Chapter 436: Two-day arrangement for getting home
In response to Baidu's project needs, Sun Aimi and Tang Xiaowei discussed two concepts.
The first concept is "simple and easy to use, Baidu search".
The strategy is more direct, which focuses on the "simple and easy-to-use" Internet tool attributes.
The second concept is closer to what Xu Chen thought:
"Every Chinese people use Baidu search."
The main focus is on the competitive relationship with Google, which directly points out "more Chinese people use Baidu search" and "Baidu search is more suitable for Chinese people's usage habits."
Creatively, it uses the creative technique of "analogy".
The Chinese are used to using chopsticks rather than knives and forks, and the square characters are more suitable for Chinese cultural habits than Roman letters, etc....
Baidu, which uses several analogies to express the pure Chinese environment, is born Google, which is in the English world, is more suitable for the use habits of Chinese people.
...
After sharing with Tang Xiaowei, Amy Sun looked at Xu Chen with some anxiety, waiting for the boss' feedback.
When talking about the field of advertising, both of them were a little cowardly in front of "Mr. Xiao Xu".
After all, the boss is the one who can win the Great Wall Award with just one move.
Xu Chen thought about it, and then followed the two of them and said:
"The second concept is obviously much better and more in line with the customer's project demands.
But since it is an advertisement for Internet communication, it can still be done more interestingly."
Continue After that, Xu Chen took about ten minutes to simply synchronize the advertising creativity of "Google".
"Tang Bohu angrily criticized foreigners for 'not knowing'"...
The core creative concept is "Baidu understands Chinese better."
The core idea is to use the talented man Tang Bohu to symbolize Baidu, which understands Chinese better, and use a foreigner to symbolize Google, which does not understand Chinese.
It uses many funny elements in the Internet context, such as Zhou Xingchi's tone performance, exaggerated expressions such as vomiting blood, foreign girls throwing their arms and hugging them.
This video ad can be said to be perfectly hitting the "fun" needs of Internet users.
In this era, most advertisements were serious and serious, and this viral creativity undoubtedly had a huge innovative nature.
In fact, after this advertisement, the Internet's "viral content marketing" gradually took root in the domestic marketing field.
In my previous life, this "viral video" from Baidu was widely circulated on the Internet and had excellent transmission effect.
It just happened that Google's domestic market share gradually expanded and eventually withdrew from the mainland market.
Of course, the reasons for Google's failure and withdrawal are comprehensive and complex.
But it is undeniable that Baidu's viral advertisement has made many netizens on the Internet recognize Baidu Search.
…
There were bursts of laughter and joy coming from the office. Sun Amy, Tang Xiaowei and Gu Xinxin actually added a lot of interesting details to this funny idea.
After discussing it for about twenty minutes, the creativity of the entire advertising video was improved.
Xu Chen said: "The last version needs to be improved with Baidu's core competitive advantages.
Understanding Chinese, understanding Chinese, and more Respect Chinese and focus on Chinese...
The main thing is that some of the technical and team advantages compared to Google, such as Baidu's Chinese word segmentation technology, transliteration keywords that are more in line with the habits of Chinese people, the world's best Chinese technical team, etc. "
Amy Sun: "Okay, let's refine and polish the copywriting for this. "
Xu Chen smiled: "Then it's done!
Thank you hard, Amy and Xiaowei, organize the script and make it into a PPT that can be proposed. ”
…
Originally, we had to discuss the creativity of "Cadillac", but Xu Chen saw that it was not too early, so he pushed it until tomorrow.
As the end of the period approaches, Xu Chen still has to go to the library to work hard in the evening.
"Get off work early, we don't encourage overtime!"
"Okay boss!"
...
...
After Xu Chen left, Sun Aimi and Tang Xiaowei got off work a little.
The content of the plan just discussed still needs to be sorted out while the iron is hot.
Tang Xiaowei typing the document and couldn't help but speak: "I think the boss is really amazing...
Every time I hold a meeting with him to discuss creativity, I feel that Very amazing.
Some of his ideas and ideas are really highlights and very advanced. "
Amy Sun: "The boss is like this...
I was willing to join Dongchen because I had seen him propose and do projects.
At that time, I was in the previous company and happened to have a project, so I lost the draft to Mr. Xiao Xu.
Later, he followed Mr. Xiao Xu to listen to the proposal of "Kunlun Mountain". The boss's professional ability is really nothing to say. ”
She paused: "Sister Fei and Xinxin should be like this...
