Chapter 439 Just like Mr. Xiao Xu’s estimate
In the evening, downstairs of the company.
Nie Fei suddenly remembered something and happened to take Xu Chen to the parking area.
She pointed to a black Audi A4 and said, "Mr. Xu is a matchmaker and said he wants me to drive.
In the future, the company can also use this car when going out for meetings and receptions. "
When Xu Zhiquan came over last month, he mentioned to Xu Chen that he would help Sister Fei get a car, but he didn't expect that it had been arranged.
That's so efficient, I think there is a good idea. Teacher Jun’s credit.
Xu Chen glanced at him and said with a smile: "My dad is really, I even made a badass when I get a car for Sister Fei..."
Nie Fei was smoking a thin cigarette: "The car is pretty good, I like black too.
I left a key at the front desk Nana, you usually want to change it Just drive the car and get it."
Xu Chen: "Okay, thank you Sister Fei!"
...
...
...
As soon as I entered the office, I saw the sweet and beautiful front desk Nana.
She smiled and stood up, and politely called "Mr. Xiao Xu" and "Sister Fei".
With such a beautiful little girl at the front desk, she can really support the company's storefront...
Xu Chen first called Nie Fei and Gu Xinxin, and made a simple decision about recruiting interns.
Gu Xinxin smiled and said, "No wonder I just received a lot of resumes in my email..." Xu Chen: "In the advertising business, it is mainly under Xinxin's hands, and I need one or two A trainee helps.
There is a 'Ice Rising Sports' place, so Sister Fei will come and arrange it.
Anyway, the resumes are all here in Xinxin, so you can pick them up." br>
Nie Fei: "No problem.
Our online store operation needs some help.
It doesn't require too much professional depth, and interns are also very suitable... >
Transfer all the resumes Xinxin received to Sun Lingfeng, and I'll ask him to pick them up."
Gu Xinxin: "Okay Sister Fei!"
Xu Chen looked at Gu Xinxin: "If you discuss with Amy and Xiaowei, they can also add a professional intern in the design department.
I have taken over Kunlun Mountain now Tang Xiaowei probably can't be busy with the long-term design needs alone."
Gu Xinxin: "I understand the boss!"
Xu Chen smiled again: "The people under Xinxin, Just interview and make a decision on your own, and you don’t need to pass my interview again.”
Nie Fei joked: "Yes, Mr. Xiao Xu also felt a little weird when interviewing his seniors and seniors."
...
Conference room .
Xu Chen convened another meeting on "Dongchen Advertising".
There are also Amy Sun, Tang Xiaowei, and Gu Xinxin.
The sweet executive lady Nana brought "Mr. Xiao Xu" the soda she often drank, washed a fruit tray and placed it on the table in the conference room.
Xu Chen couldn't help thinking that being treated and served by the company's subordinates was really full of emotional value.
The content to be discussed at the meeting is naturally the project requirements of "Cadillac".
I will report the proposal next Thursday, and time is still a little tight.
Amy Sun and Tang Xiaowei looked at each other with a strange look. "What's wrong?" Xu Chen said with a smile while drinking soda.
Amy Sun helped her round-frame glasses: "Boss, will you go to the proposal for this project next Thursday?
I discussed with Xiaowei. Actually, I haven't found a particularly satisfactory idea yet..."
Xu Chen smiled and said, "It's okay, I already have something ready here."
Tang Xiaowei was stunned for a moment, and then showed a hint of surprise and expectation.
Amy Sun looked worried: "Every time I use the boss's ideas, Xiaowei and I can't help, it seems useless..." >
Xu Chen laughed:
"What is this? You are very useful!
We just have different divisions of labor. I am responsible for coming up with ideas, and you are responsible for improving the plan and implementing it.
If anyone is missing, the project will not be implemented. Go down.”
Amy Sun thought for a while, and it seemed that the boss said this.
But looking back on his career experience at the previous company, I still feel a little strange...
After all, in other companies, as a subordinate, I have to be responsible for both planning and creativity, as well as production and execution.
She held up the round-frame glasses and secretly looked at Xu Chen.
I thought to myself that Mr. Xiao Xu's professionalism is too high, and others are also very good, and he never deliberately squeezes the team...
Xu Chen said with a smile while drinking soda water. :
"Take it slow.
It just so happened that after we won the Great Wall Award, many brand customers came to us.
The project requirements were sent to Xinxin's email address, and Xinxin was also screening and connecting...
