Chapter 437 Director and Producer
Xiaohuanglou, step classroom.
Xu Chen and Nie Fei were greeting Dean Lin Ruyang and Professor Ni Zhi.
At this time, all the students behind him were naturally seen.
"That boy is Xu Chen, right?"
"Which one?"
"One more, that boy is talking to Dean Lin and Professor Ni!"
"It looks ordinary!"
" > "You can chat and laugh with Dean Lin, do you call this ordinary?"
"Who is the beautiful sister next to him? I like the queen type..."
"That's the sharing guest invited by Dean Lin?"
...
The back row of the staircase classroom.
Qian Xin and Huang Hao met Nie Fei when they were in Doha.
But at that time, I just saw Nie Fei and Xu Chen being with me, and I thought it was Xu Chen's friend.
But today, when Xu Chen brought this sister with a strong aura, he guessed that he should be from "Boss Xu" company.
Huang Hao couldn't help but speak: "I really envy Boss Xu! They are all from the same class, why are there such a big difference with him?"
Hong Xiaoqiang is also A hint of discouragement: "I'm still next to his bed...
Thinking about it now, there is really a 'big boss' sleep beside me.
I feel very stressed..."
What Hong Xiaoqiang didn't say was that Xu Chen had asked him to help with a website project.
I had known Xu Chen if he had known him for a long time. The company is so awesome, I will definitely do it for him more seriously...
Qian Xin said, "Don't think about it."
If you can't catch up, you can't catch up at all! "
"School-Big Brother" Jiao Tianbo sat aside, his expressionless face couldn't help but show his loss and discouragement.
...
Again A "guest" was picked up by Zhao Siting.
Lin Ruyang turned around and saw it, and quickly greeted him with a smile.
"Welcome to Mr. Yu! It's so glorious that you can come."
"Director Lin is so polite! You call me personally, I will definitely respond to all your requests!"
Xu Chen looked up at him. After seeing this, I saw that "Mr. Yu" was a middle-aged man in his forties, wearing a calm dark dress.
Lin Ruyang laughed:
"Let me introduce you to you. This is the little genius in our school and my beloved disciple Xu Chen!"
That was in the head, and then he turned around and looked over.
He was a little stunned: "You are so young and promising!"
Professor Ni Zhi smiled and helped introduce:
" This is Mr. Yu, deputy general manager of 'Shanghai Advertising'. "
The headmaster stretched out his hand towards Xu Chen: "Yu Xuguang." Xu Chen quickly reached out and held it politely: "Hello Mr. Yu, my name is Xu Chen .”
When he heard it was a "Shanghai Advertising", Xu Chen knew the weight in his heart.
Shanghai Advertising is the earliest advertising company in China and was established in 1962.
It is a "state-owned enterprise" nature.
At present, most of the customers in the hands of "Shanghai Advertising" are stable customers with state-owned and central enterprises backgrounds.
For example, SAIC, and some other local state-owned enterprises in Shanghai...
"Shanghai Advertising" is silent in the creative circle, but it is the type of making a fortune in silence. After all, There are some long-term, relationship-oriented customers.
At the same time, in fact, there are also "Shanghai Advertising" in the capital structure of some foreign capital in China.
In the 1990s, when foreign-funded advertising companies were introduced in China, all foreign capital was not allowed to enter, and local companies must have shareholding cooperation.
In Shanghai City, "Ogilvy Advertising" and "Haohodo Advertising" in Japan have established joint ventures with "Shanghai Advertising".
The "Mr. Yu" in front of him is the deputy general manager of Shanghai Advertising, so he is still an important network resource.
Xu Chen was not very deliberate, but he tried to greet him and brought him closer.
Nie Fei is also very good at dealing with such occasions. After joking with Yu Xuguang, he seemed to be very familiar with him.
…
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The guests sat down, and this "sharing conference" officially began.
Since it is an internal meeting of the college, there is no special emphasis on form.
President Lin Ruyang came on stage and first briefly laid the background, and then focused on introducing the three guests.
There are Yu Xiaoguang, Nie Fei, Xu Chen...
At that time, the introduction naturally attracted a lot of applause.
But when it comes to Xu Chen, both Xu Chen and the classmates in the audience still feel a little strange.
After all, in addition to being a "guest", Xu Chen is also a freshman advertising student.
Especially for a group of seniors, a freshman sat in the front guest seat and even had to listen to his "taught" later, and still felt a little strange.
