Chapter 431: Comprehensive acceleration, new pattern of the automobile market
That night, the news that the new Land Rover Automobile factory was officially put into production appeared in the news broadcast of Huaxia Channel.
For the most advanced automobile production line in China, many of the processes adopted by Land Rover's new factory surpass other automobile factories.
As a classic case of reform in the Shenzhen Special Administrative Region, it is obviously worthy of vigorous publicity.
"Xiao Jiang, your previous information is still very accurate."
"We have started to hear the news. The Ministry of Electronics Industry will be incorporated into our committee next year to form a new Ministry of Mechanical and Electronics Industry, which will then manage all matters in the domestic machinery and electronics industry."
"Although the specific restructuring plan has not been determined, this is the direction."
Zhou Jian came to Shenzhen City for inspection this time, so he naturally would not simply look at a new Land Rover Automobile factory and go back directly.
Taking this opportunity, he will also visit several other new companies under BMW Automobile Group, as well as other companies in Shenzhen.
Zhu Jiansheng and Zhou Jiansheng attended the reception dinner organized by Shenzhen City and BMW Automobile Group in the evening, and then went home with Jiang Hui.
Their relationship is not a secret in the ministry.
"The scale of the Ministry of Mechanical and Electronics Industry will reach a new level by then."
"The intelligence of many departments such as the First Machinery Department, Fourth Machinery Department, and Fifth Machinery Department will be incorporated into the Ministry of Mechanical and Electronics Industry, and the impact on all walks of life will be very huge."
Although this new department cannot continue, as a transitional product, if Zhu Jiansheng can exert important influence in this department, it will definitely be very beneficial to the development of BMW Automobile Group.
As long as BMW Auto Group develops for a few more years, Jiang Hui will have very few things to worry about later.
The overall environment has also been completely stabilized, and there is no need to worry about any particularly major changes or impacts. "Yes, I originally thought it was a bit incredible, how could so many institutions be merged together?"
"But this is also an attempt to reform, streamlining various institutions and improving work efficiency."
"I just don't know how many years this new Ministry of Mechanical and Electronics Industry can last."
Zhu Jiansheng also knew that the Ministry of Mechanical and Electronics Industry could not be a lasting product, and it will definitely be reorganized into a new department later.
Some of these factories will even be reorganized into a new group company, or several new group companies.
This is almost all future development trends.
"It has been reorganized for several rounds in recent years, so I can manage it for a few years this time."
"But no matter how the ministries and commissions change, as long as the major cooperation projects with Polar Bears remain unchanged, I don't think we need to worry about the results at that time."
Jiang Hui is still very concerned about the three hot things that Zhu Jiansheng promoted after taking office.
This is an important matter that concerns how much benefit China can gain from the polar bears.
The relationship between the two parties has been significantly improved, and it will become more and more convenient to promote those projects.
"We have completed several projects transactions, and the progress is currently gratifying."
"I don't know if I don't contact. When I contacted, I found out that the big brother Polar Bear is not fully guaranteed. Now the supply of down jackets cannot be fully guaranteed."
"All kinds of canned fruits are very popular there."
"A lot of light industrial product manufacturers under our Machinery Industry Committee have been busy these months."
"All kinds of stock products have also begun to be sent to the polar bears, which has played a very positive role in raising the vitality of their subordinate factories."
When talking about the three fires he had after taking office, Zhu Jiansheng seemed quite excited.
Although the final result has not been seen yet, the current progress is gratifying and full of expectations.
"The military strength of the polar bear is very strong. Even though there have been changes in recent years, the lean camel is bigger than a horse."
"But they put too much energy into the military industry, and 304% of the fiscal revenue per year are invested in the military."
"And in the United States, the proportion of others is only one-tenth of that of polar bears."
"The polar bear model is very beneficial for improving military strength in the short term, but over time, it will have a great impact on the light industry."
"All resources are tilted towards heavy industry, and at that time, people will not even be able to solve the problem of eating and dressing independently."
"This kind of damage is actually quite great, and it will greatly damage the confidence of the people and the mystery of the polar bears."
"
Jiang Hui has a relatively high understanding of why the polar bears were reorganized.
