Chapter 428 Hongqi A6, the king of official vehicles
When Lingnan Semiconductor was stirring up the storm in the industry, as the main target of making money at the moment, BMW Automobile Group naturally did not stay idle.
Land Rover's urban SUV project has drawn most of the drawings, and the procurement department is notifying suppliers to make molds and deliver the first batch of samples in the first quarter of next year.
After the production of the sludge model of the Mercedes-Benz C-Class sedan is completed, after the relevant personnel from the R&D center have finished their work on the urban SUVs, they will continue to draw their drawings.
As for the coupe on Chitu Automobile, Jiang Hui has also drawn the renderings and arranged for people to make the sludge model.
At this time, Geng Weidong finally couldn't help it with Hongqi BMW.
Because the first car sludge model designed by Jiang Hui for Hongqi BMW was also completed simultaneously. "Mr. Jiang, is this the sludge model of our Hongqi A6?"
The moment I entered the sludge model workshop of BMW Automobile Group, Geng Weidong was attracted by the car model in front of me.
Looking from the front of the car, the front face design of the Hongqi A6 is undoubtedly the most eye-catching focus.
Jiang Hui directly adopted the styling of the sixth-generation Audi A6, but made some adjustments near the car logo.
The iconic "big mouth" air intake grille is the first time Audi has been used in the sixth-generation A6 product line.
Now it has been taken out by Jiang Hui for use with Hongqi A6.
It is said that this design is inspired by the AutoUnionTypeC racing grille designed by Ferdinand Porsche in 1936. It not only gives the vehicle a strong visual impact, but also becomes a symbol of the new era.
The grille is decorated with exquisite chrome, which perfectly blends with the body lines, showing a low-key and luxurious temperament.
It is definitely very consistent with the positioning of Hongqi A6 as a mid-to-high-end official car.
Geng Weidong fell in love with it at first sight.
I was originally wondering whether BMW Auto Group did not pay enough attention to the development of the Hongqi BMW joint venture.
Now after seeing the sludge model of Hongqi A6, Geng Weidong's suspicion disappeared immediately.
If you really don’t pay attention to it, how could you give such an amazing appearance?
"Yes, this is the sludge model of Hongqi A6."
"Look at the side of the car body, the lines are smooth and elegant, showing a unique sense of dynamic and power."
"The waistline design is segmented, and the overall speed is tightened to the tail, creating a posture ready to go."
"The design of the front and rear fenders is fuller, complementing the body lines, further enhancing the visual tension of the vehicle."
"At the same time, the vehicle is also equipped with multi-spoke aluminum alloy wheels, which not only has a beautiful and elegant shape, but also shows a sense of stability and calmness during driving."
Jiang Hui personally explained his design concept to Geng Weidong, allowing him to feel the charm of the exterior shape of this car more intuitively from the text.
"The design of the rear part of the car is also unique."
"The taillight group adopts a through-type design, and the internal structure will be complex and exquisite at that time, and will present a charming light and shadow effect after lighting up."
"The lines at the rear are simple and powerful, echoing the front of the car, and jointly creating a harmonious and unified overall beauty."
"In addition, the vehicle is also equipped with design elements such as electric sunroof, spoiler and hidden exhaust layout, which can further enhance the fashion and sportiness of the vehicle."
With Jiang Hui's introduction, Geng Weidong's eyes were reluctant to move away.
He really didn't expect Jiang Hui to design such an amazing product for the joint venture.
Although I knew before that Jiang Hui had outstanding talent in automotive appearance design, now after witnessing it personally, his feelings are completely different.
No wonder General Motors had to cooperate with Jiang Hui before.
"Mr. Jiang, what is the body size information of our car?"
The appearance can be seen directly by the eyes, and Geng Weidong has no idea of revising it.
At this time, you naturally need to pay attention to specific dimension information and other related parameters.
"The Hongqi A6 has a length of 5 meters, a width of 1.8 meters, and a wheelbase of 2.9 meters is initially designed."
"It will be equipped with the 2.5L and 3.5L engines produced by Nanshan Engine, equipped with a 5MT and 4AT gearbox."
"This powertrain has been fully verified in the Land Rover G Series and Land Rover X Series."
Jiang Hui created this model to give Hongqi BMW, but it was not for the purpose of contributing to FAW.
It is inevitable to maximize the interests of BMW Automobile Group.
Engine and gearbox are the most core parts on a car, and the proportion of cost is naturally the highest.
