Chapter 435 The new king of war, reputation fermentation
Land Rover's X-Series pickup trucks have sold more than 20,000 units worldwide in the past few months.
So it is not that difficult to correspond to the emergency order of 10,000 vehicles in Persia.
As long as the stock originally planned to be shipped to other places is given priority to ship to Persia, and other orders will be postponed for half a month.
In this way, just after the Chinese New Year in China, the Land Rover X-Series pickup truck arrived at the port of Persia.
The Persians, who urgently needed rapid fire support, immediately put the Land Rover X Series on the front line.
Because both sides have a large number of anti-tank missiles, the tanks have suffered huge losses.
Even if Persia and Baghdad purchased a large number of Type 69 tanks from China, they could not withstand huge consumption.
So until now, the armor power on the battlefield has been relatively weak.
The battle between the two sides was a bit trapped in the trench confrontation mode during World War II.
At this time, a large number of pickup trucks and heavy machine guns quickly entered Baghdad's position, and the lethality was very huge.
Although Baghdad also purchased a large number of individual anti-tank missiles from China, although this missile has the advantages of light weight and flexible use.
However, the armor-piercing ability and range are relatively poor.
For fast-moving pickup trucks, portable anti-tank missiles are difficult to effectively lock and strike in a short period of time.
So the Persian Land Rover X-Series Pickup Legion quickly entered the Baghdad position and won several consecutive victories.
This huge contrast suddenly made the Persians' confidence in the Land Rover X-Series pickup trucks. "Manager, Persia has added 30,000 Land Rover X-Series pickup trucks again. The deposit has been paid before the contract has been officially signed." Chen Chenxing felt that this was like a pie falling from the sky.
Before I was officially making efforts, Persia's additional order came.
Although there are only 30,000 vehicles, this has exceeded the average monthly sales of the Land Rover X Series last year.
"Huaxia Taiwan has reporters stationed in Persia and Baghdad, and we have a lot of cooperation with Huaxia Taiwan."
"You can find a way to contact Huaxia Taiwan to see if there are any latest news photos or videos on the battlefields of Persia and Baghdad."
"I think these Persian actions should be related to these things."
From the two actions in Persia before and after, it can be clearly seen that there is a story behind it.
At a time when foreign debt is increasing, Persia buys these models not to improve the welfare of officials, but to the Iran-Iraq War.
"Well, I'll make arrangements later."
Chen Chenxing was already thinking of various ways to inquire about relevant information.
However, the Middle East is too far from China, and the information dissemination methods in this era are far less developed than those in later generations, so it is normal for many content to be obtained in time.
"The contact with Baghdad should also be accelerated. You can set up a branch there and actively contact the media to report that Persia purchased a large number of Land Rover X-Series pickup trucks as a battlefield car."
"I guess if this information is true, then some people in Baghdad should already know it."
"This is the best opportunity for us to enter Baghdad."
Anyway, what we sell is entirely civilian cars.
Jiang Hui was not worried at all because Persia used the Land Rover X-Series pickup on the battlefield, which caused some trouble for the Land Rover X-Series to enter Baghdad.
On the contrary, those practices in Persia are beneficial to the promotion of the Land Rover X Series in Baghdad.
Whether it is the official department of Baghdad or the local tribal armed forces, they will definitely be interested in this kind of pickup truck.
Jiang Hui even planned to create the diesel engine from Nanshan engine in the future, the first model equipped with the Land Rover X-Series pickup truck.
"Not only will we set up branches in Baghdad and Persia, we will find ways to quickly enter the surrounding countries, so that Land Rover's popularity in the Middle East can reach a higher level."
"With its excellent appearance design and chassis performance, coupled with its excellent powertrain, our Land Rover X Series has the strength to further explode."
"At that time, even if there is no way to continue ordering tens of thousands of vehicles and tens of thousands of vehicles, it is very likely to maintain the goal of selling over 10,000 to 10,000 yuan in the Middle East."
"At that time, with the sales volume in North America and Europe, our Land Rover X Series will have the hope of exceeding 40,000 to 50,000 vehicles in one month."
Chen Chenxing has sufficient confidence in the Land Rover X Series.
This product is enough for Land Rover to have a comfortable life in the next few years.
The current automobile market is not as popular as later generations. It is normal for a car to be sold for five or six years.
If this car is more classic, it is possible to sell it for more than ten years.
