Chapter 440 Opponents and Concerns
In the new week, Xu Chen is basically "studying" seriously.
I took the exam for two "general" courses on Monday, and submitted the final exam assignments for two professional courses on Tuesday.
These four courses are the end of the term, and the two college professional courses that were exempted from the examination for winning the "Da Guang Competition", I finally breathed a sigh of relief.
Some courses have not been finished, but the pressure is not too great. The remaining two or three weeks at the end of the period are enough to complete.
I am still very happy and looking forward to seeing Xie Bingran when I return to Tiancheng this weekend.
At the same time, we can finally go back to see the new park of "Chenfeng Technology".
It is claimed to be a "manufacturing base of 100,000 square meters", and Xu Chen is still looking forward to it.
Old Xu was naturally very happy to learn that Xu Chen was coming back on the weekend.
I also sent a special message to Xu Chen, saying that the newly filled sausages at home were ready and I could eat them when I got home.
The flower cakes and Pu'er tea sent back from Kuncheng were naturally also received.
Old Xu has already tasted Pu'er given to him by his son, and he liked it so much.
The flower cakes have become snacks for daily meetings. It is said that sister Fang Jun likes them very much and can be used to serve wine.
…
While Xu Chen was busy with the final course, Wu Feifei and Su Rong were also immersed in the final exams and evaluations.
In the past or two weeks, both young ladies had no time to come to the company to "guise" their work.
Wu Feifei was still paying attention to the company's affairs. When she saw Xu Chen in the group, she was approaching new projects again. She congratulated "Mr. Xiao Xu" seriously, and she was also quite regretful for not being able to participate.
Xu Chen also left a message to Wu Feifei:
[A box of flower cakes is specially left for you, hiding them in the refrigerator on the 8th floor of the company...]
[ OK, come and eat after I finish the final exam! 】
At the same time, Wu Feifei was also thinking about Xu Chen’s “Chenfeng Ice Power” electric car. Xu Chen said that when she returned from the summer vacation, she would give her one.
Ms. Wu said she was determined to spend money to buy it herself, and she was also very upholding principles...
As the literary and artistic committee member of the class, Su Rong finally finished the college's "Welcome Party" before New Year's Day. The program also felt a bit more at ease.
Xu Chen was in Kuncheng when the college’s “Welcome Party” was held, but the final program effect was not achieved, but it is said to be exciting and has received widespread praise in the college.
In order to show emotional intelligence, Xu Chen took an opportunity to express his congratulations to Su Rong.
Su Rong saw the cartoon nameplate on Xu Chen’s backpack, showing her happy face.
The nameplate is a "group photo" between Xu Chen and Xie Bingran, and is a cartoon image designed by Su Rong himself.
Xu Chen joked:
"You and Brother Bing were secretly stumbling before, and they were actually doing this!"
Su Rong raised her chin and showed a happy look on her face. .
She took it out of her pocket again: "I made two more for Brother Bing, I'll give it to you!" Xu Chen took it and saw that they were all cute and adorable. Cartoon Bing Ge.
One of them wore a sports vest, which was considered the "track version" Brother Bing.
The other one is wearing a baseball cap, which is exactly what Brother Bing looked like some time ago...
Xu Chen also liked it very much and couldn't help but say: "You really love Brother Bing!" Su Rong: "A lot of girls secretly like Brother Bing!
But they didn't know yet that you were so good to Brother Bing!
The last time Brother Bing came to sit with me in the classroom, no one knew about it! "< br>
Su Rong said happily, feeling that this was something that made her secretly happy.
Xu Chen found that Su Rong seemed to have been happier and more optimistic over the past period of time, unlike her previous restrained and introverted personality.
I don't know if it was because I had become familiar with myself and revealed my nature, or because I became a real good friend with Brother Bing, I gained a lot of happiness...
... >
Xie Bingran will go to the provincial capital and Tiancheng this week. Director Feng Siliang of the Municipal Propaganda Department found Xu Chen again. Naturally, it was some publicity planners, and wanted Xu Chen to come and check it again.
Xu Chen actually couldn't give much advice, but he still showed his professional attitude.
In fact, Xu Chen is also very clear. Feng Siliang asked himself to look at the publicity plan, mainly to make it easier when reporting to the upper level.
Secretary Xia Gang of the Propaganda Department trusted Xu Chen very much after the publicity projects during the previous "National Games" in Yangcheng.
When Feng Siliang came to Secretary Xia Gang to report, he said more "The plan was checked by Xu Chen", which would make it easier...