Whether it is considered from the perspective of improving the influence and production capacity of Nanshan engine and Nanshan gearbox, or from the perspective of making more money, the engines and gearboxes of the Hongqi A6 model must not be purchased from outside.
The most important thing is that there are no other choices now.
Even if FAW wants to purchase from outside, there is no better choice.
Besides, Nanshan Engine has always been selling 1.5L naturally aspirated engines.
Although the 2.5L engine and 3.5L engine were not said to be unavailable before, due to the strategic high quotation, no OEM is currently using it.
This time, the offer was naturally in Nanshan Engine.
Combined with the selling price of Hongqi A6 and the overall part cost, after leaving a certain profit for Hongqi BMW, the rest can be transferred to BMW Automobile Group by increasing the engine quotation.
So although the company is composed of 50:50 shares, if the final profit in the industrial chain is calculated, the situation will be completely different.
"A such a large sedan really needs to be equipped with a 2.5L or 3.5L engine, which is more suitable."
"At that time, we will focus on the mid-to-high-end official car market in China."
"The 3.5L A6 can be provided to the official car market at the department level or above."
"The 2.5L can be used at the county and department level."
"After launching a model with a lower positioning than the Hongqi A6, such as A4 or A5, is used to focus on the lower-level official car market."
"The prospects of Hongqi BMW are definitely worth looking forward to."
After just saw such a stunning Hongqi A6, Geng Weidong is in a very good mood now.
After staying in the automotive industry for so many years, he still has a certain vision.
With this product in front of him, even if the price is not cheap at that time, he is confident that he will increase the annual sales to more than 50,000 vehicles, and even hit the annual sales mark of 100,000 vehicles.
Once this goal is achieved, the situation on FAW will change completely.
The situation where trucks and cars are exerting force at the same time is officially formed.
At that time, whether it is actual interests or reports to superiors, there are many things that can be taken out and reported well.
"First use the Hongqi A6 to run the various production management systems after the reorganization of Hongqi BMW."
"Now it is reforming the market economy, and various marketing plans must also work in this direction."
"When Hongqi A6 is mass-produced and achieved certain results, our Hongqi A4 project can be officially launched."
"At that time, just like Director Geng said, high and low configurations will attack together and occupy the official car market in various places."
"In the end, our Hongqi BMW will become an important force in the development of the domestic automobile industry."
Jiang Hui naturally saw through Geng Weidong's little thoughts at once.
However, if you want to produce more products, it will not be considered a harm to the interests of BMW Auto Group.
For example, the market of various official cars, FAW will definitely be more effective than BMW Automobile Group itself.
Although the domestic economy has undergone ten years of reform, the individual's ability to buy cars is still relatively weak.
The biggest market is the procurement of official vehicles from various government agencies and state-owned enterprises.
Hongqi A6 can live at least ten years of comfortable life with this market.
After the official car market opened up, the most common car that people see every day may be the Hongqi A6.
Its shadow is inevitable in all kinds of news reports.
At that time, I would like to give you the impression that the Hongqi A6 is a high-end sedan, which will be very beneficial to enhancing the influence of the Hongqi brand.
At that time, ordinary consumers will inevitably be affected by these things when purchasing cars.
Invisibly, it is also beneficial to the sales of Hongqi A6.
The Audi A6 took a similar path in later generations.
In the early stage, we accumulated strong brand influence and popularity through the official car market, and ordinary consumers will not help but give priority to Audi A6 when buying cars.
Even from the perspective of brand power, Audi has the lowest luxury in the world among BBAs, and it can be said that it cannot compete with BMW and Mercedes.
But for a long time, the three brands of the Chinese automobile market were compared together, and Audi's sales were even higher than the other two.
There are naturally special reasons here.
"Our sludge model has been completed, and the engine and transmission are ready to be used directly."
"The chassis will also be used for Mercedes-Benz sedans."
"Even some interior parts can be considered directly using Mercedes-Benz sedans."
"In this way, we mainly make some changes to the parts on the body and promote relevant supporting factories to produce these parts as soon as possible."
"Mr. Jiang, can we give the drawings to the relevant supporting factories in the next two months so that they can start preparing parts as soon as possible?"
"When there is no special change in the three major parts of the car, I think that as long as the molds and production lines are ready, other parts can be immediately entered into mass production and directly skip various trials and confirmations."
"In this way, maybe our Hongqi A6 will meet you in the second half of next year."