Teacher Amy and Xiaowei can both look at those projects.
If you can handle the project yourself and don’t need me to interfere, I will give you additional project bonuses! "
Sun Amy and Tang Xiaowei looked at each other, but they were still worried.
Amy Sun said timidly: "Then Xiaowei and I, let's make up for each other first!" Xu Chen: "Don't be too anxious.
Our company doesn't pursue it either. How large the scale is, just a few of us do the projects we like.
You don’t have to worry about your income. I am not a very stingy boss. You will definitely be satisfied with the contributions to the project."
"Thank you, boss!"
...
According to Cadillac's project needs, Amy Sun and Tang Xiaowei shared their respective ideas first.
Time is tight, but both of them still prepared carefully.
Xu Chen listened carefully and found that one of the creative ideas was pretty good, so he said that it was made as an alternative for the proposal.
The creativity still comes from Amy Sun, called "Fearless Cadillac".
This year, all Cadillac models have more or less family-style appearance refreshed.
What Cadillac has always pursued is all about being tough.
This is also a significant difference between Cadillac and other car brands...
The concept of "Fearless, Cadillac" is a description of Cadillac's appearance and temperament, and it is also a kind of mind of Cadillac owners. Spiritual portrayal.
Cadillac car has a "fair posture", while Cadillac owners have a "fair heart".
…
Xu Chen couldn't help but comment: "This creative concept is pretty good, and it feels very consistent with the tone the brand wants.
< br>This is perfected as one of the reporting plans! ”
Amy Sun held up the round-frame glasses, obviously very happy.
My plan was recognized by Mr. Xiao Xu, which shows that his professionalism has improved recently!
…
Xu Chen forwarded a document and posted it on the large screen in the conference room.
This is exactly the idea in my mind, and I sorted it out the day before.
"The degeneration of males is the tragedy of this era. Fortunately, there is Cadillac." This sentence appeared on the screen. Amy Sun and Tang Xiaowei looked up and saw it, and they still felt a lit up.
Tang Xiaowei thought for a while and couldn't help but speak: "It's really abrupt. The key is a sentence that I can never forget..."
< br>Amy Sun: "And, it fits in Cadillac's image."
She thought for a while: "The concept of boss is still much more clever and eye-catching than my "fearless posture"!" Xu Chen smiled: "Cut into the angle" It's just that, Teacher Amy doesn't need to underestimate himself."
Xu Chen spent another ten minutes and roughly talked about the content ideas of print posters and video advertisements.
Around the concept of "male", a series of images are introduced and matched with Cadillac's body lines with muscular and male characteristics.
The horns of animals include the horns of rhinos and reindeer, which are very powerful and aggressive at first glance.
The warrior's sword, Xu Chen chose the Roman sword and the long sword of the horse-killing sword of China.
There is the muscles of human males and male beasts...
No mistakes, one song, one content, one in 6, one book, one bar, one reading!
Creative display is not complicated.
Whether it is a flat or a video, the corners, knife, and muscles are used to match the Cadillac body characteristics to highlight the "masculinization" tension of the Cadillac brand.
Xu Chen said while Sun Aimi and Tang Xiaowei were also making records seriously.
The two looked at each other and felt that they had "a great reward".
It's really different for Mr. Xiao Xu to take action.
And he not only did a good job of creative concepts, but even came up with specific creative presentations...
After Xu Chen finished speaking, Sun Aimi said: "The boss's creativity is really good! I imagined that it can be done with a very ritual and very graphic tension!" Tang Xiaowei: "Especially the manuscripts of rhino, reindeer, and antelope horns will definitely be very cool when they are made!" Xu Chen paused for a moment and continued:
"Just having good ideas, you may not be able to sell the manuscript..."
What he is referring to is naturally taking advantage of the current social issues.
At present, influenced by the entertainment culture of Korean wave, Hong Kong Island, and Bay Island, "Nianghua" has caused huge social controversy in the mainland.
The launch of this advertisement will hit the hot topics in society, which will be more conducive to the dissemination and spread of topics.
Xu Chen looked at the time and thought to himself that he didn't need to analyze too much with Aimi Sun and Tang Xiaowei.
This will be displayed later in the on-site proposal selling draft.
"It's probably that. Thank you for your hard work, you two have made the proposal manuscript!"
Amy Sun: "No problem! Xiaowei and I will definitely do it well!
