Chapter 186 Lu Yao miscalculated (6k requested to order)
Among the big factories that imitated "Called", the Japanese cartoon style of the pig factory "Ninja War" was once released. The favorite of the pig factory fans.
At this time point in 2014, the domestic two-dimensional atmosphere became better and better.
In the past, those kids who watched Japanese comics had grown to the stage where they could harvest.
So the 2016 "Onmyoji" can sweep across major platforms in a sweeping way and become a phenomenal game.
Lu Yao still remembers that he had just worked at that time, and there were some girls in the company, and even otakus playing this game.
When looking at the pig factory game with good momentum, Lu Yao suddenly had an unknown premonition in his heart, and he suddenly felt that he might have missed something.
Lu Yao is not sure what it is yet, nor is he sure whether the things he misses have any negative impact on his next plan.
It was just when that hazy premonition appeared, Lu Yao finally understood what the "butterfly effect" was.
A small butterfly flapped its wings on the other side of the ocean, and under the influence of a series of "miracles", it may eventually turn into a terrifying storm sweeping across the other side of the ocean.
Although Lu Yao knew this concept before, he did not have a personal experience.
Now, the airflow caused by his butterfly reborn from the future, which flapped his wings seemed to set off a storm on the Internet that was different from the past.
"Hu..."
Lu Yao stood by the floor-to-ceiling window, picked up the bag of brewed Nestle coffee and took a sip.
Sweetener and inferior coffee powder bring the taste to the mouth, but Lu Yao's subjective feelings block all kinds of feelings, and the "don't know the taste" experience get√.
After the Pig Factory's "Ninja War" was launched, its momentum has been rising under the promotion of the Pig Factory, and the backstage data of Lu Yao's "Call a Shoot" has increased by a small amount.
Lu Yao once again sighed that this kind of mini-game that has developed more novel gameplay actually has such strong vitality and money-making ability... Penguin's game also started pushing through various channels at the end of October, and booking and downloading .
The overwhelming publicity starts viral push on the mobile phones of QQ and WeChat.
Only, the promotion started on the first day of the end of October, Tencent's skin-changing game received eight million reservations and downloads.
This made Lu Yao feel the powerful power of Tencent's social system in the game track.
According to the trailer released by Tencent, this game of Tencent has also undergone elements reconstruction.
The pig factory is a beautifully painted Japanese cute style.
Gentin Factory has exquisite pixel style and exquisite and diverse weapon systems with exquisite vertical paintings.
In terms of the style of painting, it looks very similar to "Rebirth of Cells" on Steam later. Although it is a pixel-style painting style, it presents a very exquisite texture and the color ratio is bright and atmospheric.
In addition, pixel style can express more screen elements with less memory, so the optimization of this game is probably not bad, and the hardware configurations such as impact sound effects are naturally produced by major manufacturers. There will be some guarantee.
Lu Yao remembers that pixel-style games like "Rebirth of Cells" are still very marketable.
Similar games still occupy a large market even after ten years, with games such as "Star Dew Valley", "Terraria", and "Minecraft".
Pixel wind has therefore become an independent gaming category.
This type of game has a kind of "different" exquisiteness, while the game content focuses on "plot", "strike" or "immersive experience".
Many amateur canyon pianists who are older often get into this type of game to start retirement.
And to be honest, Lu Yao also believes that this kind of brainless and violent mini-game is very consistent with the style of pixels. Just by looking at the various trailers released by Tencent, Lu Yao can even feel their game. The fun conveyed.
"It's really a big deal that Tencent has troubled."
From Lu Yao's perspective of the future, coupled with Lu Yao's many years of gaming experience and many years of marketing Judging from experience, this game already has all the characteristics of hits.
As long as you operate it well, this game can indeed win the market in 2015.
In order to cope with this wave of impact from Tencent, Lu Yao also specially organized a project team meeting. This meeting not only included the "Shooting" project team, the auto-chess project team and the MOBA project team. The executive was also pulled over by Lu Yao.
The executives of the MOBA mobile game project team are naturally Feng Ji and Yang Qi, as well as several other executives in charge of different aspects.
The person in charge of the auto-chess project team is a game producer named "Yang Yuzhou". He was originally a medical student, but was very interested in art and animation. Later, he went around and went around. He became a game producer.
Lu Yao brought everyone together and started discussing the game of Tencent.
Feng Ji said straight: "Although I don't like the management method of Tencent, I have to say that the game "Legend of the Brave" they launched this time took a lot of thought." br>
The things you make are not thoughtful or sincere, users can feel them with their hearts.
