Chapter 443 Brother Bing said he wanted to see me too
Noon.
Lujiazui, a restaurant in Benbang.
Hua Shaojie, brand director of "Cadillac", carefully arranged a reception, which was considered a "feast" for Xu Chen and the other two.
Accompanied by that sweet marketing manager Sun Tang Candy.
Xu Chen still looked flattered and said politely thanked.
Hua Shaojie:
"I am really lucky to know Mr. Xiao Xu through this project.
Xiao Xu is always a very smart person, so he should see through it. Some problems with our team...
Frankly speaking, I was still lucky when I first contacted this project.
I really didn't expect that Mr. Xiao Xu solved the problem that plagued our brand department for more than half a year. ”
He picked up the drink in his hand:
"Thank you Mr. Xiao Xu, for the good projects I have in my hands in the future. Please help me with Mr. Xiao Xu and Dongchen Advertising! "
This is the promise of future advertising project invitations.
Xu Chen: "Jack is always too polite.
If you have project needs, I will work hard. "
As a person who is a brand, Hua Shaojie is still thinking about today's specific plan:
"The degeneration of males is the tragedy of this era...
I have to admit that this concept is really remarkable!
It is really a chance to become the "advertising golden sentence" in the automotive circle this year.
It may also be the most impressive advertising theme of Cadillac in recent years! "
Xu Chen smiled and said: "In fact, this advertising theme also needs to be combined with the previous wave of hype of public relations topics, which can achieve twice the result with half the effort. ”
“Oh? "
Hua Shaojie was stunned for a moment, and then became very excited again.
Xu Chen was not slow and he roughly talked about the ideas on the operation of public relations topics.
The core is naturally to fit the current social hot topics of "motherhood" and to hype the topic from the outside, and then put Cadillac's brand image into it.
This is also the idea of operating the topic of the Internet official website from later generations. It was proposed at the 2007 node, and it was also a dimensional reduction blow.
Xu Chen's package was given to Hua Shaojie in the plan, so that the promotion effect could be better.
This is naturally a good thing for "Dongchen Advertising". After all, after completing this project, it will be accumulated into an important case of the company.
...
Hua Shaojie listened very seriously, and finally couldn't help but speak: "I just met Mr. Xiao Xu now, which is really a pity!"
He paused:
"I will arrange for the internal public relations department to follow up this wave of advertising campaigns."
...
The project was successfully won, and the subsequent connection and promotion were step-by-step.
Xu Chen and Hua Shaojie made some arrangements respectively. The ones responsible for project docking were naturally Sun Tang of Cadillac and Gu Xinxin of Dongchen Advertising.
It is relatively easy to win the comparison project today, but the subsequent production execution is very complicated, and it is considered a very large project in Dongchen Advertising recently.
Auto advertising has extremely high requirements for production standards, not to mention that Cadillac is also a luxury brand.
The current shooting plan also involves shooting of large animals such as rhinos and elk, which will undoubtedly increase the difficulty and cost of shooting.
Of course, there are relatively labor-saving production methods, such as directly purchasing ready-made copyrighted video materials and then composing them with post-production editing.
But then you cannot customize the shots, and editing and production will also be subject to many restrictions.
The overall production method still needs to be considered after connecting to the director and production team.
Hua Shaojie is still in a hurry, hoping to set an overall production and film production plan before the Spring Festival.
Xu Chen roughly calculated and said, "It should be too late.
We will refine the script and shooting needs of print and video advertisements within a week.
Then synchronize the director and production team, so that the shooting plan, shooting schedule and production cycle can be set before the new year.
But the shooting still has to be arranged after the Spring Festival..."
Hua Shaojie: "That's hard work for Mr. Xiao Xu and his colleagues from Dongchen Advertising.
March is the usual brand refresh cycle every year, so you must still catch up."
Xu Chen thought for a while: "It's time."
…
…
Back to the company's car.
While driving, Xu Chen made some detailed arrangements for the follow-up of the project.
Amy Sun and Gu Xinxin sat in the back row, listening carefully.
It mainly involves creative revisions of some planes and scripts, as well as points that need special attention in subsequent docking and execution of such projects.
Xu Chen in his previous life had dealt with several such major projects and stepped on all kinds of "pits". At this time, he was also a "young man" in the back row, sharing his experiences and lessons.