At a time ago, this topic was something that many people in China were keen on to discuss.
Besides, any article in later generations can tell many things in a clear way.
Under the bonus of the hindsight, any expert can give many reasons.
But before this incident happened, no one dared to draw conclusions easily.
Just like stock trading, before the stock really rises, no one dares to easily say which stock it will rise.
But when the price rises, you will find that both experts and so-called senior investors can give you many reasons.
Whether from the technical level or the information level, it seems that there are various reasons that can be judged long ago.
For example, before Light Media rose, few people bought it.
When the price of others has increased by three or four times, experts can give a lot of reasons.
"Yes, so during this period, I also formed a special group within the committee to collect polar bear-related data through various channels, analyze and form some reports."
Zhu Jiansheng naturally couldn't wait for Jiang Hui, a student, to teach himself everything.
He himself has strong abilities, but he doesn't have the vision of Jiang Hui that surpasses the times.
But based on some of the things that are happening now, he can still make some meaningful decisions.
For example, setting up a group to study the situation of polar bears, which is very meaningful.
At critical moments, you may also provide more important opinions to your superiors.
"The more commercial transactions we have with Polar Bears, the more real information we can collect."
"By taking advantage of this opportunity to borrow money from Polar Bears to purchase various machine tools and raw materials, members of the group you formed can also visit the polar bears for inspection."
"The opinions formed in this way will be closer to reality and more reference."
Jiang Hui is very clear that based on imagination alone, few people in China will think that Polar Bears are not having a good life now.
My life is getting better and better, how could it be difficult for the big brother to live?
This is not consistent with common sense.
But many things happen, they move forward in a seemingly unreasonable direction.
"Well, I think so too."
"When the opportunity to inspect various machine tool equipment manufacturers, go to various major cities of Polar Bear."
"Do some research from areas that are close to the daily lives of the people, such as food, clothing, housing and transportation." "This is more meaningful to our subsequent commercial cooperation." "Some things are not worth money on our side, and they are full of warehouses and don't know how to deal with them." "But it is very scarce on the side of the polar bear, and you can sell them at a good price." Zhu Jiansheng has now slowly felt the huge impact of the information gap.
The influence of this difference in the business field is huge.
In the past, in China, the planned economy was implemented, and everything was handled in accordance with the prescribed operating rules.
What information is bad or not has no substantial impact on the development of the factory.
But in the era of market economy, the situation is completely different.
A simple information poor can turn the valuable inventory in your warehouse into a good thing to make a lot of money.
Zhu Jiansheng obviously has also realized the impact of these aspects.
The father-in-law and son-in-law discussed topics related to polar bears for one night, and the various inspections on the next day were naturally carried out step by step.
As Huaxia Taiwan and various newspapers reported on the new Land Rover factory, many other people were not in such a good mood. "Manager, the maximum annual production capacity of Land Rover's new factory can reach an exaggerated 360,000 vehicles." "This is not a new factory, it is completely a merger of the production lines of two or three factories into one factory."
"This is to completely monopolize domestic automobile production." Zhao Guangming's mood was very complicated at this time.
The emergence of Hongqi BMW has made the cooperation between FAW and BMW Automobile Group a lot.
Many people are also looking forward to the Hongqi A6 being developed.
But under this circumstance, BMW Auto Group's production capacity has increased rapidly, and FAW will naturally be more worried.
Such a large production capacity always requires some place to consume it.
The sales volume of Hongqi BMW will inevitably affect the time being.
After all, the sales importance of a sole proprietorship is definitely more important than the joint venture Hongqi BMW.
The resources of BMW Auto Group will definitely have a certain degree of inclination.
No matter how you explain this, no one will believe that a bowl of water will be smooth.
"I'm not worried about the impact of their output on our sales after the increase in production."
"The automation level of the new Land Rover Automobile factory is so high, and the sense of technology is very strong."
"In contrast, the production line we prepared for Hongqi BMW is not enough."
"I'm worried that BMW Automobile Group will dislike it and will also transform the production line of Hongqi BMW."
"But our factory can't afford so much money. If this delays the mass production of Hongqi A6, it would be a pity."