This is a theorem recognized by everyone in the industry.
Like many movies on the Spring Festival later, especially the 2025 Spring Festival movies, they were also very popular in the previous work, but the sequel style and performance were very different, which can better reflect the two movies that were more similar to each other. The difference between "sincerity".
Feng Ji is particularly sensitive to this mysterious and mysterious thing, so he can feel whether the game is infused with sincerity.
Then Feng Ji, Yang Qi and Yang Yuzhou conducted multi-dimensional and multi-dimensional stereoscopic analysis on the picture, mechanism, visual effects, etc. of the game.
The final conclusion everyone came to was-
This game will explode.
This made the head of the project team of "Shooting" dark-faced throughout the whole process, and it seemed very stressful.
Finally, Chen Li, the head of the project team of "Shooting", stood up and gritted his teeth and said, "Mr. Lu, don't worry, no matter how big the impact this time is, our project team will do its best to do its best. , do all the details as much as possible."
Lu Yao pulled Chen Li and sat down, and smiled and said, "I have made arrangements for promotion channels. Next, you just need to do it step by step Operation and maintenance, as for the final result, just try your best."
It has been so popular for so long and has made such a high level of work. The person in charge and member of the project team of "Shooting a Shooting" Our spirits have already risen.
Chen Li said on behalf of the entire group: "We won't just do our best. Our whole group will do our best to burn out the last bit of strength!"
Under pressure, Chen Li burst out with strong creations. Passionate: "We went out early, it's genuine! Next, I will add some pixel-style skins and pixel-style special-effect weapons, and launch Japanese heroes."
"Teng Factory and Pig Factory The game production style is indeed unique. But our game style is better inclusive! "
Feng Ji nodded and agreed: "Indeed, this idea is indeed very good, but the workload here is quite large. "
Chen Li laughed and said, "Our group is holding our energy now. Whether we eat meat or drink soup during the Chinese New Year this year depends on our wave."
Lu Yao clapped his hands and concluded: "Morality is available, so thank you for your hard work."
After the meeting, Chen Li returned to the "Shooting" project team with a burning mood, and then Start mobilization within the group.
Lu Yao did not participate in their group mobilization, but even across the conference room, Lu Yao still heard Chen Li's passionate mobilization speech:
"Mr. Lu is not a stingy person! At the end of the year, Mr. Lu still heard Chen Li's passionate mobilization speech:
"Mr. Lu is not a stingy person! How much money we can share depends on how much revenue we have. The greater the revenue and profit we make, the more money we get when we go home in China! "
"I know what I just wanted to do Very much workload.”
"But there is no coward in our group."
Inspired by the bonus and Chen Li's passionate speech, the project team of "Called" was full of energy, just like they were injected with chicken blood.
Before Tencent's "Legend of the Brave" was officially launched, the "Shooting" project team updated almost every day, and there was a big update package in three days.
New characters and new special effects weapons have all started to be launched. Through various new recruits, recharges, and activities, these updated contents are presented to users of "Called".
The update of "Called" directly made the players in the game excited.
Although the game of Tencent has not yet been released, they have already taken the lead in experiencing the special effects of pixel wind. Many players who already hate Tencent have praised the conscience and diligence of the "Shoot" game project team on different platforms. .
And then on November 9th, Tencent's "Legend of the Brave" was finally opened for download.
Because the genuine version of "Call a Shooter" is being held in front and other similar big-factory games are eyeing each other, so Tencent's "Legend of the Brave" is not like the previous "Sword Spirit" , a variety of tests directly harvested all players' money and patience.
When the Sword Spirit was fully publicly beta, the game had become a sugar cane bagasse chewed and sucked dry by the scumbag girl.
The Legend of the Braves is launched to be open without deleting the public beta, and the activities benefits on the day of the public beta are also very conscientious.
The first rush is 6 yuan and you will get the "Epic" suit.
The rewards for new activities are also very generous.
With the promotion efforts of QQ and WeChat's two channels, and the warm-up of similar games in previous "Called" and "Ninja War", Tencent's "Legend of the Brave" was opened for download on the first day , the download volume exceeded 10 million.
This terrifying result directly made all the members of the "Shoot" project team of Lu Yao Guang'an's network "Shoot" gasp.
Oh the first day!
This is the first day!
I remember that with the help of Lu Yao and many internet celebrity ladies, it took more than a week to achieve this result.