"Next, please invite Mr. Yu from the 'Shanghai Advertising' to share it for us!"
Amid the applause, Yu Xiaoguang came on stage with a gentle smile.
Yu Xiaoguang had kind eyes and gave a brief introduction to himself and "Shanghai Advertising".
Especially, it talked about the relationship between "Shanghai Advertising" and "Ogilvy Advertising" and "Haohodo Advertising".
In the next half hour or so, Yu Xiaoguang focused on sharing several advertising cases that won the "Great Wall Award".
It happens to be from three companies: Shanghai Advertising, Shanghai Ogilvy and Shanghai Bobaotang.
These advertising works have won gold, silver and copper awards at this year's "Great Wall Award", and are also excellent practical marketing cases in the industry this year.
The students in the audience were also very rewarding.
Xu Chen listened roughly and had seen these cases when he was in Kuncheng.
At the same time, he couldn't help but sigh that with the rise of Internet official website marketing, these "traditional" advertisements will soon be greatly subverted.
A "traditional advertising person" like Yu Xiaoguang on the stage is still living in the afterglow of the old advertising era.
In fact, in a certain sense, the current "Dongchen Advertising" is also the same.
Xu Chen quickly found the last batch of gold in the last bus of traditional advertising.
After entering the 2010s, under the impact of Internet official website marketing, the survival of traditional advertising companies will become increasingly difficult.
However, at that time, Xu Chen's "ice-burning sports" had already risen, let alone "Chenfeng Technology", there was no need to make hard money in the advertising industry.
…
After Yu Xiaoguang shared it, there was a question-and-answer session on site.
The group of advertising students below were eager to try and held their hands high.
They scrambled to microphones and asked a bunch of questions that seemed very "naive" to Xu Chen.
Xu Chen turned his head and looked at Dean Lin Ruyang, feeling that the old professor's face was also a little ugly.
It is mostly because I think the students' problems are too naive and unprofessional, which reduces the professional image of the college.
What made Xu Chen even more amused was that one of the childish questions was actually asked by "academic master" Jiao Tianbo.
Yu Xiaoguang was still polite and patient and answered one by one.
In addition to some professional problems, some junior and senior students who are facing graduation and employment have also asked some industry-related questions. A senior student even asked directly how to interview and join Shanghai advertising...
Yu Xiaoguang is a person in the industry after all, and the content he shares is still real.
He did not shy away and said, "Although I am considered a local advertising company, I still have to admit...
In the current domestic advertising industry Environment, if young people want to enter the industry, they should give priority to 4A companies with foreign backgrounds.
In terms of professionalism, it is still much more systematic than local companies.
The customers that can be accessed in International 4A are basically large customers and have sufficient budgets. "
He paused for a moment and said with a smile: "Of course things are not absolute either. For example, this Great Wall Award, Dongchen Advertising, which won the entire award, is a local company.
They are all big customers...
Since you know the boss of "Dongchen Advertising", you can actually communicate. "
No mistakes, one song, one content, one in 6, one book, one bar, one bar!
Xu Chen smiled awkwardly, but he felt a little worried Speechless.
This Shanghai Advertising leader is digging a hole for himself...
...
With the thunderous applause, Yu Xiaoguang walked off the podium.
The next person to go on stage was Ni Zhi, the head of the advertising major.
Professor Ni is a person with very high emotional intelligence and eloquence. He first spent a lot of time to praise the sharing of "Mr. Yu".
He inadvertently looked down and felt that Yu Xiaoguang was already praised and felt that he had reached the point of sharing.
Ni Zhi shared the same winning works of the "Great Wall Award".
Of course, the cases that Yu Xiaoguang had already shared were specially removed.
Professor Ni still has a way of giving lectures, after all, he is a professional academic.
Every advertising case can be analyzed in a very clear and incisive way, as if he had participated in the creation of cases in person.
Ni Zhi shared many works, but it was still controlled within 45 minutes or a class.
After a burst of applause, I still asked questions and answered questions.
The students still spoke enthusiastically, and when facing Professor Ni Zhi, the questions asked were more about professional creation.
Ni Zhi is very eloquent, and he can disassemble a lot of things from all angles if he understands or doesn't understand.
However, Xu Chen still heard a few "shy" places.
Professor Ni did not participate in specific advertising creation after all, and looked at those advertising cases completely from the perspective of third-party analysis and academics.
