Chapter 187 Liang Yilan: See you tonight (6k requests)
When the game "Called" developed by Lu Yao was hit by Tencent, the game not only did not disappear. Silence became more and more popular.
This is actually very normal.
In the domestic game business market, there are only a handful of games that can retain good data by being so crazy about Penguin.
Look at the games that Penguin pasted and copied, how many of them can stand their ground?
Shanda, one of the former Internet game business giants, sold its literary business to Penguin in 2014, announcing the complete end of the former game overlord.
The memories of a generation of people are gradually disappearing.
But Shanda fell down and Guang'an stood up.
A newly established online game company relies on its unique vision to create a game that forced Penguin to quickly call, and then used internal promotion channels to expand wildly to harvest primary and secondary school students in the world.
In the eyes of many people who do not engage in the Internet or investment, the mini game "Call a Shooter" has completed its short but brilliant life cycle.
Being defeated by an Internet giant like Penguin, it is still honorable even if it is defeated.
But for real investors, the game has just begun.
In the investment world, excellent investors are often waiting for the trough, while speculators will only chase the rise and then be killed.
The method of increasing volume and then closing the door and killing is common, but every time someone will be actively deceived. Therefore, the only lesson that people learn from history is that people can never learn from history.
Although we cannot learn lessons, investors will specially train their "anti-market" reactions. Any emerging high-value company cannot be smooth sailing. When the other party falls into a trough, these investors will Will be on the stage quickly.
Guang'an Network is the hottest thing in the eyes of this group of investors.
Among the capitals found, Lu Yao, the top domestic venture capital institutions, actually don’t want to cooperate much.
There are many good investors in these investment institutions who give money and don’t care about their affairs, but these investors can provide limited help in addition to money.
It was not until Lu Yao saw "Shunwei Capital" and "Zheng Capital" among the invitations to cooperate.
Shunwei Capital is of course the investment institution of Mr. Lei.
Mr. Lei’s most well-known identity is the head of Xiaomi, but in fact, Mr. Lei is first an investor, then a manager of Shunwei Capital, then the founder of Xiaomi, and finally a director of Kingsoft.
Xiaomi is just one of the most concerned ones among Mr. Lei’s many industries.
But as early as 2011, Mr. Lei and Mr. Xu founded Shunwei Capital, managing four funds totaling US$2.96 billion and two domestic funds totaling RMB2 billion.
The investors of this investment institution mainly come from sovereign funds, family funds, funds in funds and university foundations and other top international investment institutions.
President Lei was already a big shot in 2011.
But Mr. Lei rushed into the mobile phone track and wanted to win a place in the mobile phone track with his low-priced and high-end playing style.
Mr. Lei’s vision is actually very forward-looking.
Whether it was the previous wps, the later MiTalk, Xiaomi Super God and other plans showed Mr. Lei's keen insight into the market.
Unfortunately, Penguin is a mountain blocking all Internet entrepreneurs.
Xiaomi mobile phones have successfully opened up the market in recent years with the strategy of "high-end and low-price" and the slogan of "born for fever".
By this time of 2014, Xiaomi had almost no competitors in China - its valuation exceeded US$45 billion, and its annual shipments exceeded 60 million ranked first in the country and third in the world. MIX officially launched a project and launched a new product line Redmi. Overseas business has also begun to be laid out.
For a time, the Internet entrepreneurship circle and investment circle were talking about the Xiaomi model.
But in 2014, overseas remote breeding technology was still very developed. The closed environment in China and the filter of everyone admiring foreign countries made netizens still think that Xiaomi is not good, and it is a company promoted by the losers.
President Lei at this stage was actually very depressed.
Because from the perspective of capital, he has already stood at the top.
But the brand's tone has never been put to the forefront.
This is also impossible. What kind of concept a company relies on will become a gene injected into the blood of the company.
Fortunately, Mr. Lei was not like Mr. Chen, who was in a hurry to get rid of the "diaosi" label. He established Redmi as a continuation of Xiaomi's concepts of "fever" and "cost-performance ratio", and then used it Xiaomi flagships are high-end.
Xiaomi became more and more brave after that, but its brand tone was still suppressed by overseas mobile phone manufacturers, and its high-endness was never improved.