For the "hometown" of this Asian Games champion ", the Municipal Propaganda Department and the local media in Tiancheng planned a series of special content.
The main focus is naturally the several activities that Xie Bingran will participate in in Tiancheng.
The most important thing is a "Sports System Commendation Conference" held at the Municipal Sports College and will be present in the city leaders.
There are many names and personnel who have been commended, but the most important one is naturally Xie Bingran.
In fact, the other commendations and awards are all for the purpose of not being too isolated and abrupt in commendation of Xie Bingran.
So those temporary clever names were created.
Tiancheng's reward for Asian Games champions was initiated in the name of the "Municipal Sports Bureau" and was actually mentioned in previous news publicity.
The rewards naturally include the house for Xie Bingran.
In addition, the two scholarships that are focused on this publicity are two scholarships established in the name of "Xie Bingran".
One of the scholarships is dedicated to rewarding young athletes in Tiancheng City.
The other is a scholarship, which is used to fund high school students like Xie Bingran who have a difficult family...
After reading the news planner sent by Feng Siliang, Xu Chen found out that Xie Bingran actually took out another fee and increased the number of places for these two scholarships and scholarships.
I am worthy of being a "little rich woman"...
This is naturally a good thing. I pay my own money to reward and fund younger students, which is a good bonus to Xie Bingran's personal image.
Of course, with Xu Chen as Xie Bingran's understanding, she naturally would not think of "giving" to her personal image.
She chose to fund Tiancheng's students, naturally because of her kindness.
When she was "Brother Bing" at Tiancheng No. 1 Middle School, the things she did with "nothing righteousness in the sky" were actually mostly out of kindness and integrity.
There are many poor children in the countryside who were once protected by "Brother Bing", and some of them later became "Brother Bing"'s brothers, such as Fang Tao and others.
Some people also read the good things about "Brother Bing", such as the younger junior who stood up to help when Xu Chen pulled Xie Bingran onto the playground track of No. 1 Middle School for the first time.
After "Brother Bing" joined the national team, there were probably fewer such things, but Xu Chen had heard her mention it occasionally.
For example, some things like "old team members bullying young team members".
Dong Jiajia, who is a student of Huahai Normal University as Xie Bingran, seems to have been protected by "Brother Bing" when she first joined the national team.
It is not difficult to understand that the young athletes I met at the "Xinzhuang Base" would be called "Brother Bing" respectfully and politely when they saw Xie Bingran.
Xu Chen thought about it.
When Xie Bingran gets along with her, she is most likely like the pitiful deskmate in junior high school, revealing the girl's nature.
In fact, Xu Chen has never seen much of "Brother Bing" who is arrogant and righteous.
…
… During the break on Wednesday afternoon, Xu Chen received a message from Miao Xiaoyu, the "little assistant" of Baidu Group.
The Baidu administration has helped Xu Chen book a trip and hotel in Beijing, so Miao Xiaoyu will confirm Xu Chen's itinerary again.
Xu Chen will take Sun Amy to this Baidu business trip in Beijing.
After all, it was a project proposal, and the two of them still seemed to have a "team sense", and Teacher Amy could also support the scene together.
I have to admit that at least in the matter of proposal, Xu Chen seems to be less than 20 years old, which is indeed a weakness.
Fortunately, in the advertising industry, we finally talked with our works.
I originally wanted to bring Gu Xinxin with me, but she had too many things to do, so she let the "little butler" stay at home first.
Miao Xiaoyu also specifically reminded:
[Mr. Xu, our report starts at 10 a.m. on Friday! I have sent your email address to our company. After you arrive on Friday, please call me first. 】
Xu Chen: [No problem, we will arrive at your company on time. 】
Miao Xiaoyu paused for a moment and sent another message:
[In this proposal comparison, in addition to Mr. Zhao, our boss Robin is likely to come here too. .
No mistakes, one poem, one post, one content, one in 6, one book, one bar, one read!
He is still paying special attention to this project...】
Xu Chen was stunned for a moment. Unexpectedly, Baidu founder Li Yanhong was really involved in this project.
Li Yanhong's participation still made Xu Chen a little serious.
【Is it convenient for me to ask, besides "Dongchen Advertising", which companies have participated in this project? 】
Miao Xiaoyu: [Mr. Xu, please wait a moment, I have to ask Mr. Zhao for instructions…]
After a while, Miao Xiaoyu posted the list of the draft comparison company:
[There are four companies participating in the project this time...
