Chapter 434 Come and teach the class

Chapter 434 Come and teach the class

Wednesday afternoon, the classroom in the north building.

"Internet and New Media" course.

Xu Chen sat in the back row, looking like he was listening carefully, and even taking notes.

In addition to Xu Chen, Qian Xin, Hong Xiaoqiang and others around him also seemed to listen carefully.

There is no way, the final exam is coming soon.

What the teacher is talking about at this moment is exactly the focus of the final exam, so we naturally need to listen carefully.

Although you can get a make-up exam and retake if you fail the college course, you will waste a lot of time, so it is safer to pass it in one go.

…

In the past two days, Xu Chen did not have time to go to the company, but hurried in the classroom and the library to study.

I went to Kuncheng last week to delay the course for two days, and the end of the year is approaching, so I have to do a lot of final exam homework and have to prepare for the exam.

Fortunately, Xu Chen was able to exempt the two courses from the awards of the "Da Guang Competition".

Xu Chen weighed it and chose a communication science and a consumer psychology as the "exemption-free subject".

It's just because both subjects need to be tested on papers and take time to memorize boring knowledge.

The flower cakes and coffee sent from Kuncheng arrived yesterday.

It should have eaten in the company.

In addition, yesterday afternoon, Sun Lingfeng and Tang Xiaowei helped bring a box of flower cakes to the classroom, and Xu Chen gave each of the class a box.

It is a souvenir gift for a trip to Kuncheng, and it is also a sharing of joy after winning the award.

A group of classmates surrounded Xu Chen, and naturally there was another wave of "congratulations". Xu Chen pretended to be modest but also very helpful.

The appearance of the two "subordinates" Sun Lingfeng and Tang Xiaowei also surprised some students.

Especially in front of Xu Chen, they shouted "boss" and "Mr. Xiao Xu" one by one, and their respectful and polite appearance was also seen by a group of classmates.

Combined with the "Great Wall Award" that Xu Chen won, we know that the "company" that Xu Chen is running is serious and has employees, business and scale.

All of them are eighteen-year-old freshmen. When everyone is still plaguing their studies and final exams, Xu Chen already has a very decent company, which is naturally enviable.

However, envy or jealousy is useless. After all, for these students, even if they give them "start-up capital", they will not be able to mess with such a company.

…

...

During afternoon break.

Miao Xiaoyu, an assistant of Baidu Group, contacted Xu Chen alone, and naturally asked about the project intentions of "Dongchen Advertising".

In fact, I have asked Xu Chen twice in the past two days.

Xu Chen still made a little comment and said that the team is still evaluating.

It is obvious that the vice president Zhao Ling is very much hoping that "Dongchen Advertising" can participate in this project.

Xu Chen looked at the calendar, calculated what he had done, and replied:

[A plan will be released on "Dongchen Advertising", which is expected to be produced on the 8th. 】

Miao Xiaoyu: [That’s great! Thank you very much Mr. Xu!

So Mr. Xu see if the proposal itinerary is convenient, so I will book a trip to Beijing. 】

Xu Chen thought about it and didn't want to go on a business trip.

In addition to the hard work of the boat, the end of the period is approaching, and many final assignments need to be prepared.

He hesitated for a while and replied:

[The company's project was indeed busy at the beginning of the year...

Let's make plans first, and see it next week Next, should we come here to propose or make a proposal online? 】

Miao Xiaoyu: [Okay, it’s mainly for Mr. Xu’s convenience!

I'll report to Mr. Zhao first! 】

…

As get out of class approached in the evening, Xu Chen's cell phone shook again.

When I opened it, it turned out to be an email from "Procter & Gamble".

Xu Chen clicked on it and saw a "thank you" email.

This morning, Nie Fei took Sun Aimi and Gu Xinxin to report the creative plan of "Haifeisi".

Xu Chen had not had time to ask for feedback, but had already received a "thank you" email, which stated that the report was very smooth.

The email was sent by Jiang Peng, the brand manager of Hippodrome, expressing his recognition of the "Dongchen Advertising" plan and expressing his gratitude seriously.

After the follow-up business contract and project promotion plan is also attached.

The brand director, Sia, also responded to the email specifically, praised the professionalism of "Dongchen Advertising" and expressed her gratitude to "Mr. Xu".

Xu Chen looked through the email and a sneer appeared in his heart.

The arrogance and rudeness of this Sia last time is still fresh in memory.

Xu Chen was too lazy to contact the other party again, so he asked Sister Fei to lead the team to report.