What Geng Weidong is thinking is a bit different from Zhao Guangming.
Of course, his worry is not at all reasonable.
It is normal to see advanced production lines every day, but now I suddenly see a backward one, and it is normal to have ideas in my heart.
However, FAW has a lot of workers, the burden is relatively large, and there are not many projects to make money.
If you have to invest a lot of money to renovate the production line at this time, it is obviously not something Geng Weidong can accept.
But once BMW Automobile Group formally makes this request, it will be difficult for him to refuse.
After all, what people say is objective facts. "I'm not particularly worried about this. Director Jiang is willing to cooperate with us, so he must know the situation of our factory." "The sooner the Hongqi A6 is launched, the more it can occupy an advantageous position in the official car market." "I believe Director Jiang is very clear about this."
Zhao Guangming rarely put forward a relatively pertinent view.
If BMW Automobile Group disliked the Hongqi sedan production line, it would have been disliked long ago.
These requirements will not be made after the joint venture.
"As long as Hongqi A6 makes money after it is launched, we are actually not unable to transform the production line and increase production."
"Just don't mess up the order of time."
After Geng Weidong said this, Zhao Guangming would not be able to continue to mention his concerns about the new Land Rover factory.
FAW is going to learn from others, why do you still have so many worries?
But FAW can find excuses or reasons not to worry, but Toyota is different.
In the past two years, Land Rover G-series off-road vehicles and X-series pickups have brought great impact to the global sales of Toyota LX70 and Hilarx pickups.
Although in terms of reputation, Toyota is definitely much stronger than Land Rover.
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A group of consumers are accustomed to consider Toyota.
However, due to the huge difference in appearance, coupled with the various publicity on the body strength of Land Rover, it still has a great impact on Toyota.
Now that Land Rover has built a new factory, Toyota's first reaction is that Land Rover wants to have a new model. "President, after many inquiries, we can basically confirm that there are at least two new products under development in BMW Automobile Group."
"According to their past development speed, it is likely that a new model will be launched next year."
Saito Shigei, as the head of Toyota Automobile Marketing Headquarters, is also considered to be a high-level power.
But in the past two years, his life has not been so satisfactory.
Toyota, which has always been at its peak and has developed rapidly, has slowed down significantly in the past two years.
Although it has not reached the point of decline, I am afraid of comparison in everything.
What originally increased by 10% every year has now become 1% to 2%. Can shareholders be happy?
Can your superiors be satisfied?
Under this trend, will it fall in two years?
There will be this change, and Saito Junying thinks it has a lot to do with the rise of BMW Automobile Group.
The two products of Land Rover have brought great impact to Toyota, so there is no need to say.
Due to the BMW Auto Group, General Motors has suppressed some Toyota Motor's products in the United States, which has also had a great impact.
So Saito Shiheng attaches great importance to the various movements of BMW Auto Group.
Now that after hearing the news that the new Land Rover factory was put into production, he became more aware of the threat.
"Did you figure out what type of car they are developing?"
"Which model will the competitor be ours?"
Toyoda Akiichiro asked with a frown.
He naturally realized that after Land Rover built a new factory, it would inevitably bring more trouble to Toyota in the international automobile market in the future.
This is almost inevitable. "The specifics are not clear yet, but judging from the past design of Jiang Hui and the BMW Automobile Group, it is likely to be an off-road vehicle or pickup truck." "It's just that the size is likely to be smaller than that of the Land Rover G or X."
Although Saito Shin-ei’s guess is not accurate enough, it is to some extent relatively close to the situation of Land Rover’s urban SUVs.
"Will General Motors continue to introduce their new models from BMW Auto Group and sell them in North America and Europe after changing the logo?"
If you are simply facing BMW Auto Group, Toyoda Akiichiro is not particularly worried.
He has confidence in dealing with this threat.
But if General Motors is added, the situation will be very different.
As a representative enterprise in the American industrial industry, General Motors can mobilize a lot of resources in the United States.
If General Motors is ahead and wants to suppress Toyota, the impact will be huge.
They can completely hit Toyota at the policy level.
"GM has tried the sweetness of cooperation."
"You can earn money from a best-selling model without investing any development costs."