McCann Guangming and Lingzhi Jing Real, blue cursor, and the other side is Dongchen Advertising. 】
【Okay received. 】
Xu Chen looked at the list of these companies and thought about it for a while.
McCann Guangming is the 4A company headed by Hong Kong Island advertising tycoon Mo Kangsun.
Last month, attending the Great Wall Award dinner in Kuncheng, Xu Chen also chatted with Mo Kangsun a lot.
Mo Kangsun even joked that he had considered inviting Xu Chen to join McKen Guangming...
The second company is intelligent and smart, and is also a famous international 4A, and is currently affiliated with the world. The sixth largest communication group, Havas.
The strongest creative team in Lingzhi is also in Shanghai. Wu Tianfu, the creative partner in charge, is one of the rare creative people who have risen purely locally.
I don’t know if the team of Wu Tianfu, who participated in the Baidu project this time...
As for the blue cursor, it is a purely local public relations company.
The blue cursor is not strictly considered an "advertising company". It started out in "public relations", is good at topic operation and public relations communication, and has deep media resources.
This time Baidu found a blue cursor to participate in the project. It seems that it also wanted to see the communication ideas that are biased towards public relations, rather than limited to the competition of pure advertising creativity.
Xu Chen confirmed these draft comparison companies, and also wanted to confirm that his proposal would not be at risk of "repeating the draft".
The creativity of "Tang Bohu's confrontation with foreigners" reported to Baidu this time is naturally also the "standard answer" in his previous life.
The creative team in my previous life was an unknown small creative company.
And that company gradually gained a foothold in the field of Internet marketing after making this advertisement on Baidu.
Overall, this proposal is just like this one with the "standard answer", and Xu Chen is sure to win.
The only concern is the big boss Li Yanhong.
As far as Xu Chen knew, he was a purely "technical man".
Xu Chen also reported to such technical leaders in his previous life. They are too rational and are still very laborious in creative communication.
I don’t know if Li Yanhong can get a very creative plan like “Tang Bohu’s confrontation with foreigners”.
…
…
…
Wednesday evening.
Xu Chen just finished another final exam.
I breathed a sigh of relief in my studies, so I rushed to the company to handle some things before getting off work.
Conference room.
Gu Xinxin compiled a document and submitted it to the big screen.
"This is the list of companies that have been searching through the official email address during this period and want to contact the advertising business with 'Dongchen Advertising'.
I have communicated for a round of phone or online, and some of them are very unfair. Reliable, for example, if you look like you want to "scam the manuscript" at first, you have rejected it directly."
Xu Chen took the mouse and briefly put the companies, products, project requirements, etc. in the document first. Got it once.
Overall, there are no projects of particular interest.
Most of them are domestic small and medium-sized companies, and there is no big highlight of the brand and product. The key is that the project budget is also small.
It is thankless to do these projects, and it is very likely that you can't get the money after completing the project...
However, there are one or two brand projects, and Xu Chen is still a little interested.
This includes a domestic first-tier snack brand and a drinking water company.
Gu Xinxin saw Xu Chen looking at these two families seriously and said, "Xizhilang and Nongfu Spring have just come to establish a connection first, but they did not mention the specific ones. Project requirements.
Among them, Xizhilang's brand said that he also participated in the "Great Wall Award" and happened to see the winning works of "Dongchen Advertising", so he came to contact him.
Nongfu Spring also took the initiative to find herbal tea project that was "fearing from getting angry".
But they do not have clear promotion needs at present, so they just want to establish a contact first. "
Xu Chen nodded: "Then continue to follow up...
This kind of fast-moving consumer goods food and beverage giant is still very willing to spend money on advertising projects.
The advertising budget for some celebrity products or new products is definitely no less than that of automotive real estate customers.
In addition, when it comes to creativity, it is actually not that complicated..."
Gu Xinxin: "I understand the boss! ”
…
Amy Sun and Tang Xiaowei took out the proposal documents for the two projects "Cadillac" and "Baidu" and for Xu Chen to see.
Xu Chen has posted it online before, and this is after a revised version.
Xu Chen took a closer look and found no big problem. It is just a creative draft for proposals and does not need to be done very carefully.
Xu Chen thought for a while and said, "Tomorrow morning, 'Cadillac' report, Amy and Xinxin will come with me!"
"Okay boss." Xu Chen remembered another incident: "Haifei Sibing's advertisement, is there any movement during the shooting time?"
...
...
(This chapter ends)