For this project, Xu Chen asked Gu Xinxin to give a creative service fee of 3 million yuan, which is a very expensive quotation in the industry.

But because of Xie Bingran's cooperation and the relationship between Director Li Yue of the General Administration, this offer is something that "Haifeisi" has to accept.

It can also be regarded as a small punishment for the last time that Sister Sia.

The three million project he won at the beginning of the year, "Mr. Xiao Xu" was naturally happy.

After all, there is no need to be unable to get along with anyone else.

…

at the same time.

Procter & Gamble, office.

Brand manager Jiang Peng compiled a document and got it in front of Sun Yashi: "Sister Sia, this is the project promotion table I just matched with Gu Xinxin. You can take a look." >
Sun Yashi reached out to take it and looked through it carefully:

"No problem, hurry up and implement the project!

Since the creative plan has been decided, we will arrange the shooting and production as soon as possible."

Jiang Peng: "Okay, then I'll contact Li Yue first. The director confirmed the shooting schedule of the spokesperson. "

Sun Yashi picked up the coffee on the table and took a sip, and breathed a long sigh of relief.

When Jiang Peng saw that the boss was in a good mood, he spoke up:

"I didn't expect that the plan of 'Dongchen Advertising' was unexpectedly good.

Especially the concept of 'helping me win cleanliness and beauty' is better than the plan proposed by Ogilvy..."

Sun Yashi sighed: "I really despised others at the beginning. Mr. Xu really has something to do.

They can do projects like Jeep and Vanke. It seems that it is not accidental at all."

Jiang Peng: "Their Vanke Rancho Santa Fe advertisement is online, and I saw it on the subway today.

It's really good!"

He paused for a moment:

"And, the project that is 'afraid of getting angry' just won the Grand Wall Award for the entire Great Wall Award!"

Sun Yashi turned her head and showed an accident:

"There is still this? I didn't pay attention to it." Jiang Peng: "It's the award that was just announced two days ago...

The entire award of the Great Wall Award was Aomei before. 4A foreign capital such as JWT was taken away by a local company of 'Dongchen' this time, which caused a lot of discussion in the advertising circle."

Sun Yashi thought for a while:

> "I just said congratulations in the email."

Jiang Peng: "Oh... I blamed this for missing it."

Sun Yashi: "It doesn't matter...

When the commercial film is filmed, that Xiao Xu should have come over. Then I would like to express my gratitude in person.

Let's see if I can find an opportunity, and I will also visit 'Dongchen Advertising'."

Jiang Peng: "I understand. I will talk to Gu Xinxin first Have a good relationship in private."

He remembered another thing: "Sister Sia, what should I do about the budget?

They reported three million to come over, and it was over budget...

In the current situation, we There is no way to bargain. "Sun Yashi: "It doesn't matter, I'll move from other projects and ensure the smooth implementation of the project first."

…

…

Classroom in the North Building.

After class was over, Xu Chen received a message from Professor Ni Zhi alone: ​​

[This Friday, Dean Lin arranged a sharing meeting.

This is mainly a case analysis of this "Da Guang Competition" and "Great Wall Award".

Director Lin specifically named you and asked you to go on stage to share it, and teach students in their junior and senior year! 】

Professor Ni added another sentence:

[This matter should not be shirked! 】

Xu Chen smiled helplessly and replied:

[Okay received, I will definitely cooperate well! 】

Ni Zhi sent a smile and said:

[Specific arrangements, I will ask Zhao Siting from the junior advertising class to contact you. 】

No mistakes, one poem, one post, one content, one in 6, one book, one bar, one read!

Xu Chen: [Okay! I am familiar with senior Zhao Siting, so I will ask him later! 】…

Within two minutes, Senior Zhao Siting took the initiative to find him.

[Hello Xu Chen, at Friday's sharing conference, Professor Ni asked me to contact you! 】

A "please" expression is attached at the end.

Come on your behalf.

Xu Chen asked about some sharing needs and details of the conference, and Zhao Siting replied:

[Director Lin wants you to share the projects that won the Great Wall Award in detail.

The people who came to participate in the sharing conference were all students from freshmen to senior advertising majors, so I hope they could share in depth professionally...】

Xu Chen thought for a while: >
[Then I'll bring someone here.

The "Afraid of getting angry" project is just a success, but it is actually a comprehensive market case. 】

What Xu Chen wanted to bring was naturally Nie Fei.

As the operator of the "Wang Laoshun" herbal tea project, Nie Fei will naturally share more content.

At the same time, let Sister Fei go on stage to help, Xu Chen can just be lazy.