But this is not the limit of Tencent’s promotion.
On the third day of "Legend of the Brave", a series of future linkage activities were released. The linkage activities of games such as "Contra", "Street Fighter", "Warsized Three Kingdoms" are already on the way.
At this stage, as long as you make an appointment and participate in the sign-in event, you can receive the corresponding high-quality skins and special-effect weapons for free after these linkage activities are launched in the future.
This is a tight grip on the player. Because this involves the calculation of the screen time of a player.
Even with the powerful promotion channel of Tencent, even if they can use the official account, Moments and QQ follow account to promote their multiple games at the same time, players will be able to use their official account, Moments and QQ follow account to promote multiple games at the same time, but The screen and the game content that players can operate at the same time are single.
So whoever can occupy more of the player's screen time is the best in the mobile Internet era.
TikTok was originally relying on its simple and rich mechanism that can quickly stimulate the release of happy factors in the brain through short videos, and it was almost barbaric to seize the entire country under the mobile Internet era.
After all, there should be no cheaper and faster way to be happy than short videos.
Turn your thumb and you can be controlled by the algorithm, so that you can see what you want to see to get happiness.
This algorithm is almost toxic and extremely addictive.
In the era when Douyin has not yet appeared, this kind of brainless and exciting game with a little strategy and can gain a sense of accomplishment through rank promotion has temporarily replaced the status of short videos.
In addition, this time Tencent is indeed a conscientious production. "Legend of the Brave" has exceeded 80 million downloads in just one week after it was launched.
The user recharge in the first week reached an exaggerated 360 million.
No mistakes, one poem, one post, one content, one in 6, one book, one bar, one read!
It's not yet the Chinese New Year.
The next competition for domestic market share is the highlight of the highlight.
Under the impact of "Legend of the Brave", other manufacturers' games have suffered varying degrees of impact, and the daily active users of "Ninja War" of the pig factory fell by almost 20%.
Even the authentic version of "Call a Shooter" has dropped by 15%.
Tengchang once again used its channels and strength to prove to the outside world who is the boss of the domestic game business.
Because of the impact of "Legend of the Brave", everyone's morale became very low in the project team of "Shooting a Shoot", but everyone was also holding a sense of unyielding spirit in their hearts.
It is normal for the server to have such an impact at the beginning.
The next thing is to look at everyone's hard power competition in operation.
Chen Li cheers everyone in the office area almost every day: "The current setback is only temporary. We cannot mess with ourselves. The details are reflected in every moment. The only way to defeat the big factory is to see who made it. There are even fewer mistakes."
The morale of everyone is available, but the situation has not improved particularly.
The Legend of the Braves launched by Tencent not only has remarkable graphics design, but also has sound effects, impact and matching mechanisms that have won unanimous praise from everyone.
The Legend of the Brave has launched a team competition mode similar to the MOBA map, and they also match the mechanism of "combination skills" between different heroes.
The addition of this mechanism has made countless primary and secondary school students extremely popular!
"This is the power of our bondage!"
"Use thunder! Breaking the darkness!"
Countless primary school students took their parents' mobile phones to open the game after finishing their homework, and played with their friends. When you play handsome operations after a few games, you will scream like this.
The childhood of these primary and secondary school students born in the 2000s is not only Japanese cartoons, but also armored warriors and whirlwind tops. The Tencent wave accurately grasped the "pain points" of their primary school students and created a new wave of "something points" and found out. The "combination technique" has indeed received great praise.
Although "Called" almost followed up and made similar updates overnight, as "Legend of the Brave" created a QQ space ranking and banned the sharing of similar games on the market. Later, the primary school students turned to the embrace of "Legend of the Brave".
Half a month after "Legend of the Brave" was launched, the download volume, flow and praise rate began to overwhelm all similar games on the market.
Pig Factory's "Ninja War" daily active users fell by more than 30%.
Lu Yao's daily active users of "Called" also dropped by more than 20%.
Liu Shui is even better, making all similar competitors on the market unable to compete with them at all.
When "Legend of the Brave" began to crush all similar products, Lu Yao's scalp was a little numb. Penguin's social system promotion was indeed so terrifying. A brainless and violent little game actually made it easy to be a brainless and violent game. Can cause such a big effect.
After careful reflection, Lu Yao quickly found the problem.
The biggest benefit of Tencent's "Legend of the Brave" is naturally the support of Tencent's social channels.
Secondly, there are also blessings from the factors of the times.