The creativity of this manuscript is Very distinctive, the picture must be very visually tension!" Xu Chen smiled and said, "Okay! It's the weekend, you guys get off work early too!"
...
< br>
After coming out of the conference room, Gu Xinxin and Xu Chen again made the report time for next week.
Go to Cadillac next Thursday morning to submit the plan.
Flying to Beijing that night, I went to Baidu headquarters on Friday morning to propose.
There is basically no pressure on Cadillac's report.
After all, this project is the client who takes the initiative to contact us, and the other party will have a strong willingness to cooperate.
What's more, Xu Chen's set of manuscripts is very convincing...
While the Baidu project report, although Xu Chen gave out the "standard answer" from his previous life, he still needs to make some changes in the report. Brain.
After all, this creativity of "Tang Bohu against foreigners" still seemed too outstanding at the 2007 node, and I don't know if the customer can easily accept it.
The vice president Zhao Ling felt okay, but she said that Baidu founder Li Yanhong was also staring at the project, which made Xu Chen a little nervous.
Li Yanhong in my impression is also a very typical "technical man".
For those who are purely engaged in technology, I don’t know if the other party can easily accept this outstanding creative content.
…
Xu Chen remembered something again and asked: "How is the project of 'Zhechun'?"
Gu Xinxin: " The topic has exploded! ”
"Oh?"
Xu Chen has not paid any attention to the news online these two days, but it is expected that the topic will explode.
Gu Xinxin: "It is exactly according to the boss's original expectations and plans. The topic has spread from Yichun's local forum.
There are some discussions in Tianya Community and Maopu. Of course, There are some criticisms, but overall netizens still watch the fun. "
Xu Chen: "Some media should have followed up?"
Gu Xinxin: "Yes, some media have seen hot topics and started reporting on this matter.
But at present, it is mainly online media, including news channels of several portals such as NetEase, Tencent, and Sina." Xu Chen nodded: "Where is the customer? Are you not panic?"
Gu Xinxin: "No.
We all have plans, and the current public opinion situation is also It was expected long ago, so the customer is fine.
Director Lou privately revealed that although there are many criticisms at present, the leader is still quite happy.
The most important thing is that Yichun has become nationally well-known and discussed!
This was unimaginable before, and the popularity of the word "Yichun" suddenly became louder! ”
Xu Chen nodded:
“Very good! Continue to keep watching the direction of public opinion.
The topic has almost fermented, so I started to lay out official topic harvesting! "
Gu Xinxin: "It has been arranged. When the popularity goes upward, the next wave of official communication will follow! "
The next wave of official communication is about interpreting "Why is Yichun called spring" from the official perspective of Yichun City.
In the big ideas given by Xu Chen, Yi Chun is a propaganda department and local media to plan a complete set of words.
Packaged all the tourism resources, customs and customs, investment advantages, etc. of Yichun City.
With the theme of "Spring Spring, Spring Mountain, Spring Color, Spring Moon, and Spring Breeze", the concept of "Good Spring is called spring" will be explained clearly from an official perspective.
While transforming negative associations, it completely takes over this wave of topic popularity...
Another project has become a social hot topic, and "Mr. Xiao Xu" is still very happy.
"When the project is completed, remember to form a case and put it on our official website of "Dongchen Advertising". "Gu Xinxin: "I understand the boss!"
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…
In the evening, the dormitory on the first floor of the southwest.
Xu Chen yawned back to the dormitory.
There is only Jiao Tianbo, the "School Master" and Hong Xiaoqiang and Chen Wenyi probably went to take a shower.
When Jiao Tianbo saw Xu Chen back to the dormitory, he got up and came over, as if he had something to say. "What's wrong?" Xu Chen said.
Jiao Tianbo: "Did you read the topic of Yichun?"
Xu Chen smiled: "I asked her only after I had a meeting with Xinxin in the afternoon, and said that the topic had already started. .”
Jiao Tianbo: “It’s not just rising, it’s very popular now.
Even the portal news of 163 and Sohu have made the front page headlines! "
Xu Chen: "It's a good thing, and it's also expected. "
Jiao Tianbo frowned slightly and said seriously: "How did you do it?" ”
Xu Chen: “Ah? ”
Jiao Tianbo paused: "From the beginning of the topic fermentation to the current topic igniting...
Almost every step is exactly the same as the predictions and plans you made at the beginning. .”
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(This chapter ends)