Zhao Siting: [No problem, just make arrangements yourself.

Professor Ni gave you an hour to share, and you can control it yourself.

If you need on-site equipment or other assistance, just contact me. 】

Xu Chen: [Okay, thank you senior! 】

…

……

In the evening, the school canteen.

Xu Chen and several roommates were having a meal together.

Several people were also discussing that they would go to the library to work hard after dinner.

Faced with various exams and evaluation homework at the end of the semester, everyone has entered the state of "sharpening the gun in the face of battle".

Huang Hao was waving his phone while eating, and suddenly said with a look of surprise: "Boss Xu wants to give a lecture on Friday?"

Xu Chen: "Ah?"

But he immediately understood.

The others were naturally confused and looked at their phones.

It turned out that the notice of the "Sharing Conference" of the Ladder Classroom on Friday has been released in the college group.

In the agenda of the conference, Xu Chen's sharing session was naturally marked.

"Boss Xu is so proud. He wants to teach seniors and seniors in junior and seniors!"

"More than that! There are lecturers and associate professors in various majors!"< "Even the teachers in our professional courses won the grand prize!" Xu Chen did not pretend to be modest, but just smiled. laugh.

The "Little Prince of Jiangsu and Zhejiang" Qian Xin came late.

He didn't come to get food, but he was mysteriously holding a package. "Mr. Qian, what good thing is this?" Huang Hao asked.

Qian Xin looked proud and put the unopened package on the table.

Everyone turned to look, but couldn't see what it was.

After Qian Xin removed the plastic cover outside, everyone looked surprised.

Xu Chen smiled, unexpectedly it was a pair of "ice-burning 001".

From New Year's Day 1, the first phase of "Ice Burning 001" will be shipped one after another.

I didn't expect Qian Xin to get it in a few days.

"Stock trader" Pei Qian seemed to be unable to control himself and said, "This shoe has been sold for 1,000 yuan now."

Hong Xiaoqiang: "One thousand yuan? Is it so expensive?"

Pei Qian: "The main reason is that he sold 1,000 pairs in the first phase, but the reservation volume exceeded 300,000...

It's still too scarce."

Huang Hao: "What a pity, we didn't get it."

Pei Qian: "The official said that the second batch of sales will be launched in February , you can pay attention. ”

As the boss behind "Ice Burning Sports", Xu Chen thought it would be nice to listen to the real discussions and feedback from the people around him like this.

As he spoke, Qian Xin had already opened the shoe box.

"These shoes are very handsome!"

"It looks good, and the texture is better than watching on a computer!"

Qian Xin looked proud and had already made it happen. One was replaced on his feet, and he got up and stepped on it:

"It's indeed soft! No wonder it's called "stuttering feeling"?"

Huang Hao: "stuttering feeling? Is there such a strange saying?"

Qian Xin: "This is The metaphor discussed online is that the shoes are very soft and elastic! "

Xu Chen couldn't help but smile in his heart.

"Stealing Feeling" is naturally a public relations speech arranged in advance by Xu Chen.

Jiang Yuze has invested in some public relations topics, and has hyped up the three words "studying feeling" from the perspective of third parties and consumers.

The topic of these three words was originally from Adidi, but now it has been intercepted by Xu Chen in advance and used on "Ran Bing 001".

The soft midsole of "Rizing Ice 001" is mainly used to spread it with the words "stuttering feeling", which is indeed easy to spread and easily trigger discussion.

For example, when Huang Hao, Hong Xiaoqiang and others in front of them, they could clearly remember these three words and had a good understanding of the product functions.

This is a good marketing topic.

...

Qian Xin was wearing the brand new "Ran Bing 001" and looked happy: "It would be better if Xie Bingran had his signature..."

"Stock Trading Brother" Pei Qian also looked envious, thinking that it was a pity that he didn't get it.

Xu Chen observed the on-site feedback from Qian Xin, a "real user", and nodded with satisfaction.

It seems that the first batch of users will be able to ferment another good reputation after receiving the shoes.

This subsequent second wave of sales naturally laid a good foundation.

At that time, we can cooperate with the topics of Wang Shi and Yu Liang, and the popularity of "Ice Rising 001" should be further increased.

Nie Fei has returned from a business trip from a factory in Fujian Province, but Xu Chen has not had time to meet her.

I don't know if the subsequent production is safe.

In addition, the other two product lines "Ice Burning X" and "Ice Burning Lite" also need to be followed by the subsequent arrangements.

…

……

(This chapter ends)