Xinxin was in the previous company and happened to be connecting with Mr. Xiao Xu to the project.
That project , it is also the same one that lost the draft of my previous company.
Sister Fei happened to be the person in charge of Wang Laoshun and Kunlun Mountain, so she knows more about Mr. Xiao Xu's ability..."
Tang Xiaowei: "But our boss is obviously a freshman...
It's really hard to understand. ”
…
…
Friday.
While breaking in the morning, Xu Chen received another message from Baidu Miao Xiaoyu.
The other party asked about the project progress, and then invited Xu Chen to Baidu headquarters to submit the project.
Xu Chen asked carefully again. It turned out that it was Baidu's boss Li Yanhong who is currently focusing on this project, and the vice president Zhao Ling was also under great pressure.
Zhao Ling wanted Xu Chen to go there, but she thought that if she needed to report to Li Yanhong in person, the creator with the plan would be better.
Xu Chen thought about it, but still didn't agree directly.
[I'll take a look at the schedule for next week first, and then reply to you this morning. 】
[Thank you Mr. Xu, I'll wait for your news! 】
…
Gu Xinxin also sent a message saying that it was "Cadillac" who also came to inquire about the progress of the proposal.
Xu Chen already had a formed plan in his mind, just let Aimi Sun make a report, and it doesn't take too much time.
Xu Chen looked at the schedule and prepared to arrange the two projects of Cadillac and Baidu on Thursday and Friday next week.
The Cadillac brand is in Shanghai City, just take some time to submit the report on Thursday.
Baidu's business trip is scheduled on Friday. You can fly to Beijing on Thursday night or Friday morning and take a day off.
Xu Chen had calculated that this arrangement was safe and asked Gu Xinxin to communicate with the customer.
[I received the boss and I confirmed the specific time with Cadillac and Baidu respectively. 】
She paused and replied:
[Boss, Cadillac's plan has not been discussed yet...
I'll report it next Thursday. Is it time to go up? 】
Xu Chen: [No problem.
I already have a plan here. I will pick Amy and Tang Xiaowei up this evening and just make the plan next week.
I went to submit the report on Thursday, and it was time to go. 】
Gu Xinxin: [Okay! Then I will talk to Amy and Xiaowei first. 】
Xu Chen: [You can discuss the proposals and business trips for these two projects with Amy.
The main thing is to coordinate the matters at that time, and see who can follow you. 】
Gu Xinxin: [I understand! 】
…
Xu Chen thought about it and found that if both Cadillac and Baidu could win the two projects, they would earn about three to four million.
Cadillac is expected to offer a service fee of two million according to Jeep's budget standards.
But Baidu is a viral video used for Internet transmission, and the overall production cost will not be too high, so the creative service fee will be restricted. Xu Chen's preliminary estimate is that the budget may be only one million or one million.5 million.
However, it is said that Li Yanhong was watching this project himself, and there may be surprises, and maybe it can be sold for a good price.
In addition, being able to win the Baidu project can also be considered as opening up a customer base in the Internet field, which will naturally be beneficial for contacting other Internet manufacturers in the future...
With "Ice Rising Sports", the funds for the first year are still A little nervous.
When Fang Jun came last month, he discussed the annual budget with Nie Fei.
Although Xu Chen didn't care too much, after listening to it, he also knew that Sister Fei's cash flow is still in short supply.
The 1,000 pairs sold by "Ice Burning 001" are not worth paying off at all.
The production demand for the second batch of "Ice Burning 001" is coming, and there are also new product development expenses for "Ice Burning X" and "Ice Burning Lite"...
The newly obtained Vanke and Hibiscus If the project costs, plus these two projects, the funds will be basically sufficient.
But the financial tightness is temporary.
No mistakes, one poem, one post, one content, one in 6, one book, one bar, one read!
According to Sister Fei's estimates, the sales volume of "Riary Ice 001" will definitely be able to interfere with the profit and loss line within half a year.
Of course, "Ice Burning Sports" will not pursue absolute profits in the short term.
The money you earn must still be invested in new product development and marketing promotion.
The most core thing is to increase revenue scale and market share.
With scale, profit is a natural thing...
...
...
At noon, the school cafeteria.
Qian Xin was wearing the latest "Ran Bing 001" and looked proud and happy.
Xu Chen couldn't help but take a few more glances, thinking that the design of the "Pearl Cat" is indeed pretty good.
"Chen Youjian Studio" is doing the design of "Riary Ice X" and I don't know what level it will be.
