communicate with Geng Weidong himself.
He would not do that kind of thing that would be destined to have no results and would even be swearing in his face.
So he wanted to continue working on Jiang Hui.
Of course, he didn't dare to do anything randomly.
Not only that Jiang Hui also has a backer behind him, this backer is still their superior leader.
Just just the current scale of BMW Automobile Group is not something that Shanghai auto manufacturers can provoke.
After it has developed to a certain scale, your existence is a kind of deterrence and influence.
"Director Yu, our group has had several years of cooperation with Shanghai Automobile Manufacturing Plant."
"We have always attached great importance to commitments. As long as we agree, we will definitely Will do it."
"For other customers such as FAW, we also attach equal importance to our reputation and will not regret what we promised."
Jiang Hui's attitude has not changed at all, which makes Yu Jin was quite disappointed.
Could it be that Shanghai-listed sedans really have to disappear into the long river of history like this?
He was a little unwilling to give up.
But he had no better way, and he could only expect the business of the joint venture to become better.
…
Just when the Chinese automobile industry was talking about the establishment of Hongqi BMW, something major that shocked the world happened internationally.
On May 28, 1987, 19-year-old German youth Matthias Rust took off from Mariami Airport near Helsinki in a Cessna 172 light single-engine sport aircraft.
Short after takeoff, Rust changed his course and flew towards the polar bear border.
And turned off all wireless communication equipment except the radio compass, causing the aircraft to disappear from the radar screen.
Rust flew the plane through the polar bear air defense system that was considered impeccable at the time.
During the flight, he cleverly avoided polar bears' interception and radar detection many times.
This includes a downward dive action that causes the plane to disappear simultaneously from the polar bear interceptor pilot's field of view and the screen of the ground radar.
Even after a long flight, Rust successfully landed on the Polar Bear Red Square in the plane.
At that time, there were a lot of tourists on Red Square, and people were shocked and curious when they saw the plane landing.
After Rust walked off the plane, she shyly smiled at the onlookers and radiated his signature paper.
People initially thought it was a movie, but later they realized it was a real event.
The Red Square aircraft incident shocked the international community and raised doubts about the polar bear's air defense system.
A amateur pilot with only 40 hours of flight record was able to break through the polar bear's air defense network, which is considered a major military shame for the polar bear.
No need to say, there must be a large number of people inside the polar bears who are going to be in trouble.
Some media in China also reported on this news.
But most people just regard it as a topic of conversation after dinner and do not fully realize its historical significance.
"Dad, there was a shocking news happening on the polar bear side. Have you seen it?"
After seeing this news, Jiang Hui immediately called Zhu Jiansheng.
He wanted to take this opportunity to communicate with Zhu Jiansheng again about some of the things mentioned during the May Day holiday.
Zhu Jiansheng has now taken up a new position in the Machinery Industry Committee and is busy getting familiar with the specific situation, going to some places to inspect and prepare for the next step of action.
At this time, Jiang Hui's opinions are naturally very critical.
"You are talking about the Red Square plane incident?"
"I heard that this incident has caused a lot of controversy abroad and has a very big impact."
Zhu Jiansheng's relationship with polar bears during this period The news is of course very much attention.
So as soon as Jiang Hui said that, he guessed what the other party wanted to say.
"Yes, this is the case."
"I think although this incident is a certain accident, it may not necessarily mean that there is a big problem with the polar bear's air defense system."
"But when the polar bear is on the downhill side, this incident will definitely affect it. It is very far-reaching. "
"I have a premonition that this will be a landmark event in the future development of polar bears, and will further deepen the contradictions and dissatisfaction within polar bears."
< br>"Associated with the food crisis and the light industrial product crisis, I think the other party's willingness to ease relations with us and expand military product export cooperation will greatly increase."
Jiang Hui prepared a new official for Zhu Jiansheng Three ultimate moves used by three fires.
Zhu Jiansheng has not even used his ultimate move yet.
Based on this historical event, Jiang Hui felt that the time was ripe.
Don't wait too long, and everyone is used to Zhu Jiansheng's performance in the Machinery Industry Committee, that would be bad.
People's first impression is very critical.
Once it is formed, the cost of reversing it will be very high.
"Do you think I can formally propose the two plans I had proposed with my superiors now?"
Zhu Jiansheng was not stupid either, so he naturally understood the meaning of Jiang Hui's words.
During this period, he has been preparing for these two proposals.
Although various reports have not been fully produced, some basic data have been included.
If you really want to follow your superiors’ proposal, it’s not impossible.
"Yes, I think now is the best time."
"At the same time, let the superiors fully see your sensitivity to international current affairs and your far-sighted gaze."
" This impression score is very important and is related to further development in the future." Jiang Hui gave his reply very directly.
The father-in-law's level should be improved as much as possible.
(This chapter ends)