Chapter 435 Work happily and live seriously
Thursday.
After the afternoon class, Xu Chen did not follow Qian Xin and the others to the cafeteria, but quickly went to the company on the grounds of work.
"Boss Xu is really busy!"
Behind him, Qian Xin's jokes still came...
There are still a lot of things in the company.
Xu Chen is still a person who can't rest at heart, and has been thinking about the company these two days.
I have had a surprise attack on the final work in the past two days. "Mr. Xiao Xu" has finally become a little idle today and can return to the company to handle business and projects.
…
Tonghai Creative Design Building.
Xu Chen did not go to the 6th floor, but went to the small office on the 8th floor first.
When I pushed the door open, I saw a large solid wood table placed in the original work station area.
This is naturally the latest purchase by Xu Chen. During the New Year's Day holiday, Gu Xinxin arranged for workers to deliver it to him.
If we want to transform it into Xu Chen’s own “small studio”, we still have to make a little trouble.
In addition to this long table, there are also several cabinets to build.
In addition, the original conference room will also be converted into a small bedroom.
Xu Chen wants to hide from his leisure time and can still sleep here.
The decoration company has been found, and it was arranged by the "little butler" Gu Xinxin. In the past two days, he has been here to settle it.
Xu Chen went to the original "general manager's room" again.
Open the cabinet, and the good wine inside is still there. Including Mr. Fang Jun, there is also a batch of wine he has saved.
In addition, Gu Xinxin has arranged to purchase the safe for Bing Ge’s gold medal, and it is estimated that he can also deliver it in the next few days.
Originally, it could be installed during New Year's Day, but Xu Chen picked another one and returned and exchanged it for a while.
Xu Chen still studied it briefly. If you want to save the gold medal, you still have some requirements for humidity, temperature, etc.
So I chose a high-end safe with corresponding functions.
When all the installation is safe, go and "invite" Brother Bing's gold medals.
"Mr. Xiao Xu" inspected his private studio and then went downstairs with satisfaction.
…
6th floor.
Xu Chen walked into the front desk of "Ice Rising Sports" but was a little stunned.
It was because there was a strange lady I didn't know in the front desk.
I saw a girl in her early twenties, with a beautiful oval face and a gentle and sweet look.
When she saw Xu Chen coming in, she stood up and said, "Hello, sir, is it a visit or?"
Xu Chen smiled and then understood, so she said, It is the executive lady whom Sister Fei recruited.
Nie Fei mentioned to Xu Chen before and asked Xu Chen to have an interview.
But not a business person, Xu Chen asked Nie Fei to make the decision completely.
It was naturally the first time that the front desk lady met "Mr. Xiao Xu" and regarded it as a stranger.
Xu Chen smiled, and for a moment he didn't know how to introduce himself.
Gu Xinxin had already walked over quickly:
"This is our boss, Mr. Xiao Xu..."
The gentle executive girl was stunned for a moment and then realized.
She quickly walked out of the front desk table and said embarrassedly: "Hello boss, my name is Han Meina, just call me Nana."
"Hello, boss, my name is Han Meina, just call me Nana." >Han Meina had long heard that "Mr. Xiao Xu" was very young, but she was still very surprised when she saw it.
Xu Chen: "This name looks like a South Korean star."
Nie Fei walked over with a smile:
"Nana is indeed a mixed Chinese and Korean race.
Chinese, Korean and English are all very good. Later, Mr. Xiao Xu took on South Korean customers, and Nana also Can help with the translation."
Xu Chen nodded with a smile, still a little surprised.
Han Meina secretly glanced at "Mr. Xiao Xu" and showed a hint of embarrassment.
Xu Chen smiled and said, "Welcome to Nana!"
"Thank you, boss."
Han Meina said softly, with a gentle smile on her face.
…
…
…
Large conference room.
Nie Fei called Jiang Yuze and Sun Lingfeng and briefly synchronized the project progress with Mr. Xiao Xu.
Xu Chen: "Sister Fei is so capable. She actually found a South Korean mixed-race front desk."
Nie Fei: "It was a coincidence that my friend recommended it to me.
Beautiful people can help us build a storefront.
The little girl is quite clever, not to mention that she has the advantage of language! "
Xu Chen joked: "It puts pressure on me. I have to find a Korean project to follow in the future! ”
…
Let’s talk about the main business first.
Sun Lingfeng turned on the computer screen projection and roughly synchronized the release of the first batch of "Ice Burning 001" and the current online store operation data.
"'Ice Burning 001' is available for the first phase, and there will be a reservation volume of hundreds of thousands.