Geng Weidong hopes that Hongqi BMW can make some noise as soon as possible.
So even if it is greatly compressed and the development time may cause some quality problems, he can accept it.
Anyway, the three major parts have not changed, and even if there is a problem with other parts, it will not be a big problem.
At most, at most, while mass production, some parts are improved while finally achieving a gradually increasing capacity.
"Although the time is a bit rushed, it is not completely impossible." "I will ask the R&D center to draw the body drawings of the Hongqi A6 first." "I will let the Hongqi A6 be mass-produced as soon as possible, which is not only in the interests of FAW, but also in the interests of BMW Automobile Group.
Half of the parts on this car will be directly supplied by BMW Automobile Group. When the output increases, the benefits will naturally be great. ...
After the BMW Automobile Group visit and exchange, Geng Weidong immediately couldn't wait to explain the relevant information about the Hongqi A6 internally and reported it to his superiors.
The Capital Automobile Manufacturing Factory naturally received news about this soon. "Director Lu, Hongqi BMW's new products will be mass-produced next year. We must speed up the development of economical cars launched by Corolla." "Strive to enter the state of small-scale mass-produced by the middle of next year." Chen Qi is now pushing the next sales of the Capital Automobile Manufacturing Plant on the newly developed economical cars.
The price of this product will be within 50,000 yuan, and it will directly use the 1.5L engine of BMW engine and the 4MT gearbox of Capital Gear Factory.
Other parts will also compete to ensure cost advantage.
No one in China originally made this market.
But now that the Hongqi BMW has emerged, he is worried that the other party will also like this market.
After all, he just heard that Hongqi BMW's new product will be launched in the second half of next year, but he has not found out some specific information.
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When Geng Weidong reported to his superiors, he also specifically emphasized the idea of keeping the various parameters and product positioning of Hongqi A6 confidentiality.
Otherwise, Chen Qi wouldn't be so nervous if he knew that the positioning of Hongqi A6 was mid-to-high-end.
After all, the consumers we are targeting are not of the same level.
"The drawings have almost been drawn, and the supporting factory is preparing."
"However, many of the drawings are confirmed this time with the actual objects of the Corolla. It is very likely that some adjustments are needed to be made to the drawings in the subsequent production of the sample."
"According to this schedule, it is more stressful to carry out small-scale mass production in the middle of next year, but it should be no problem to complete them within next year."
Lu Jianqiang is also very clear about the difficulties in the factory now.
The sales of BJ212 continue to decline, and it goes without saying that the BJ310 sedan has fallen to less than 1,000 units per month, and its presence is getting closer and closer to the end of the month.
Shouqi Jeep, which cooperates with American automakers, has no power to fight back in the face of competition from the Land Rover G series.
In this case, if the Capital Automobile Manufacturing Factory cannot produce a product that impacts sales, then China's original second-ranked sales position will definitely not be able to be kept next year.
"This car is of very special importance to our factory and also has very different significance to our country's sedan industry."
"In the development process, we must avoid problems to the greatest extent and promote mass production of models as soon as possible."
"Then I will arrange for the sales department to learn and understand some of the domestic movements of other car companies such as BMW Auto Group, Shanghai Volkswagen, and Hongqi BMW in a timely manner."
"At that time, we must be successful and cannot go downhill."
Over the past few years, the capital's automobile manufacturers have basically been on the rise.
Even the old BJ212 at the end of production, sales are basically relatively stable.
When the new BJ212 came out, sales increased rapidly.
But after entering the downhill road in the past two years, Chen Qi felt very uncomfortable.
Many things have also emerged inside the factory.
For example, many of the various personnel recruited after the increase in production in the past few years are now idle.
Temporary workers may find ways to deal with it, but formal employees will definitely not be able to fire them.
Then some insignificant problems in the factory in the past should be due to poor operating conditions and become serious.
Chen Qi actually does not have sufficient experience in dealing with these things.
So now I am eager to have a new product that can turn the situation around.
As long as the overall sales increase, everything is easy to say.
…
The other two autos are also sensitive to information about Hongqi BMW's new products.
FAW and Second Automobile are the two companies with the highest administrative level in China.
Now FAW has responded to the call and vigorously developed passenger cars.
However, Erqi's development in the passenger car field has not been so smooth.
After all, their trucks entered mass production in the late 1970s, and in recent years they have been trying to improve the quality and production of trucks.
But looking back, I found that the domestic automobile market environment has undergone great changes.