It was not until ten years later that Mr. Lei was ordered to start manufacturing new energy vehicles, and with the help of his competitors in the car circle, he finally brought up the brand's high-end tone.
This is also considered as unintentional planting willows and willows.
At the end of 2014, Xiaomi Heshunwei Capital, which was in full swing, continued to expand their tentacles and extend their investment tentacles to Lu Yao.
Actually, as an Internet company, Xiaomi also makes games.
The later Xiaomi super gods, the world of swordsman, the disputes between kings, and the gun battles of Xiaomi were all created by Xiaomi. On the one hand, it was to enrich the content of the Mi family ecosystem, and on the other hand, it was to compete for the status of the Internet giant.
Or the most important purpose is to make things difficult for the opponent...
Especially in 2012, after Mr. Lei led his team to create the "Mita" that he had made with all his strength was defeated by Penguin's "WeChat" in just one month, Mr. Lei was filled with anger from beginning to end.
This time I hurriedly came to seek cooperation, on the one hand, to buy chips at the trough, and on the other hand, to disgust my old rival Penguin.
Lu Yao looked at Shunwei Capital's invitation to cooperate and was calculating the gains and losses.
At present, Xiaomi is mainly a mobile phone manufacturer in nature. Relying on the huge mobile phone users, it is okay to force a wave of users, but without the support of strong social attributes, players will eventually invest in Penguin in the social attributes.
As for how Shunwei should cooperate with him, it still depends on the negotiation.
Another cooperation invitation that surprised Lu Yao was from Zhen Capital, and the partner in charge of the negotiation was a young man named "Wu Dan".
This Wu Dan and Lu Yao know.
When studying abroad in the future, after Game Science left the old boss Penguin, she first cooperated with her former colleague Lilith Studio with her own money to create a game called "Hundred Generals".
Then "Hundred Generals" failed.
After that, Feng Ji learned from his mistakes, and after summarizing and reflecting, he created a game called "Art of War: Red Tide" with Wu Dan's investment, and then failed again and failed to get greater market feedback.
But Wu Dan did not give up on the game science team. Instead, after two consecutive failures in game science, he made another bet on investment of 100 million yuan, allowing them to focus on domestic 3A masterpieces with peace of mind.
Wu Dan's investment ended up getting a good return.
But the reporting period is a bit too long.
Now Wu Dan is coming to invest in their Guang'an Network again. I don't know whether he came for the Guang'an Network or Feng Ji and the others.
In fact, in addition to these two companies, Lu Yao's favorite invitation to cooperate is actually the "ByteDance" at this stage.
ByteDance was only established in 2012, but this is not the first time that ByteDance’s team started its business. He had several failed entrepreneurial experiences and the successful “99 Room” before ByteDance. Entrepreneurship experience.
After the establishment of ByteDance, the software "Toutiao" developed by him, which is the "recommendation engine + creation platform", began to become popular quickly with its unique AI algorithm.
Become a text creation content distribution platform that is as good as the WeChat public account.
Because of taming the algorithm, Zhang Yiming's perception of the Internet is farther than that of many people in this era.
By 2014, he had already started to develop the video industry.
But ByteDance also has a very popular product, which is the "intrinsic joke" that was later blocked.
Whether it is a headline account or a connotation joke, it is a user model that focuses on creation and sharing. If we can cooperate with "ByteDance", then Lu Yao will be more confident whether it is the present or the future. The penguin gained a foothold.
Last year, Lu Yao had just returned from studying abroad and was not qualified to discuss cooperation with ByteDance, which has entered a period of rapid development.
But now, Lu Yao already has the game company, MCN company and a large amount of capital, and has the capital to cooperate with the current "ByteDance".
Shunwei Capital can just fit this line.
So Lu Yao adjusted the time tomorrow and set aside a special time to meet with Shunwei Capital and Zhen Capital to negotiate.
…
The next day, in the morning.
Lu Yao met with the negotiation person of Shunwei Capital in a private garden near Moling Lake.
This person in charge is not Mr. Lei whom Lu Yao was looking forward to, but another capable young woman. Of course, this young woman is relatively young, and this woman is still older than Lu Yao.
The person in charge came here to negotiate the name of Wei Xueying, who was very beautiful and beautiful, especially her big honey legs almost broke the OL skirt.