It's the end of 2014. Although it's almost 2015, there are not many games and things that can be played on your mobile phone during this period, so the drift bottle on WeChat can be shaken. There are a lot of people playing inside.
In such an era of lack of entertainment, there was suddenly such a brainless and violent game with rich gameplay. It would be strange if you were not popular.
This kind of brainless and violent game is still a place to stand under the attack of many major manufacturers such as Douyin and Penguin, and you can circle it in a small circle every month.
In the end of 2014, you can really kill randomly.
This is also the reason why "Call a Shooter" is so popular and so vital.
Now that Lu Yao, the reborn catfish, has been mixed up in the game field, forcing Tencent to quickly call and place bets, creating a more refined, richer gameplay and stronger sense of blows. For such a game with higher feedback, it is natural for players to be attracted to the past.
Although this hit the project team of "Shooting a Shooting", Lu Yao was not very nervous.
If he guessed correctly, the popularity of "Legend of the Brave" will take the person in charge of "Legend of the Brave" studio one step forward.
There should be another new executive position in the gaming business.
In the future, there will be such a person to take on the role of senior Penguin.
With such a great advantage, the person in charge of the "Legend of the Brave" studio will definitely think about continuing to move upwards. Since he wants to move upwards, he will have to block others' path.
In this way, the future "Honor of Kings" has a high probability of dying from office struggles.
When "Legend of the Brave" was crazily conquering cities and land on the mobile Internet, advertisements from the incremental advertising alliance began to be invested one after another, and the "Shoot" project team for primary and secondary school students was also constantly launched.
But because Penguin closed the social resource sharing channel, the results of Lu Yao's cooperation with the "Incremental Advertising Alliance" were actually not so good.
It was at this moment that Lu Yao suddenly received an invitation to cooperate that surprised him.
The person I found to cooperate with was the head of Alibaba's social business.
Ali offers very good conditions. They can provide social channels to share and import traffic on Alipay and Taobao into the game "Called" through activities.
But they need to send personnel to the "Shoot" project team for supervision.
Lu Yao was a little speechless.
He tried to ask on the phone: "At this stage, do you have any suggestions for "Call a Shock"?"
The other side actually replied quickly: " First of all, the name of this game. We think the name "Call a Shooter" is a bit indecent, and I hope it can be replaced."
Pig Factory's "Ninja War" and Tencent's " Legend of the Brave" is indeed more grand and more pleasant.
But Alibaba has to do such a big move...
Lu Yao couldn't help but think about the future of studying abroad, most companies' impressions of Alibaba's managers and projects after Alibaba's investment in funds and taking over .
That was so messy.
It's strange.
Although Penguin started out in socializing and increased game volume, Penguin’s main revenue comes from investment, and Penguin’s investment is basically unrelated, so everyone in the investment circle likes Penguin’s investment.
But the Alibaba Group is different. They like to participate in in-depth management so much, and then they lose the business of the company they bought.
Companies that died because Alibaba participated in in-depth management include Xiami Music, Youku Video, and community takeaway software.
Lu Yao had never really had contact with people from the Alibaba Group before, but learned from rumors that the Alibaba Group managers seemed to be particularly keen on big-name rhetoric and various kinds of things Assessment.
Ali has already destroyed many companies that have sent to the society, so there are also many negative transmissions.
This time... Lu Yao also experienced it.
Want to change the name of my game from here?
What else do you don't want to do?
Especially when you talk to me about such a thing, you are not even willing to come from Hangzhou to have an interview with me, but call me to talk to me about this matter?
If it weren't for your Alibaba group, I, Mr. Lu, wouldn't have answered your call!
Thinking that Alibaba would be beaten with its head in the future, Lu Yao finally declined the invitation to cooperate on the phone.
"Shooting" was originally a smoke bomb he launched, but with the end of Penguin, "Legend of the Brave" swept the current game field in a hot state, many major investment companies have seen the popularity of this type of game at the moment.
So they all want to invest money in and try to compete with Penguin.
If you lose, you lose, it doesn't matter.
But as long as a piece of meat can be tear off the penguin's plate, the meat will proliferate and fission in the future.
So Alibaba was the first one. After Alibaba, many domestic top companies were heard, and Sequoia, Junlian, Qiming and other top domestic investment companies came here to take advantage of the news. Lu Yao's game company fell into a trough stage and got dice chips at a low price.
But Lu Yao actually didn't have much thought about these capitals.
It was not until the two investors came to Lu Yao that he finally felt that things began to become interesting.
(This chapter ends)