Chapter 442: Mr. Xiao Xu laughed!

Chapter 442: Mr. Xiao Xu laughed!

Conference room.

Hua Shaojie affirmed Dongchen's advertising plan, and the young people in the back row couldn't help but express their opinions.

"It's really good, it's more powerful than the previous advertising companies!"

"And those graphic drafts are very visually impactful and can make people unforgettable when they are all seen!"

"And those graphic drafts are very visually impactful and can be remembered by the eyes. ! ”

"Although we don't have a spokesperson, the element of such a male power is itself a Cadillac's 'endorsement'!"

...

Brand Director Hua Shaojie looked very happy, and it was also like A stone fell to the ground in my heart.

What Xu Chen didn't know is that Cadillac's brand promotion project has been struggling for many rounds.

I have been in contact with the plans of several companies before, but I have never been particularly satisfied with it.

The most important point is to focus on not being able to show the unique brand tone of "Cadillac".

I have also convened a competition from International 4A companies, but it seems that they are ordinary plans and have no big highlights.

Of course, there is another hidden reason, which is the interference and "constraint" of the sales line Sun Jing.

One or two of them were acceptable, and Sun Jing also disturbed.

In fact, Hua Shaojie is very clear about Sun Jing’s plan.

It's nothing more than competing for the budget allocation for the new fiscal year.

The overall market budget is a pool. If the brand invests more, the sales budget will be smaller.

From the perspective of Sun Jing of the sales department, I wish the budget of the brand department would be cut, and the budget that she could use to directly attract customers would rise...

A big company is very smart in this position, and everyone knows the little ones in their hearts.

The big boss Lian Shangen naturally knew it in his heart.

But his slow decision was also due to his business entanglement.

In the new fiscal year, the allocation of market budgets in the brand department and sales department has not been finalized.

…

Hua Shaojie knew these situations in his heart.

However, today when I saw the "Dongchen Advertising" plan, Hua Shaojie had already made up his mind to protect Dongchen's plan no matter what.

In addition to ensuring my budget and market actions this year, it is also because of the plan proposed by "Dongchen Advertising" that is really outstanding.

The eye-catching level exceeded expectations.

It is obviously much better than the several plans I have seen before.

The powerful "male" advertising theme alone has the opportunity to become the "advertising golden sentence" in the industry this year.

…

The discussion gradually became quiet.

But everyone was still waiting for the big boss, and the tall and powerful market VP Lian Shane spoke.

Lian Shane paused for a moment, but turned to look at the sales director Sun Jing: "What do you think of Judy?"

Hua Shaojie frowned, in his heart A little distressed.

Sun Jing knew without having to speak that she would definitely question and disrupt the situation.

Sun Jing smiled: "The plan of "Dongchen Advertising" is quite unique, better than the plan you have seen before...

But I still That question, what is the use of such advertising for product sales? "

Lian Shane did not answer the conversation and turned to look at Hua Shaojie.

Hua Shaojie: "We have discussed this issue for several rounds.

They are now discussing brand promotion propositions, which cannot be directly linked to sales."

Sun Jing said that she was dismissive. "All our market actions will eventually fall into sales data. In the final analysis, they are all about product sales."

...

The atmosphere instantly became a little weird.

Amy Sun and Gu Xinxin looked at each other, and then turned their heads to look at Xu Chen.

Xu Chen still looked gentle and didn't say a word.

The two or three sentences of Hua Shaojie and Sun Jing back and forth have made "Mr. Xiao Xu" confirm the previous conjecture and have a rough judgment on the situation today.

This is what Party B looks like.

Whether the project can be won is affected by many factors, even some subtle tearing within Party A.

…

The leader Lian Shane still said nothing.

Hua Shaojie and Sun Jing, each from the perspective of brand line and sales line, argued back and forth a few more words.

The focus of the debate is not the creativity of the "Dongchen Advertising" plan, but whether brand advertising can boost sales by doing so.

…

A few minutes passed, and it seemed like I was in anxiety again.

Xu Chen can even make up for it. In the previous meetings, Hua Shaojie and Sun Jing might be in this state.

He couldn't help but smile bitterly in his heart. No wonder this project came up on his own initiative.

It's really a hot potato that's hard to deal with.

It is estimated that the 4A company that has participated in draft comparison and plan reporting before has inexplicably failed to win the project.