Lu Yao understood as soon as he saw this attitude. The other party came to visit with a gift, so the gift was naturally the woman in front of him.
When Wei Xueying saw Lu Yao, she couldn't help but show a very friendly smile and said, "President Lu is younger and more handsome than in the media."
Lu Yao smiled and said, "Wei," Always take your seat quickly. Thank you for your hard work after a long journey."
Wei Xueying smiled and said, "It's not hard, I feel very happy to see Mr. Lu."
After the greetings between the two sides quickly entered the topic.
Lu Yao asked, "Mr. Wei, how do you plan to cooperate with us?"
Wei Xueying obviously did her homework, and she smiled sweetly, "Actually, I know Mr. Lu, you are not bad. It’s money, so I won’t say much about the investment amount. The help we can provide is—”
”First: Channel promotion and support of Xiaomi App Mall.” Second: Xiaomi Interactive Entertainment’s channel promotion and support.”
After listening to it, relevant information about Xiaomi Interactive Entertainment emerged in his mind. Xiaomi Interactive Entertainment was established in 2013. They only build game platforms and mainly invest in small and medium-sized game studios, not in person to make games.
This is because by 2014, although Xiaomi has captured a large number of Mi family fans by relying on its low-price and high-equipment strategy.
But the mobile phone track is already a red ocean, and the battle will only become more and more intense in the future.
The vivo, OPPO, ZTE, Juchang and other companies behind are all competitors of Xiaomi, but Xiaomi's positioning is always an Internet company, so it is normal for them to open up another track.
Especially, the mobile game market at this stage can be regarded as a blue ocean.
However, after hearing Wei Xueying's words, Lu Yao thought about it and asked with a smile: "Can I ask, is it a decision made by Xiaomi Interactive Entertainment sector this time you came here or a decision made by which aspect?"
Everyone in the investment circle knows that Lei is famous for "only investing in acquaintances".
Lu Yao had never had contact with Mr. Lei before, and he didn't know Mr. Xu next to Mr. Lei.
If it were just Xiaomi Interactive Entertainment sector to come to negotiate, Lu Yao felt that there was no need to continue to talk in depth.
If there is a higher level of force interfering in it, then Lu Yao can use this force to integrate resources from multiple parties.
Wei Xueying was stunned by Lu Yao's question. She was only assigned by her boss, Mr. Shang, to come to talk about cooperation with Lu Yao. As for whether there are any higher-level people involved in the assignment, she really doesn't know much about it. Seeing this, Lu Yao was not anxious and said with a smile: "Mr. Wei, you can go back first and discuss. Let's talk about it when there is accurate news."
Wei Xueying's before coming All preparations and strategies were beaten back under the words of Lu Yao.
But she wasn't bothered either.
If there are people from higher levels involved, it will be a good thing for Xiaomi Interactive Entertainment.
Xiaomi Interactive Entertainment has just been established, but it is highly expected by Xiaomi's senior management. It is even called one of the three Mijia's carriages, focusing on online Internet services.
So the staff of Xiaomi Interactive Entertainment are still very ambitious.
Unfortunately, there are old game manufacturers such as Penguin and NetEase blocking them in front. Xiaomi Interactive Entertainment has been lukewarm since its establishment, and its presence can even be called transparent.
Wei Xueying doesn't know this information from the future now, and even the person in charge of Xiaomi Interactive Entertainment won't know it.
I just don’t know if Lu Yao can take advantage of the opportunity of integrating resources from multiple parties to bring Xiaomi Interactive Entertainment up this time.
After chatting with Wei Xueying, Lu Yao bid farewell to Wei Xueying and then waited for Wu Dan's arrival here.
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It was already past ten o'clock when Wu Dan came over. Although Wu Dan's name sounded like a girl, he was actually a young man who looked a little homeless with glasses.
Wu Dan is also older than Lu Yao, but the temperaments of the two are completely different.
Lu Yao is more like a cafe who is hiding in the nightclub, while Wu Dan is more like a cafe who is hiding in the Internet cafe or staying at home.
After meeting Wu Dan, Wu Dan's first sentence was: "Wow, Mr. Lu, you are so handsome."
Almost everyone who comes to talk about cooperation with Lu Yao will use this sentence to the opening remarks. He was already immune, but he still smiled with a humble and arrogant smile: "When a man praises me for being handsome, I knew that I might be really handsome."
