Chapter 432: New records, a year of bumper harvest
As 1987 slowly approached the end, the year-end summary meeting of BMW Automobile Group was officially held.
The year that is about to pass is definitely a bumper year for BMW Automobile Group.
As the sales person in charge, Chen Chenxing first shared last year's sales results with everyone at the conference.
"Land Rover G Series sales are 370,000 units, Land Rover X Series sales are 260,000 units, Mercedes-Benz sedans are 100,000 units, and BMW Light is 80,000 units."
"In 1987, our sales of vehicles exceeded 800,000 for the first time, reaching the scale of 810,000."
"Our automobile production volume has occupied 80% of domestic passenger cars."
"This has completely established our position as the No. 1 Automobile Group in China."
Chen Chenxing's voice was very loud when he said these words.
In this matter, the sales department's achievements are undoubtedly very outstanding.
No matter what the reason is, as long as BMW Auto Group's sales performance is good, the sales department will make a contribution. "In addition to making historic breakthroughs in model sales, our export foreign exchange earnings have also reached a record high."
"Of the 810,000 vehicles, more than 500,000 are exported."
"The export foreign exchange earnings amount exceeds 5 billion US dollars, becoming the largest export foreign exchange earnings company in the entire Lingnan Province."
Compared with the proud sales data, export foreign exchange earnings results are something that Chen Chenxing feels very proud of.
You should know that China's foreign exchange reserves have only exceeded US$10 billion in recent years.
Earlier, even BMW Automobile Group's export earnings amount this year was less than the amount.
It is conceivable how worthy of protection is in the eyes of the foreign exchange management department.
Whoever dares to influence BMW Auto Group's export and foreign exchange earnings does not need BMW Auto Group to do more, so many people rushed over to help them settle the matter.
"From the specific export situation, the sales of Land Rover G and Land Rover X series models that are cooperating with General Motors are still the ones that occupy the majority."
"Last year, General Motors introduced the models after the OEM from North America to the European market for sale, which made a significant contribution to the increase in our export earnings."
"At the same time, the business of our own European branch has also begun to develop rapidly, constantly enhancing its influence."
Chen Chenxing personally led the development of the European branch.
Although the sales volume is not as good as General Motors, it is also remarkable.
"In addition, the development of the Middle East market is very stable, and the sales of our Land Rover X and Land Rover G-series Off-Road Vehicles are developing steadily."
"And with the fermentation of reputation, we expect further development in the Middle East market in the future..."
Taking this opportunity, Chen Chenxing explained the development of BMW Auto Group overseas to everyone.
Although everyone knows that many of the company's businesses are exported, many people still don't know the specific performance overseas.
After all, not everyone's daily work is closely related to export business.
"In 1988, we planned to sell more than 1 million cars of various products and become a car brand with certain influence in the world."
"The third factory that just started production has laid a solid foundation for us to achieve the sales target of 1 million vehicles."
"The fourth factory has been officially designed and is expected to officially start construction this year."
Jiang Hui is not the kind of person who has to take everything into his own hands.
As long as you grasp the general direction of the group's development and check in key areas, you can slowly leave other things to the people below to do.
As for today's summary meeting, he gave many opportunities to show up to the heads of various departments.
People from various departments such as sales, finance, and production will come on stage to speak, and people will come on stage to summarize the subsidiaries such as Nanshan Engine, Nanshan Transmission, Nanshan Technology, Nanshan Software, Nanshan Steel, and Nanshan Equipment.
As for Jiang Hui himself, he made a brief speech at the end.
This is to give up most of the credit to everyone.
After Chen Chenxing started, others came on the stage one after another, giving the senior executives attending the meeting an intuitive understanding of the situation last year.
"Thanks to the rapid increase in sales of the group's complete vehicles, the production volume of engines with various displacements on Nanshan Engine has also set a new record."
"In addition to the 810,000 engines supplied to our group, we also sold 110,000 various engines to the outside world."
"After the launch of Hongqi BMW's A6 model and the cheap sedans at the Capital Automobile Manufacturing Plant, the number of engines we sold will also make further breakthroughs."
After explaining the complete body of the whole vehicle, we started to go to Nanshan engine.
As a representative, Hu Shuiwen naturally wants to introduce his achievements to you first.