Huang Hao looked at Xu Chen and said, "I'm going to listen to Boss Xu's lecture in the afternoon, so I'm looking forward to it!" Qian Xin: "Boss Xu is still too low-key, 'I'm afraid You did this project, and you didn't take it out in advance to share it with your brothers!
If I had the ability of you, I would have taken it out and brag every day!"
Pei Qian joked:
"So you are the 'fake money', but Xu Chen is the real 'Boss Xu'."
Qian Xin laughed:
"This is a good thing! To Boss Xu , I am convinced! ”
Xu Chen still pretended to be modest: “It was done by the company and the team, and I can’t handle it alone.”
…
As he spoke, Xu Chen's cell phone shook.
Pick it up and saw that it was sent by Xie Bingran.
【I will participate in the event in the provincial capital on Wednesday and Thursday next week.
Friday and Saturday in Tiancheng...
The activity itinerary is also quite full, so it is inconvenient for you to not have to come back specifically. 】
Xu Chensheng was happy and quickly looked at the calendar.
Although I haven't been separated from the rich woman for long, I've actually started to recite.
…
The business trip to Beijing next Friday is already scheduled.
Then after the meeting was held on Baidu that day, I could rush back to Tiancheng directly.
Then you will be flirting with the rich woman for two days.
In addition, we just happened to visit the new park under construction of "Chenfeng Technology".
Happy.
[I happen to be on a business trip in Beijing next Friday and I will be able to go back to Tiancheng that day! 】
【oh. 】
【Congratulations to Brother Bing, you are going to buy a house in Tiancheng! 】
…
…
…
3:00 pm.
Small yellow building, staircase classroom. "Everyone will sit down as soon as possible, our sharing conference will begin soon."
Senior Zhao Siting from the junior advertising class is also the "Director of Academic Department" of the college student union.
He has always organized "academic" activities like today.
Today is a sharing session organized by Dean Lin Ruyang, mainly targeting last month's "Huaxia Advertising Festival".
The people who came to attend the conference today were mainly students from the advertising department, covering advertising classes from freshmen to seniors.
There are no mandatory requirements for other majors, but those who do not have courses at this time still came here on their own initiative.
After all, it was a sharing conference organized by Dean Lin, so I think it is still very nutritious.
In addition, some students really come to see "Xu Chen".
It would be fine if a freshman won two national first prizes in the "Da Guang Competition", but he actually won the "Great Wall Award" award again.
This is really incredible and even incomprehensible.
So many seniors wanted to see what kind of "monster" this legendary Xu Chen was?
Of course, some of them may not be completely kind-hearted.
Inability to understand also means it is difficult to accept, and it will inevitably be mixed with complex psychology such as doubt, jealousy, and dissatisfaction.
…
Xu Chen and Nie Fei arrived at the stairs classroom very on time.
Senior Zhao Siting, who is in charge of the event organization, placed Xu Chen and Nie Fei in a row of guest areas.
Xu Chen looked back and saw that two-thirds of the students had already sat down.
There were several people in the back row waving to them, and they were Qian Xin, Huang Hao and others in the same class.
Xu Chen still smiled back.
...
After waiting for a while, Dean Lin Ruyang and Professor Ni Zhi arrived.
Director Lin saw Xu Chen from afar, and walked over with a smile.
Xu Chen also quickly got up and greeted him respectfully.
Lin Ruyang held Xu Chen's arm and smiled, looking like he liked and admired him very much.
Xu Chen pointed to his side and introduced Nie Fei to Lin Ruyang and Ni Zhi.
Nie Fei is good at dealing with her very high emotional intelligence.
Even if you are facing academic tycoons, your words and conversations are still appropriate and just right.
Lin Ruyang and Ni Zhi became a little more serious when they learned that Nie Fei was a former deputy market chief executive of Kadobao.
Ni Zhi smiled and said:
"Welcome to Mr. Nie, it's great that you can come and share together! The case of "fear of getting angry" and the overall idea of marketing promotion are also worth learning from...
It was a great surprise today that Xu Chen was able to invite you! "
A few words were also very appropriate and kind.
Nie Fei glanced at Xu Chen and said with a smile:
"Actually, I have joined Mr. Xiao Xu's company and now I work with Xu Chen."
Hearing this, Lin Ruyang and Ni Zhi looked at each other, and couldn't help but feel surprised.
The executives of the brand party A actually joined Xu Chen's company?
Xu Chen smiled: "Sister Fei, now we are a partner of our company."
...
(This chapter ends)