Using this reservation volume, the second batch of goods will be launched in February, I think it will be better. They bought everything in an instant."
Sun Lingfeng said with a smile, obviously very optimistic about the sales of the stores behind.
Nie Fei took a sip of coffee, then said:
"Zhou Junjun is already working overtime.
After the first batch of production, his production process has also been optimized, and the efficiency will be higher in the future.
In addition, we analyzed the data of the first sale and reservation, and made corresponding adjustments to the subsequent size distribution.
These are all fed back to the production side, and the later distribution will be more accurate. , the overall cost can continue to decline...
At present, when production and sales stabilize later, the profit margin of 'Ice Burning 001' will be close to the expected value of 20%. "
Jiang Yuze's side simultaneously synchronized the marketing rhythm of the second wave of releases in early February.
Preheating operation is expected to begin in mid-to-late January...
Xu Chen looked at Jiang Yuze and said with a smile:
"I promised you that there is a hot incident. , which can be used for public relations hype, is almost done at present."
Jiang Yuze instantly showed a surprise: "Is it true Mr. Xu?"
Xu Chen smiled and turned two photos onto the projection screen.
The photo opened, and it was a photo of Xie Bingran, Wang Shi and Yu Liang.
And in the group photo, it was the scene where Xie Bingran presented "Rimbled Ice 001".
Nie Fei, Jiang Yuze and Sun Lingfeng were stunned for a moment, and they all showed surprise and surprise on their faces.
Nie Fei: "Okay, Mr. Xu! He actually brought the founder and president of Vanke!"
Jiang Yuze: "This is great!
Wang Shi has sports attributes, and can stand up for the 'Ice Burning 001', which will greatly improve the product image!"
Xu Chen: "It happened to be the end of January, and there will be a marathon competition in Sanya, sponsored by Vanke.
The two bosses Wang Shi and Yu Liang will participate, and they will wear our 'Ice Burning 001'." br>
Jiang Yuze: "Really? This is great!"
Nie Fei looked at Xu Chen: "You are really capable, you have done this!" Xu Chen smiled and said, "It's not just that." >
"Oh?"
Xu Chen paused:
"Boss Wang Shi raised his mouth and could arrange a booth for us at the Sanya Marathon site.
Build a large X-show stand and put on a few pairs of shoes." Jiang Yuze couldn't hide it. Surprise and excitement:
"This is amazing! There are many media present at the Sanya Marathon!
What's more, those who participate in the event are running Those are all accurate target customers! ”
Sun Lingfeng: "With this wave, there will be no problem with the promotion in February!
Combined with the store operation, the popularity will probably last for a long time!"
Nie Fei joked He said: "You have a great face. I didn't expect that Vanke would be willing to cooperate like this." Xu Chen: "It's not that I have a great face, but that Brother Bing has a great face.
The Asian Games champion went to Vanke's headquarters and personally sent his signature photos and shoes. This is a courtesy that he could not be asked for.
Boss Wang and Boss Yu have taken a big advantage! "
Nie Fei smiled and said, "Brother Bing, don't you still sell your face? "
No mistakes, one song, one content, one book, one bar, one reading!
Xu Chen still showed a hint of pride.
He remembered something again and continued: "About shoes speculation, we should take advantage of this small promotion at the end of January to guide the user.
We are the Ice Burning Sports 'The official government still discourages users from selling shoes, after all, this is not a long-term and healthy market behavior.
If it is too much, it will still damage the brand reputation." Jiang Yuze nodded :
"This sister Fei has been deployed. We will release another official guide in mid-January."
Nie Fei looked at Xu Chen and said again:
"Another There is something about "Rimmersion X", so I will simply sync it with you.
The design has been started on the Chen Youjian Studio, and Chen Youjian is personally leading the team to do it.
< br>I was right with them, and it was also being promoted according to the final draft at the end of January and early February.
It's still time to go, and Zhou Junjun is still working hard to do "Ice Burning 001". He can't make any new product line.
It was just February, so Zhou Junjun could take a breath. "
Xu Chen nodded: "No problem, let's take small steps and run quickly, don't be too urgent. ”
He looked at Nie Fei again:
"Has Chen Youjian Studio quotation been issued? It won't be five million, right?"
Nie Fei: "Of course not...
They want to win this now The project, relying on Xie Bingran's popularity and the new brand of Ice Sports, also helped their studio increase their popularity in the mainland.
There is also the tone and design concept of "Ice Flower", which is Chen The young man likes it very much. He is still very creative about "ice-burning" products.
The specific price has not been negotiated yet, so we have to wait until their plan comes out to see if it is reliable.