Looking at the scale of Nanshan engine alone, it is actually a top-notch in the domestic industrial industry.
After all, in terms of output value, Nanshan Engine also has a turnover of more than 10 billion yuan.
In this era, there are only a handful of companies that can have higher sales than Nanshan engines.
Or why is BMW Automobile Group so high in Shenzhen and even Lingnan Province?
Because from the perspective of industrial output value, BMW Automobile Group's contribution exceeds the sum of all other manufacturers in the province.
"In addition to the 1.5L, 2.5L and 3.5L carburetor engines that are being mass-produced, we are also developing electro-injection engines with the same displacement."
"And the large-displacement engine is also under development and will be carried on new projects in the future."
"Our engine factory will also build a new engine factory in accordance with the needs of customers and the group's planning."
Hu Shuiwen is very glad that he chose to come to Nanshan Engine from the Capital Internal Combustion Engine Factory.
Continue to stay where he was, he basically has no room for extra abilities to use his abilities.
According to the information he knows, the capital internal combustion engine factory's business declines, and its operating conditions are not so ideal.
On the other hand, Nanshan Engine is in a prosperous situation.
A variety of new products emerge one after another, and has become the largest engine factory in China and the most advanced technology factory.
For Hu Shuiwen, who has no particularly large demand for salary income, this is impossible to compare with any other job.
After the Nanshan Engine made a speech, it naturally arrived at the Nanshan gearbox. "Similar to the situation on Nanshan engine, Nanshan gearbox is also due to the rapid development of the group and the sales of gearboxes have increased rapidly."
"The sales volume of customers outside the group is also increasing, and there will be opportunities for further breakthroughs in the future."
"Compared with the initial simple production of 5MT manual transmissions, the production of our 4AT automatic transmission has increased rapidly."
"After the development of our new generation of transmission products in the future, Nanshan gearbox can become an influential transmission company around the world."
Ji Hua is also in full swing now.
Before coming to Nanshan gearbox, he never thought that his company would become a world-renowned transmission company.
In the past, the Capital Gear Factory first produced 3MT manual transmissions, which international automotive giants had completely eliminated.
In other words, after Jiang Hui joined the Capital Automobile Manufacturing Plant, he promoted the cooperation between Capital University of Technology and Capital Gear Factory to create a 4MT manual gearbox.
After arriving at Nanshan gearbox, it directly broke through the shackles of the 4MT manual gearbox and entered a new stage of the 5MT manual gearbox.
This is definitely the most advanced level in China, and it also reaches the international mainstream level.
Of course, it's just the mainstream level in the field of manual transmissions.
After the 4AT automatic transmission is also mass-produced, the situation will be even more different.
Nanshan Gearbox is the only company in China that has its own automatic transmission production.
This situation is estimated to be difficult for other companies to break in the next ten years.
Ji Hua is still very clear about the level of China's transmission industry.
Then the future, there is the development of the 5AT automatic transmission.
Although it has not officially entered mass production, all development work is proceeding as planned.
Ji Hua had a premonition that Nanshan gearbox would bring a huge impact to the global transmission industry at that time.
When thinking of this scene, Ji Hua was full of energy.
People in this era often leave not just for welfare benefits.
Ideals and ambitions are also very important.
People like Ji Hua have the intention to do things.
…
"In addition to the various key parts that the group supports, the most prominent manifestation is the breakthrough in orders for hot stamping parts."
"We have not only become a supplier to many domestic automobile manufacturers, but also a supporting factory for various international automobile giants such as General Motors, Ford Motor, Chrysler Automobile, BMW and Volkswagen."
"In 1987, our export revenue of hot stamping parts reached US$200 million."
"And with more international customers carrying our hot stamping forming parts, the export revenue amount is expected to increase further in the next three years."
"At the same time, the export of hot stamping forming equipment developed in cooperation with Nanshan Equipment has also made a very big breakthrough."
Liu Yushu, as the deputy general manager of Nanshan Technology, serves as the deputy chief engineer, is fully responsible for various businesses related to hot stamping forming parts.
He knew very well that Jiang Hui’s positioning for Nanshan Technology was not simply to provide supporting facilities for BMW Automobile Group, but to go international and become a giant in auto parts.
So it is very important to expand diversified customers.