The Land Rover X Series undoubtedly meets these requirements.
"The automobile market in the next ten years will be full of variables."
"This is a good thing for our group. Whether it can gain a foothold depends on the performance in the next ten years."
"Once the situation is opened smoothly, and considering the explosion of the domestic automobile market in the future, our group will have the hope of becoming the world's largest automobile group."
"The impact will be completely different at that time."
Now, relying mainly on the international automobile market, BMW Automobile Group can achieve sales of more than one million vehicles in the next few years.
This is already very amazing.
In another ten years, it is entirely possible to double international sales.
At this time, as China's largest automobile group, BMW Automobile Group's sales account for 30% of the Chinese market, which is not particularly exaggerated, right?
After all, the current market share is as high as more than 50%.
In view of future market diversification, 30% is also a reasonable data.
However, in the future, with the huge scale of China's annual car sales of about 30 million vehicles, 30% of the data is very scary.
At that time, the sales volume at home and abroad will be more than 10 million vehicles, and there will be no pressure to become the world's number one.
"In recent years, we have recruited many foreign-speaking college students to enter the sales department every year, in order to continuously expand the international automobile market."
"Use the opportunities of expanding business in the international automobile market, and let our group's automobile industry officially grow and grow."
"After the domestic automobile market grows, we have more opportunities."
Chen Chenxing naturally attaches great importance to the construction of the sales team.
Professional automobile sales talents in this era are actually quite scarce.
Many people think that sales jobs can be done by anyone.
In fact, the difference between sales and sales is sometimes greater than that between humans and dogs.
…
Baghdad is near the streets of a city in Persia, and the shadow of war sank the ancient city, with few pedestrians on the streets, and occasionally a few shabby cars rushed by, raising a dusty patch.
In this city, fortifications can be seen everywhere, and sandbags piled up with bunkers and barbed wire divide the city into isolated areas.
Although Baghdad's foreign exchange reserves were consumed sharply after the 8-year Iran-Iraq War.
But the haze of war did not stop Baghdad's military supplies from thirst for new weapons.
Since the Persians modified the Land Rover X-Series pickup truck and put it on the battlefield and achieved significant results, Baghdad's senior management has also begun to realize the huge potential of such fast and flexible civilian vehicles on the battlefield.
"We must get a large number of Land Rover X-Series as soon as possible!"
Abdul Hamid, the head of the Baghdad Military Forces Department, stood in front of the office window, frowned.
The latest battle report was spread out on his table, and the Persian pickup army dealt a severe blow to Baghdad's defense in recent raids.
Abdul knew very well that if a solution could not be found quickly, the situation would worsen.
At that time, the superiors will definitely be very dissatisfied with him, the head of the military commander.
Military expenditure is limited, and Abdul can no longer be as generous as he did in buying things a few years ago.
It is precisely because of the limited military expenditure that some of China's weapons have the opportunity to enter Baghdad.
Otherwise, these tyrants would not look down on China's backward equipment at all.
"Report!"
A young officer hurried into the office with a document in his hand, "We just received the news that China's Land Rover Motor Company has set up a branch in our capital and is promoting their X-Series pickup trucks on a large scale."
"At the same time, they also set up branches in Persia. The Persians had ordered tens of thousands of Land Rover Xs before."
Abdul took the document and browsed it quickly, his face becoming more solemn.
He took a deep breath, turned to the officer and said, "Contact China's Land Rover Motor Company immediately, we want to talk to them."
"No matter what method is used, you must get this batch of cars as soon as possible!"
...
...
In the distant China, Jiang Hui and Chenxing were sitting in the office discussing their next plans. "Manager, Baghdad's order has been finalized, with the first batch of 20,000 vehicles, and it may be added in the future." Chen Chenxing said excitedly.
He didn't expect the situation to open up so soon.
It was a little beyond his expectations.
It seems that Baghdad does not have much money, and he should have suffered a great loss under the attack of the Persian pickup army.
Otherwise, I wouldn't be so anxious.
Jiang Hui smiled slightly, picked up the teacup and took a sip: "Very good. However, I guess the Iran-Iraq War will not last long, and our Land Rover X cannot rely solely on the Middle East market."
"South America and Africa markets must also be developed."
"The potential of the Land Rover X series is far from being realized."
Since Land Rover X has already had a new trend as the king of war, reputation will continue to ferment.
At this time, naturally, don’t be polite.