>
However, the current psychological price should be controlled between one million and one million and a half million. "
Xu Chen smiled and said, "Okay, Sister Fei can control it." ”
Nie Fei: “‘Ice Burning Lite’ will start after ‘Ice Burning X’.
This has been briefly communicated with the "Pearl Cat".
They will modify the design based on the ‘Ice Burning 001’. ”
Xu Chen nodded:
"'Ice Rising X' is a high-end product line, and 'Ice Rising Lite' is a popular youth version of the product line.
Combined with 'Ice Rising 001 ', basically there are three core jogging shoe product lines.
All this year, these three product lines can be implemented smoothly, even if the annual KPI is successfully achieved."
Nie Fei Smile:
"Of course it is not enough to land smoothly.
The KPIs of Jiang Yuze and Sun Lingfeng, I still have to sell 100,000 pairs of shoes for "Ice Burning" within this year."
Xiao Xu Always smiled happily: "Don't be too stressed, work happily, live seriously!" Jiang Yuze joked:
"The main reason is that Vice President Zhou Xiao is under great pressure. It is said that the machines in the factory are smoking..."
...
The meeting of "Ice Burning Sports" ended, and Xu Chen convened again. The meeting of "Dongchen Advertising".
The new administrative lady Nana brought the soda he often drank and loved to drink for "Mr. Xiao Xu".
Xu Chen was a little surprised and thought that this was probably what Sister Fei had instructed him.
However, the boss feels good when doing this. Some people are greeting and serving him, and his emotional value is also full.
Gu Xinxin, Sun Aimi and Tang Xiaowei have already arrived at the conference room.
Xu Chen smiled and said first: "I received an email from Procter & Gamble yesterday afternoon. It seems that your report is very successful!"
Gu Xinxin looked very happy. Looks like:
"Yes! The customer's feedback is very good...
Amy finished submitting the report yesterday. She was waiting for the other party to give her opinions, but the Sia sister said directly that the plan was fine.
< br>It also made us confused."
Xu Chen smiled: "I have long said that Teacher Amy's proposal alone is fine.
What's more, I've seen your plan, It's already very complete."
Aimi Sun: "It's better to have the boss's creative concept, and the customers all recognize it."
Xu Chen: "You can just keep an eye on this project, it's still very important.
After all, Is it a Procter & Gamble project or a Hyfeet brand? Once it goes out, it will be an important fast-moving consumer goods case for our Dongchen Advertising. "
Gu Xinxin: "And it is Bing Ge's project, we must do it well. .”
Xu Chen: "You have a good connection with customers, so I won't participate too much.
I decided to take a look at the shooting execution script later.
Then the shooting schedule was determined and I told me. "
He thought about it and said again: "Where is Chenfeng Bing Power, you still need to shoot a video advertisement of Brother Bing.
I originally thought about taking advantage of Brother Bing to go back to the provincial capital to participate in an event and filming, but I was a little worried that I could not find a good production company in the provincial capital.
Moreover, Brother Bing’s itinerary to Wen Province is very tight, and I am worried that I can’t squeeze out the time...
The shooting of the Haifei Silk Project should not be too long, just recently.
If it is appropriate, we will find a way to use the same studio and production team as them.
The shooting of Chenfeng Bing Power will not be too complicated. Pull a car over and shoot in the shed and add the post-production.
It just so happens that Brother Bing doesn't need to communicate with the national team at the schedule...
Don’t worry about the cost. Just go to Chenfeng Bing Power’s account and contact Teacher Fang Jun. "
Gu Xinxin: "I understand the boss. When I face the production company, I will communicate in private first. "
Xu Chen nodded, thinking that Gu Xinxin was really smart: "That's what it means, you need to communicate with the production company privately, and it is best not to let customers know. ”
Gu Xinxin smiled:
"And if we talk to Chenfeng Ice Power and Haifei Silk projects like this, we should be able to suppress the production execution costs."
Xu Chen: "Our little housekeeper really saves the company's money."
Money! ”
…
After chatting about these trivialities, Xu Chen hosted the project plan of Baidu again.
I have promised that Baidu will submit a plan next week.
Gu Xinxin and Sun Aimi were naturally surprised when they learned that Xu Chen had talked about another "Baidu" project.
After all, it is a very popular "Internet" project in the past two years, and the three young people still find it novel.
Compared with traditional brands such as Kadobao and HiPhase, both creativity and execution should be much more fun.
Amy Sun and Tang Xiaowei have already had some ideas and ideas, so I will share them first.
Xu Chen listened roughly and still had some creative ideas.
It actually fits something with the "standard answer" in my mind.
…
……
(This chapter ends)