"We have also made considerable breakthroughs in other parts such as corrugated pipes and successfully entered the international parts market."
"In North America, our corrugated pipes have become an important product of several parts chain companies."
"According to..."
It is rare to have the opportunity to report in front of so many group leaders. Liu Yushu made full preparations today, reporting on Nanshan Technology's achievements in the past year and some things to do in the future.
After that, other companies also took the stage one by one. The entire summary meeting basically took a whole day, which is a relatively rare meeting.
"In the past year, with everyone's joint efforts, the group has achieved very dazzling results."
"Here, I would like to express my gratitude to all colleagues for their efforts."
"The Finance Department will also issue a notice soon to announce the bonus plan and salary increase plan."
In the end, it must be Jiang Hui who came to the stage to summarize.
He didn't do anything stupid, he just got the king's bomb as soon as he got up.
Give bonuses and raise wages.
This is definitely a situation that all workers want to see.
After all, no one will dislike their money.
The salary and benefits of BMW Auto Group are very good. If you continue to pay more bonuses and raise your salary now, it will naturally be better.
Even though prices have risen significantly in the past two years, everyone feels that their purchasing power is increasing.
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"Face the new year, we have set higher goals for all fields."
"Although we can feel from everyone's reports, this goal is still very hopeful to achieve."
"But the current domestic and international situation is changing very quickly. I hope that all companies can fully consider some potential risks when facing some future actions."
"For example, the procurement department needs to pay attention to the supply of domestic raw materials."
"There are also the parts supply of some customers in the international market. We must fully consider various risks to avoid the suspension of production due to our parts supply problems."
Jiang Hui knows that the international situation will change very quickly in the next few years.
As a group with export-oriented business, the development of BMW Automobile Group will definitely be affected by these changes.
Some things have not happened yet, and he can't say too much directly.
But you still need to remind me.
If some managers can keenly grasp this information and flexibly deal with some situations in future development, they will naturally be reused by Jiang Hui.
"There is also the business development of the Polar Bear Branch. It is necessary to speed up according to the previous plan."
"The various raw materials purchased from there can form a complementary relationship with the fierce changes in the domestic raw material market prices."
"In the future, our group itself will also need to have stronger control over raw materials."
The next few years will be the years when prices in China have changed significantly.
Especially 1988 was the year with the most exaggerated price changes.
This year, due to the fact that the previous austerity policy has not yet been fully implemented, the combined effect of factors such as the liberalization of commodity prices, the implementation of wage reforms, and the large-scale heating of capital construction investment have led to a large demand for money in the market.
In response to this demand, the central bank issued a fourth set of RMB and implemented large-denomination bills.
However, this did not prevent further inflation.
The retail price index in 1988 set a record high in the 40 years since the founding of the People's Republic of China, and the CPI price index soared to 18.8%.
The rise in prices triggered a "rush to buy" and had a great impact on the social economy.
In this life, due to the emergence of BMW Automobile Group, the situation in some industries has improved, but the overall situation has not changed fundamentally.
So rising prices are inevitable.
Even if it is a big BMW Auto Group, this matter will have a great impact.
Not to mention anything else, just employees are unintentional to work, which is an unmeasurable impact.
Not to mention that the prices of various raw materials have increased significantly, resulting in a significant change in the production costs of BMW Automobile Group.
For BMW Automobile Group, which mainly exports, it is definitely impossible to fully transfer this part of the domestic cost increase to abroad.
To a certain extent, it will also affect the income of BMW Auto Group. "Manager, our Nanshan Iron and Steel Plant now only has the processing capacity of special steel, and the crude steel is purchased from other steel plants."
"In the future, in light of the changes in the current situation, we are also preparing to enter crude steel production, so that we can better control the quality and price of steel."
"At the same time, we will also find suitable opportunities in the future to invest in some iron ore-related companies, so that we can also have a certain influence in the ore field."
Wu Ming, as Jiang Hui's brother-in-law, must do his best to implement Jiang Hui's ideas.
In the field of raw materials, many companies only attach importance to procurement and have not considered doing it themselves.
After all, whether it is steel, aluminum, or resin material, it is impossible for most companies to produce it themselves.
But BMW Automobile Group obviously does not intend to become one of most companies, but to become a unique existence.