In fact, this has nothing to do with the plan and the quality of the creativity itself, and the internal tearing of Party A has not yet been clearly understood.

As Party B's advertising company, it can only be in a passive state in such projects.

…

...

The leader Lian Shangen cleared his throat, and Hua Shaojie and Sun Jing, who were still arguing, finally stopped.

Xu Chen sneered in his heart, thinking that this great leader also knows the art of balance very well.

In fact, the crux of the problem has always been himself.

He himself did not consider the allocation of resources clearly and did not decide on the balance between the brand department and the sales department, but he made Hua Shaojie and Sun Jing compete.

He also involved an innocent advertising company...

Thinking of this, Xu Chen felt that it was a bit of a waste of time.

The quality of Dongchen Advertising’s plan is no longer a decisive factor in whether to win this project.

In an instant, Mr. Xiao Xu was a little interested in this project.

Who knew that at this time, Shane threw the topic to Xu Chen:

"Mr. Xu, what do you think of this problem?"

Xu Chen pretended to be stunned: "Which question?"

Lian Shangen smiled and turned to look at Sun. quiet.

Sun Jing said: "This advertisement cannot drive sales."

"

Xu Chen: "This is not a problem at all."

Perhaps it was because of his impatientness that Xu Chen's words became direct.

Sun Jing was stunned for a moment, but she didn't expect Xu Chen to answer like this.

According to the previous meetings, the people from the advertising company have begun to look for various reasons to make excuses and make up for them.

After all, for advertising companies, no one can offend Party A. It is necessary to try to prove the value of their plan. The most important thing to pay attention to is to win the project.

And the "Mr. Xiao Xu" in front of him was a question of "killing" in one sentence?

Lian Shane: "How do you say this?"

Xu Chen paused and said: "Because this advertisement cannot solve the sales problem at all.

If it's just for sales, then just don't do this wave of advertising and promotion, save the budget, and do all the price reduction and user benefits."

As he finished speaking, Sun Jing suddenly smiled.

This is exactly what she was expecting.

Hua Shaojie frowned and his face became a little ugly.

Lian Shangen was stunned for a moment, but seemed to be interested. He looked up at Xu Chen, as if he could continue to speak.

Xu Chen: "But the meeting we held today is a brand promotion meeting, not a sales meeting, right? Why should we discuss sales issues at a brand promotion meeting?"
< br>

Xu Chen looked at Hua Shaojie and joked: "Then I suggest that President Jack of the Brand Department will also attend the sales department meeting in the future.
< br>In the future, when the sales department discusses promotional policies, Jack needs to ask whether there is any blessing for brand building..."

When the speech came to an end, the atmosphere in the conference room was condensed.

Hua Shaojie was stunned for a moment, but suddenly showed a hint of joy.

Yes...

This conference itself is the home court of the brand department!

Why did the sales department come over and point fingers?

Then in the future, the brand department can also challenge the sales department meetings!

Sun Jing frowned and her face became a little ugly.

Because of Xu Chen's words, the problem was directly pushed to the "departmental constraints".

And also pushed Sun Jing from the sales department to an extremely awkward situation...

No mistakes, one song, one content, one in 6, one book, one in 6, one in 9, one book Take a look!

In fact, Xu Chen had already made the best judgment on the situation. If he wanted to win this project, he had to be on the same front as Hua Shaojie of the brand department.

After all, the production cost of creative materials will be controlled by the brand department.

So in the face of Sun Jing's aggressiveness in the sales department, "Mr. Xiao Xu" directly chose to start arguing.

Anyway, I am an outside third party and I am not afraid of offending anyone.

Just be able to win the project and make money.

…

The leader Lian Shane turned his head and glanced at Hua Shaojie and Sun Jing, but showed a bad smile.

Sun Jing thought about it, then looked at Xu Chen and said: "This is not a problem with the brand department and sales department, it is a problem with our overall marketing promotion.

>All market actions ultimately point to product sales.

Of course, including brand promotion..."

Xu Chen shook his head:

"Of course not."

Sun Jing: "What does it mean?"

Xu Chen: "All market actions ultimately point to brand building. .

Including sales..."

Sun Jing: "You said my words backwards, it makes no sense." Xu Chen looked as usual, and said slowly: "Cadillac has been born for more than a hundred years. How many models have been sold?