Wu Dan was stunned for a moment and laughed: "Old Lu is more funny than I thought."
After the greetings and seats, Wu Dan began to talk to him about games.
Wu Dan likes to play games very much. When he was in the fourth grade of elementary school, his father bought him a PS1. Before the high school entrance examination, he was caught by his father and his class teacher in an Internet cafe.
Listening to Wu Dan telling the way he loved games, Lu Yao suddenly felt a little dazed.
In fact, Wu Dan is not a few years older than him.
But when Lu Yao was in the fourth grade of elementary school, he didn't even know what the computer was. He didn't know until he went to high school in the county town to learn that there were things like Internet cafes.
Wu Dan is several years older than him, but before the high school entrance examination, she became an Internet addicted teenager who went to Internet cafes.
This Wu Dan's family is not very good. No wonder he can become a real investment manager at a young age, and even beside the real boss.
In Lu Yao's excitement, Wu Dan said enthusiastically: "Mr. Lu, I also played "Called" released by your company. Although the gameplay was a bit monotonous at the beginning, your updates and iterations were very fast. After a while, it took a while to play. The gameplay has become very rich, and the strategy choice has become very important. "
"I think this game is very promising, and you can even hold game competitions!"
2014 League of Legends has become very popular. As professional e-sports teams have become active on the Internet, professional e-sports players have once become the dream of many young people.
Especially at this stage, many professional players are selected by the team from Internet cafes.
Before these professional e-sports players were just grassroots losers in Internet cafes, but after entering the professional arena, their personal IPs were pushed by the team and the game official, and their value immediately became different.
Professional events have also become a very popular event.
Professional e-sports players have also become the target of many young people for their huge transformation due to the huge change in grassroots counterattack.
And now it is just the beginning.
The e-sports boom will become a national-level event in the next few years due to the rapid development of mobile Internet. E-sports will also be carried into the official sports event due to the huge economic effect. .
I have to say that Wu Dan’s vision is indeed unique. Before the e-sports on computers were popularized by the whole nation, he had already thought of mobile games and e-sports.
Lu Yao smiled and said, "The concept of mobile game e-sports is very good. I do think about holding a mobile game e-sports competition during the Spring Festival."
"Yes!"
Wu Dan quickly became excited, chatted as if he had found a confidant, and took advantage of the opportunity to introduce the channel resources owned by Zhenjia Capital.
There are many companies that Zhencai has invested in the Internet track, and these companies can become the promotional channels for Lu Yao and others.
In fact, any capital will invest as much as possible in domestic Internet companies. With the rapid development of the Internet today, if you can make a little scale, no capital will let it go.
Therefore, other companies have the advantages that real capital has.
But the reason why Lu Yao met Wu Dan was because to some extent, he stole Wu Dan's opportunity. Although the cashing out of this opportunity will take ten years later, it is snatched. Snatched it.
Lu Yao recognized it.
So this time, the negotiation with Wu Dan mainly means "to fulfill his wish".
In addition, Wu Dan does have the background of real capital, so he is to make another friend.
After Wu Dan talked about it almost, Lu Yao said with a faint smile: "Then let's talk about how to divide the profits?"
Wu Dan chuckled and scratched her head, "Actually, it depends on you, I I know that many investment institutions have come to me recently. I don’t know why Mr. Lu, why you talk to me, but I think you can talk to me just to give me face, so I do it casually."
Lu Yaowai I thought about it for a while.
Wu Dan's real capital is willing to invest 10 million yuan and then provide Internet channel assistance.
This investment ratio is actually very small. When "Shoot" has the highest turnover, you can get this profit in one day.
Even if the daily active users have decreased and the turnover has decreased, it is still no problem to exceed 10 million per week. Therefore, the only valuable things that Wu Dan can provide are channel promotions.
Lu Yao thought for a while and said, "Then, I only need 40% of the profit from the channel. You can discuss the rest with the channel."
Wu Dan also knew that 10 million yuan injected capital was actually useless. Lu Yao’s game company is not a startup team, and he is not short of money, especially since "Shooting" has already created so much revenue.
He originally offered 10 million to discuss cooperation, and even expected Lu Yao to see him in a bunch of cooperation invitations.