Sun Amy and Gu Xinxin listened carefully, and there were still some questions from time to time.
The two of them are already familiar with Mr. Xiao Xu's almost "all-round" project experience.
Although the two still cannot explain why Mr. Xiao Xu is so young and is in a state of calm control when facing any complex project.
Talking about the production company again, Xu Chen said: "When I was having a meal, I forgot to talk to them.
Usually, big brands like Cadillac, and Automobile groups like GM have a special supplier database.
They should have a production team that they cooperated with in the past...
Xinxin first asked Candy, they did not specify it, we I would like to recommend the director and production team to go there.”
Gu Xinxin: "I understand.
I just discussed with Amy, and we both have some external director and production team resources.
It also includes Bao Junsen's side, and Amy It is very familiar with the two little girls on BBDO, and you can also dig out their director resources..." Xu Chen joked: "What Amy said is like a commercial spy of.”
Amy Sun smiled sweetly, then held the round-frame glasses and said, "The boss is so awesome today!
Today, I just took the sales director Judy It's so satisfying to fight back!" Amy frowned, then thought about it and said: "Actually, I didn't understand the situation very much today...
< br>
After I submitted the plan, I didn't discuss the specific ideas on the spot.
When I came to the back, why did the boss talk to the other side about sales and branding?
And I feel that I decided to use our plan in the end, not because we were creative, but because the boss turned the sales director back. "
Xu Chen smiled and explained: "Our solution is of course because we have good creativity. This is the most basic and fundamental thing.
But today's report is indeed a bit special. With excellent creativity and passing the plan, there is an additional threshold in front...
I later discussed sales and brand with them, and that threshold was given to them. After demolishing it, we successfully got the project. "
Xu Chen paused: "I guess the advertising company they came into contact with before also encountered the same problem.
Maybe the previous advertising company also mentioned good ideas, but the plan failed, so there is that threshold. ”
Gu Xinxin said: "That threshold is the departmental battle between Jack and Judy?" Xu Chen: "It's not about departmental battles, but about resource competition. br>
The core is still with the big leader Lian Shane. He didn't consider resource allocation before.
Today, we are equivalent to helping him make the decision."
Gu Xinxin: "The boss is still very good. The problem that they have not solved within them will be solved in a few words."
Xu Chen:
"The authorities are fascinated by... >
In addition, we are also lucky.
The leader, Lian Shane, should have thought it through clearly, we just gave a shot. "
Amy Sun showed some confusion:
"I always thought that winning the project is enough as long as I do the plan and creativity...
I am still too simple There are too many factors that affect the comparison and project comparison. There are actually some things inside Party A's company..."
Xu Chen: "We are like this when we are Party B.
The advertising industry is something that only 'people' can do, and there are too many things to consider and weigh."
He paused for a moment After a pause, he said in a joking tone: "I still have to criticize Xinxin a little.
In today's situation, Xinxin, as a customer connection in the early stage, needs to collect as much as possible to some background information.
If we knew who was at today's meeting earlier, or if we could understand the rift between the sales department and the brand department from the side, we would have prepared in advance.
Today is a judgment and performance on the spot, but not every time I can be so lucky...
Maybe like other companies before, I lost the project for no reason. "
Gu Xinxin showed a hint of embarrassment: "Boss, I know...
I will pay attention to it later. "
Xu Chen smiled: "Don't be too stressed.
No mistakes, one poem, one post, one content, one in 6, one book, one bar, one read!
But after all, I have put in my time and energy into writing, so I still try my best to win the project.
Otherwise, some early investment will be like a waste of money. ”
…
…
In the afternoon, the "Computer Graphic Design" class.
This course does not have a final exam, but submits a final exam homework.
The advertising department of Tonghai University is not considered a design major, so it does not require high degree of specialization in design courses.
The final exam is mainly about judging students' basic design ability, creativity and thinking ability.
Xu Chen submitted a design plan for "Ice Burning X".
Of course he is not a full-time designer, he is completely amateur level, and doing it is just to cope with the next final exam.
However, when doing this homework, I still diverged and verified some of the ideas and ideas in my mind.
When you communicate with "Chen Youjian Studio" later on, you may still be able to use it.