Chen Chenxing nodded: "I understand. I have arranged for the sales team to go to South America and Africa and prepare to set up branches locally."
Although the African market has been developing before, there are so many countries in Africa, and it is currently only involved on a small scale.
Some more war-torn places were not considered before.
The practice in Persia made Chen Chenxing realize that in the war-torn area, Land Rover X might have more opportunities. Jiang Hui put down his teacup and looked deep: "In the future pickup truck market, competition will definitely become more and more intense. Toyota's Hylax has a great influence in the Middle East."
"We must seize every opportunity to be invincible in this competition."
"Before Toyota has reacted, we will first establish the special reputation of the Land Rover X."
As a civilian vehicle like this, the Land Rover X-Series pickup truck is definitely a god.
It is completely worth Jiang Hui's effort to promote it.
…
As Land Rover cars began to deliver Land Rover X-Series pickups to both Baghdad and Persia, these vehicles were quickly modified, equipped with heavy machine guns and simple armor protection, becoming new weapons for Baghdad and Persian front-line troops.
These scenes were naturally reported by some media very soon.
Even the Huaxia TV station, the Land Rover X-Series pickup trucks appeared in some news reports. "Xiaojiang, Land Rover's urban SUV has not been mass-produced yet. You will bring you a surprise this year."
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As the second-in-command of the Machinery Industry Committee, Zhu Jiansheng even if Jiang Hui did not tell him about the matter on Land Rover, some people would report to Zhu Jiansheng.
Jiang Hui was not surprised at all when he received a call from his father-in-law.
His desk is filled with the latest newspaper in Shanghai, and the front page is a photo of the Land Rover X-Series pickup truck in the Middle East battlefield.
In the photo, several modified pickup trucks are speeding in the desert, and the heavy machine gun on the roof is shining with a cold light in the sun.
"Dad, have you seen those reports too?"
"To be honest, these reports are both good things and pressures for us."
Although Jiang Hui said so, his tone was very calm.
"Although the sales of Land Rover X series have increased significantly, the outside world has also begun to question whether we are indirectly supporting the war."
On the other side of the phone, Zhu Jiansheng waved his hand calmly, "Pressure is inevitable, but there is no need for you to stop because of the outside world's doubts."
"The Land Rover X series is a civilian vehicle, and its use on the battlefield has nothing to do with you." "What you need to do is to continue to improve product quality and expand market share." "The joke is that the sales of Land Rover X can increase by 10,000 vehicles, and the export revenue amount can increase by more than US$100 million.
If I rely on selling shirts and shoes, how many containers of things would I sell?
So let alone the Land Rover X-Series pickup trucks are pure civilian vehicles, even if they have other attributes, there will be no problems.
China will support Land Rover Automobile to continue to vigorously promote the export and foreign exchange earnings of Land Rover X-Series pickup trucks.
Jiang Hui naturally knew this.
As for expressing concerns appropriately, it can be considered as taking the initiative to raise the negative impact of this matter.
What else do Zhu Jiansheng from the province worry about? "Well, then I'll let someone continue to market in this direction."
"At that time, I think relying on this special market demand, I can contribute tens of thousands of sales to the Land Rover X Series every year."
Jiang Hui had no intention of giving up, and now Zhu Jiansheng is highly affirming, so what if it's more?
It must be rolling up your sleeves and working hard.
"By the way, the reorganization of the Mechanical Industry Committee has been basically confirmed."
"The Ministry of Electronics Industry will merge with us to establish a new Ministry of Mechanical and Electronics Industry."
"When leader Zhou retires, I will be officially responsible for the Ministry of Mechanical and Electronics Industry." Zhu Jiansheng called Jiang Hui today, obviously not just talking about the Land Rover X-Series pickup truck, but other new things.
The level he maintained since becoming the president of Capital University of Technology finally took a substantial change, and successfully stepped over a big step and became the head of an important department.
This has extraordinary significance for him and for the BMW Automobile Group. "Congratulations to Dad, I finally got my long-cherished wish and could show my skills and realize my ambitions!"
Although Jiang Hui had expected this matter long ago, he was still very happy that he was about to become a fact.
In the next few years, the international situation will change and will inevitably bring huge impact to the country.
Some policies are also possible.
There is a big difference between having a background and not having a background at this time.
Even if BMW Automobile Group is a nominal foreign-funded enterprise, it is still quite special due to the actual situation.