Among these models, are there any good ones sold and some bad ones sold?

Are there any good years of sales in this century? , There are also years of poor sales?

In this century, have other brands beat Cadillac in sales?

But some of them may have died..."

Sun Jing: "What do you want to say? ”

Xu Chen: “Sales are ups and downs, and products are downs and downs.

What supported Cadillac for more than a hundred years was not the sales of a certain model, nor the sales of a certain one or two years...

It is Cadillac, a long-lasting brand mark built in people's hearts.

The brand mark is complex and comprehensive, including products, sales, user reputation, advertising promotion...

So I said that all market actions ultimately point to brand shaping.

Includes sales. "

Sun Jing was stunned for a moment, and was speechless for a moment.

Amy Sun and Gu Xinxin looked at each other and exchanged glances with a secret smile.

Hua Shaojie lowered his head slightly, but he was thinking.

Xu Chen looked at Lian Shanen and Hua Shaojie: "I thought today was a brand promotion meeting, so I came up with the corresponding creative plan.

But If today is discussing sales issues, it is indeed not what 'Dongchen Advertising' is good at.

I think there is no need to waste each other's time..."

As he said, Xu Chen actually stood up, looking like he was "going to leave soon".

Sun beside him Amy and Gu Xinxin also subconsciously stood up with the boss.

Gu Xinxin was even hurriedly tidying up the computer and bag.

The leader Lian Shane smiled heartily:

"It made Mr. Xiao Xu laugh!

Today is of course a brand promotion meeting, and what we want to discuss is the creativity of brand advertising..."

The big leader finished speaking, and Sun Jing's face turned red. It's much more ugly.

Hua Shaojie looked straighter, and he also sat more straighter.

Lian Shangen smiled and stood up, waved his hand to comfort Xu Chen:

"Mr. Xiao Xu just said very well.

What supports Cadillac for more than a hundred years is the brand mark in people's hearts.

Whether it is brand promotion or sales behavior, it is for This long-term brand building service."

He paused a little again and said in a half-joking tone:

"One other reminder from Mr. Xiao Xu just now is also very good.

I think the meetings between the sales department and the brand department will be separated in the future.

After all, KPI and attention goals are different, so there is no need to continue to confuse! "

After the words, a hint of joy appeared on Hua Shaojie's face.

The "fingers" of the sales department were finally ended today...

He Looking back on the short words "Mr. Xiao Xu" just now, I instantly admired her.

Why didn't I think of those words that pointed directly at the key points before?

It may be because of "the people in the authorities are confused", or because they have too many guesses and fears about the leaders' thoughts, resulting in not expressing a point of direct focus.

Lian Shane paused for a moment and said: "Thank you Mr. Xiao Xu, today's "Dongchen Advertising" plan is eye-opening and surprising.

The creative striking is the best I have seen in recent plans! ”

He looked at Hua Shaojie: "Jack will make a decision in the future. I will give you the power to do the internal affairs of the brand department in the future." Hua Shaojie: "Thank you for your thanks." Shane trusts! ”

…

Lian Shane looked at Xu Chen again:

"Today's proposal of Mr. Xiao Xu is really beyond my expectations.

Mr. Xiao Xu is so young, and his team is still two girls...

I actually find it hard to imagine you How do you make such a male-powered advertisement? "Xu Chen: "Being able to see different types of users is the basic qualities and requirements of advertising creatives.

As a man, I have also advertised women's products, and I also got good market results. "

On this occasion, Mr. Xiao Xu naturally does not need to be deliberate modesty.

…

…

So, Cadillac's proposal The report is a successful end.

There was a long and inexplicable dispute in the middle. In fact, Sun Amy and Gu Xinxin did not fully understand the situation until the end.

Zhao Xu didn't know the whole story, but combined with the various workplace experiences in his past and present life, he had already guessed it.

When Shane left, he spoke to Hua Shaojie and Sun Jing: "The annual budget of the brand department and sales department will be held to open up this week. I will Finally it was finalized..."

He looked up again and cast his eyes on the screen, and said with a smile:

"This project is moving forward quickly, and there is no problem with the budget.

I think this wave of promotion will have the opportunity to increase the awareness of Cadillac's users!"

...

(This chapter ends)