"This idea is completely feasible, but it must also be considered in combination with policy changes."
Now is not the best time for private enterprises to enter the steel field, and Jiang Hui is preparing to wait for a few more years.
At that time, Nanshan Iron and Steel Plant can take advantage of the opportunity of state-owned enterprise reform to acquire a steel plant.
This is relatively simpler than forming it yourself.
Otherwise, it would be very troublesome to start with such a complex smelting system in the steel industry.
Baosteel has been working hard for many years before it was officially mass-produced, and BMW Automobile Group does not have so much time to waste it.
"In addition to the various businesses just reported, Lingnan Semiconductor must also speed up the fabs and chip factories in the new year."
"The equipment disassembled from the United States has begun to be loaded one after another, and it will continue to arrive after the New Year."
"Our semiconductor industry is already much behind Japan and Goryeo. If we want to catch up, we must seize every opportunity."
"In 1988, the company put into production of 4-inch wafer fabs and 3-micron process chips, and then digest and absorb this technology as quickly as possible, and strive to start preparing to introduce more advanced technology equipment next year."
Although today, the head of a subsidiary of Lingnan Semiconductor, which is still building a factory, did not come to the stage to speak.
But Jiang Hui's expectations for Lingnan Semiconductor are obviously very high. "Mr. Jiang, don't worry, our current technical team has exceeded 300 people."
"After this period, a group of people will come one after another, and by then, it will soon reach 500 people after the New Year."
"At the same time, our talent recruitment work has never stopped."
"Strive to make Lingnan Semiconductor's employee size exceed 1,000 before the wafer fabs and chip factories are officially mass-produced."
Zhang Shaohua is also full of energy now.
Lingnan Semiconductor is the most advanced semiconductor factory with production equipment introduced by China, and with the support of BMW Automobile Group, it is still very attractive to domestic technicians.
Relying on the way classmates poach classmates and colleagues poach colleagues, the personnel growth is very fast.
They are even learning the method that BMW Motor Group was taking to recruit some retired engineers from Japan to Hong Kong City or Shenzhen City to train Lingnan Semiconductor personnel.
This can improve the strength of the technical team as quickly as possible.
"Shencheng has already prepared all the land needed by Lingnan Semiconductor."
"Let's say we are building the two current factories, even if the scale is expanded several times, there is no problem."
"When the factory prepared now is officially completed, you must start to consider the construction of a new factory at the same time."
Time waits for no one.
Jiang Hui is very aware of advanced semiconductor equipment in the United States, Japan and other countries, that is, it will continue to be sold openly to China in the past two years.
When the situation entered the 1990s, the situation changed completely, and the United States did not need to rely on China to fight the strength of polar bears.
At that time, America's attitude will naturally undergo a huge change.
It is very difficult for those high-end equipment and equipment to enter China.
Advanced semiconductor equipment is undoubtedly also a restricted object.
A variety of advanced machine tools also fall into this category. "No problem. With the experience of building the first factory, you will be more experienced when planning a new factory in the future." Zhang Shaohua did not expect that Jiang Hui's approach was more radical than himself.
But this obviously suits his expectations very much.
It is also an important means to maintain the competitiveness of Lingnan Semiconductor.
While other domestic semiconductor companies such as United Microelectronics Company were still working hard to obtain approval for a new project, Lingnan Semiconductor has successfully started production and has begun to prepare a new production line.
This gap in work efficiency will continue to widen the gap in technical level. "The situation in Nanshan Equipment is similar. Shenzhen City has officially established an industrial equipment industrial park." "Our machine tool industry, robot industry and other various production equipment must all be scaled up as soon as possible."
"If there is not enough manpower, I will poach people from the 'Eighteen Arhats' factory in the domestic machine tool industry."
"Some advanced machine tools can also be imported from abroad and come back to study and study it yourself."
"Striving to make more major breakthroughs in the next two years to meet the needs of most of the group's high-end equipment."
Jiang Hui began to arrange tasks for Nanshan Equipment.
The automobile industry makes money, the semiconductor industry is for the future, and the layout of the equipment industry is to take into account both the present and the future.
No matter what parts are produced, from ordinary home appliances to high-end chips, all kinds of equipment are involved.
It is definitely not possible to rely on imports all the time.
(This chapter ends)