On the one hand, their trucks were originally aimed at the military truck market, but due to disarmament and cost reduction, sales in this part of the company have declined sharply.
On the other hand, the performance of the heavy trucks of the Science and Technology Special Vehicle Factory is much better than the trucks produced by Eryi Automobile.
This has led to further deterioration in the truck market. "Zhang Fan, FAW's Hongqi BMW is about to launch a brand new sedan next year. It is estimated that the power system will be purchased from BMW Auto Group." "When they join forces, they will definitely make Hongqi's new products the king of official vehicles." "How is your design department planning for our own sedan products?" Chen Liangrong, as the factory director of Second Automobile, has been under great pressure in recent years.
When the superior department provided a lot of manpower and material resources, the situation of Erqi today came into being.
But in the past two years, Erqi's sales have not only not increased, but have declined.
The performance is also very bad in the development of new products.
Chen Liangrong was worried about how many years he could sit under his butt. "Manager, we have never made a car before, and it is very difficult to rely solely on ourselves."
"The Hongqi sedan on FAW has not made a name for many years. The current BJ310 at the Capital Automobile Manufacturing Plant is completely ineffective."
"I heard that their newly developed sedans were directly purchased by Toyota Corolla for dismantling and then learned from it."
"The Shanghai Automobile Manufacturing Plant has embarked on the road of relying on Volkswagen and is working hard to carry out Santana's domestic production project."
"Aren't we negotiated with France PSA Automobile to establish a joint venture?"
"I think we should implement this matter as soon as possible and not drag it down."
Zhang Fan has a very accurate understanding of the strength of the design department he is responsible for.
It is simply impossible to ask them to build a brand new sedan.
Even if the engine and gearbox can be purchased from outside, the design of other parts cannot be handled.
But he couldn't tell the situation directly.
So I had to change the topic.
Anyway, building a joint venture with international automobile giants to produce cars is in line with the current development trend of the domestic passenger car industry.
FAW, Shanghai Automobile Manufacturing Factory, Capital Automobile Manufacturing Factory, and Yangcheng Automobile Manufacturing Factory are all following this path. Isn’t it normal for them to take this path?
"France's brain circuit is very strange. They actually want to introduce a hatchback and think that this is the most suitable model for the Chinese market."
"I don't agree with this."
"In addition, they have put forward many of their own ideas on the terms of the joint venture, which is very unhappy."
Chen Liangrong is not opposed to a joint venture with PSA, but he just thinks that if the joint venture is, it will require the early stage of consumption to consume imported foreign exchange parts to perform CKD assembly, and the cost of the car is very high.
Compared with Hongqi BMW and Mercedes-Benz sedan, it has no advantage at all.
Not to mention that the Capital Automobile Manufacturing Plant will soon launch new cars.
At that time, spend a lot of foreign exchange to build a joint venture factory, but do not achieve results, which would be embarrassing.
"Although the PSA requirements are a bit strange, hatchbacks sell well in France."
"There are no cars in China that look like that. Maybe it's not surprising that they are very popular in the market after we produce them."
As long as we can build a joint venture, Zhang Fan doesn't care what the first car is.
If the first car fails, you can consider making the second car.
Anyway, the company's focus cannot be on letting them build cars by themselves, so it's not difficult for him.
"Since you think so, let's continue to talk to PSA once."
"It is best to talk about success. If we don't, then we will learn from the Capital Automobile Manufacturing Factory and find a best-selling car in the international market to learn from it." Chen Liangrong quickly made a decision.
There is no choice, time does not wait for people.
FAW has already made such a big move. If the situation on Second Automobile is getting worse and worse, maybe the superiors will ask FAW to merge Second Automobile.
This is definitely not something Chen Liangrong can accept.
It is better to be a chicken's head than a phoenix's tail.
This is an idea that many people agree on. "If the agreement really doesn't work, then we can also consider cooperation with BMW Auto Group and take the road like Hongqi BMW." "FAW is engaged in Hongqi sedans, we can build off-road vehicles and join the joint venture with Land Rover." Zhang Fan is unwilling to build a new model by himself, that's his life.
So in addition to promoting PSA's project, he then put forward a new plan.
No matter whether this plan is feasible or not, I will throw it out first. "This is also a direction. When the time comes, find an opportunity to contact BMW Automobile Group." Chen Liangrong really did not reject Zhang Fan's proposal.
But this idea may not be possible.
(This chapter ends)