But Lu Yao even picked him!
This made Wu Dan feel that he was very lucky.
So he didn't mention what reward that ten million could bring to him, and simply regarded that ten million as a stepping stone.
Lu Yao was quite moved in his heart with tacit understanding.
Since he returned from rebirth, Lu Yao's standards for treating people and things have been rapidly raised. In just one and a half years, someone has been willing to use 10 million as a stepping stone.
After chatting, Wu Dan rubbed his hands and smiled, "By the way, Mr. Lu, I heard that you had dug up a game science team from Shenzhen City to help you."
< br>
Lu Yao smiled and said, "Yes." Wu Dan smiled embarrassedly, "Can you help introduce Mr. Feng and Mr. Yang? I am still very interested in them."
< br>Lu Yao asked back, "Oh? What do you say?"
Wu Dan smiled and said, "I played the God of War before..."
Lu Yao talked to Wu Dan Later, seeing that the other party was getting more and more interested, Lu Yao simply invited the other party to get in the car and go back to the game company.
After returning to the game company, Lu Yao introduced Wu Dan to Feng Ji and Yang Qi.
Like the fateful gears start to bite again, Wu Dan, Feng Ji, Yang Qi and others were having a very speculative chat. It was getting late, and Lu Yao and the other four went out to have a hot pot together, and then they chatted. It was only after ten o'clock that they had not yet finished their feelings.
After Feng Ji and Lu Yao bid farewell to Wu Dan, Feng Ji smiled and said, "This Manager Wu is quite interesting."
Lu Yao looked at the taillights of the car and smiled and said, "Yes."
When they were most devoted to chatting, Lu Yao felt like an outsider.
After Feng Ji and the others were sent into the car, Lu Yao also got into the car and was about to go back. Then as soon as he got into the car, Lu Yao received a text message from Liang Yilan: "Mr. Lu, I'm in Shangnan."
Lu Yao replied in a long sigh: "When did it arrive?"
Liang Yilan replied in seconds: "Just just arrived tonight."
Lu Yao shook his head and laughed: "How come he is there," Don't say it in advance, I can arrange for you."
Liang Yilan: "I know you are busy with noble people, so I'll send you a message at this point. Wouldn't it be inconvenient for you?"
As a seafood tasting expert who is amateur enough to be professional, Lu Yao could tell at a glance what the "convenience" refers to, so he replied, "It's two hours of convenience."
< br>Liang Yilan understands it: "Then let's meet~ I brought you a gift."
Lu Yao replied with a smile: "Okay."
Then Liang Yilan I sent the hotel name and room number.
Lu Yao immediately drove over according to the address above.
When he arrived at Liang Yilan's suite in the hotel, Lu Yao saw Liang Yilan wearing a large black fishtail dress with a large, uncovered back, coming out to greet him.
Liang Yilan tilted her head and smiled, "It's so fast."
Before Lu Yao came, Liang Yilan obviously dressed up carefully, with her slightly curly wavy hair, exquisite makeup and big body. The slim body line highlighted by the fishtail skirt with a backpack and a butt, all of which indicate that she is actually a gift tonight.
But Lu Yao was not in a hurry to put out the gift.
He came to the living room of the suite and sat down and asked, "Why did you suddenly come to the south?"
Liang Yilan came to the wine cabinet in the living room of the suite and asked, "What should I drink?"
Lu Yao said casually, "Combine gin wine with Sprite, and Sprite more."
Liang Yi Lan was obviously stunned for a moment, not expecting that Lu Yao's taste was so tricky.
She made the drinks for Lu Yao and went over: "Who has asked you to find so many investment institutions recently? People here hope to reach a cooperation intention with Lu Yao as soon as possible; or do you mean, Mr. Lu, you Not very satisfied with our abilities? "
Lu Yao smiled and said, "No, your abilities are actually very strong."
"It happened to be in the institution I came to find. There is a company that can match cooperation between multiple parties. I will take you there at that time."
Liang Yilan's eyes were filled with divine light, and she smiled charmingly: "Mr. Lu, Mr. Lu, smiled charmingly: " Did you agree? "
Lu Yao smiled and said, "Of course I have the conditions."
Liang Yilan listened quietly, she knew that the next game between the two sides was the one who played. Focus.
(This chapter ends)