Miss Su Rong’s design level is online, which can be seen from the cartoon nameplate she made for Brother Bing.
Xu Chen was a little curious after submitting his homework. He couldn't help but go around to Su Rong's computer and took a secret glance.
Su Rong looked alert, and quickly turned off the illustrator on the screen, while squinting her eyes and looking back.
When I found out that Xu Chen came over to peek, he smiled happily.
She stretched out her little hand and waved it, and actually signaled Xu Chen to come over and take a look.
Xu Chen then bowed down and put his head over.
Su Rong opened the design software illustrator and showed Xu Chen the final exam homework that he had done.
Xu Chen glanced at him and instantly showed an accident and surprise:
"Do you sell this plan?"
Su Rong: "Ah?"
< br>
Xu Chen: "Sell it to me..."
On the screen, there are actually several design plans for jackets.
Xu Chen knew at a glance that these jackets were designed for "Brother Bing".
Print the logo "Ice Burning Sports IceOnFire" and you can directly produce and sell it.
There is a jacket with a cool and cute cartoon image of Brother Bing.
The other one is obviously referring to the design of "Ice Burning 001", with elements of celadon and flame patterns...
Xu Chen looked at Su Rong:
"I'm serious !
Although we are still only making shoes now, we will definitely develop clothing products in the future.
You can directly produce these sets of products!" >
Su Rong blinked her round eyes: "Really? Then I want to wear it if you make it!" Xu Chen smiled happily:
"Okay! I won't take your design for nothing, I will give you the design fee."
Su Rong smiled sweetly and happily:
"I don't want money to make Bing Brother's things."
Xu Chen: "When you are in Shangyan, do you give it to me or not!"
Su Rong thought for a while and said jokingly: "That's fine!
But my quotation is very expensive!"
Xu Chen: "Take the young man?"
Su Rong seemed to have thought about it seriously, and squinted her eyes and said: "Five thousand?"
"..." Seeing that Xu Chen did not respond, Su Rong pressed her mouth:
"San Qian is OK?" Xu Chen smiled, thinking that he couldn't deceive the kind, cute and talented Miss Su Rong: "Five thousand is too little, at least he has to do it. Add one zero.
In fact, it is okay to add two zeros..."
Su Rong was stunned for a moment, calculated how much it cost to add two zeros, and then looked shocked:
"Fifty million... thousand?" Xu Chen: "If it were an industry design company, it would be this level of quotation.
Your set is already very good!"
>Su Rong shook her head: "I don't dare to ask for 500,000,000, because I'm afraid that the police will check my taxes...
Besides, I don't lack money to spend. "
Xu Chen was stunned, thinking that the police were the one who checked the tax?
Forget it... this doesn't matter.
...
...
After a few minutes.
Xu Chen sat back in front of his computer and had already received the design documents sent by Su Rong.
I didn't expect that before the clothing products of "Ice Rising Sports" were officially launched, there was a product design draft.
Happy.
Xu Chen transferred these design drafts to Nie Fei.
Sister Fei replied:
【ah? Have you started it secretly? 】
Xu Chen: [No, this is Miss Su Rong’s final homework. 】
Nie Fei: [This set is really good! 】
Xu Chen: [It's not bad, you can proofread it by changing the specifications. 】
Nie Fei: [The company has a Su Rong station. Should I just post a Title of the 'Design Director' on it...
However, with Miss Su's family background, she should not look down on the salary we gave her...】
...
Xu Chen was chatting with Sister Fei while jokingly, Miss Su Rong was having sex. A message was also sent:
[Are you going back tomorrow? 】
Xu Chen: [Ah? Where to go? 】
Su Rong: [Tiancheng...are you going back to find Brother Bing? 】
Xu Chen: [How come you know everything? 】
Su Rong: [Brother Bing told me! 】
Xu Chen: [Why did she tell you everything? 】
Su Rong: ()ゞ
Xu Chen: [Brother Bing is in the provincial capital today and will arrive in Tiancheng tomorrow afternoon.
I flew to Beijing tonight on a business trip, and I will have a project in Beijing tomorrow, and then I will go back to Tiancheng in the afternoon. 】
Su Rong: [Can you bring me with you? Brother Bing said he wanted to see me too! 】
"..."
Eh? ? !
(This chapter ends)