Xu Chen, from the perspective of a creative person, clearly heard several small loopholes in Professor Ni Zhi, which of course is not harmful.
Xu Chen naturally would not be stupid enough to point it out on the spot, and was still applauding Professor Ni Zhi.
…
After Ni Zhi stepped down, it was the turn of sharing the case of the "Great Wall Award".
Xu Chen did not show any timidity at all, and came to the stage confidently and calmly.
The students in the audience were naturally full of curiosity when they saw this magical junior coming on stage.
Xu Chen took the microphone and said a little humble, and just rightly praised Yu Xiaoguang and Ni Zhi who had shared the previous one.
Basically, it is really flattered and terrified to follow the two big guys on stage...
Although he speaks humble, he shows calmness and confidence on stage, It still made Lin Ruyang, Yu Xiaoguang and Ni Zhi in the audience feel very surprised.
This expression of measure and atmosphere in public is indeed not like a freshman.
The students in the audience naturally saw it, especially Xu Chen's classmates, who couldn't help but feel a little pressure again.
"Boss Xu is so strong, I'm not nervous about sharing on stage!"
"Yes, there are so many people, let alone Dean Lin sitting down!"
"I can't see it Let me know, I didn’t expect Xu Chen to be so good at speaking! "
" He speaks very well, and such a boy is really a bonus! "
" I usually watch it in the class Don't come out."
...
Xu Chen made a few more previews and said modestly: "'Afraid of getting angry' this project is still due to the comprehensive factor of the right time, place and people.
Slogans, advertising films, and advertising packaging are just one part of it...
Since I have received an invitation from Dean Lin to share, I still hope to give you a project The full picture.
Therefore, I also invited the former vice president of marketing brand of Kadobao Group, Nie Fei and Mr. Nie...
Mr. Nie is currently also a partner of our company.
She is the operator of the entire project "afraid of getting angry". She knows more about the process of starting from scratch to promoting the entire project into the top three in the industry than I do.
Are welcome to you, Mr. Nie Fei and Mr. Nie! "
Lin Ruyang, Yu Xiaoguang and Ni Zhi have taken the lead in applause.
Nie Fei smiled and got up on the stage, and took the microphone from Xu Chen.
"Thank you Mr. Xiao Xu..."
...
The students in the audience, when they heard that Nie Fei was the "vice president" of the brand, they all became solemnly. .
When I saw Nie Fei’s strong aura of workplace elites, I felt admiration.
Especially Sister Fei is very beautiful, which makes a group of boys unable to move their eyes away.
"What did Xu Chen say just now? Is this Mr. Nie now a partner of his company?"
"It's so amazing! The former vice president of Kadobao Group was actually in Xu Chen's company is a partner..."
"Why does Xu Chen's company sound very reliable?"
"I want to submit my resume when I say it!"< br>
...
On the podium, Nie Fei still prepared a PPT.
Sister Fei naturally easily grasped this kind of "small scene".
Xu Chen sat on the stage and couldn't help thinking, Sister Fei is really a very charming workplace woman...
He couldn't help but look back and look at her. Sure enough, a group of boys are indeed His eyes were a little dazed.
Xu Chen felt a smirk in his heart. Sure enough, "young boys" generally like this type of girl.
Nie Fei's sharing is professional and meticulous, so Sister Fei naturally has no reservations about Xu Chen's classmates.
In addition to hiding some confidential industry data, Nie Fei carefully shared all market ideas and execution details.
Lin Ruyang, Yu Xiaoguang and Ni Zhi also listened very seriously.
There are also several young teachers who came to listen in the second row.
After all, it is a rare practical case in the industry, and it has achieved market results in real life, so it naturally has a lot of knowledge and nutrition.
The students in the audience listened very seriously and felt very "eye-opening".
This group of students who have not been exposed to real workplace work has also heard of such a systematic business case for the first time.
And the one who shared on the stage was the actual trader of this case, not the third party who heard about it.
Xu Chen looked at Nie Fei on the stage and thought that he had dug Sister Fei to the company, and he really got a big advantage.
At the same time, I have more confidence in the future of "ice-burning sports".
Xu Chen is good at giving a general direction, like a "director", while Sister Fei can arrange all resources and execution from the front to the back clearly, and is more like a "producer".
This kind of partnership is indeed very consistent.
What Xu Chen didn't know was that Nie Fei actually felt the same in private.
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(This chapter ends)