"I mainly want to better serve various factories so that those factories that have made important contributions to the country can complete as much transformation and upgrading as possible."
"If the development follows this trend, half of the factories in the future will probably not be able to operate."
"The superiors don't have so much funds to allocate to them to waste continuously, that's a bottomless pit."
Zhu Jiansheng's words are not considered a pretentious one.
He himself is not a person with a very strong official addiction.
However, after communicating with Jiang Hui more, he has some unique insights into the reform and operation of many domestic factories.
So I really hope that more factories can implement changes and more military products can achieve transformation and upgrading.
The emergence of intercontinental ballistic missile launchers has enabled the entire Chinese automobile industry and even some surrounding industries to enjoy the benefits.
The spillover effect of this technology is difficult to measure with numbers.
After all, military products and civilian products can often complement each other.
The processing equipment and processes of many parts are actually the same.
"This is true, but the more this is the more meaningful the three major development directions you have planned before."
"Polar bears are really a piece of fat for us through the large number of heavy industrial products and technologies accumulated over the past few decades."
"As long as you eat one piece properly, our industrial system will benefit infinitely."
"With this opportunity, we can also make full use of the production capacity of our light industrial enterprises and avoid vicious competition at home."
"
Jiang Hui has always hoped that after Zhu Jiansheng took power, he could increase efforts to promote trade between China and polar bears.
Especially trade related to light industrial products.
In the past ten years of domestic reforms, among the key reform targets, various light industrial enterprises have developed the fastest.
Private enterprises are basically concentrated in this field, and the competition is very fierce.
This leads to the related products produced by state-owned enterprises completely losing market competitiveness.
Therefore, many factories have a backlog of goods and cannot pay wages.
After Zhu Jiansheng's efforts for more than half a year, some of these products were sold, but the scale of cooperation between the two parties was still relatively limited.
Jiang Hui hopes that in the next year, the factories under the Ministry of Mechanical and Electronics Industry will quickly expand this cooperation under the leadership of Zhu Jiansheng, so that domestic enterprises can develop in an all-round way.
This year is basically the best opportunity.
There will be some major changes in the polar bears that will continue until 1991, which will completely subvert everyone's perception.
"I am also planning to do this. Trade during this period has benefited many of our companies infinitely."
"With the size of the polar bear, it can completely digest the production capacity of various light industrial products in our factories under the Ministry of Machinery and Electronics Industry."
"The resistance to reform can be greatly reduced at that time, so that the contradictions in the entire society can be fully alleviated."
Zhu Jiansheng's vision is still very powerful.
He knew that although the various policies of the past reform had achieved great results, they would inevitably bring about some other problems.
As a result of a large number of factories that are not well managed, workers cannot pay their wages, and many people will inevitably have opinions on some reform plans.
After all, the butt determines the head, and everyone will only think about problems from their own standpoint.
My life has improved, so everything is good.
On the other hand, my life is worse, so the changes before are not good.
If the operating conditions of many state-owned enterprises can be completely improved through various trade cooperation with polar bears, the potential impact will definitely be immeasurable.
By then, with these achievements, Zhu Jiansheng is completely possible to go further.
"Yes, domestic factories have been brought alive through trade."
"Then through the Polar Bear's ruble loan, the production lines and equipment of domestic factories will be upgraded."
"This can further enhance product competitiveness and produce more advanced products."
"In the future, after the sharp depreciation of the Polar Bear's ruble depreciation, the consumption of these production lines will be almost negligible."
"It is equivalent to taking advantage of various changes in polar bears to complete an upgrade of our industrial system."
Jiang Hui is very clear about what changes will happen to the polar bears in the future.
As the world's second largest strength and military strength, Polar Bear gives China milk a mouthful of milk, which is equivalent to directly sending China's internal strength to it for ten years, saving a lot of time for transformation and upgrading.
This opportunity is a once-in-a-lifetime opportunity.
"I will submit a report to my superiors again during this period and implement all these things."
"I happened to hear that our relationship with polar bears may be fully normalized this year."
"According to this trend, all the things you said are possible."
At the level of Zhu Jiansheng, the information source will naturally be much richer.
He already knows some content about many things that have not been officially announced to the public or even have not happened.
For example, after a while, heavyweights will come to visit the polar bear, and only a few people know about this.
Zhu Jiansheng's opportunity to show his strength is coming soon.
(This chapter ends)