"American consumers basically don't know which models are OEMs, and they think that the level of GM's designers has been greatly improved."
"In the future, as long as the new models of BMW Auto Group are not particularly bad, I think GM will definitely choose to continue to cooperate."
Saito Shin-ei's answer is definitely not what Toyota Akiichiro wants to hear.
But this is most likely true.
So even if Toyoda Akiichiro was a little unhappy after hearing this, there was nothing he could do.
"Let's find a way to find out more information about BMW Auto Group in advance."
"Didn't they recruit a group of retired engineers from our country to help with R&D and quality work?"
"Some of these people can receive more confidential information and see if they can find more content through them."
Know yourself and your enemy, and win every battle.
As the head of Toyota Motor, Toyota Akiichiro still agrees with this.
"I'll arrange for it, there should be people who can be used."
Saito Shiheng was ready to implement this plan without hesitation.
This is also the key reason why he can sit firmly in his current position.
The leader arranges something. Sometimes people just want to see you implement it, but don’t want you to make any suggestions.
Not everyone can listen to other people's advice.
Especially when this suggestion is not so popular, even fewer people can listen to it. "And our luxury brand is also launched as soon as possible."
"Otherwise it will be very difficult to completely reverse the current situation."
What Toyota Akiichiro is obviously talking about Lexus, which is a new brand established by Toyota in 1983, focusing on luxury cars in the American market.
According to historical development, they will not officially launch their first model in 1989.
Then this car became a hit and took Lexus to the road of rapid development.
It is obviously a new brand, but it can play BMW and Mercedes in a very short time.
Even in later generations, Lexus' influence in the American market was very huge.
"Our products are being finalized, and we can meet consumers as soon as next year."
Saito Shin-ei naturally knew the importance of Lexus' first model being launched in advance.
This car can be said to be integrated with the highest technical level of Toyota.
Whether it is in the market in terms of model appearance design or the application of various new technologies.
At least, those who have learned the information about this car have this confidence.
This is very difficult.
According to the development of a new model, not every developer can firmly believe that it can sell well.
But this new Lexus car is different.
Toyota has dispatched 1,400 engineers and 2,300 technicians to participate in the research and development of this Lexus model.
The first mass-produced version of LS400 was officially launched after 6 years.
Not to mention the others, the scale of 450 prototype cars alone is unprecedented.
Normal, if an automobile giant develops a new model, the number of various prototypes is about one hundred units.
This is still the data added up by the experimental car from many stages.
Lexus has built 450 prototype cars, which is definitely a big deal.
You should know that the cost of prototype cars is very high, and on average, each one can match several mass-produced cars.
These efforts of Toyota Motor will naturally pay off.
LS400 pays special attention to improving vehicle noise, vibration and unevenness (NVH) performance.
The purpose is to make the cab extra quiet and feel the enjoyment brought by luxury cars.
With the streamlined design, the LS400's resistance coefficient is only 0.29, further enhancing the quiet atmosphere of the vehicle when driving at high speeds.
This has continued the reputation of Lexus' quiet driving to later generations, and this principle has become a consensus in the development of every LS model.
So it took me only 3 years to surpass BMW and Mercedes in the American market.
No wonder Toyoda Akiichiro thought of it at this time.
"In order to strengthen the North American market, Honda also established a second brand and used the same body and engine as Honda to develop a more luxurious Acura."
"According to the information I know, Acura will not be twice as expensive as Honda, but 1.2 to 1.5 times."
"In addition, Nissan is also considering launching Infiniti in response to Honda's actions."
"These will have a certain impact on the future of our Lexus."
"Faced with various pressures at home and abroad, we must strengthen our actions in all aspects."
"In the face of various pressures at home and abroad."
"The development of the second new model on Lexus must also be considered simultaneously."
"After our LS400 is launched, we will strive to launch the second new model in one or two years."
"This way we can fully maintain the brand's popularity."
These plans of Toyoda Akiichiro are undoubtedly very correct.
It’s just that the people who work below are under a lot of pressure.
Jiang Hui probably didn't expect that Land Rover just built a new factory, which would have brought so many impacts.
(This chapter ends)